Top Trending Advertising/Media News & Highlights
In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.
In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.
Published 31 May 2025 07:43 PM
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.
Published 27 May 2025 08:55 PM
Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.
As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.
Published 23 May 2025 08:10 PM
It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution
Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.
Published 22 May 2025 04:20 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
The customs of Maharashtra are brought to Flipkart's Gudi Padwa by Wit & Chai!
Flipkart's first-ever Gudi Padwa campaign was designed and created by Wit & Chai Group, a top creative media firm with a wide range of international clients and a significant presence in India. By incorporating Flipkart into the customs of traditional Gudi Padwa celebrations, the campaign, which launches today on digital channels, seeks to increase brand affinity in Maharashtra.In order to establish Flipkart as the best option for festival shopping, Wit & Chai Group, through its in-house production company, has produced a brand film that combines comedy, nostalgia, and tradition.The campaign film tells the story of holiday shopping across three decades, from the 1970s to the 2000s to 2025. Every household experiences the same seasonal buying rush, despite changes in generations and shopping preferences. The story connects with audiences through a relatable family structure, rhythmic folk-style delivery, and Marathi customs. The commercial, which was filmed at a heritage bungalow in Pune, stays true to its Marathi history with period-perfect scenery, traditional dress, and a cast that includes well-known Marathi theater performers. Every aspect of the movie, from the language to the production design, makes sure it conveys both contemporary and nostalgia. Flipkart's incorporation into the rhyming scheme makes the brand instantly recognizable and hyper-local.Happy with the brand's movie campaign, Wit & Chai Group Partner Suyash Lahoti stated, "We wanted to do more with this campaign than just celebrate Gudi Padwa." We wanted to make something that only Flipkart could own, something that feels authentically Maharashtrian. The campaign is unique, distinctive, and has a strong connection to Maharashtra's festival celebrations. This movie successfully combines past and the present in a way that is entertaining, timely, and useful, from nostalgic storytelling to contemporary purchasing convenience. "At Flipkart, we believe in celebrating the rich cultural diversity of India by creating meaningful experiences that resonate with our customers," stated Pratik Shetty, Senior Director, Head, Marketing & Media, in reference to the campaign. In order to demonstrate that even if times change, the thrill of holiday shopping never goes away, we have combined comedy, nostalgia, and Maharashtra's rich history in this ad. Customers who want to celebrate in style, with simplicity, and with delight continue to turn to Flipkart.
Ad behemoths GroupM, Dentsu, and the broadcasters' body are raided by India for price collusion: According to sources,
According to persons with direct information who spoke to Reuters on Tuesday, the Indian antitrust regulator raided the headquarters of a broadcasters' industry organization and numerous multinational advertising companies, including GroupM, Dentsu, and Interpublic organization, over suspected price collusion.One of the individuals claimed that after the Competition Commission of India filed a complaint against the agencies and major broadcasters for allegedly fixing ad rates and discounts, its officers examined about ten places. The names of the entities being raided were verified by three additional sources with firsthand knowledge.According to the initial source, the raids were taking place in Gurugram, New Delhi, and Mumbai. The enforcement action and specifics of the media agencies' antitrust case were originally reported by Reuters.The raids coincide with significant changes in the Indian advertising environment brought about by the $8.5 billion merger of Walt Disney and Reliance's India media businesses, which Jefferies analysts predict would account for 40% of the TV and streaming ad market.
"PepsiCo will increase its snack and packaged food offerings with an emphasis on Indian flavors. "
PepsiCo intends to increase its market share in the packaged food industry in order to satisfy the many regional preferences found throughout India. According to Jagrut Kotecha, CEO of PepsiCo India and South Asia, the business is concentrating on innovation and high-end goods to maintain its double-digit growth in the nation.Given that snack consumption in India is still lower than in other nations, PepsiCo intends to increase its market share in this country. Kotecha anticipates that a developing economy, along with expanding urbanization and disposable incomes, will increase demand for packaged goods.In order to better cater to the palates of "multiple Indias," the creators of Kurkure and Lays divided India into nine clusters. "If you say it's just one India, I think we are not doing enough justice to it," he remarked."You need to design your portfolio, keeping those Indian consumers like multiple Indias," Kotecha told PTI. That means focusing on the needs of the customer and getting to work on that. and then being aware of the current trends in wellness, health, profile, and flavor. In recognition of India's varied culinary legacy in food, cooking, and beverages, PepsiCo is spending "a significant amount" to better understand consumer preferences, he added.At the moment, PepsiCo has production plants at Sankrail (West Bengal), Channo (Punjab), Ranjangaon (Pune), and Mathura (Uttar Pradesh). Additionally, the business is establishing a second plant in Assam, which could start up this year. Nearly 80% of PepsiCo's revenue comes from its food business, which includes brands including Quaker, Lays, Kurkure, and Doritos. Given that consumption in India is still low as compared to other markets, Kotecha anticipates growth in this sector in the upcoming years. Although domestic companies like Marico and others compete with PepsiCo in the oatmeal market, the company still dominates the base oatmeal market.
The Family's Demand Is...' Seemingly validating Sreeleela dating rumors, Kartik Aaryan's mother
It appears that Kartik Aaryan's mother has verified that the actor is seeing Sreeleela. Mala Tiwari, Kartik's mother, recently attended the IIFA Awards 2025 with her son. Social media users have shared a video from the occasion in which Tiwari is questioned about the expectations of her prospective daughter-in-law. Kartik's mother responded to this by saying that her son's wife need to be a skilled physician. "A very good doctor is what the family is demanding," she stated.Everyone is now questioning if Kartik Aaryan's mother was giving Sreeleela a major clue about her son's alleged romance. For those who don't know, the South actress is also pursuing a medical degree. As of right now, neither Kartik nor Sreeleela have acknowledged or denied their relationship, but the former's mother's comment has fueled rumors. Sreeleela participated in the festivities earlier this month when Kartik Aaryan and his family threw a party for his sister, Dr. Kritika Tiwari, who reached yet another significant milestone in her medical career. Kartik and Sreeleela were seen having a blast at the home party in a video that went viral on social media. As Kartik stood behind her, recording party moments on his phone, the actress was spotted slaying her hook step from Pushpa 2's song Kissik.It's interesting to note that Kartik Aaryan and Sreeleela will soon appear together on screen in an untitled Anurag Basu flick. It will be their first time working together on a movie. In a previous trailer for the movie, Kartik was shown singing "Tu Meri Zindagi" live while sporting a rough long hairstyle and a thick beard, giving him the appearance of a brooding lover. A few snippets of Sreeleela and Kartik's amorous moments were also included in the video, giving viewers a preview of the new couple's smoldering chemistry. On Diwali this year, the movie is scheduled to open in theaters.
"Schmooze & BrandOnWheelz bring Meme-Based Dating to the Streets!"
The streets are filled with joy, love, and viral memes! Schmooze, a meme-based dating app driven by artificial intelligence, partnered with BrandOnWheelz during Valentine's season to transform India's busy metropolitan commute into a social experiment. The MemeBasedDating campaign demonstrated that love (and memes) can flourish anywhere, online or off, by combining humor, transportation media, and a viral challenge.Schmooze has always been a strong proponent of the ability of humor to build relationships. This year's campaign went one step further by combining an immersive, real-world activation with meme-driven interactions. The concept was straightforward: if memes can unite people online, why not allow them to into daily commutes?Memes-wrapped autorickshaws traveling through Delhi, Gurgaon, Noida, Hyderabad, Kolkata, Chennai, Bengaluru, and Pune marked the beginning of the campaign. With their clever one-liners, these oddball, humorous cars attracted attention and transformed the boring commute into a fun and entertaining experience.Schmooze & BrandOnWheelz created an interactive challenge to increase participation: To win, snap and share! You can win a pair of limited-edition sneakers (like the Nike Jordans) or ₹20,000 in Nykaa vouchers if you take a photo of our meme-wrapped autorickshaws, post it on social media, and tag us. The winners will be selected based on how much exposure and interaction their post received.
With a common affection, iD Fresh Food brings India together with Parota, Parotta, Parantha.
The biggest and most adored fresh food brand in India, iD Fresh Food, is thrilled to announce the debut of its brand-new TVC campaign, which is a touching ode to the love of parotas that unites all people. Known by a variety of names, including paratha, barota, parotta, parantha, brota, and more, this national favorite brings people together, with each region enjoying it in a different way. The ad humorously examines the various pronunciations while highlighting the universal fact that parotas make everyone happy.By providing consumers with the ease of consuming fresh, delicious, authentic, quick, and preservative-free parathas at home, the brand's new campaign aims to raise awareness. The commercial emphasizes the practical and emotional advantages of taste, convenience, and pleasure, whether they are enjoyed during informal family breakfasts, leisurely weekend lunches, or filling evenings. Enjoyed on a variety of situations, parathas provide a decadent dining experience that blends in perfectly with daily life. From spontaneous late-night desires to family moments, the new TVC masterfully captures this charm, reaffirming iD's dedication to offering food that enhances flavor and warmth in life. The campaign demonstrates how a soft, flaky parota can enhance every occasion, no matter how basic, through humorous, slice-of-life storytelling.The TVC adds a genuine, relatable touch to the screen thanks to its direction by the gifted Basil Joseph, one of South India's best directors renowned for his captivating narrative approach and cinematic prowess. Basil's knowledge adds warmth and humor to the advertisement, capturing the universal passion for parottas that cuts across geographical borders.
Godrej Microwave Ovens redefines Women’s Day with #AManCan campaign
In honor of International Women's Day, Godrej Enterprises Group's Appliances Business launched the AManCan campaign, a happy home effort designed to encourage men to take up household responsibilities like cooking as a life skill.Cooking and home chores have historically been assigned to women, despite the fact that some of the best chefs in the world are males. With a novel viewpoint, the AManCan campaign dispels this stereotype: a guy can succeed in any area of life, and he can just as easily prepare a delectable dinner, wash the dishes, or do the laundry. Under this initiative, Godrej Microwave Ovens has published a special cookbook, available to purchase on Amazon, titled "A ManCan Cookbook." This book is dedicated to men who haven't tried cooking yet, created by women who believe that #AManCan! It features a curated selection of microwave oven recipes and highlights how men have accomplished incredible feats throughout history – and now with a little help from Godrej Microwave Ovens, they can embrace cooking as yet another accomplishment. It celebrates the idea that the kitchen is a space for everyone, where cooking can be a shared and fulfilling experience.A digital movie, social media posts, influencer partnerships, and in-store activations featuring imaginative product displays that create a captivating consumer experience will all be used to promote the AManCan project. In order to promote the campaign, the brand also enlisted influencers from a variety of backgrounds. Additionally, the campaign encourages men to make a commitment to share household cooking duties with the women in their lives.
Anytime' fun-in-moment marketing strategies are adopted by brands.
Many additional brands have joined the fray after seeing one entertaining advertisement. As other companies and important partner brands join the current marketing frenzy, Pepsi's "Anytine fun" campaign is generating more and more social media discussion.As previously reported, Pepsi's "Anytime is Pepsi Time" was a humorous response to Coca-Cola's "Half time" commercial, which was shown during the ICC Champions Trophy 2025 competition. Social media was ablaze with amusing discussions as soon as Pepsi's advertisement landed on the top page of major English newspapers on March 4, 2025. Netizens were recalling Pepsi's previous successful marketing move, "Nothing Official about it," which outperformed Coca-Cola's 1996 campaign.Pepsi's audacious and lighthearted move heralds a summer that will be characterized by spontaneity and a cheeky rejection of conventional advertising conventions.The "Anytime is Pepsi Time" campaign quickly gained popularity in this digital age, igniting extensive online discussions in which netizens actively participated through memes, comments, and shares.
Madhvendra Das on how The Good Edge is helping companies develop enduring goodwill
The field of public relations is entering a new era. The significance of reputation management has changed dramatically in recent years. Public relations is being closely examined by more brands and clients, particularly those from the leadership teams. The emergence of social media has drastically altered the industry and, to a great extent, the way public relations is approached. In the upcoming years, we will have to deal with a younger and more youthful audience, which presents greater obstacles for companies and public relations professionals who must be more creative and aggressive in their thinking in order to develop business solutions for customers. In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.Adgully engages with top corporate executives in our special weekly feature, PR Conversation, to obtain their unique perspectives and thoughts on a range of PR and communications issues.Madhvendra Das, co-founder and director of The Good Edge, talks about the communication and corporate social responsibility gap that resulted in the establishment of the company in an exclusive interview with Adgully. Das offers insights on the distinctions between managing communications internally and as an agency partner, having worked with multinational financial behemoths such as Deutsche Bank and Citibank. He also looks at important business trends, the foundations of a successful crisis response plan in the digital era, how CSR has changed from philanthropy to purpose-driven branding, and more.
Review of the Ad: A dramatic yet realistic approach to waterproofing
A comical yet powerful commercial for Dr. Fixit is produced by Pidilite and its creative agency, Ogilvy India, solidifying the brand's reputation as the "Baap of Waterproofing." The commercial uses an exaggerated but realistic technique, showing a heavy downpour turning rooftops into swimming lakes while the inside walls stay entirely dry, demonstrating Dr. Fixit's exceptional waterproofing capabilities.In honor of Pidilite and KBC's 25-year partnership, the campaign will launch on Monday during Kaun Banega Crorepati (KBC).Amitabh Bachchan sings and splashes around in the rain while portraying the carefree husband, adding his trademark charm and comedic timing. Unconcerned and grinning with assurance, his wife relishes the dry interiors while knowing that Dr. Fixit has completed its task. The brand's proficiency in waterproofing solutions is highlighted by the memorable phrases, "Paani hai baahar, sookha hai andar, Dono ko never mix it - Waterproofing ka sach mein, Baap hai Dr. Fixit."The wife discovers wet shoes on the carpet and yells, "Geele joote???" Just when everything appears ideal, a humorous and realistic turn of events occurs. Carpet pe? Get out! The ad is made much more interesting by this unexpected irony, which gives the humor a last punch.
On March 5, Faye D'Souza will give the AAAI Subhas Ghosal Memorial lecture in Mumbai.
A group of seasoned professionals founded the Subhas Ghosal Foundation decades ago, shortly after Subhas Ghosal's death.Delhi, New Delhi: The Subhas Ghosal Foundation (SGF) and the Advertising Agencies Association of India (AAAI) have announced that independent digital journalist Faye D'Souza would give the AAAI Subhas Ghosal Memorial Lecture 2025 on March 5 at St. Regis in Mumbai.A group of seasoned professionals founded the Subhas Ghosal Foundation decades ago, shortly after Subhas Ghosal's death. The promotion of professional values is one of the Foundation's main goals. For a number of years, the Foundation has hosted the AAAI Subhas Ghosal Memorial Lecture series in partnership with the Advertising Agencies Association of India (AAAI). During these events, prominent figures such as Rajan Anandan, Uday Shankar, Ronnie Screwvalla, Aroon Purie, and Sudhir Sitapati have given inspiring and educational speeches."With her extensive experience as a fearless journalist, Faye D'Souza will share the opportunities and challenges for independent journalists as well as what this trend means for the future of information, democracy, and the public's role in shaping the narrative," stated Sam Balsara. "We live in a world where news and opinions play a very important role in our day-to-day life." It will undoubtedly be a very enlightening discussion. This year, we also welcome Amazon MX Player as a new sponsor."Faye D'Souza's work as a journalist has always been grounded in addressing issues that matter," said Prasanth Kumar, President of AAAI. Her ability to draw attention to issues that the average person can relate to is powerful and inspirational. We appreciate her sharing her thoughts, which will surely provide a chance for all of us in the media, marketing, and advertising industry to think, grow, and learn. To receive an invitation, experts in the fields of advertising, marketing, media, and digital can send an email to aaai@aaai.in.
New York (World Newswire) -- Taboola, a world leader in providing marketers with performance at scale, today revealed a new focus that goes beyond native advertising as well as a po
For almost ten years, Taboola has been at the forefront of native advertising, helping clients succeed, mostly with bottom-of-article placements. With the launch of Realize, an industry-first platform that focuses exclusively on performance outcomes at scale beyond search and social, Taboola has expanded well beyond its legacy in the modern day.To meet performance goals, Realize leverages Taboola's exclusive data, performance AI, and a growing variety of inventory and innovative formats. Advertisers require specialist solutions, even if they require excellent solutions for every stage of the marketing funnel. It is quite difficult for current solutions that guarantee full funnel service to succeed at every stage of the marketing funnel. Taboola is now making Realize available to all performance-driven advertisers. According to Taboola, advertisers spend $25 billion annually trying to gain performance results on DSPs and specialized AdTech solutions. However, these channels frequently lack the scale, data, and performance expertise necessary to provide advertisers with the results they require. While AdTech businesses typically lack the scale necessary for success, DSPs typically concentrate on video and CTV, which is excellent for branding objectives but not performance. According to Taboola, social media expenditure is also experiencing declining returns at a rate of about $30 billion.
Champions Trophy: Exaggerated or exaggerated? An India-Pakistan dispute puts advertisements on hold.
New Delhi: To purchase the limited number of advertising slots available for Sunday's Indi, advertisers are vying with one another and with time.Delhi, New Delhi: According to media executives, 10-second ad costs for Sunday's India-Pakistan Champions Trophy match in Dubai are ₹50 lakh, double the rates for other matches, as advertisers compete with one another for the limited number of available advertising spots. Mother Dairy managing director Manish Bandlish said the major match "is set to capture the undivided attention of the entire nation." Regular advertisers like Coca-Cola, Mother Dairy, and RedBeryl are all hoping to make a big splash with fresh commercials.
The Samsung F06 5G Eyebrow Dance challenge on SW Network gets viral.
Through a creative eyebrow dance challenge, SW Network has effectively turned the Samsung F06 5G debut on Flipkart into a national cultural phenomenon. The ad demonstrates the agency's capacity to develop multi-channel, culturally relevant campaigns that skillfully combine engagement and amusement.Ayushmann Khurrana, a Bollywood celebrity, starred in the campaign's centerpiece movie, which sparked a social media movement. Through clever alliances with digital influencers Jannat and Faisu, the agency further expanded the campaign, causing a stir on social media.The agency leveraged an unanticipated Flipkart app problem to create a viral meme moment that generated natural conversations on social media, a noteworthy example of agile marketing. As influencers and meme pages joined in, producing content related to Flipkart searches for the Samsung Galaxy F06 5G, the fad quickly gained traction. Through several customer touchpoints, the campaign's reach was expanded. SW Network successfully incorporated the campaign's theme song into dancing communities and coordinated distinctive eyebrow transformation trends. Additionally, the agency created eye-catching digital billboard advertisements with inclusive language, including "This phone is for everyone and everyone is having fun with it," in several places. It could be Beta G, Papa G, or Maa G.
This Valentine's Day, RedBus is searching for the most unmarried person in India.
RedBus' humorous and entertaining "Sabse Single Kaun" campaign is a celebration of singlehood this Valentine's Day. This Instagram-first campaign, in partnership with stand-up comedian Haseeb (@a_sad_comic), seeks to identify the most unmarried people in India and give them a once-in-a-lifetime opportunity to win lifelong free redBus tickets!Valentine's Day is typically thought of as a day for couples, but redBus is changing that by encouraging people to proudly embrace their single status. By using humorous anecdotes or painfully related situations, participants can persuade redBus of their supreme singlehood in their written or video entries. The ultimate prize will be awarded to the entries that are the most imaginative, eccentric, or emotionally stirring.Tie's Day RedBus' humorous and entertaining "Sabse Single Kaun" campaign is a celebration of singlehood this Valentine's Day. This Instagram-first campaign, in partnership with stand-up comedian Haseeb (@a_sad_comic), seeks to identify the most unmarried people in India and give them a once-in-a-lifetime opportunity to win lifelong free redBus tickets! The Idea for the Campaign Valentine's Day is typically thought of as a day for couples, but redBus is changing that by encouraging people to proudly embrace their single status. By using humorous anecdotes or painfully related situations, participants can persuade redBus of their supreme singlehood in their written or video entries. The ultimate prize will be awarded to the entries that are the most imaginative, eccentric, or emotionally stirring. Check out this Instagram post. Haseeb Khan (@a_sad_comic) shared this post. HowThe Grand Award *Lifetime free redBus tickets will be given to the winners! Pallavi Chopra, redBus' Chief Marketing Officer, commented on the ad, saying, "We've chosen a whimsical approach to the day of love this Valentine's Day. Younger and Gen Z travelers' concerns are addressed with our "Sabse Single Kaun" campaign. About 30% of our passengers are between the ages of 18 and 25, making them a crucial component of our target market. We're turning the story on its head to break through the clutter, and we that our target audience will be interested, engaged, and moved by this novel viewpoint.
Overall, AdEx is predicted to expand 11% in 2025, with print AdEx growing 5% in 2024. Madison Ad Report Pitch
According to the Pitch Madison Advertising Report 2025, which was released on Wednesday, print advertising expenditure (AdEx) surpassed pre-Covid levels and increased by 5% to reach Rs 20,272 crore in 2024. It is anticipated to grow by 7% in 2025, indicating greater ad rates and premium pricing. According to the research, "we anticipate print to reach Rs 21,691 crore with a share of 18% in 2025." At 19% of total AdEx, print's proportion remained significantly greater than the global average of 3%. 50% came from the automotive, FMCG, retail, education, and real estate sectors.With a 42% share, agencies continue to be the biggest contributor to AdEx, with digital spending growing by 14% in 2024.Madison World Chairman Sam Balsara discussed the economic, consumer, and market factors that have contributed to AdEx's slow growth in India during the launch of the Pitch Madison Advertising Report 2025. Indian AdEx never ceases to amaze us. At the overall AdEx level, it has only increased by 9%, but the rise is much worse when looking only at traditional AdEx, which has increased by 6%. From 14% in 2022 to 7% in 2023 and 6% in 2024, traditional AdEx's growth has decreased. From 35% in 2022 to 15% in 2023 and 14% in 2024, digital adex has slowed down, he said. With an increased revenue of Rs 8,942 crore, the Indian advertising market has surpassed the Rs 1 lakh crore milestone and is currently valued at Rs 1,08,000 crore in 2024.Additionally, he provided a summary of the main causes behind AdEx's muted growth: All industries were nevertheless negatively impacted by food inflation, although FMCG was maybe more affected than others. Due to tighter financial flows, many businesses—particularly startups and SMEs—cut back on their marketing and advertising expenditures. Advertisers slowed their increased expenditure around Diwali because they anticipated low festival demand.The dwindling number of marketers using mass media channels is a clear indication of the advertising industry's sluggish growth, which increased by just 9% in 2024. From 11,100 in 2023 to 8,650 in 2024, there has been a notable decline in the number of television advertisers. Additionally, there is a slight decline in the number of radio and print advertising, albeit it is not as great," he continued.
Review of Thandel: Sai Pallavi and Naga Chaitanya carry a complex relationship but are overshadowed by flimsy drama
The story of Thandel centers on a group of fishermen from Srikakulam who spend nine months in Gujarati waters and spend a month with their loved ones every three months. Nearly every family in this fishing village depends on this for their livelihood. Even though Raju's father, a beloved hamlet leader, died at sea, his mother doesn't stop her son from venturing out into the ocean since she sees it as a way of life. In a similar vein, Sathya is aware that his inner heart beats for the sea and can tolerate being away from him for extended periods of time.She is truly proud of him and even celebrates his rise to the position of "Thandel," or hamlet head. However, the story of Sathya and Raju has a cyclonic aftereffect when a butterfly flaps its wings in a nearby house.Review of Thandel: The film is rather smooth when it centers on the highs and lows of Sai Pallavi and Naga Chaitanya's relationship, but as soon as it enters the murky seas of Pakistan, it transforms into a heroic story of improbable heroes whose grief is overshadowed by their bravery.Review of Thandel The saying "distant makes fonder" has always been true. However, this is rarely displayed with the same soul and longing as Chandoo Mondeti in Thandel. Chandoo crafts a story of passion that develops over the cracks in voices, the smell of a faded shirt, and the wind caressing a flag attached to a lighthouse, with the always reliable Sai Pallavi portraying Sathya and the incredibly effective Naga Chaitanya playing Raju. This love story, which thrives in the analog even in the digital age, is witnessed by the elements. The way Sathya even looks at Raju is lovely.When she is near Raju, who brilliantly displays vulnerabilities that can only be seen in a heartfelt romance, she radiates a great mixture of awe, romanticism, frustration, and a strange sense of pleasure in her eyes. It goes pretty well as long as Thandel concentrates on the highs and lows of this relationship. However, Thandel abandons control as soon as the film crosses the muddy waters of Pakistan, becoming a heroic story about improbable heroes whose grief is overshadowed by their bravery.
In 2024, MS Dhoni endorsed the most products, and Akshay Kumar was the most visible personality in TV advertisements. Media TAM
Shah Rukh Khan emerged as the second most visible celebrity in 2024, following Akshay Kumar, who led TV advertising in terms of ad volume share.The most sought-after celebrity, MS Dhoni, was spotted promoting up to 52 brands on television in the previous year, closely followed by Amitabh Bachchan, who endorsed 51 brands, according to the Celebrity Endorsement Report 2024 published by AdEx India, a division of TAM Media Research.Overall, the number of celebrity-endorsed ads increased by 3% in 2024 over 2023, underscoring the ongoing impact of star power in marketing. Compared to 2022, the percentage of celebrity-endorsed advertisements decreased by 8% in 2023 and 6% in 2024. The AdEx India study stated that the April–June 2024 quarter was the peak time for daily ad volumes (measured in hours) due to the IPL season's considerable increase in advertising activity. Food and beverage, personal care and hygiene, and household products accounted for over half of the celebrity-endorsed advertisements in 2024. In 2024, Akshay Kumar was the most visible celebrity thanks to his 20 hours of daily visibility across all platforms, which dominated TV advertising. With 16 hours a day, Shah Rukh Khan trailed closely behind, confirming his ongoing impact on brand endorsements, the research said.Top category With a 9 percent share of celebrity ad volumes, toilet and floor cleaners rose to the top of the category rankings, followed by soaps at 5%. According to the survey, this demonstrates how heavily hygiene-focused firms rely on celebrity endorsements. Washing powders, aerated soft drinks, paints, building supplies, hair dyes, internet shopping sites, milk beverages, and cookies are other important sectors that relied on celebrities for their advertisements. According to the research, "the top ten categories together contributed 35% of all celebrity-endorsed ads in 2024." In fact, within the past year, the gaming industry has been reported to use up to 53 celebrities in TV advertisements. A total of 34 celebrities appeared in advertisements for spice products.
