"PepsiCo will increase its snack and packaged food offerings with an emphasis on Indian flavors. "

PepsiCo intends to increase its market share in the packaged food industry in order to satisfy the many regional preferences found throughout India. According to Jagrut Kotecha, CEO of PepsiCo India and South Asia, the business is concentrating on innovation and high-end goods to maintain its double-digit growth in the nation.Given that snack consumption in India is still lower than in other nations, PepsiCo intends to increase its market share in this country. Kotecha anticipates that a developing economy, along with expanding urbanization and disposable incomes, will increase demand for packaged goods.In order to better cater to the palates of "multiple Indias," the creators of Kurkure and Lays divided India into nine clusters. "If you say it's just one India, I think we are not doing enough justice to it," he remarked."You need to design your portfolio, keeping those Indian consumers like multiple Indias," Kotecha told PTI.

That means focusing on the needs of the customer and getting to work on that. and then being aware of the current trends in wellness, health, profile, and flavor. In recognition of India's varied culinary legacy in food, cooking, and beverages, PepsiCo is spending "a significant amount" to better understand consumer preferences, he added.At the moment, PepsiCo has production plants at Sankrail (West Bengal), Channo (Punjab), Ranjangaon (Pune), and Mathura (Uttar Pradesh). Additionally, the business is establishing a second plant in Assam, which could start up this year. Nearly 80% of PepsiCo's revenue comes from its food business, which includes brands including Quaker, Lays, Kurkure, and Doritos. Given that consumption in India is still low as compared to other markets, Kotecha anticipates growth in this sector in the upcoming years. Although domestic companies like Marico and others compete with PepsiCo in the oatmeal market, the company still dominates the base oatmeal market.