This Diwali, OOH ad sales increase by 20%, while data-driven campaigns increase DOOH share by 24%.
This year's Diwali brilliance extended beyond diyas and fireworks, illuminating billboards, computer screens, and Indian cityscapes. Brands transformed the outdoors into a canvas of color, emotion, and commerce by painting the streets with joyous tales in both Tier-II communities and busy metropolises. The outcome? For the Out-of-Home (OOH) advertising sector in India, this was one of the busiest holiday seasons to date. Due to early holiday planning, daring creative executions, and a swift transition to digital and data-led outdoor solutions, the industry saw impressive double-digit growth as consumer sentiment skyrocketed and advertiser confidence returned in full force.The OOH sector has grown significantly over this holiday season, which is indicative of both the restored vigor in consumer markets and economic optimism. Vaishal Dalal, co-founder of Excellent Publicity, emphasized this momentum and noted that the industry's growth trajectory is still strong. This holiday season, the OOH sector has experienced strong double-digit growth. OOH advertising revenues increased steadily across the country, from ₹4,140 crore in 2023 to ₹4,650 crore in 2024, and are expected to surpass ₹5,200 crore in 2025. The entire OOH ad expenditure increased by more than 15–20% year over year during Diwali, thanks to robust seasonal campaigns in industries including retail, FMCG, consumer durables, automotive, and BFSI."Internal estimates indicate a ~40% YoY increase in Diwali-related OOH bookings at Excellent Publicity, surpassing the industry average," he added. Early festive planning, strong advertiser confidence, and nearly full occupancy across premium billboard sites were credited with this spike.Vikas Nowal, CEO of Interspace Communications, echoed this pattern, stating that the company also experienced a notable Christmas bump. Our OOH company has performed well throughout the Diwali holiday season this year, with a projected 20% increase in sales over the previous year. Higher consumer involvement and greater advertising confidence throughout the festival period are reflected in this uptick," he continued. With companies aiming for both quantifiable engagement and widespread effect, both leaders concur that the OOH medium has become one of the most dependable and prominent options for festive storytelling.
Published 21 Oct 2025 07:55 PM
To improve hybrid cloud services, CCI approves Capgemini's complete acquisition of Singapore-based Cloud4C.
In order to strengthen its hybrid cloud and AI-driven enterprise products, the French IT giant, which has a sizable delivery base in India, had announced the deal in August.The request by French IT services giant Capgemini to fully purchase Singapore-based Cloud4C was accepted by the Competition Commission of India (CCI) on Tuesday.The move followed Capgemini's announcement in August of this year that it had inked a deal to buy Cloud4C, a pioneer in hybrid cloud platform services.According to an announcement from CCI, the proposed combination is related to Capgemini SE's purchase of all shares of Cloud4C Services Pte Ltd (Target 1) and Cloud4C Services Pvt Ltd (Target 2). The Capgemini group's ultimate parent company is Capgemini SE. In a post on X, the regulator stated, "Commission approves proposed acquisition of Cloud4C Services Pte Ltd and Cloud4C Services Pvt Ltd by Capgemini SE."Capgemini, a prominent multinational in consulting, digital transformation, technology, and engineering services, has its headquarters in Paris. One of the company's biggest delivery bases worldwide is India, where it is well-represented.
Published 15 Oct 2025 05:23 PM
Why the largest automakers in the world are reconsidering their
The electric vehicle (EV) boom is slowing down globally. As governmental changes, costs, and consumer reluctance redefine the industry's future, major automakers are reducing their production and adopting hybrids after years of bold all-electric commitments.Although growth will be uneven, EVs will account for one in four worldwide auto sales this year, according to BloombergNEF's annual Electric Vehicle Outlook report. With more than half of all new automobiles sold in China being electric, the U.S. and Europe are facing declining demand and political unpredictability. In the meantime, reasonably priced EVs are driving historic growth in emerging economies like Vietnam and Thailand.Automakers are shifting their tactics to include hybrids and plug-in hybrids after previously promising entirely electric lines. A reconsideration is being compelled by declining sales, exorbitant battery prices, and inadequate infrastructure for charging. 1. A slower rate of consumer acceptance Mass-market consumers are still wary about EVs, despite early adopters' enthusiastic embrace. Enthusiasm has been tempered by range concern, expensive upfront costs, and uneven charging infrastructure, particularly in nations with weak charging networks or growing electricity bills. 2. Expensive batteries and a lack of materials The price of lithium, nickel, and cobalt—essential components of EV batteries—has fluctuated. Profit margins have been squeezed by this unpredictability, which has also reduced the financial appeal of EV production. Costs are still high when compared to internal combustion engine (ICE) and hybrid vehicles, even with the emergence of local battery plants. 3. Gaps in charging infrastructure The charging network is still sporadic outside of China and several regions of Europe. Long charging durations and a lack of fast-charging stations continue to deter consumers in the US and India. Automakers are concerned about generating EVs more quickly than the infrastructure can handle.
Published 14 Oct 2025 09:20 PM
SBI looks to focus on deal financing within its own territory, as a draft regulation from the RBI proposes an even playing field for Indian banks
The State Bank of India (SBI), which has long funded the overseas acquisitions of Indian companies, believes it is prepared to support domestic mergers and acquisitions (M&As) as the Reserve Bank of India (RBI) looks into the possibility of allowing domestic lenders to do so.“Our outbound M&A financing involves Indian corporations acquiring foreign entities. Banks such as SBI possess extensive knowledge of acquisition financing,” C.S. Setty, chairman of the largest lender in the country, informed reporters during the Global Fintech Fest in Mumbai on Wednesday.Amitabh Chaudhry, the managing director and CEO of Axis Bank, stated on Tuesday that his bank aims not only to take part but also to challenge foreign banks that have been funding these acquisitions for several years, offering them “a run for their money.”On 1 October, in the course of detailing its review of monetary policy, the RBI unveiled a draft framework aimed at allowing domestic banks to underwrite acquisition financing for Indian corporates—something that has been desired by the banking sector for a long time. Regulatory constraints had effectively prohibited Indian banks from providing loans for share purchases in acquisition deals up to this point. Foreign banks, non-bank financial institutions, bond markets, and private equity largely took on those tasks.As the RBI aims to revise the regulations, domestic banks might soon benefit from a level playing field that is conditioned on safeguards, credit limits, and oversight standards. Market participants think this action could reveal value in the corporate funding life cycle. “Im Zuge des Geschäftsjahres 2024 beliefen sich die Werte von M&A-Transaktionen auf mehr als 120 Milliarden US-Dollar (ungefähr ₹10 lakh crore bzw. trillion). As per a note from SBI Research Ecowrap following the RBI's announcement regarding draft rules, if we consider that the debt component accounts for 40% of M&A and that banks could finance 30% of this, it results in a possible credit growth of ₹1.2 lakh crore.
Published 09 Oct 2025 04:27 PM
GST reform: starting Monday, these goods will be subject to the highest tax. View the complete list
September 22 GST changes: Under the new tax structure, which goes into effect on Monday, items falling within these categories will be subject to the newly revised highest tax rate of 40% GST. View the items' list here.After its 56th meeting on September 3, 2025, the GST Council, which is led by the Indian federal government, voted to streamline the indirect tax system in India by redesigning the current goods and service tax (GST) slab structure into a "two-tier" system.Indian customers will benefit from a revamped "two-tier" tax structure that goes into effect on Monday, September 22, 2025. Depending on the type of commodity sold in the country, it will be subject to either the 5% or 18% tax band. In India, GST is now imposed in four slabs: 5%, 12%, 18%, and 28%. However, the government has since modified these slabs. Many products sold in the Indian economy will see price reductions as a result of the federal government's action; nevertheless, starting Monday, a wide range of products will also be subject to higher consumer taxes. 1. Sin Goods: Generally speaking, sin goods are things that are detrimental to society and health, such as cigarettes and pan masala. Cigarettes, pan masala, beedi, and other tobacco goods including chewing tobacco and gutka, as well as online gaming and gambling, would all be subject to a 40% GST tax starting on Monday, September 22, 2025. 2. Luxury cars: Four-wheelers with an internal combustion engine (ICE) capacity greater than 1,200cc and a length greater than four meters were also placed in a 40% tax level by the GST Council. In the past, the ex-showroom pricing of SUVs and MPVs, which are included in this group, was increased by 28% GST and 22% Cess. 3. Over 350cc two-wheelers: The GST Council raised the tax rate for two-wheelers with engines larger than 350cc from 28% GST and 3% Cess to 40%. Despite the removal of the Cess levy, two-wheelers with engines larger than 350cc will now be subject to a higher tax rate. 4. Soft drinks: The central government raised the GST rate from 28% to 40%, which will result in a price increase for soft drinks and other non-alcoholic beverages like Coca-Cola, Pepsi, Mountain Dew, Fanta, and flavor-infused waters. 5. Items that cost more when you're in the 18% tax bracket: Items that will be subject to GST at the higher 18% slab starting on Monday, September 22, 2025, include dining at restaurants, particularly those with air conditioning and premium outlets; consumer durables like refrigerators, washing machines, and air conditioners; beauty and grooming services at salons and spas; and high-end smartphones and imported devices.
Published 23 Sep 2025 01:19 PM
Live Updates on New GST Rates: When GST 2.0 goes into effect, food, cars, and televisions all get cheaper.
GST Reforms 2025 List: Goods and Services Tax (GST) reforms have become effective today, September 22, marking a historical shift in the country’s indirect taxation by merging four slabs into two (5% and 18%) and a special tax slab of 40% for “sin goods".The GST council, led by Finance Minister Nirmala Sitharaman, early in September announced a major overhaul in the indirect taxation system, aimed at simplifying the slabs, boosting the consumption and rationalizing the rates. Under the new plan, the government is set to merge the four slabs into two main categories with an additional “sin tax" bracket: 5% slab — for essential goods. 18% slab – for most other goods and services. 40% slab – for luxury and sin goods such as tobacco, alcohol, betting, and online gaming. This consolidation is expected to make tax compliance easier and also reduce prices on many items currently taxed at 12% or 28%.This consolidation is expected to make tax compliance easier and also reduce prices on many items currently taxed at 12% or 28%.Consumers will see essential items becoming cheaper from September 22, as several sectors from FMCG to Auto have announced earlier to pass on the benefits of lower GST to them.
Published 22 Sep 2025 05:13 PM
Live updates for the ITR due date: Will there be another extension of the income tax return deadline?
Date of ITR due REAL-time updates: The deadline for filing Income Tax Returns (ITR) for the assessment year 2025–2026 is now. Over 6.69 crore returns have already been received by the Income Tax Department, of which over 6.03 crore have been validated and 4 crore have been processed.Taxpayers who miss today's deadline risk interest on unpaid taxes, delayed refunds, and late fines of up to ₹5,000 (limited at ₹1,000 for individuals with incomes up to ₹5 lakh). Therefore, it is essential to file and confirm returns on time in order to prevent fines and guarantee prompt refund processing.The deadline is applicable to non-audit instances, such as the majority of salaried individuals, small enterprises or professions under the presumptive taxation plan, and Hindu Undivided Families (HUFs). It is recommended that taxpayers refrain from spreading false information about extensions and instead rely solely on official updates from Income Tax India.In order to assist last-minute filers in appropriately completing submissions, the department's helpdesk is open around-the-clock and provides assistance via phone, live chat, WebEx sessions, and social media.The department's help line is open around-the-clock, providing assistance via phone, live chat, WebEx sessions, and social media to help filers who are submitting at the last minute appropriately.
Published 15 Sep 2025 05:53 PM
Closing Bell: Sensex up 324 points, Nifty above 24,950; IT and PSU Banks rise, automobiles down
On September 10, Indian equities indices concluded well, with the Nifty closing above 24,950. The Nifty was up 104.5 points, or 0.42 percent, at 24,973.10 at the closing, while the Sensex was up 323.83 points, or 0.40 percent, at 81,425.15.We'll be returning tomorrow morning with all the most recent news and alerts as we wind up today's Moneycontrol live market blog. To view all of the global market activity, please visit https://www.moneycontrol.com/markets/global-indices.On Wednesday, markets gained almost half a percent, continuing their upward trajectory. Following a gap-up beginning, the Nifty index spent the first half of the day moving within a small range. However, volatility in the second half of the day reduced some gains, and it ultimately finished around 24,973 levels.With advances of more than 2.5 percent, the IT sector maintained its recovery, followed by the real estate, banking, and energy sectors. The auto industry, on the other hand, saw profit booking following multiple outperforming sessions, losing more than 1%. With the midcap and smallcap indices rising between 0.75% and 1%, market breadth stayed strong, supporting the bullish tone in both frontline and broader markets.Positive foreign capital market flows following a period of persistent depreciation, as well as increased confidence regarding the status of trade discussions between the US and India, helped to boost sentiment and maintain the upswing.Although the markets are slowly rising due to encouraging signals, the Nifty will need to maintain its participation from the two main industries—banking and IT—in order to progress toward the 25,250–25,400 range. Support has moved to the 24,650–24,750 level on the downside. In order to build up fundamentally sound counters across the board, we advise employing intermediate drops or consolidation phases while keeping a positive bias.
Published 10 Sep 2025 08:40 PM
Axar Patel leads DC to a decisive victory over Rishabh Pant's LSG on a night that contrasts for the captains.
Returning to Lucknow for the first time since his unsatisfactory dismissal from the team, KL Rahul ended the game with a spectacular six to go undefeated in a run-chase with a 42-ball 57.On a night full of stories at Lucknow's Ekana Stadium, the Delhi Capitals won by 8 wickets in a 160-run chase, solidifying their status as this season's title contenders. KL Rahul, who is making his first appearance in Lucknow after his unsatisfactory dismissal from the team, ended the game with a spectacular six to go undefeated in a run chase with a 42-ball 57. In the twelfth over of their respective innings, LSG and DC both lost their second wicket. Axar Patel entered when a composed Abishek Porel collapsed. At this point, DC was only under a little pressure to take a few wickets, but it might have grown complicated because new batters take time to get comfortable. With two sixes over the midwicket zone, his favorite hit against spin, Axar took out Ravi Bishnoi in the very next over after Avesh Khan had dismissed him after four dot balls.In the following over, facing Avesh once more after being outscored by a few deliveries, he decided to take a chance and hit a four to try to clear the fielder at mid-off. The most impressive stroke came from Shardul Thakur, who took up a not-so-short ball with the weight still on his backfoot and sent it over long on for a six.
Published 23 Apr 2025 08:56 PM
Nitish Rana on RR not selecting him for Super Over against DC despite 51 off 28: "One person never takes the call."
Despite hitting 51 off 28 balls against the Delhi Capitals, Nitish Rana was left out of the Super Over lineup as the Rajasthan Royals entered with Hetmyer and Riyan Parag.Nitish Rana remained in the middle until the 18th over of the chase after smashing 51 off 28 balls. At the Arun Jaitely Stadium in New Delhi on Wednesday, the Rajasthan Royals sent neither batsman to bat despite Yashasvi Jaiswal's 51 off 37 balls in the Super Over against the Delhi Capitals. Eyes were rolling when Shimron Hetmyer and Riyan Parag came out to bat in the Super Over. Rana wasn't even on the list of the three batters for the Super Over, but Jaiswal was chosen to bat following a wicket fall.RR's choice proved to be a poor one as Mitchell Starc of DC cramped the Hetmyer for space with yorkers and the reverse swing, allowing him to begin the Super Over with a dot ball. The Australian bowler was hit for four after missing his mark on the next delivery, but he recovered with another low full toss in the third ball. A single was taken by Hetmyer.Starc's low full toss was hit by Riyan Parag over third man for a boundary, sometimes known as a no-ball. After it appeared that RR would easily reach 15 with three balls left, the game took yet another sharp turn. RR was bowled out for just 11 as Parag and Jaiswal were ran out in the following ball.KL Rahul and Tristian Stubbs smash two sixes in the first three balls of Sandeep Sharma's Super Over to give DC a historic victory, so the total was insufficient. Following the game, Nitish Rana stated that the decision to send Riyan Parag and Shimron Hetmyer instead of him for the Super Over was made by the RR management. Rana said he didn't have an alternative response, adding that if Hetmyer had hit a couple of sixes in the Super Over, the questions would have been different."The call is answered by management, not a single individual. Along with two other senior players and coaches, the captain is present. You wouldn't be asking this question if Shimron Hetmyer had hit two sixes. I'll respond with the same response. I have no other response. Every choice we made was the right one. Everyone knows that Hetmyer is our finisher. During the press conference, Rana stated, "He has previously delivered."
Published 17 Apr 2025 09:05 PM
Who Won CSK vs. RR, Match 11 in Yesterday's IPL 2025 Match?
The outcome of yesterday's IPL 2024 match between CSK and RR: Watch the most recent IPL action as CSK and RR square off in the 2025 season's first game. Get all the match information and updates here, along with the results of the encounter.The highly anticipated Match 11 between the Chennai Super Kings (CSK) and Rajasthan Royals (RR) in the Indian Premier League (IPL) 2025 season was played at the Barsapara Cricket Stadium in Guwahati.Chennai Super Kings (CSK) lost against Rajasthan Royals (RR) by a margin of six runs. First to bowl, RR amassed 182 runs. Despite pursuing the objective, CSK ended up at 176 for 6 in 20 overs. The Rajasthan Royals (RR) defeated the Chennai Super Kings (CSK) by 6 runs in the March 30 IPL 2025 match. After two losses earlier in the season, this victory was RR's first. In contrast, CSK lost this game for the second time in a row.Highlights of the IPL 2025 match between the Rajasthan Royals and Chennai Super Kings: Wanindu Hasaranga takes four wickets to help the Royals overcome the Super Kings by six runs.
Published 31 Mar 2025 08:23 PM
India's bold strategy aids in a quick T20 reconstruction
The world champions are creating an environment where players perform well without worrying about keeping their spots in the squad or taking wickets.Kolkata: Although it's early, the process and outcomes give hope that India would successfully defend the T20 World Cup at home the following year. Despite the pessimism caused by the Test and ODI transition issues, India's T20 trajectory stands out thanks to series victories against South Africa, Bangladesh, Sri Lanka, Zimbabwe, and now England. Even more so when one considers that Kuldeep Yadav, Shubman Gill, Jasprit Bumrah, Rishabh Pant, and Yashasvi Jaiswal have not been parachuted in.This is most likely a greater accomplishment. However, they have approached it virtually undetected. No culture of stars. Verify. No set order for batting. Verify. Just a group of young, talented, and incredibly self-assured cricket players going about their business without worrying about career curves. By the way, all IPL linchpins.Captain Suryakumar Yadav acknowledges his lack of quality as he is left off the Champions Trophy roster. Abhishek Sharma thinks a ball is there to be struck, hence he doesn't count returns. As long as Tilak Varma is at the crease, the second Twenty20 match in Chennai demonstrated that no equation is too difficult. And the fact that India lost to 12/3 and then 79/5 at Pune on Friday, yet still managed to score 181, demonstrated that the previous game's disaster chasing in Rajkot was really a fluke. The realization that not everything can be managed lies at the core of this long-term upsurge. Earlier this week, Sitanshu Kotak, India's new batting coach, said it. "To achieve a score of 200 or 225, and if you are
Published 04 Feb 2025 04:28 PM
About 50 out of 71 candidates on the BJP's initial list for Bihar were repeat candidates; senior ministers and deputy chief ministers
For the Bihar Assembly elections next month, the BJP on Tuesday unveiled its initial list of 71 candidates, keeping a number of its current ministers and MLAs but adding fresh names in a few constituencies.About half of the 71 names are repeat candidates who ran in the 2020 elections, such as Vinod Narayan Jha (Benipatti), Pawan Jaiswal (Dhaka), Rana Randhir Singh (Madhuban), Awadhesh Singh (Hajipur), and Sanjay Saraogi (Darbhanga).Outgoing deputy chief ministers Samrat Choudhary and Vijay Kumar Sinha will run in the next Bihar assembly election from the Tarapur and Lakhisarai assembly constituencies, respectively, according to the Bharatiya Janata Party's first list of candidates released on Tuesday. Election results for the 243-seat Bihar legislature will be revealed on November 14 after two phases of voting on November 6 and 11.The Bharatiya Janata Party and the Janata Dal-United (JDU) are running for 101 seats apiece, while the Lok Janshakti Party (Ram Vilas), led by Chirag Paswan, is running for 29 seats. The National Democratic Alliance (NDA) finalized their seat-sharing formula for the Bihar assembly elections on Sunday. Jitan Ram Manjhi's Hindustani Awam Morcha (Secular), also known as HAM(S), and Upendra Kushwaha's Rashtriya Lok Morcha (RLM) will compete for six seats each.As the party ran for 115 seats in the 2020 Bihar assembly election, Nitish Kumar's JD(U) saw a decline in the final seat-sharing results. Additionally, the BJP lost 110 seats from the previous election to 101.Union minister Dharmendra Pradhan wrote on X to announce the completion of the seat-sharing arrangement, saying, "The NDA allies have finished the distribution of seats in a cordial atmosphere." This is greatly appreciated by all NDA party leaders and employees. Bihar is prepared, and an NDA government will be established once more.
Published 14 Oct 2025 09:07 PM
No Aadhaar, no school Pakistani refugee children's education in Delhi is in a state of uncertainty
Five years have passed since Daulatram's family departed Sindh, Pakistan, in search of a brighter future for his kids. However, his children's education and that of other residents of the hamlet close to Delhi's Signature Bridge are in a state of uncertainty. Most children have been forced to quit out after fifth grade due to a lack of documentation.Only one of Mr. Daulatram's five children, who owns a roadside stand, attends a primary school run by the Municipal Corporation of Delhi (MCD) close to Majnu ka Tilla. Sandhya, his daughter, is in fifth grade and will have to leave school the next year. "We invested a lot of money and our hearts here. We are merely getting by, we don't see any progress, and we don't have a suitable location," he remarked.Children of refugees living in a camp close to Delhi's Signature Bridge Picture: Unique Arrangement Five years have passed since Daulatram's family departed Sindh, Pakistan, in search of a brighter future for his kids. However, his children's education and that of other residents of the hamlet close to Delhi's Signature Bridge are in a state of uncertainty. Most children have been forced to quit out after fifth grade due to a lack of documentation. Only one of Mr. Daulatram's five children, who owns a roadside stand, attends a primary school run by the Municipal Corporation of Delhi (MCD) close to Majnu ka Tilla. Sandhya, his daughter, is in fifth grade and will have to leave school the next year. "We invested a lot of money and our hearts here.
Published 13 Oct 2025 05:29 PM
In the push for OBC quota, BJP MP government aligns its argument with Congress's 'jitni abaadi, utna haq' pitch
The BJP government in Madhya Pradesh, led by Mohan Yadav, is advocating in the Supreme Court for an increase in the reservation for Other Backward Classes (OBCs) from 14% to 27%. This initiative would violate the top court's quota ceiling of 50%. It appears to resonate with Leader of the Opposition Rahul Gandhi's call for “jitni abaadi, utna haq (representation proportional to population).”In an affidavit submitted on September 23 before the Supreme Court proceedings that commenced Wednesday, the Madhya Pradesh government referenced 2011 Census data, stating that disadvantaged groups including Scheduled Castes (SCs) at 15.6% of the population, Scheduled Tribes (STs) at 21.1%, and OBCs at over 51% together constitute over 87% of the state's population. On Sunday, veteran Congress politician Kamal Nath charged that the BJP government in Madhya Pradesh was perpetrating a “drama” under the pretext of providing a 27 percent reservation for Other Backward Classes (OBCs). He claimed that the ruling party aimed to deny this community its rights. The OBC quota was raised from 14% to 27% by an ordinance under Nath's Congress government in 2019, but litigation prevented its implementation.Nath asserted in an X post that the Mohan Yadav government was using court procedures and legal advice as a repeated excuse to protect itself.
Published 09 Oct 2025 04:19 PM
Could BJP nominate Maithili Thakur to resonate well in Mithilanchal? Celebration, young folk music performer – let out a few suggestions
As reported by The Indian Express, 25-year-old folk singer Maithili Thakur may run for the Benipatti or Alinagar seat in the forthcoming Bihar Assembly elections in Mithilanchal. At the age of 12, Maithili first rose to fame by launching a YouTube channel where she sang Maithili and Bhojpuri songs. She currently boasts more than 5.1 million YouTube subscribers and 6.3 million Instagram followers.Thakur's recent meetings with Vinod Tawde, the national general secretary of the Bharatiya Janata Party and Bihar organisation in-charge, as well as with Union minister Nityanand Rai, have led to speculation regarding her candidacy in the elections. During her visit to Jabalpur for a performance at the Narmada Mahotsav, the folk singer informed journalists that she feels a special bond with her hometown and believes beginning her political career there would provide her with valuable lessons.Bihar's assembly elections will take place in two phases on November 6 and 11, with vote counting scheduled for November 14. When asked about her preferred assembly constituency, Maithili responded, "There hasn't been any official announcement yet, but I would like to go to my village area because I have a special connection with it." Beginning there will provide me with an opportunity to learn as well. By meeting people and talking to them, I will gain more understanding if I start from my village," she added.In response to a question concerning the Bihar assembly elections, the 25-year-old singer expressed her willingness to help with the country's development in any way she can. Thakur mentioned that she and Tawde and Rai talked about various aspects of Bihar's future during her meeting with them. Thakur, who was born in Madhubani district of Bihar at Benipatti to a father who was a Maithili musician, made his musical mark in 2011 at the age of 11 and has remained active in the field since then. Vinod Narayan Jha, a BJP leader and ex-minister, is the current representative of Benipatti in the Bihar assembly. In this constituency, which is dominated by Brahmins, the BJP leader (aged 68) triumphed over Bhavana Jha of Congress in 2020, winning by over 30,000 votes.
Published 07 Oct 2025 09:03 PM
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