Top Trending Advertising/Media News & Highlights
How CTV can prevent repeating the ad errors of linear TV for living room monetization
Connected TV live sports are about to enter a crucial period of recalibration. The medium is plagued by an old broadcast reflex: more advertisements equal more money, despite its promises of scale, accuracy, and living-room supremacy. A fundamental concern for the ecosystem is raised by the growing need to profit from every stop as live matches draw enormous concurrent audiences. To what extent can ad loads be increased before fandom becomes transactional and viewer immersion breaks down? Tolerance is a delicate currency in an environment where control and choice are paramount. This unique research explores what sustainability actually means during live sports by bringing together voices from the CTV, ad-tech, platform, and agency sectors. Beyond simple inventory counts, topics like experience design, temporal intelligence, creative ecosystems, and attention economics are covered. The emphasis is on creating a model where monetization does not come at the expense of loyalty, taking into account factors like the unpredictable nature of live broadcasts and the potential to increase interaction after the final whistle. The fundamental conflict is obvious: how well the ecosystem learns to use the screen, rather than how much advertising it can accommodate, will determine the direction of CTV sports in the future.
Published 24 Feb 2026 05:42 PM
Instamart's viral water gun stunt transforms a Mumbai pani puri booth into a Holi playground.
After a vendor was caught on camera filling puris with a water cannon as part of a festive promotion by quick-commerce company Instamart ahead of Holi, a pani puri stand in Mumbai became the newest social media star. The vendor is shown firing paani directly into the crisp puris in a video that has gone viral on LinkedIn and Instagram, replacing the typical steel matka with colorful water blasters. A large number of office workers, students, and bystanders were drawn to the unique scene, and many of them took out their phones to capture the action. In order to highlight its selection of water weapons on the platform in advance of the festival, Instamart planned the stunt. Videos of the "Holi practice" went viral online, evoking a range of responses from amusing arguments about wet puris to amusement and admiration for the vendor's goal. There are two types of Holi individuals, according to a social media user: The ones that say, "I'll sit inside." And the ones that say, "Give me the biggest water gun." This was obviously designed by Instamart for the second category. "This felt more like a deleted Holi scene from Yeh Jawaani Hai Deewani than a brand activation," another user commented.Water guns have evolved from toys for kids to expensive adult purchases over the Holi season, with many consumers shelling out hefty sums of money for high-performance blasters. This change is reflected in Instamart's Holi collection, which features high-end water pistols with precision and power, such as SPYRA, a German-engineered weapon that has drawn interest from senior citizens worldwide. Other comparable products are Toyshine and NERF water guns, which are currently sold on Instamart.already though the celebration is still a few weeks away, the widely shared scene in Mumbai indicates that Holi purchasing has already started and that this year's puris are already getting practice shots.
Published 23 Feb 2026 05:56 PM
Invideo expands AI-driven filmmaking by acquiring GoBo Labs.
GoBo Labs, an award-winning Indian creative AI company created by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani, has been acquired by Invideo, one of the most significant AI video creation platforms in the world.This acquisition is a strategic move to develop the next generation of Invideo's creative platform with the knowledge of Ailmmakers, who have led the way in AI-Airst storytelling, rather than a foray into agency or production work.GoBo Labs, one of India's first and most inventive AI-powered creative studios, unveiled the nation's first AI-Airst Ailmmaking workAlow, which skilfully combined storytelling, VFX, and animatics with cutting-edge production tools. Their efforts have fuelled notable advertising campaigns for Lux, Vaseline, Gulf Oil, Fabelle, Mahindra, Hindustan Times, and more, solidifying GoBo's position as a pioneer at the nexus of creativity and cutting-edge technology.GoBo's addition to Invideo gives the platform access to a creative force that continuously pushes the boundaries of what is achievable when innovative tools and artistic vision collide.According to Sanket Shah, co-founder and CEO of Invideo, "GoBo has broadened the scope of what creators can accomplish with AI." "When combined with our technology, their creative intuition opens the door to a future where all creators worldwide can access faster, richer, and more accessible storytelling."
Published 20 Feb 2026 12:20 PM
Together, limitless is the audacious new corporate brand identity that Tata Communications has unveiled.
Together, limitless embodies the company's conviction that the most significant advancements are made when knowledge, networks, and collaborations unite to produce results that transcend conventional limits."Together, limitless" embodies the company's conviction that the most significant advancements are made when knowledge, networks, and collaborations unite to produce results that transcend conventional limits.A.S. Lakshminarayanan, MD & CEO, Tata Communications, stated, "Our customers trust us because of the deep expertise we bring and the commitment with which our people deliver every day." "We are defined by that desire. We are currently developing into a more cohesive, forward-thinking business. "Together, limitless" embodies the new Tata Communications, which is based on trust, transformation-driven, and committed to helping our clients do more than they have in the past. The new positioning coincides with businesses rethinking their operations in increasingly intricate, interconnected ecosystems and managing growing demands for responsibility, speed, resilience, and security. This reflects Tata Communications' own change, which includes a greater emphasis on long-term value development, closer customer partnerships, and an expanding worldwide presence."As customers' aspirations have evolved over time, so too has our relevance to them," Lakshminarayanan stated. We have now moved into a new stage of change, enhancing our capacities in operations, sales and marketing, and goods. Organizations are using our Digital Fabric to streamline complexity and spur innovation. Our goal to become more involved in our clients' growth journeys is reflected in our new brand promise.Fundamentally, "Together, limitless" characterizes Tata Communications' interactions with clients, partners, and investors. Today's businesses work in a more complicated environment with larger technology stacks, quicker innovation cycles, and increased demands for speed, security, and resilience. Tata Communications discovered a defining tension through in-depth customer listening: an excessive amount of noise in the technology ecosystem and an increasing demand for integration, clarity, and reliable partnerships.
Published 16 Feb 2026 05:41 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
In Dubai, Urvashi Rautela's SIIMA 2025 selfie becomes viral.
Urvashi Rautela, a global sensation, has once again demonstrated why she is the queen of viral moments. In a way that was equal parts stunning and humorous, Urvashi stole the show at the renowned SIIMA Awards 2025 in Dubai, when luxury and glamor clashed on the red carpet.The actress, who is renowned for her captivating personality and jaw-dropping flair, was surrounded by admirers as soon as she got out of her car. However, everyone gasped and then laughed at what followed. While attempting to take a selfie with her, a very eager fan unintentionally grabbed her phone in the midst of the confusion. Urvashi, rather than being upset, laughed and joined in on the fun, which quickly became one of the night's most memorable moments.Social media is already sharing clips of the occurrence, which admirers have dubbed "the most Dubai moment ever." The internet is obsessed with Urvashi, with comments like "Only she can make phone-snatching look iconic" and "She's unbothered and gorgeous as always. " The video became viral in a matter of hours, demonstrating Urvashi's ability to transform even the most unanticipated disaster into a momentous occasion.Urvashi reminded fans why she is still one of the most adored and watched Indian celebrities in the world by taking over the red carpet and the entire evening while wearing a stunning couture gown. "She's not just a diva, she's a vibe," one fan wrote.Being the only actress to collaborate with three of Telugu cinema's top stars—Pawan Kalyan, Chiranjeevi, and Balakrishna—makes Urvashi's journey even more incredible. Her status as a genuine pan-Indian celebrity who consistently breaks down barriers and wins over people in a variety of industries has been further solidified by this exceptional accomplishment. Dubai really went crazy for her, and once more Urvashi Rautela made history with an unplanned, spontaneous moment that had everyone on the planet laughing and applauding in equal measure.Dubai really went crazy for her, and once more Urvashi Rautela made history with an unplanned, spontaneous moment that had everyone on the planet laughing and applauding in equal measure.
152 road segments in Delhi will receive significant renovations once the Center approves a Rs 803 crore investment.
With the Center accepting the Delhi government's proposal for Rs 803 crore in funding, 152 important sections, including the Ring Road and other flyovers, totaling more than 330 km throughout the Capital, are scheduled to undergo a significant makeover that includes repair, reconstruction, and resurfacing.According to officials, the Central Road and Infrastructure Fund (CRIF) money were granted earlier this month by the Minister for Road Transport and Highways (MoRTH), who also requested administrative approval for the projects from the Delhi government. The MoRTH's CRIF program gives states and Union territory money to build and maintain important roads and infrastructure."Delhi is witnessing a new era of infrastructure development," stated Parvesh Sahib Singh, Minister of the Public Welfare Department (PWD). Roads are the lifeblood of any contemporary city, and by fortifying these vital thoroughfares, we are guaranteeing millions of commuters' safety, speed, and sustainability every day."This project aims to build top-notch urban infrastructure that fulfills the dreams of all Delhiites, not just fix roads," he continued.PWD officials insisted that this "project will take the Capital a giant step closer to the vision of a Viksit Delhi" and that the city would see one of the most comprehensive road upgrade and infrastructure development programs in recent years. Roads in the Central, North, East, Northeast, Shahdara, and Northwest districts will be upgraded, new corridors will be built, flyovers will be developed, and roads will be strengthened, resurfaced, and widened, according to officials.The Kashmiri Gate ISBT to Wazirabad, Vikas Marg, ITO circle, Ferozshah road, and the Nizamuddin to Kalkaji stretch are some of the important sections that will undergo repairs and improvements. Another important route that will be extended is the Noida Link Road, which links Noida to Central and East Delhi.In order to relieve traffic and enhance connectivity in Outer, West, and Northeast Delhi, the PWD also intends to build three new flyovers at the Rajouri Garden-Tagore Garden stretch, Rohtak Road (Military Road–Jhansi Road), and on Road 63 and Gokulpuri stretch. The letter from MoRTH to the Delhi Chief Secretary said, "The competent authority in this ministry has agreed to approve the work listed to an amount of Rs 803.39 crore to meet the cost of work debitable to the Government of NCT of Delhi's allocations under the CRIF Act, 2000."
Sandeep Goyal Expresses a Strong Desire to Purchase Dentsu's International Advertising Business Outside of Japan
Sandeep Goyal, the Chairman of Rediffusion and a seasoned businessman, has expressed his strong desire to bid for Dentsu's assets outside of Japan in a momentous move that might change the face of advertising globally. India may be a key player in the next bidding process for the Japanese advertising giant, which has been looking at strategic ways to sell off its overseas operations."We are talking to potential alliance partners and bankers to straighten things up," Goyal said in an interview with Adgully, confirming his intense involvement. There is a lengthy process ahead. His remarks highlight proactive discussions about the financial arrangements and cooperative alliances required for a transaction of this magnitude.Nonetheless, Dentsu's worldwide operations have encountered formidable obstacles, such as the problem of combining several acquisitions into a unified, successful organization. The company's international businesses have suffered significant losses totaling billions of dollars, which has led to cost-cutting measures like the elimination of about 3,400 jobs globally. In reaction to persistent underperformance outside of Japan, Dentsu started actively considering the sale of its foreign advertising company in early September and enlisted international banks to investigate possible solutions. Given his long experience with Dentsu, Goyal's involvement in this transaction is all the more significant. Goyal was instrumental in the establishment and expansion of the Japanese network's presence in India as the first chairman and promoter of Dentsu India and the impetus behind the company's initial forays into the Indian market beginning in 2003. Although he left the group amicably after over ten years of service, his affiliation with it still shapes his strategic perspective.
"Everything washed away": Families suffer in rescue camps as Delhi houses are submerged by Yamuna floods
Near flood relief camps in Delhi, where many families displaced by the rising Yamuna are staying, women and children scramble to form a line to pick up their meals as soon as the food truck's horn sounds.While mounds of rescued items and plants uprooted by the floods are strewn in corners, strips of cloth tied to ropes run across the center of the camp, acting as temporary drying lines.At 8 a.m. on Friday, the Yamuna River's water level at Delhi's Old Railway Bridge was 207.31 meters. The level was 207.35 meters at 6 am and dropped to 207.33 meters at 7 am, according to government data. Farmer Ram Kishan claimed that after his crops were damaged, his family was left without a source of income. Every one of my fields is now submerged. My family relied entirely on this year's produce, which is now gone," he stated.People are attempting to preserve what they can, as demonstrated during a tour of the Mayur Vihar Phase I relief camp. Poonam, a mother of a six-month-old child, faces a distinct kind of difficulty.
Punjab's flood scenario gets worse after Bhakra and Pong dams release a lot of water.
Due to heavy water being released from the Bhakra Dam after heavy rain in the Sutlej River's catchment area in Himachal Pradesh, the district administration of Rupnagar, Punjab, warned residents to stay vigilant on Wednesday.The Bhakra dam's water level was 1,677.84 feet at 6 am, below its 1,680-foot maximum capacity. 86,822 cusecs of water entered the dam, and 65,042 cusecs of water exited. According to officials, the dam's water discharge has been boosted from 65,000 cusecs to 75,000 cusecs due to the excessive rainfall in Himachal, which may have an effect on the communities in the Nangal area.Following intense rain in the water body's catchment areas, the Patiala district administration has also issued an advisory for the people living in the villages close to the Ghaggar River in the Rajpura subdivision. Residents living along the banks of the Ghaggar River were advised to exercise caution by the SAS Nagar district government.The overflowing Sutlej, Beas, and Ravi rivers, as well as seasonal rivulets that form after heavy rain in their catchment areas in Himachal and Jammu & Kashmir, are causing severe floods in Punjab. The flood situation in Punjab has gotten worse due to rain. Over 3.5 lakh people have been affected by the downpour, which has killed 30 people and affected the whole Punjab.The India Meteorological Department issued three-hour red alert warnings for a number of districts in Jammu and Kashmir, Ladakh, Himachal Pradesh, northern Punjab, northern Haryana, eastern Rajasthan, southwest Uttar Pradesh, northwest and eastern Madhya Pradesh, and Odisha due to the continuous heavy rains in multiple states. Poonch, Mirpur, Rajouri, Reasi, Jammu, Ramban, Udhampur, Samba, Kathua, Doda, and Kishtwar were among the districts in Jammu and Kashmir that were placed on red alert, according to the IMD. Red alerts have been issued for Kapurthala, Jalandhar, Nawanshahr, Rupnagar, SAS Nagar, Moga, Ludhiana, Barnala, and Sangrur in Punjab, and for Mandi, Una, Bilaspur, Sirmaur, and Solan in Himachal Pradesh. The similar warning is in effect for Yamunanagar, Ambala, Kurukshetra, and Panchkula in Haryana.
Global TV advertising is changing, according to a WARC analysis.
As consumers move away from traditional linear TV and toward connected TV—streaming videos watched on a smart TV or a TV with an internet connection—the nature of television media is evolving, and TV advertising opportunities are becoming more accessible.The question of what constitutes television in 2025 and whether TV advertising should be categorized by format, device, or media owner has been raised by this shift.The most recent Global Ad Trends: The Changing Shape of TV report from WARC looks at ten years of ad spend data to understand the decline of linear TV and the reactive rise of connected TV (CTV). It also looks at why definitions of "TV" are changing and how a variety of data, device, and creative forces will shape the future of TV.Globally, linear TV ad spending fell by 27.5% between 2014 and 2024, and by 50.8% when inflation was taken into account. Sector differences include a 42% decrease in linear TV spending on tech and electronics and a 12% increase in spending on household and domestic goods. More than three-quarters of all TV investment is still allocated to linear TV, but more and more businesses are shifting their spending toward CTV, which, according to Nielsen, now makes up almost half of all TV usage in the US. According to WARC Media, the entire video market, excluding social media and YouTube, is expected to account for 15.9% of spending in 2025. Down from 41.3% in 2013 to just 12.4% presently ($143.9 billion), linear TV is predicted to fall to 11.3% next year, reaching $139.1 billion, the lowest level since 2005.Marketers are shown a strong desire to boost CTV spending, which is expected to reach $39.9 billion this year (or 3.4% of total share) and expand by 3.6% to $44.7 billion in 2026. According to Nielsen's 2025 Annual Marketer study, 56% of marketers worldwide intend to increase their OTT/CTV budgets, up from 53% in 2024. The Americas are expected to see the biggest growth, while APAC and Europe will see less.
VCCP is chosen as the global integrated agency of record by Evergreen Garden Care.
After a tough three-way pitch process run by Booster Consulting, Evergreen Garden Care, the company behind some of the most recognizable garden care brands in the world, has chosen global challenger network VCCP as its integrated agency of record.Together with VCCP Media, the international content production company Girl&Bear, and Good Relations, which will manage PR, influencer relations, and social media, the mandate combines VCCP's strategy and creative know-how.VCCP will develop global-scale integrated brand platforms for Evergreen's diverse portfolio, which includes Miracle-Gro, Levington, Tomorite, Roundup, Weedol, Patio Magic!, and Clear, as part of the agreement. The appointment expands on Good Relations and Miracle-Gro's previous partnership, which started in 2024 with a PR, influencer, and social mandate."This partnership is a significant step for Evergreen," stated Karen Wilkinson, Marketing Director UK & Ireland at Evergreen Garden Care. We desired a team that could collaborate easily to maximize the potential of our brands both in the UK and internationally, not just a list of agencies. We get just that from VCCP's One Roof Thinking and integrated model, and their challenger mentality will enable us to give the category new relevance."We're thrilled to be collaborating with Evergreen across such a strong portfolio of brands," stated Roly Darby, MD of VCCP. We are committed to building long-lasting brand platforms, and because of our One Roof strategy, we are in a unique position to unite PR, production, media, creativity, and social media as a single worldwide team. This victory is a wonderful illustration of our motto, "It only works if it all works."
The IIGC Taskforce engages directly to increase creative accountability.
By collaborating closely with creators, offering direction, and establishing clear expectations, the Indian Influencer Governing Council (IIGC) keeps demonstrating its dedication to establishing a respectable and accountable creator economy in India. More than 30 influencers whose content did not adhere to IIGC's Code of Standards for Influencers or legal requirements were contacted personally by the IIGC Taskforce just last month. The success of early intervention is demonstrated by the fact that many of these creators quickly modified or deleted their respective content.Both the government and consumers' demands for responsibility, transparency, and integrity are rising quickly along with the influencer ecosystem. This year, influencer marketing will be valued at over ₹3,000 crore in India, making it a crucial component of the country's online economy. More accountability results from this enormous development, not only for creators but also for platforms and businesses that are a part of the ecosystem. Regulators have responded by stepping up their monitoring, especially of industries like financial services, wellness, and health that have a big influence on consumers. Regulators' vigilance is necessary to protect consumer safety, but small and regional producers may find it difficult to manage complicated and frequently changing compliance environments. With an emphasis on education, assistance, and early engagement to avert possible infractions, the IIGC Taskforce enhances governments' monitoring initiatives."We acknowledge the enormous impact that today's innovators have and the confidence that consumers have in their opinions. It is our responsibility to ensure that creators are aware of their obligations and to provide them with help and direction. The greatest ways to guarantee a secure, reliable environment are through education and candid communication, according to IIGC Chairman Sahil Chopra.Our Taskforce is working closely with creators to encourage responsible behavior that protects consumers and upholds industry integrity as regulatory focus grows, particularly in high-risk industries like financial advisory. IIGC provides a responsive, industry-driven approach for monitoring and constructively addressing compliance issues through the direct participation of its Taskforce. An ecosystem where artists can develop without fear while upholding accountability and trust is the end outcome.
Param Sundari: A visual feast, yet the story lacks heart.
Sidharth Malhotra clumsily impersonates the King Khan in Param Sundari, while Janhvi Kapoor attempts to be Deepika in this languid mashup of SRK's previous two hits, Chennai Express (2013) and DDLJ (1995). Guys, no luck! They both collapse on their mooh. Malhotra, a Punjabi munda, goes to Kerala in an attempt to win over Kapoor, his purported soulmate, whom he found on an arbitrary dating app. Although it is discussed, the North-South cultural difference never fully resonates. This is because Janhvi Kapoor was a bad option for Sundari's casting. What prevented a local actress from taking her place? For example, Kamal Haasan was ideally suited to play the South Indian lover of the North Indian Rati Agnihotri in the popular 1981 film Ek Duuje Ke Liye. It seems like Bollywood is unwilling to venture outside of its comfort zone and is happy to place nepots in roles that are obviously unsuitable for them. Among the film's few positive aspects are the beautiful "Pardesiya" number and the exquisite depiction of God's own country, Kerala! However, when the lead duo itself seems strange and unimpressive, everything is insignificant.The media and advertising industries' news today emphasizes a noteworthy trend: AI is changing the global ad-tech stock landscape, with India's market possibly providing a buffer. A legal battle between tech titans Xiaomi, Apple, and Samsung over advertising campaigns, different agency leadership changes, and businesses implementing novel tactics like Apsara's first "Ambassa-dog" in India are some other significant events.
Highlight of National Sports Day: Kartik Aaryan's path to Chandu Champion
Kartik prepared hard for the position in three difficult sports—wrestling, boxing, and swimming—all of which need for self-control, endurance, and the ability to master particular skills. The actor spent about a year and a half honing these abilities under the supervision of professionals to make sure he captured Petkar's personality and tenacity in a realistic manner.Kartik's training was described as being on par with an athlete's regimen. The actor pushed himself to the edge through intense swimming practice, wrestling's raw force, and boxing's quick reflexes. His dedication to authenticity and storytelling on screen is demonstrated by his athletic prowess and physical metamorphosis.Chandu Champion, which was released on June 14, 2024, was one of Kartik's best performances to date and honored Petkar's unmatched history. His performance, which combined grit and emotional depth, was praised as deserving of a National Award. He received praise from both critics and spectators, which strengthened his reputation as a popular performer and box office success.Kartik once again demonstrated with Chandu Champion that all of his film selections are nothing short of masterpieces. The film, which was directed by Kabir Khan, tells the narrative of Murlikant Petkar's incredible journey during which he overcame hardships to make history.Kartik's journey for Chandu Champion serves as a fitting tribute to sports legends like Murlikant Petkar, whose tale continues to inspire generations, and serves as a reminder of the value of perseverance and the strength of dedication as we commemorate National Sports Day.
From rural penetration to metro branding: HDFC ERGO's multifaceted marketing approach
India's top private sector general insurer, HDFC ERGO General Insurance, is concentrating on raising awareness, fostering digital innovation, and fostering deeper customer connection in order to boost insurance acceptance as the country's insurance market rapidly changes. Somesh Surana, Joint President – Digital Business Group & Marketing at HDFC ERGO General Insurance, discusses the company's marketing roadmap, Gen Z strategy, the role of AI, and the brand's planned use of carefully chosen marketing techniques to reach "real Bharat" in this interview with Adgully.What is HDFC ERGO's overall marketing plan for the rest of the year, given the impending holiday season? India is working hard to promote the use of insurance. At HDFC ERGO, our approach will remain focused on category awareness, digital transformation, customer-centric innovation, and deeper engagement throughout Bharat, all while adhering to the IRDAI's 3A's framework: Awareness, Accessibility, and Affordability. To teach insurance from a young age and create a future-ready, insurance-aware India, we administer Insurance Quiz Junior. Now in its tenth edition, this innovative program began in 2016 with just 18 schools in one city and has since expanded to serve around 25 lakh kids in approximately 200 locations. In 2024, 3,200 institutions—including government and vernacular language schools—will be involved. Notably, 32% of these schools were located in small towns, and nearly equal numbers of female students participate, demonstrating that this program is truly inclusive.Building on the success of this campaign to raise awareness of insurance among the next generation, we have this year introduced a senior version of the quiz for college students, who are young adults about to enter the workforce and must make their own decisions about their future. In keeping with our goal of raising awareness of insurance at a young age, 1,100+ college students from 140+ Indian cities registered for the inaugural edition alone.Additionally, as the primary insurer for Tamil Nadu and Puducherry under IRDAI's State Insurance Awareness campaign, we have been educating the public about house, auto, and health insurance through a variety of initiatives. We go out to government schools around the states with the regional version of the quiz in addition to other awareness campaigns. Thirty-three districts participated last year alone.
Fireside Ventures leads Cumin Co. in securing $1.5 million to boost production and innovation.
With three product patents, Cumin Co. is a health-first kitchenware company that has raised $1.5 million in a strategic investment round led by Fireside Ventures and including Huddle Ventures. Through its direct-to-consumer web presence, the company hopes to increase market penetration while strengthening manufacturing capacity, accelerating product innovation, and scaling research and development.Cumin Co. has been successful since its founding in 2025. With strong word-of-mouth promotion and high repeat purchase rates that are rising at a rate of 20% MoM, the company has assisted over 7,000 households in India in starting their journey towards healthier kitchenware in a matter of months. The company wants to reach 100,000+ households with its network of mindful consumers in the upcoming year.Innovation in their exclusive Enviromax enamel coating technology, as well as a significant emphasis on R&D and IP creation, are the main drivers of Cumin Co.'s success. All of Cumin Co.'s products are naturally non-stick, certified by three international standards, 100% toxin-free, and built to last for generations, in contrast to conventional cookware that uses toxic heavy chemical non-stick coatings.The co-founders of Cumin Co., Niharika Joshi and Udit Lekhi, stated: "Despite being essential to every home, kitchenware has been neglected in India for far too long. Our goal is to reinvent ware by fusing design, safety, and rigorous R&D. We can expand our innovation pipeline and establish a new standard for healthy kitchenware in India thanks to this financing.Fireside Ventures Principal Shuchi Pandya stated: "We think that innovation, trust, and cultural relevance will come together to create long-lasting consumer brands. Despite being one of the few categories that is essential to every home, kitchenware has not seen much innovation in decades. By developing a brand that modernizes a stagnant category, enriches everyday cooking, and fosters enduring customer trust on a worldwide basis, Cumin Co. is well-positioned to reshape this market.
This year, we anticipate a 15% increase in Onam ad spending: Chandy Varghese
Brands are increasing their promotional efforts as Kerala prepares for the state's largest cultural and commercial holiday, Onam, starting today, in an effort to evoke a sense of joy among consumers. Print still has a dominant place in the media mix for advertising relating to Onam, even with the rise of digital and over-the-top platforms.Varghese Chandy, Vice President – Marketing and Advertising Sales at Malayala Manorama, discusses changing advertiser trends, consumer confidence, and why newspapers are still the preferred medium for national brands and retailers during the Onam season in an exclusive interview with Adgully.What is the general attitude of consumers this year before Onam? In comparison to other years, are you observing a shift in customer confidence or spending patterns? This year, consumers are feeling quite well. As the largest holiday in Kerala, Onam is a perfect example of the trend we have been witnessing since COVID: people are enjoying every occasion more and more.What is the anticipated increase in total brand advertising expenditure for this year's Onam festival, based on your observations? This year, we anticipate growth of at least 15%.During this Onam season, which particular industries are becoming the largest advertisers, and are there any new or surprising categories seeing an increase in spending? Every demographic is active during Onam since it is such a large celebration that touches all types of individuals. The largest category is retailers, with home appliances at the top, followed by textiles and jewelry. To help them, the brands also run their own campaigns. The largest brand category is automobiles.How is Malayala Manorama, a prominent daily, positioned to continue being a vital component of marketers' Onam plans in a market where OTT and digital are expanding quickly? We acknowledge the growth of OTT and digital. Newspapers continue to be the primary source of information for those with purchasing power, however. Additionally, only large format advertisements, such as those found in newspapers, can effectively convey offers. For this reason, many ROI-only businesses continue to concentrate mostly on newspapers. Credibility is another crucial element that newspapers have, which draws marketing campaigns to them as well.This year, are more integrated or immersive ads replacing classic ad formats? Could you provide an instance of a brand using Malayala Manorama in a creative manner? Malayala Manorama is a newspaper that prioritizes its readers. Therefore, there are many prohibitions on ads that mislead or annoy readers. Because our readers are our strongest pillars, we are extremely cautious when implementing any kind of innovation and do not want to deceive them. However, one trend we've noticed is that marketers are switching to large format ads, which are unique to newspapers and truly reflect their size.
Parineeti Chopra makes a sweet post about her "little universe" on the way and announces her first pregnancy with Raghav Chadha.
Actress Parineeti Chopra and her husband, AAP MP Raghav Chadha, are expecting their first child together and are about to embark on a new chapter in their life. On Monday, the couple shared the joyful news on social media. Film industry peers immediately poured into the comments section to thank Raghav and Parineeti.The actor's pregnancy was announced by the soon-to-be parents in a joint Instagram post. The post's initial image included a cute circular cake with the words "1 + 1 = 3" written on it and two tiny golden footprints drawn around it. In addition to the picture, they shared a video of them walking hand in hand through a gorgeous garden. "Our little universe … on its way" was the caption they used for the photo. Blessed beyond measure.Numerous fans sent congratulations and shared their excitement. Sonam Kapoor wrote, "Darling, congratulations." Huma Qureshi and Bhumi Pednekar only said, "Congratulations." Parineeti Chopra has officially confirmed that she is expecting her first child, despite a number of rumors circulating a few months back.She had previously posted about enjoying a nutritious meal and spending time with her husband Raghav on Independence Day. "An afternoon spent at home, surrounded by the love of family and the colors of our nation." Cheers to Independence Day! She wrote, "@raghavchadha88."Regarding her career, Parineeti Chopra will next be featured in an untitled Netflix series that also features important roles from Aup Soni, Sumeet Vyas, Jennifer Winget, Harleen Sethi, Chaitannya Choudhry, and Tahir Raj Bhasin. The series has already concluded its filming. The duo was recently spotted on The Great Indian Kapil Show as well. In September 2023, Parineeti Chopra and Raghav Chadha were married in a small wedding in Udaipur. With the help of their close friends and relatives, they were engaged in New Delhi in May 2023.
Only on Zed TV, Himmat Ke Samundar Ki, Hai Yeh Kahaani Har Ghar Ki with Juhi Parmar
There are untold tales of women behind every locked door: tales of unspoken struggles with emotional neglect, sacrifices made for family, dreams shelved, and unacknowledged strength. Despite the fact that these facts influence the lives of numerous people nationwide, they hardly ever receive public attention.Zee TV is now working to end this quiet. The station strengthens its relationship with viewers by offering content that goes beyond amusement to address important issues, as seen by the launch of its redesigned brand identity, Aapka Apna ZEE. In keeping with this idea, Zed TV presents Kahaani Har Ghar Ki, a revolutionary new reality format. The show, which is hosted by the well-liked Juhi Parmar, gives Indian women a polite and safe forum to tell their stories. Kahaani Har Ghar Ki, which is produced by Zee Studios, will debut on September 1st and air on Zee TV every day at 6:30 p.m.With her sympathetic performances and powerful depictions, Juhi Parmar has gained the respect and trust of audiences throughout the years. She reappears in this new guise not just as a well-known actor but also as "Aapki Juhi," a sympathetic mentor, listener, and guide who establishes a secure environment where women feel encouraged, heard, and understood. Every episode of Kahaani Har Ghar Ki will vividly depict the intensely personal journey of a real-life lady, bringing to light topics like relationship difficulties, familial pressure, emotional neglect, and professional sacrifices. By use of open discussions and professional advice from psychologists and special guests, the program seeks to dispel preconceptions, promote empathy, and encourage viewers to consider the hidden truths in their own families.The press conference was intended to be an immersive experience in order to reflect the delicate nature of the event. Media representatives listened to an audio version of a story from the show while wearing headphones. The story, which had no images and was only told, followed both sides of a real-life dispute and ended in a tense, unresolved moment. As interest reached its pinnacle, Juhi Parmar joined the platform to discuss the importance of these underrepresented female voices being heard and recognized in the modern era.
Ravi Luthria is appointed chief revenue officer of KathaVersse Media Network.
Ravi Luthria has been named Chief Revenue Officer of KathaVersse, a content intellectual property company that is working to create a "Marvel for Bharat." Ravi, a graduate of IIM Lucknow and a former Head of Videos at Pocket FM-US, is an accomplished strategic and entrepreneurial leader with more than 20 years of experience in a variety of industries, including marketing, FMCG, content, and content technology. In India, the US, and other countries, he has developed high-performing teams, scaled content businesses, and effectively led multi-crore P&L mandates.Ravi has extensive knowledge in branded content intellectual property, IP monetization and scaling, and cutting-edge technologies like generative artificial intelligence. He is renowned for fusing strategic planning with methodical execution. Ravi will oversee KathaVersse's services segment, KVGYAPAAN, and drive the company's revenue engine. He will also monetize Digital Commentary, the company's flagship non-fiction platform with over 120 million monthly views and 1.1 million members. Known as a Video-as-a-Service (VaaS) company, KVGYAPAAN offers brands social media content production and strategy, high-impact, platform-optimized video campaigns, and premium Micro Dramas for Micro Drama OTTs, among other services.With the goal of becoming one of the biggest intellectual property firms in India, Ravi will concentrate on creatively and profitably combining IPs with advertiser partnerships, catering to a market where young Indians currently watch between three and four hours of video material every day. "The clarity and scope of KathaVersse's IP ambition are what most impressed me. "The founding team is already making great progress toward realizing this vision," Ravi stated."Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling," said KathaVersse CEO Aakash Kumar. He is the ideal candidate for our upcoming expansion stage, as we prepare to introduce over ten universe- and format-driven long-form IPs in the next 15 months, thanks to his experience in content business.
‘Only Scoops, No Oops’: Amul’s Clever Spin on Kiss Cam Moment
Dairy giant Amul once again grabs public attention with its latest topical doodle, this time commenting on the viral “kiss cam scandal” that caused a stir on social media earlier this week. Using its trademark wit and creativity, Amul’s new artwork shows the iconic Amul girl holding a tub of ice cream, with the clever caption: “Only Scoops, No Oops!” The doodle was released on Amul’s official social media handles shortly after a controversial moment during a live sports broadcast became the talk of the internet. The incident, involving an awkward on-screen kiss between two spectators, quickly drew widespread reactions ranging from humor to outrage. True to form, Amul weighed in with a light-hearted take. The illustration shows a stadium backdrop, with the Amul girl cheekily peeking from behind a scoop of ice cream while a heart-shaped kiss cam icon looms in the background. The caption subtly comments on the situation without naming individuals, in line with the brand’s long-standing tradition of blending social commentary with visual satire. Social media users praised the creative for its timely and tasteful response. Many lauded Amul for continuing to reflect pop culture moments with sensitivity and humor. Amul’s topical ads, a staple since the 1960s in Indian advertising, respond swiftly to news, politics, and viral moments with clever wordplay. The “Only Scoops, No Oops” doodle adds to its iconic collection. As the conversation around public conduct at live events continues, Amul’s take offers a moment of levity—reminding audiences that sometimes, the best response is a scoop of humor.
Social Panga to Handle Social Media for Neo by Nippon Paint
Neo by Nippon Paint has appointed Social Panga as its official social media agency. The collaboration aims to strengthen Neo’s presence across digital platforms and connect more directly with its target audience. Social Panga will be responsible for creating and managing content, developing social media strategies, and enhancing engagement across platforms such as Instagram, Facebook, and LinkedIn. The agency brings experience in handling campaigns for brands in the lifestyle and home improvement sectors. Neo, a brand under Nippon Paint, focuses on products for the modern consumer, offering a range of solutions tailored to today’s design and functional needs. This move is part of its broader push to build a stronger identity and stay relevant in a competitive market. Speaking about the partnership, both teams expressed confidence in their shared vision and strategy. Social Panga aims to translate Neo’s brand values into digital conversations that reflect the brand’s tone and connect meaningfully with its followers.
