Top Trending Advertising/Media News & Highlights

Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram

Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram

The financial services sector is at a pivotal juncture as India moves closer to its Digital Bharat vision, with the expectations of a generation of digital natives reshaping legacy institutions. The FINIXX Summit & Awards 2025, which has as its forward-thinking topic "Reimagining BFSI: Powering Digital Bharat Goals," put this change front and center.In order to examine the changing relationship between technology, trust, and consumer engagement in the BFSI (Banking, Financial Services, and Insurance) industry, a diverse group of marketing experts, digital strategists, and financial innovators convened for the summit.Experts discussed how rapidly changing consumer behavior is upending traditional marketing strategies in a fascinating panel titled "The Next-Gen BFSI Consumer: Understanding & Engaging Digital-First Audiences." They also discussed what it will take to foster trust, loyalty, and meaningful engagement in an increasingly app-first and attention-deficit world. The panel, which was presided over by Teamology Softech and Media Services Vice President of Growth and Strategy Lawrence Suchitha, included marketing directors from top BFSI institutions: VP of Digital Marketing at HDFC Bank, Aashir Allana AVP of Social Media Marketing at Tata Capital, Nikita Dilip Gupta SBI General Insurance's Head of Marketing and CSR, Rathin Lahiri Varun Mundra, Motilal Oswal Financial Services' Head of Media & Innovations Vishal Lohia, Hybrid Associate Director of Sales."The BFSI landscape has decisively moved from branch-first to app-first engagement," said Lawrence Suchitha, who opened the debate. Consumers of today need digital experiences that are quick, simple, and integrated—all while maintaining the transparency and trust that have traditionally characterized our industry. "The next-gen customer has never seen a passbook or stepped inside a branch," said Aashir Allana of HDFC Bank, emphasizing the point. They view the bank as an app rather than a physical establishment.Allana asserts that modern consumers evaluate their banking experiences by comparing them to Netflix, Amazon, and Zepto rather than other banks. "They want Zepto-level speed and Netflix-level personalization." Despite their impatience and impulsivity, they have a strong research bent. They expect the application procedure to take three minutes, but they will spend hours comparing credit cards. He pointed out that because of this behavioral mismatch, marketers must reach users "somewhere between Instagram and a UPI app."  

Published 16 Oct 2025 05:15 PM

As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.

As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.

Building on its impressive organic growth of +5.7% for the third quarter of 2025 (Q3'25), Publicis Groupe has increased its prediction for organic growth for the entire year. The quarter's great performance outperformed the first half of 2025's high growth of +5.4%.The business has increased its forecast for organic growth in the full year (FY) 2025 to a new range of +5% to +5.5%. This represents an improvement over the original estimate of +4% to +5%. A number of factors, including consistent client spending (without any significant budget cuts or slowdowns) and growing demand for its AI-powered goods and services, underpin the decision to increase the outlook. Long-term scope development with current clients, a robust business environment for new ventures, and a more advantageous competitive environment are all important growth drivers.Arthur Sadoun, Publicis Groupe's chairman and CEO, "Q3 was yet another excellent quarter, exceeding forecasts, with no slowdown in customer demand.  At Publicis, we are proving that artificial intelligence is not a pipe dream but rather a current reality that is propelling our expansion. We are demonstrating once more how our distinct AI-powered methodology may help us acquire market share and establish ourselves as a Category of One.  We achieved organic growth of +5.7%, which significantly widened the gap with our counterparts by over 700bps2. In addition to not seeing any significant reductions in marketing expenditures, we also witnessed a surge in demand for our AI-powered goods and services. This was evident in our Epsilon-powered Connected advertising initiatives, which had high single-digit growth as a result of our capacity to use AI to link influencers, commerce, and paid advertising. Due to the growing demand for customized content, our AI production platform experienced double-digit growth. Additionally, Publicis Sapient maintained its favorable results for the second consecutive quarter thanks to our capacity to create agentic networks for clients that are looking to de-silo their own businesses.We anticipate that this upward trend will continue throughout Q4. Because of this, we are comfortable raising the higher end of our prediction to +5.5% for our 2025 organic growth guidance. Additionally, we are reporting that our already industry-leading margin has improved to just over 18% throughout the course of the year. With net new billings for the first nine months of the year already surpassing our 2024 total, we are now planning for 2026 because of our unparalleled new business track record. For the seventh consecutive year, we anticipate outperforming the industry the following year. I want to express my gratitude to our teams for their exceptional work in getting us to this point and to our clients for their ongoing trust.  

Published 14 Oct 2025 05:28 PM

FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology

FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology

The financial services industry is at the forefront of change as India moves closer to realizing its goal of having a digitally inclusive economy. The FINIXX Summit and Awards 2025 returns against this dynamic backdrop with the audacious and forward-thinking subject, "Reimagining BFSI: Powering Digital Bharat Goals." The FINIXX Summit and Awards 2025 will take place in Mumbai tomorrow, October 14.FINIXX Summit 2025, which is set to bring together some of the most prominent voices in banking, financial services, insurance (BFSI), fintech, and marketing in the nation, is expected to be more than just a forum for discussion; it seeks to incite change, foster trust, and establish new standards for how financial brands interact with a rapidly changing customer base.Examining how digitization, human-centric design, trust-building, and integrated marketing tactics are changing the game for financial institutions throughout India is the main goal of the summit. As the underserved, underbanked, and technologically savvy Bharat sector becomes a strategic priority, FINIXX 2025 urgently highlights inclusive and transformative innovation. The summit will examine topics that represent the industry's continuous development through keynote addresses, fireside chats, CXO panels, and real-world case studies. The agenda gives a broad overview of the future, covering topics like figuring out how AI and data are changing engagement and risk assessment, as well as deciphering the next wave of fintech disruption.The comprehensive approach of FINIXX 2025 is what makes it unique. Exposure to cross-functional viewpoints will enable attendees to go with more than just talking points—they will leave with practical frameworks. C-suite executives, marketing strategists, product developers, compliance officers, and digital growth architects who want to remain on top of trends are the target audience for this event.  

Published 13 Oct 2025 04:59 PM

CNN-News18 dominates as the leading prime-time English news channel

CNN-News18 dominates as the leading prime-time English news channel

CNN-News18 has reaffirmed its position as the unrivaled leader in India's English news sector. CNN-News18 reigns supreme in the primetime slot without any rivals, establishing the channel as unparalleled. The most recent BARC data reveals that CNN News18 commanded the prime time slot with a remarkable 64.4% market share, far surpassing its rivals, NDTV at 15.4% and Times The channel’s credibility and its capacity to provide accurate, timely, and impactful journalism that connects with its audience have contributed to this consistent performance. The channel’s robust performance is fueled by its dedication to providing precise information and showcasing elite news figures such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel guarantees thorough coverage of all significant national-interest news through its vast network of reporters nationwide.  

Published 09 Oct 2025 04:10 PM

Advertising/Media

Advertising/Media

Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.

Only on Zed TV, Himmat Ke Samundar Ki, Hai Yeh  Kahaani Har Ghar Ki  with Juhi Parmar

Only on Zed TV, Himmat Ke Samundar Ki, Hai Yeh Kahaani Har Ghar Ki with Juhi Parmar

There are untold tales of women behind every locked door: tales of unspoken struggles with emotional neglect, sacrifices made for family, dreams shelved, and unacknowledged strength. Despite the fact that these facts influence the lives of numerous people nationwide, they hardly ever receive public attention.Zee TV is now working to end this quiet. The station strengthens its relationship with viewers by offering content that goes beyond amusement to address important issues, as seen by the launch of its redesigned brand identity, Aapka Apna ZEE. In keeping with this idea, Zed TV presents Kahaani Har Ghar Ki, a revolutionary new reality format. The show, which is hosted by the well-liked Juhi Parmar, gives Indian women a polite and safe forum to tell their stories. Kahaani Har Ghar Ki, which is produced by Zee Studios, will debut on September 1st and air on Zee TV every day at 6:30 p.m.With her sympathetic performances and powerful depictions, Juhi Parmar has gained the respect and trust of audiences throughout the years. She reappears in this new guise not just as a well-known actor but also as "Aapki Juhi," a sympathetic mentor, listener, and guide who establishes a secure environment where women feel encouraged, heard, and understood. Every episode of Kahaani Har Ghar Ki will vividly depict the intensely personal journey of a real-life lady, bringing to light topics like relationship difficulties, familial pressure, emotional neglect, and professional sacrifices. By use of open discussions and professional advice from psychologists and special guests, the program seeks to dispel preconceptions, promote empathy, and encourage viewers to consider the hidden truths in their own families.The press conference was intended to be an immersive experience in order to reflect the delicate nature of the event. Media representatives listened to an audio version of a story from the show while wearing headphones. The story, which had no images and was only told, followed both sides of a real-life dispute and ended in a tense, unresolved moment. As interest reached its pinnacle, Juhi Parmar joined the platform to discuss the importance of these underrepresented female voices being heard and recognized in the modern era.  

Ravi Luthria is appointed chief revenue officer of KathaVersse Media Network.

Ravi Luthria is appointed chief revenue officer of KathaVersse Media Network.

Ravi Luthria has been named Chief Revenue Officer of KathaVersse, a content intellectual property company that is working to create a "Marvel for Bharat." Ravi, a graduate of IIM Lucknow and a former Head of Videos at Pocket FM-US, is an accomplished strategic and entrepreneurial leader with more than 20 years of experience in a variety of industries, including marketing, FMCG, content, and content technology. In India, the US, and other countries, he has developed high-performing teams, scaled content businesses, and effectively led multi-crore P&L mandates.Ravi has extensive knowledge in branded content intellectual property, IP monetization and scaling, and cutting-edge technologies like generative artificial intelligence. He is renowned for fusing strategic planning with methodical execution. Ravi will oversee KathaVersse's services segment, KVGYAPAAN, and drive the company's revenue engine. He will also monetize Digital Commentary, the company's flagship non-fiction platform with over 120 million monthly views and 1.1 million members. Known as a Video-as-a-Service (VaaS) company, KVGYAPAAN offers brands social media content production and strategy, high-impact, platform-optimized video campaigns, and premium Micro Dramas for Micro Drama OTTs, among other services.With the goal of becoming one of the biggest intellectual property firms in India, Ravi will concentrate on creatively and profitably combining IPs with advertiser partnerships, catering to a market where young Indians currently watch between three and four hours of video material every day. "The clarity and scope of KathaVersse's IP ambition are what most impressed me. "The founding team is already making great progress toward realizing this vision," Ravi stated."Ravi is one of the most important additions to our core team — a game-changer for IP monetization and scaling," said KathaVersse CEO Aakash Kumar. He is the ideal candidate for our upcoming expansion stage, as we prepare to introduce over ten universe- and format-driven long-form IPs in the next 15 months, thanks to his experience in content business.  

‘Only Scoops, No Oops’: Amul’s Clever Spin on Kiss Cam Moment

‘Only Scoops, No Oops’: Amul’s Clever Spin on Kiss Cam Moment

Dairy giant Amul once again grabs public attention with its latest topical doodle, this time commenting on the viral “kiss cam scandal” that caused a stir on social media earlier this week. Using its trademark wit and creativity, Amul’s new artwork shows the iconic Amul girl holding a tub of ice cream, with the clever caption: “Only Scoops, No Oops!”   The doodle was released on Amul’s official social media handles shortly after a controversial moment during a live sports broadcast became the talk of the internet. The incident, involving an awkward on-screen kiss between two spectators, quickly drew widespread reactions ranging from humor to outrage.   True to form, Amul weighed in with a light-hearted take. The illustration shows a stadium backdrop, with the Amul girl cheekily peeking from behind a scoop of ice cream while a heart-shaped kiss cam icon looms in the background. The caption subtly comments on the situation without naming individuals, in line with the brand’s long-standing tradition of blending social commentary with visual satire.   Social media users praised the creative for its timely and tasteful response. Many lauded Amul for continuing to reflect pop culture moments with sensitivity and humor.   Amul’s topical ads, a staple since the 1960s in Indian advertising, respond swiftly to news, politics, and viral moments with clever wordplay. The “Only Scoops, No Oops” doodle adds to its iconic collection.   As the conversation around public conduct at live events continues, Amul’s take offers a moment of levity—reminding audiences that sometimes, the best response is a scoop of humor.

Social Panga to Handle Social Media for Neo by Nippon Paint

Social Panga to Handle Social Media for Neo by Nippon Paint

Neo by Nippon Paint has appointed Social Panga as its official social media agency. The collaboration aims to strengthen Neo’s presence across digital platforms and connect more directly with its target audience. Social Panga will be responsible for creating and managing content, developing social media strategies, and enhancing engagement across platforms such as Instagram, Facebook, and LinkedIn. The agency brings experience in handling campaigns for brands in the lifestyle and home improvement sectors. Neo, a brand under Nippon Paint, focuses on products for the modern consumer, offering a range of solutions tailored to today’s design and functional needs. This move is part of its broader push to build a stronger identity and stay relevant in a competitive market. Speaking about the partnership, both teams expressed confidence in their shared vision and strategy. Social Panga aims to translate Neo’s brand values into digital conversations that reflect the brand’s tone and connect meaningfully with its followers.

The Revanth government awarded Allu Arjun the Gaddar award months after he was arrested in the Pushpa 2 stampede case.

The Revanth government awarded Allu Arjun the Gaddar award months after he was arrested in the Pushpa 2 stampede case.

In relation to a case involving the death of a lady in a stampede at Hyderabad's Sandhya theater during the premiere of his film Pushpa 2, Arjun was taken into custody last December.Arjun will formally receive the first "Best Leading Actor" award at a later time for his role in the highly successful sequel Pushpa 2: The Rule, which brought in an estimated Rs 1,800 crore at the box office worldwide.Arjun's prize comes months after he was temporarily detained and arrested by Telangana police, who blamed him and others for the stampede that occurred on December 4 at the film's premiere at the Sandhya theater in this city. In the midst of controversy surrounding the death of 39-year-old M. Revathi in the stampede and the severe injuries sustained by her 9-year-old son, the arrest was announced on December 13. On the eve of the release, Arjun went to the renowned Sandhya theater to support his admirers, and Revathi's family of four attended to see the Pushpa-2 premiere event. As the opposition BRS and BJP denounced "the arrest of a national award winner," particularly the way it was executed, the police action took a political turn. In an X post at the time, Telangana BJP politician and Union Minister of State (MoS) for Home Affairs Bandi Sanjay wrote, "...lifting national award-winning actor Allu Arjun straight out of his bedroom without even giving him time to change is a disgraceful act of mismanagement and disrespect."The police action took a political turn when the opposition BRS and BJP condemned "the arrest of a national award winner," especially the manner in which it was carried out. Union Minister of State (MoS) for Home Affairs and Telangana BJP politician Bandi Sanjay remarked in an X post at the time, "...lifting national award-winning actor Allu Arjun straight out of his bedroom without even giving him time to change is a disgraceful act of mismanagement and disrespect."  

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.  

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.  

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.  

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.  

Programmatic, intelligent, and real-time: How DOOH is changing the outdoor advertising market in India

Programmatic, intelligent, and real-time: How DOOH is changing the outdoor advertising market in India

Outdoor advertising is moving into the dynamic, lively world of Digital Out-of-Home (DOOH), which is different from static billboards. It's more than just a fancy term; it's revolutionizing the way that marketers interact with us in the real world. Imagine gigantic screens that change their content according to who is looking at them, bus shelters that display real-time news, or billboards that react to the time of day. In the future, outdoor advertising will be as intelligent and engaging as the digital world we carry around in our pockets, which is the alluring promise of DOOH.Adgully explores in this paper why this dynamic movement is changing the game for brands, improving the efficacy of campaigns, and yielding a measurable return on investment (ROI). Additionally, we'll look at the state of DOOH adoption in India right now, pinpoint the major industry participants propelling its expansion, and discuss the fascinating but dynamic development of programmatic DOOH in the Indian market. The versatility and dynamic content possibilities of DOOH are by far its strongest advantages over conventional static OOH. "Digital Out-of-Home (DOOH) advertising offers significant advantages over traditional static OOH formats," says Vaishal Dalal, co-founder and director of Excellent Publicity. The versatility of DOOH is among its strongest arguments; advertisers can run many campaigns on a single screen, alter creatives in real-time, and schedule content according to audience demographics or the time of day.Hyper-targeted communications is made possible by this dynamic feature, which raises relevance and engagement. Better measurement and analytics are also made possible by DOOH, which tracks impressions, brand lift, and even offline-to-online transactions utilizing audience insights and smartphone data. Because of improved targeting, lower production costs (no printing or physical installations), and the capacity to adjust campaigns in real time based on performance data, brands end up with a higher return on investment.This real-time benefit is highlighted by Sumit Taneja, Business Head, HyperGlocal (OOH) at Interspace Communications: "In this fast-paced world, DOOH allows for real-time updates and dynamic content along with programmatic capabilities." Additionally, it has a stronger visual impact that complements an electronic advertisement, and audience-based buying increases the campaign's efficacy.  

Mohit Joshi, Jaideep Gandhi, and Prasanth Kumar discuss why Goafest 2025 will be a high-ROX event.

Mohit Joshi, Jaideep Gandhi, and Prasanth Kumar discuss why Goafest 2025 will be a high-ROX event.

The greatest creative festival in South Asia, Goafest 2025, is poised to excite minds with new formats, revitalized energy, and a redesigned experience for the media, marketing, and advertising sectors. The ambitious theme of Goafest 2025, which takes place from May 21 to 23, is "Ignite__," which serves as both a call to action and a creative spark. The event this year is expected to stimulate thought, start discussions, and bring together established professionals and up-and-coming talent. With more than 60 speakers, 20+ seminars, a bigger location, and new IPs, Goafest is still a vibrant platform that captures the spirit of the business.The event is intended to have a high Return on Experience, or ROX. This evolution aims to establish relevance in a rapidly evolving landscape, not only generate hype. Joshi continued, "The idea was to innovate and make it more appealing to the new generation."Each Goafest edition starts with the core question, "What kind of value do I give a delegate who's giving us two and a half days of their time?" according to Jaideep Gandhi, who is speaking about the 18th edition.Gandhi claims that inspiration and motivation are the foundation of that value. "A delegate should return with a sense of inspiration, motivation, and something special. We continue to raise that standard each year," he said.The problem, according to Gandhi, is to consistently provide new experiences, even though the Goa site remains constant. This year, between 60 and 70 percent of the audience will be new, while 40 to 50 percent will be returning. Therefore, we challenge ourselves to bring something fresh even when the location is the same.  

In Pedigree's latest commercial, Kriti Sanon raises awareness about wet food.

In Pedigree's latest commercial, Kriti Sanon raises awareness about wet food.

To promote their Pedigree Gravy line, Pedigree India has unveiled a new ad starring Bollywood actress Kriti Sanon. The collaboration intends to bolster the brand's market dominance and draw attention to the nutritional advantages of wet food for pets. Sanon highlights the trust connected to the Pedigree brand and the emotional connection during feeding time.Bollywood star Kriti Sanon is the face of a new commercial for the pet food company Pedigree in India. This most recent strategic alliance demonstrates the brand's dominance in the pet food market and its strong dedication to educating Indian pet owners about their Pedigree Gravy line. This new ad, with Sanon’s emphasizes the benefits of the wet food category. According to Ayesha Huda, chief marketing officer at Mars Petcare India, "pet parenting in India is changing, and as market leaders we are confident about the readiness of pet parents to dive deeper into their pet's nutritional needs, and our gravy range promises to fulfill that deepening demand."  

Part 1 of Beyond the Scroll: Deciphering Print's Unwavering Hold on Reader Loyalty and Trust

Part 1 of Beyond the Scroll: Deciphering Print's Unwavering Hold on Reader Loyalty and Trust

Print media's lasting appeal in an increasingly digital environment is evidence of its special advantages. Print nevertheless has a unique and frequently esteemed place in economies where media consumption is influenced by political consciousness and long-standing cultural links, even while the sheer amount of internet content threatens to overwhelm. This durability stems from qualities like believability, tangibleness, and a fostered environment for ongoing participation that digital platforms, despite their immediacy, find difficult to duplicate.According to the recently published WARC Global Ad Trends Report on "Advertising's Breaking News Problem," India is defying the global trend of declining ad spend on news content by seeing an increase in both print and internet sales. According to the report, newsbrand ad spending in India has increased by 6% annually.According to the recently published WARC Global Ad Trends Report on "Advertising's Breaking News Problem," India is defying the global trend of declining ad spend on news content by seeing an increase in both print and internet sales. According to the report, newsbrand ad spending in India has increased by 6% annually. In order to understand what keeps print media so strong in India despite the country's swift shift to digital, Adgully interviews a variety of print industry experts and marketers for this two-part investigation.This attitude is nicely expressed by Sakshi Media Director Rani Reddy, who notes, "Yes, we are witnessing a big digital deluge." However, print continues to hold its revered position as a reliable medium, particularly in southern regional areas where readers are more politically conscious and aligned. According to her, this trust is a result of print's tactile qualities, in-depth editing, and carefully chosen content, all of which work together to create a strong emotional bond with readers. Sakshi's well-established credibility, first-rate hyperlocal coverage, and crucial role in helping readers live their lives by pointing them in the direction of "a better tomorrow" all serve to further solidify their devotion. In a world when social media is full with constant notifications and frequently overwhelming information, print provides a much-needed break from the screen and encourages real interaction.  

The new TV is YouTube, and it's very different from the old one! Section Two

The new TV is YouTube, and it's very different from the old one! Section Two

In his yearly letter to the business this February, YouTube CEO Neal Mohan declared, "YouTube is the new television." He highlighted YouTube's transition into a major entertainment platform by saying that more people now watch the video on TV displays than on mobile devices."A growing number of people watch YouTube in addition to TV. Every day, viewers watch more than 1 billion hours of YouTube content on TVs, and in the US, TVs are now the main way that people watch YouTube. However, the appearance of the "new" television differs from that of the "old." In addition to the sports, sitcoms, and chat shows that people already enjoy, it's interactive and features content like shorts (yep, people watch them on TVs), podcasts, and live streams, Mohan said.Will YouTube take the place of traditional television as the new mainstream media? And how might this change reshape advertising, entertainment, and audience participation in the years to come? YouTube has changed over the last 20 years from being a place to post oddball, low-quality videos to becoming a major force in the entertainment sector and starting to look more and more like television. The distinction between YouTube and TV has become more hazy as viewers watch 1 billion hours of YouTube every day on smart TVs and broadcasters are now posting entire episodes. This convergence has been highlighted by the thriving partnerships between YouTubers and mainstream media, such as MrBeast's Prime Video series Beast Games and the Sidemen's Netflix reality program Inside.The integration has generated controversy, though, since some YouTube-based programs have come under fire for their content quality and production ethics, raising worries about a media "race to the bottom." YouTube now concentrates on serving as a distribution center while producers and broadcasters adjust to its business model, despite its brief foray into original content. Disney and other traditional TV networks are using YouTube to reach a wider audience. YouTube's popularity and production budgets indicate that it will continue to play a significant role in entertainment, even though it may not be able to compete with TV in terms of premium narrative in the foreseeable future. According to some analysts, YouTube and traditional television will merge to form a single media environment.

Harshvardhan Rane responds after Pakistani actress Mawra Hocane is removed off the

Harshvardhan Rane responds after Pakistani actress Mawra Hocane is removed off the "Sanam Teri Kasam" album covers on the music app.

On music apps like Spotify, the image of Pakistani actor Mawra Hocane has been digitally deleted from the Sanam Teri Kasam ad. The crew of the movie responds.It appears that Pakistani musicians have no place on our music CDs, not simply on their social media profiles. Actors who appear in Indian films from across the border are gradually being removed from the film's assets.On Monday, it was seen that Harshvardhan Rane and Mawra Hocane were the only actors on the Sanam Teri Kasam album. She is no longer featured on Spotify or YouTube Music's covers of the movie's album. When we contacted Deepak Mukut, the film's producer, he claimed to be unaware of this, saying, "They didn't ask me, it's their decision." Everyone must abide by whatever our government says.“Now they will say that my PR team got this done!” Harshvardhan tells HT City. No, I suppose it's just common sense; weeding is being done. In the 2017 movie Raees, Shah Rukh Khan and Pakistani star Mahira Khan performed a romantic number called "Zaalima." There is no sign of Mahira on the album cover on YouTube, YouTube Music, or Spotify, which just has SRK solo.

YouTube at 20: Part 1: From romantic fantasies to digital dominance

YouTube at 20: Part 1: From romantic fantasies to digital dominance

Unbelievably, when YouTube first debuted as a dating service in 2005, it was its original tagline. You heard correctly. Originally, people were supposed to provide videos that described their ideal spouses. Despite paying women $20 to post their videos to YouTube, the concept failed.The founders, Steve Chen, Jawed Karim, and Chad Hurley, who were once employees of PayPal, persisted. They finally came to the conclusion, according to Steve Chen, "OK, forget the dating aspect, let's just open it up to any video."What about the first video? Jawed Karim posted an 18-second video titled "Me at the zoo" from the San Diego Zoo on April 23, 2005. This little video shows Karim standing in front of zoo elephants and remarking on how long their trunks are. Even while it was far from the polished productions of today, it encapsulated the spirit of YouTube: anyone could share their moment, passion, or tale with the world. A little more than a year later, in October 2006, YouTube was purchased by Google for $1.65 billion, providing the platform with the resources, infrastructure, and reach it needed to develop into the worldwide behemoth it is today. As they say, the rest is history. Then, in honor of the millions of regular content creators influencing the digital era, Time magazine named "You" its Person of the Year for 2006. Despite not being specifically mentioned, YouTube was a major factor in this cultural change. A mirrored mirror was even used on the magazine's cover to represent the growth of user-generated content.With its remarkable transformation of the concept and process of content creation, distribution, consumption, and monetization, YouTube has emerged as the leading content powerhouse of our time, giving rise to the modern creator economy.

ASCI relaxes requirements for promoting generic financial and health products.

ASCI relaxes requirements for promoting generic financial and health products.

The Advertising Standards Council of India (ASCI) declared on Monday that influencers can disseminate general information about financial and health products and services without professional credentials. Influencers in the fields of finance and fitness must currently possess the requisite training and licenses in order to recommend any goods or services on social media. Only technical advice will now be subject to the obligation.Influencers without the necessary credentials may disseminate general information about goods or services that does not constitute technical advice. The most recent revision to the standards states, "For instance, a health food company partnering with a chef or food blogger to promote a meal service, or an insurance company using an influencer to discuss the necessity of yearly health examinations. "The goal of this ASCI action is to broaden the scope of brand endorsement to include professionals who lack qualifications but are well-known in the field for their expertise and kindness, which can strengthen a brand's messaging. "Influencer marketing has developed beyond straightforward endorsements and now frequently incorporates strategic alliances for a range of brand communication initiatives. In a news release on Monday, ASCI secretary general Manisha Kapoor said, "The revised guidelines bring in the necessary nuance for influencers operating in the BFSI (banking, financial services and insurance) and health and nutrition space."  

"With the exception of Priyanka, Karan Johar is praising Indian celebrities at the 2025 Met Gala. "

Indian celebs' Met Gala 2025 outfits were appraised by filmmaker Karan Johar. He named everyone, including Kiara Advani, Diljit Dosanjh, and Shah Rukh Khan, but Priyanka Chopra was not on his list.On Tuesday, as everyone's eyes were on the Met Gala 2025, filmmaker Karan Johar practically sat in the front row to examine the fashion. Johar, who is well-known for his passion for fashion, gave the notable appearances of Indian celebrities that illuminated the famous stairs of the Metropolitan Museum of Art in New York high marks. He neglected to mention Priyanka Chopra Jonas, who also attended the event with her American husband-musician, Nick Jonas, even though he gave a thanks to all the Indian names showcasing their best fashion foot forward.Johar hand-picked his favorites among the Indian contingent in a series of Instagram stories, praising designer Manish Malhotra, Isha Ambani, Kiara Advani, Diljit Dosanjh, and Shah Rukh Khan. The appearance of Shah Rukh Khan was truly momentous. KJo concurred. As the first Indian male actor to walk the Met Gala red carpet, SRK wore a special Sabyasachi outfit, complete with a massive diamond 'K' pendant and a tiger sceptre. ALLL HAIL THE MET'S KING. He posted his Instagram story about the celebrity, saying, "The internet just broke into a gazillion hearts!!!!! @iamsrk. bhai you RULE! (sic)."  

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