Shubhra Ranjan IAS Study, a coaching facility, gets fined ₹2 lakh by a top consumer body for using deceptive advertisements.

Shubhra Ranjan IAS Study, a coaching center, was fined ₹2 lakh by the Central Consumer Protection Authority (CCPA) for deceptive advertising, the government agency announced on Sunday, December 22, 2024.The CCPA discovered that in its marketing, Shubhra Ranjan IAS Study Institute omitted crucial details regarding the courses completed by individuals it claimed had passed the coveted Indian Civil Services Exam (CSE). According to an official statement, the institute's advertisements prominently featured the names and images of successful applicants and claimed that "13 students in the top 100", "28 students in the top 200", and 39 students in the top 300" in the UPSC CSE 2023.It further stated that the institute's usage of phrases like "Shubhra Ranjan IAS" and "Students of Shubra Ranjan IAS" in its letterheads and advertisements gave the false impression that Shubra Ranjan is or was an IAS official. By "deliberately concealing important information," the ads, according to the consumer commission, breached sections of the Consumer Protection Act of 2019 pertaining to deceptive advertisements. The CCPA noted that customers were unable to make an informed decision when choosing coaching institutes due to improper disclosure of successful students' course details, and they urged Shubhra Ranjan IAS Study to stop the deceptive advertisements.Vajirao & Reddy Institute was fined ₹7 lakh by the CCPA on November 22 for making false claims about the UPSC CSE 2022 results. To date, the CCPA has fined 20 coaching institutes ₹63.60 lakh for running deceptive marketing and issued 45 notifications to different coaching institutes for doing so. Students and hopefuls who registered for the UPSC Civil Services, IIT, and other entrance exams have benefited from the Department of Consumer Affairs' successful pre-litigation intervention through the National Consumer Helpline.  

Thirteen unnamed media leaders offer their predictions for the upcoming year.

Ho, ho, ho! Anonymous media professionals forecast the state of the industry in 2025, a holiday custom.We present 12 predictions from some of the world's most influential media and entertainment executives in observance of the 12 days of Christmas. They are asked to remain anonymous so they can freely express their thoughts on the year to come. We also give you an additional one because we're feeling festive. A dozen of them!In retrospect, 2024's forecasts were not as accurate as those of prior years. However, some hits—or partial hits—were found.Disney, Netflix, and Warner Bros. Discovery's Max Max and Disney did collaborate on the first major streaming package, contrary to what one participant had prophesied the previous year. As another executive expected, regional sports rights were still being picked off by TV broadcast station companies. RedBird Capital was a member of the consortium with Skydance that announced a merger with Paramount Global in July, although the private equity firm did not actually buy the company.Other 2024 predictions include the following: Disney CEO Bob Iger did not buy Candle Media, extend his contract past 2026, or appoint Dana Walden as his successor; NBA media rights went to Disney, NBCUniversal, and Amazon instead of Disney, Warner Bros. Discovery, and Apple; and Nelson Peltz and Jay Rasulo failed in their activist campaign to join the Disney board.  

The Bites Box is unveiled by MOD for a joyful and enjoyable Christmas celebration.

The Bites Box, a unique and enjoyable way to spend the season, is being introduced by Mad Over Donuts this Christmas. This box is more than simply a treat; it's a whole experience meant to unite people.Families and friends may enjoy a fun pastime together with The Bites Box, which features a detachable Christmas tree. Make a lovely festive centerpiece for your house or place of business, decorate your tree, and enjoy some laughter.The Bites Box blends the fun of hands-on creative with the spirit of the holidays, making it the ideal thoughtful present or delightful indulgence. It's the ideal recipe for joyous celebration and camaraderie.Brands have a fantastic opportunity to stand out among a large and varied audience at this event. Zee Telugu's ground activations are renowned for their deep cultural roots and significant connections, which makes them an ideal venue for companies looking to connect with local populations. The channel guarantees its partners unmatched visibility and effect thanks to its wide reach and captivating execution.In fact, artists from popular Zee Telugu fiction shows like Chiranjeevi Lakshmi Sowbhagyavati, Kalavari Kodalu Kanakamahalakshmi, Mukkupudaka, Jagadhatri, Maa Annayya, Nindu Noorella Savaasam, and Ammayigaru were able to engage directly with fans and express gratitude for their support through the recent on-ground events in Jaggayyapeta, Guntakal, Bapatla, Adoni, and numerous other districts and towns throughout AP and Telangana. The channel's strong local presence was demonstrated by the carefully planned and flawlessly executed events, which often drew thousands of attendees."Sankranti celebrations have become a landmark event on Zee Telugu, bringing viewers joy and providing valuable opportunities for advertisers across the country to be on-ground and connect with people," says Ashish Sehgal, Chief Growth Officer-Ad Sales, Zee Entertainment. Zee Telugu, the forerunners in transforming Indian festivities into spectacular celebrations on-ground, provides distinctive and crowd-pleasing events that guarantee high brand visibility and engagement. With a variety of innovative and captivating engagement activities, we hope to make this Sankranti celebration even more spectacular than before.For Zee Telugu, Sankranthi has always been a celebration of culture, custom, and community rather than just a festival. The channel builds relationships with Telugu-speaking communities worldwide and leaves viewers with enduring memories through its on-ground events. Kakinada's 2025 celebration hopes to continue this heritage by providing an amazing fusion of engagement, tradition, and entertainment.    

The father of Allu Arjun visits his injured son in the hospital and meets the husband of the Stampede victim.

Allu Aravind, the father of Allu Arjun, went to the hospital in Hyderabad on Wednesday to assess the condition of his son, who was hurt in the stampede that occurred on December 4 during the Pushpa 2: The Rule screening. According to reports, the father of the Telugu star visited the deceased woman's husband and father while she was in the hospital.Hours earlier, Hyderabad Police Commissioner C. V. Anand and Telangana Health Secretary Christina Z. Chongthu visited the survivor and gave a devastating health update. They disclosed that the infant will require time to heal from brain damage. "The lack of oxygen supply during the stampede caused brain damage to the survivor, and the doctors have stated that it will take a long time for the brain to develop the capacity to analyze signals," Anand said. Additionally, he disclosed that the boy is currently receiving ventilator support.For those who are unaware, the woman was at the Sandhya Theatre in Hyderabad earlier this month when Pushpa 2: The Rule was being screened. This is when the commotion started, as large crowds flocked to see Allu Arjun, who was there with music composer Devi Sri Prasad. The main gate of the theater fell amid the subsequent chaos, causing a stampede. A 35-year-old lady died, and her 9-year-old son was seriously hurt.  

Being from the East gives us a competitive edge: Sano Takeshi

Takeshi Sano was recently in India. Sano took over as CEO of Densu Japan in January of this year and will shortly take on a new role as the network's deputy global COO. In the past 11 months, the ambitious Sano claims to have exchanged business cards with 2,900 people. Sano met more than 100 people at an event for the agency's clients while in India. Quotes from a discussion in which Yuichi Toyoda, global practice president of business transformation, and Harsha Razdan, CEO of Dentsu South Asia, also participated:For our Japanese clients, India is becoming a more significant strategic market. Of course, we care about the markets that matter to our clients. Additionally, a large number of Japanese customers intend to visit India, one of the economies with the quickest rates of economic growth. We hosted an event for our about 100 Japanese clients during my visit to demonstrate to them our combined strength from Dentsu Japan and Dentsu India. We wanted to let them know that we would also find a method to help them from Japan.Additionally, we wanted to inform the clients that Dentsu Japan is a partner for business transformation (BX) and customer experience (CX) in addition to being an advertising agency.In August, we introduced the Dentsu BX in India. We create creative strategies and solutions that tackle the intricate problems that our clients encounter by fusing marketing, technology, and consulting. Next year, we also want to open our R&D lab, Dentsu Labs, in Bengaluru and Mumbai. Since its founding in Japan in 2014, Dentsu Labs has begun to grow internationally, beginning in the EMEA (Europe, the Middle East, and Africa) region this year. It will hasten the development of innovations for society, businesses, and consumers.  

In a new covert Santa commercial, IGP adds a gangster touch to office gifts.

IGP debuted a brand-new Christmas advertising campaign. The office Secret Santa in the advertisement has a gangster vibe. It draws attention to likable characters at work. IGP provides a variety of practical presents. The ad highlights growing tendencies in office gifts. The goal of IGP is to simplify corporate gifting.With the debut of its second ad video under the 'Amazing Gifts, Samay Par' campaign, International Gifts Platform, or IGP, has added a humorous and inventive twist by putting a birthday celebration in the Stone Age. This most recent episode satirically reimagines the classic problem of selecting the ideal birthday present, demonstrating that gift selection was important even in prehistoric times. The campaign's main concept is that a well-considered present given at the appropriate moment can have a lasting effect.The advertisement transports us to the Stone Age, when even prehistoric people understood that a birthday celebration wouldn't be complete without the ideal cake. A young cave lad surprises his crush with a delectable cake and blooming flowers from IGP in a world where stone tools are cutting edge and fire is considered a luxury. Every cave-dweller at the gathering is won over by the cake, which becomes the talk of the tribe. The message is clear: a thoughtful, well-timed present can make a lasting impact in any era, whether you are looking for dinner or running contemporary errands!  

Brussels is looking for further details on covert Google-Meta ad targeting of teenagers.

Dec. 10 (Reuters): The Financial Times said on Tuesday that Google has been questioned by European regulators on its now-canceled covert advertising deal with Instagram parent company Meta Platforms, which disregarded the search engine giant's guidelines regarding the treatment of minors online.disclosed in August how Google assisted Meta in a covert marketing campaign aimed at 13–17-year-old YouTube users, controlled by Alphabet (GOOGL.O), with the goal of promoting Meta's (META.O) According to FT, the relationship has subsequently been canceled. It was originally set to expand to the U.S. and then to other countries. According to the most recent FT story, which cited persons familiar with the situation, European Commission officials have been investigating the collaboration and have forwarded the data to regulators who are considering taking action. According to the article, the executives gave Alphabet's attorneys instructions in October to compile and examine information, presentations, internal conversations, and emails pertaining to the advertising initiatives.  

Review of Pushpa 2 The Rule and live updates Rashmika Mandanna and Allu Arjun's movie will be accessible to those with disabilities; BO update

Review of Pushpa 2: The Rule and live updates: Pushpa's follow-up with Director Sukumar: The Rise is about to blow the box office away. Rashmika Mandanna, Fahaadh Faasil, and Allu Arjun are the film's main actors. Allu will play laborer-turned-sandalwood smuggler Pushpa Raj in the follow-up to the Telugu blockbuster from 2021. Rashmika portrays Srivalli, his wife.Tickets for Pushpa 2's December 4 launch are available at select theaters for ₹944 (GST included). The film has surpassed previous marks set by Kalki 2898 AD, Bahubali 2, and KGF 2 to become the fastest film to sell one million tickets on the platform, according to online ticketing portal BookMyShow.Like many recent south-bound films that have shattered records in the Hindi-speaking belt, the movie is expected to gross over ₹60 crore on its first day in the north. The excitement generated by the trailer launch in Patna was just a taste of the excitement that will surround its release.  

Did artificial intelligence sap Coca-Cola's Christmas cheer?

Social media users reacted negatively to Coca-Cola's recent AI-generated Christmas advertisements. Many contend that the intended Christmas spirit was overshadowed by the campaign's lack of emotional connection and appropriate execution. Although the advertising' technology was impressive, the narrative fell short of the success of Coca-Cola's seminal 1995 commercial. We sought the opinions of prominent figures in Indian advertising.Social media users made fun of Coca-Cola's AI-generated Christmas advertisements when they were published last month. Some users felt that the magic had been lost in the advertisements, which were meant to honor the brand's famous Coca-Cola Christmas commercials from 1995, "Holidays Are Coming." Experts in the field offer their opinions on whether the recent internet backlash against the cola giant's advertisements is the result of bad execution or AI failure.The CCO of DDB Mudra Group, Rahul Mathew "I believe that a campaign's ambition is what makes it successful. You won't be content until you achieve your goal of being the most talked-about campaign. On the other hand, you will be content that you are out there if your goal is simply to be there. I believe the goal of the Coca-Cola commercial was just to be an AI execution. And rather than being a tale that appeals to everyone's Christmas spirit, that has turned into the commercial's narrative."Animation, CG, AI, and live action are all methods of execution. The customer does.  

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IOAA and GroupM work together to advance sustainability in the OOH sector.

The establishment of a specialized task-force committee to promote sustainable practices in the Out-of-Home (OOH) advertising sector has been announced by GroupM, WPP's media investment arm, in partnership with the Indian Outdoor Advertising Association (IOAA). Along with industry experts Pawan Bansal, chairman of IOAA, and Pramod Bhandula, executive chairman of JCDecaux Advertising India, the committee, which includes Ajay Mehta, MD Cinema, OOH, and experiential marketing at GroupM, is dedicated to helping media owners implement sustainable practices. By 2027, the group wants to guarantee that 50% of all Indian advertising sites use recyclable materials.The adoption of renewable energy, especially solar power, will be the task force's top priority in order to counteract the increase in power consumption brought on by the switch to Digital Out-of-Home (DOOH) advertising. The group will create a plan for converting OOH assets to renewable energy sources and improving cost effectiveness by purchasing in bulk. The team will also look into sustainable alternatives to standard flex, such cloth and polyethylene, with the goal of finding materials that are strong, lightweight, weatherproof, and recyclable. To guarantee a cost-neutral transition, suppliers will be vetted through due diligence, and bulk agreements will be negotiated. Additionally, in collaboration with nonprofit organizations, a "Take Back Program" will be implemented to recycle discarded billboard materials. This program seeks to promote industry-wide responsibility and further reduce waste. In order to ensure that sustainable practices are widely adopted, the committee's goal is to promote environmental responsibility among media owners and partners. The World Out of Home Organization's (WOO) insights will also be used to help the OOH industry's worldwide sustainability initiatives.Using polyethylene fabric, GroupM's OOH Solutions team has already implemented sustainability initiatives with brands like ICICI, Zepto, and Blinkit, demonstrating practical solutions that adhere to sustainable standards. "As leaders in the media industry, it is our responsibility to move the needle, inspire transformation, and ensure that sustainable practices become the norm rather than the exception," emphasized Ajay Mehta, MD of Cinema, OOH, and experiential marketing at GroupM. This group will work to strike a balance between creative advertising and environmental responsibility since I firmly think that we should all do good while doing well. "Sustainability is the future of advertising, and IOAA is committed to guiding media owners towards responsible, eco-friendly practices," said Pawan Bansal, chairman of IOAA, in response to this effort. This project will not only

Indian celebrities who want to be successful in business should go to B-School Why celebrity brands fail after early success

A 100 ml bottle of the Lomani Amitabh B Pour Homme Perfume costs Rs 1,299 on Amazon. Legend 1942 also offers the Amitabh Bachchan line of men's fragrances, Flamboyance Black and Heritage White. A 100 ml bottle costs Rs 3,750, which is more expensive.In case you didn't realize, Bachchan was born in 1942, which is represented by the "1942" in the brand name. On his 80th birthday a few years ago, a new line was introduced. Regretfully, the scents don't appear to be quite as popular as one might anticipate from Big B.They do exist, but they are a shadow of the legend they symbolize, with no fanfare or franchise. I went to Delhi to eat at Virat Kohli's restaurant, Nueva. It wasn't great, but it was nice. Additionally, One8 Commune is currently open in a number of locations. People who have visited the restaurant have only given it mediocre evaluations, and I have seen conflicting reports.Naturally, Kohli also sells footwear, fragrances, athleisure, and other items under the One8 brand. But do customers find the brand to be lively and memorable? I'd say not precisely. Wrogn is a Kohli brand as well. It has existed for about ten years. However, it's also not particularly rocking. Compare this now. With their own businesses, Rihanna, Reese Witherspoon, Kim Kardashian, Selena Gomez, and numerous more have achieved enormous success on a global scale. Today, Jessica Alba's Honest brand is worth $1 billion.  

ASCI's half yearly analysis indicates significant ad breaches in digital media.

The Advertising Standards Council of India (ASCI) has released its Half-Yearly Complaints Report for 2024-25, which reveals significant noncompliance in digital media. From April to September 2024, the research found that 98% of scrutinized advertising needed to be modified.While voluntary compliance has increased to 80%, conventional media such as print and television have achieved a compliance rate of 95%. However, digital media remains the most difficult to regulate due to the dynamic and widespread nature of internet advertising.Kalyani Developers, a well-known commercial real estate company in Bengaluru, expects to invest approximately ₹4,500 crores in residential projects in Bengaluru and Hyderabad over the next two years. The fundamental motivation for this strategic shift is the growing demand for high-quality, sustainable living spaces in urban locations. The company's choice to join the residential industry was based on extensive experience and competence. Kalyani Developers' in-house team of engineers, architects, and designers, with over 30 years of experience, has completed over 12 million square feet of commercial space. This crew is now using its skills to complete high-quality residential projects on schedule. The move from commercial to residential real estate represents  

Day 5 Box Office Collection for The Sabarmati Report: Vikrant Massey's Film Recovers 19.7% Of Its Budget, Needing Just 0.54 Crores More To Escape 12th Failure!

The Sabarmati Report, a political drama directed by Dheeraj Sarna, is doing very well at the Indian box office. With his most recent release continuing along the same lines, Vikrant Massey has been making sure he duplicates the enormous success of 12th Fail. The amount collected has now exceeded that of the first Monday. For day 5 updates, scroll below.Dheeraj Sarna's political drama The Sabarmati Report is performing admirably at the Indian box office. Vikrant Massey has been making sure he replicates the huge success of 12th Fail, and his most recent release follows suit. Now, more money has been collected than on the first Monday. Scroll below for updates for day five. The first Tuesday's earnings for Vikrant Massey's film were 1.37 crores. In comparison to the 1.23 crores earned on day four, the political drama saw an 11% increase. As of right now, the total box office receipts total 9.31 crores. There are encouraging signs, and if the movie keeps up its current pace, it might be another Bollywood hit in 2024.In just five days, Virkant's previous smash hit, 12th Fail, brought in 9.85 crores. TSR is therefore not very far. Right now, there is just a 0.54 crore difference between the two giants. One significant factor, though, still exists that might prevent The Sabarmati Report from repeating its success. The fact that 12th Fail was produced on a mere 20 crore budget allowed the filmmakers to make more money. If mixed word-of-mouth eventually takes over, it might be challenging to secure the super-hit verdict because the Sabarmati Report was produced on a budget of about 50 crores.  

Walmart reports double-digit growth in their consumer base and topline during Flipkart's Big Billion Days.

SUMMARY: Thanks to strong sales growth from Flipkart, US-based retail giant Walmart recorded an 8% year-over-year (YoY) increase in its overseas sales to $30.3 billion in Q3 FY25. The parent company of Flipkart attributed the quarter's spike in net sales to the e-commerce giant. Compared to the same period last year, the company's gross profit rate increased to 24.2% for the quarter from 24.1%.Flipkart's strong sales growth helped US-based retail giant Walmart record an 8% year-over-year (YoY) increase in its worldwide sales to $30.3 billion in Q3 FY25. According to the FlipkartFlipkart Datalabs_in-article-icon parent company's quarterly financial presentation, marketplace and store-fulfilled pickup and delivery drove a 43% increase in e-commerce sales. Walmart attributed the increase spurt to Flipkart's The Big Billion Days (BBD). Flipkart's earnings presentation stated that the company's BBD event was "positively affected by the timing, which shifted from Q4 last year to the majority in Q3 this year."Additionally, Walmart reported that Flipkart drove a 50% growth in its advertising business during the quarter. For the quarter, the company's gross profit rate increased to 24.2% from 24.1% during the same period last year. Walmart said that the schedule change of Flipkart's BBD sales event largely negated the increase. In the meantime, the shift in BBD scheduling caused Walmart International's gross profit rate to drop by 85 basis points. Growth in Q3 benefited from Flipkart's BBD event timing, while growth in Q4 will be impacted. The company reported a 43% increase in e-commerce revenues, driven by marketplace and store-fulfilled pickup and delivery.Flipkart reported last month that it received 7.2 billion visitors during this year's holiday season. It further stated that over the holiday season, vendors saw a 40–50% YoY increase. In the third quarter, Walmart's operating income was $6.7 billion. This was a 14% decrease from the $7.9 billion in the previous quarter, but an 8% gain over the $6.2 billion in the previous year. Flipkart is currently trying to reduce its losses and strengthen its top line.  In the fiscal year 2023-24 (FY24), Flipkart Internet, the company's marketplace division, reported a 41% YoY decrease in its net loss to INR 2,358 Cr. Over the course of the year, its operating revenue increased by 21% to INR 17,907.3 Cr.  

Box office receipts for Bhool Bhulaiyaa 3: Kartik Aaryan's flick surpasses Singham In just ten days, it surpasses ₹300 crore once more.

Box office receipts for Bhool Bhulaiyaa 3: Kartik Aaryan's flick surpasses Singham In just ten days, it surpasses ₹300 crore once more. In just ten days, Bhool Bhulaiyaa 3's box office receipts have surpassed ₹300 crore. Additionally, the Kartik Aaryan movie has now surpassed Ajay Devgn's Singham Again.Bhool Bhulaiyaa 3, starring Kartik Aaryan, is smashing box office records. It reached two significant milestones on Sunday, the tenth day after its release. For the first time since the two films were released over the Diwali weekend, the horror comedy surpassed Singham Again and reached ₹300 crore at the global box office. (See also: Bhushan Kumar on Bhool Bhulaiyaa 3 vs. Singham Again: "Clashes hamper film business."The worldwide box office receipts for Bhool Bhulaiyaa 3 Bhool Bhulaiyaa 3 made ₹16.50 crore net in India on Sunday, according to Sacnilk, bringing its domestic total to a staggering ₹199.50 crore in just 10 days. It has gradually narrowed the difference over the past five days and is now within touching distance of Singham Again's ₹206.50 crore haul. In its second weekend, Bhool Bhulaiyaa made ₹41.25 crore net, while Singham Again made ₹33.50 crore. However, despite trailing Singham Again in the domestic market, Bhool Bhulaiyaa 3 has surpassed the Rohit Shetty film in global box office receipts after an incredibly strong second weekend abroad. In just ten days, Bhool Bhulaiyaa 3 has made ₹315.40 crore globally, which includes ₹76 crore (more than $9 million) abroad. With a global total of ₹312.80 crore in ten days, Singham Again comes in second. Ajay Devgn, Kareena Kapoor, Akshay Kumar, Deepika Padukone, Ranveer Singh, Tiger Shroff, and Arjun Kapoor are among the cast members of the action drama Singham Again, which was directed by Rohit Shetty.  

Day 3 global box office receipts for Singham Again: The Ajay Devgn picture surpasses part 1's lifetime total in its first weekend of release

Day 3 international box office receipts for Singham Again: Ajay Devgn's epic Cop Universe story has brought in ₹176 crore.Singham Again, the most recent Cop Universe movie, is still doing quite well at the box office. The movie made nearly ₹50 crore on its third day of release, bringing its total worldwide earnings to ₹176 crore. It is now slowly approaching the ₹200 crore mark. (See also: Day 2 international box office receipts for Singham Again: Ajay Devgn, Rohit Shetty film earns over ₹125 crore.)Day 3 worldwide box office receipts for Singham Again The third installment of the Singham franchise, which started with the 2011 success, is Singham Again. With a total revenue of ₹176 crore, the movie has now eclipsed the 2011 original Singham's lifetime earnings of ₹157 crore. Sacnilk claims that within the first three days of its release, Singham Again made ₹121 crore net (₹146 crore gross) in India. It has made $3.6 million (₹30 crore) overseas, bringing the total to ₹176 crore.Both Singham Again and Bhool Bhulaiyaa 3 were released on November 1st, and they battled at the box office. In India, Singham Again has benefited from having the majority of the screens. According to trade analysts, the Rohit Shetty movie received 60% of the screens when it was released, but Bhool Bhulaiyaa 3 only managed 40%. The movie made the most of it, nevertheless, as seen by its 60–65% weekend occupancy rate.  

Oye Lucky, Abhay Deol grooves as scammers on WhatsApp schools

The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message.Abhay Deol's latest video ad for WhatsApp offers a novel interpretation on the company's central themes of privacy and connectivity. By reworking the well-known song "Oye Lucky Lucky Oye," the campaign takes a musical approach while entertaining viewers and raising awareness about fraud protection. The video, which is set against the backdrop of a cordial social event, depicts relatable situations where internet scams can happen, like impersonation and phony job offers.Deol's appearance aids in illuminating how WhatsApp's privacy features, such as two-step verification, barring and reporting contacts, and the ability to silence unknown callers, enable users to stay safe. The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message. Deol's smooth tone lends appeal and trustworthiness, which makes the instructional message memorable and captivating.The ad stands out for its amusing yet educational approach and its use of nostalgia with a catchy melody. To completely enthrall viewers, the tale could use some energy or a surprising turn of events.  

A 90% loss in earnings is caused by Twitter India's declining ad income.

For the most recent fiscal year, Twitter Communications India, now a division of X Corp (previously known as Twitter), reported a sharp drop in both net profit and sales. According to an Economic Times investigation, this decline is mostly due to a sharp decline in advertising revenue when Elon Musk's new leadership fired the worldwide ad sales team.The company's net profit fell 90% to Rs 3 crore from Rs 30 crore the year before, according to regulatory records. In a similar vein, revenue dropped sharply by 90%, from Rs 208 crore to Rs 21 crore. In India, Twitter's primary revenue source is still advertising. The company responded to these difficulties by cutting employee benefit costs by 95%, from Rs 130 crore to Rs 6 crore, after firing almost all of its staff in India, which once had more than 200 workers. Consequently, overall costs decreased by 89%, from Rs 168 crore to Rs 19 crore.This dramatic drop in revenue has been caused in part by the removal of the ad sales staff and the withdrawal of international businesses from the platform, which is partly the result of continuous conflicts with Musk. Under Musk's direction, X Corp has even taken big marketers like Mars and Unilever to court over their boycott of the platform. According to Kantar research, 26% of marketers intend to reduce their X advertising budgets in 2025, which is the biggest decrease ever seen from any major international ad platform.