Top Trending Advertising/Media News & Highlights
In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.
In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.
Published 31 May 2025 07:43 PM
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.
Published 27 May 2025 08:55 PM
Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.
As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.
Published 23 May 2025 08:10 PM
It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution
Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.
Published 22 May 2025 04:20 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
To fuel its next big jump, Ventura is searching for a creative powerhouse!
A new trading and investment platform was introduced in beta last year by Ventura, a full-service stock brokerage platform, and the company is currently preparing to expand. In order to provide the brand mandate for its first 360-degree mass media campaign, the corporation has started a systematic onboarding process for creative agencies.Ventura's business model, which previously depended on partners and physical distribution, has undergone a strategic change in recent quarters. With a 10-minute onboarding process and a DIY platform that is live on the web and accessible on both the Android and iOS stores, the company launched a new omnichannel digital platform that is geared toward the retail customer."Ventura has a devoted clientele and a solid history spanning more than 30 years. Making the business pin code neutral and taking advantage of the wider market opportunity are the goals of the new product proposition. "We are seeking a brand partner who will collaborate with us to grow the new business, not just a creative agency for a campaign," Ventura Director Manu Monga stated.An agency that has developed brands from the bottom up and worked on mandates that need to be solved for scale will be the preferred partner. Strategic account planning, execution excellence, and the ability to provide consumer insights are important characteristics that will be used in the selection process.
This year, ad spending in India may increase by 8–10%, said Lalatendu Das of Publicis Media.
Mumbai: According to Publicis Media South Asia CEO Lalatendu Das, advertising expenditure (AdEx) in India is predicted to rise 8–10% in 2025, primarily due to the growth of digital media, although conventional channels like TV and print are projected to continue growing steadily.In 2025, it is anticipated that advertising spending in India would increase by 8–10%, mostly due to the growth of digital media, while TV and print will continue to grow steadily. Even if softening is anticipated in the first part of the year, cricket will continue to draw large marketing expenditure.Super Bowl Sunday is more than simply the game; it's also the greatest arena for attention-grabbing and inventive advertising. Most people sigh when they see advertisements since they actively avoid them on streaming services. The tide changes, though, when the Super Bowl arrives. To capture every moment of the recognizable advertisements, people anxiously quiet their surroundings. Beer companies are leading the way this year with Michelob Ultra, which has pickleball players like Willem Dafoe and Catherine O'Hara, and Bud Light, which offers us a delightful hangout with Post Malone. David Beckham is included by Stella Artois for a humorous twist. Super Bowl advertisements, as usual, are expected to be just as interesting as the actual game.
Apni Kahaani Ka Hero by Protean eGov: An uplifting and well-written story
Renowned actor Pankaj Tripathi is the brand ambassador for Protean eGov Technologies' most recent campaign, "Apni Kahaani Ka Hero." Ogilvy India developed the campaign to highlight the company's role in empowering citizens by providing digital public infrastructure (DPI) services like eKYC verification, PAN cards, and National Pension System (NPS) enrollment.The advertisement aims to connect with aspirational India by incorporating Tripathi's own journey from a small-town upbringing to becoming a well-known Bollywood star. The plot appeals to the traditional Indian dream of overcoming adversity and being successful. It shows Tripathi thinking back on his upbringing in the country and emphasizing how his path was influenced by his access to essential government facilities. The advertisement highlights Protean's role in enabling more seamless citizen interactions with government procedures by subtly drawing a comparison between Tripathi's life story and the crucial services the company provides.With a focus on the tagline "Protean: Impacting everyone, every day," the ad presents the brand as an essential yet subtle force that makes growth possible for millions of Indians. The ad portrays Protean as a dream enabler in Digital Bharat through an uplifting and carefully constructed tale. The campaign would benefit from more specific information and a stronger call to action to make sure viewers fully comprehend the brand's offerings, even though the sympathetic brand message and emotive narrative are appealing.
Before landing his first role, Kartik Aaryan remembers receiving "countless" rejections: "Hogaya tha besharam."
After being turned down for over four years, Kartik Aaryan finally landed his first part. Kartik became an overnight success after his first movie, Pyaar Ka Punchanama, became a sleeper smash.Kartik Aaryan, a Bollywood actor, was present at the most recent SCREEN Live event in Mumbai on Thursday. Kartik, who is currently enjoying the success of his 2024 film Bhool Bhulaiyaa 3, claimed during the event that he had to endure almost four years of rejection before landing his first role in Pyaar Ka Punchnama, which instantly made him famous."I have encountered innumerable rejections," he stated. I used to do auditions every day. I was one of the many people who came here with the same goal of becoming an actor. I wanted to attempt it even though I had no idea what my options were. I got my first gig almost four years later. I am appreciative of the chance.He made the crowd laugh when he responded, "Aadat hogayi thi, besharam hogaya tha (I had become shameless)," when asked what kept him continuing in spite of all the rejections. "Every day I used to hear this role is not suitable for you," Kartik continued. You get numb after a while, but you have to be there every day. Self-belief is crucial, particularly when no one believes in your vision. I used to believe that there was nothing to lose by going. I felt overconfident and believed that their rejection was their fault. It's critical to work hard and have confidence in oneself. They complement each other. Like you, I was once a believer in manifestation. I used to write about it.
Disney+ Hotstar and Star Sports Network begin their "SKYball" campaign.
For the forthcoming India vs. England T20I series, which is scheduled to start on January 22, 2025, Star Sports Network and Disney+ Hotstar have created the 'SKYball' campaign. The marketing film centers on T20I captain Suryakumar Yadav, who will play in the five-match series in India.Four hours priorPrepare your drinks because India and England, two of cricket's biggest spectacles, will light up your screens with a five-match Twenty20 International series beginning on January 22. With England bringing their explosive Bazball style and Suryakumar Yadav leading the Blues, this series is much than simply a matchup of cricketing titans; it's a pyrotechnics show in the making. And what else? The whimsical and hilarious "SKYball" ad, which was launched by Star Sports Network and Disney+ Hotstar, is, believe us, literally out of this world. Before we reveal every detail, consider this: Can the moon withstand SKY and Bazball's outburst?With India's T20I captain Suryakumar Yadav in the promotional video, cricket fandom is elevated to a whole other plane—space. Cricket balls are hilariously shown shooting toward the moon like miniature rockets in a mission control room. Before delivering his punchline, Suryakumar, often known as SKY, even apologizes to the heavenly body: "Moon, see you soon!"
Following Guneet Monga, Priyanka Chopra serves as executive producer for the Oscar-nominated short film Anuja: "Very proud"
Priyanka Chopra is thrilled to have joined the team as an executive producer for the Academy Award-shortlisted movie Anuja, which also has Guneet Monga's support.Priyanka Chopra, a global celebrity, is thrilled to have joined the team as an executive producer for the Oscar-nominated movie Anuja. Variety posted this information. (Also Read: Nick Jonas, Malti Marie, and Priyanka Chopra's relaxed New Year's getaway featured a Jacuzzi, a bonfire, and a rerun of Moana.)The main focus of Anuja is the nine-year-old title girl, who works alongside her older sister Palak in a clothing factory in the back alley. The story follows the young heroine as she must make a choice that will affect her family and her destiny."This beautiful film shines a spotlight on a subject that affects millions of children around the world, who are faced with the impossible decision between a future they cannot yet see and the immediate realities of their present," Priyanka said in a statement about her involvement with the movie.She described Anuja as a moving, thought-provoking work that causes us to consider the significance of our decisions and how they affect the trajectory of our life. Being a part of such an amazing and significant initiative makes me incredibly proud. The movie was made in association with Shine Global, which is well-known for its Academy Award-winning features War/Dance (2007) and Inocente (2012), as well as Krushan Naik features and the Salaam Baalak Trust (SBT), a non-profit organization that was established by Mira Nair's family to aid working and homeless children. One of the producers of the movie is Mindy Kaling. Guneet Monga Kapoor, the Oscar winner, has also joined Anuja as a producer.This might be Monga's third Oscar nomination. Her previous Oscar-winning films, Period: End of Sentence and The Elephant Whisperers, elevated Indian cinema to a glorious level. In addition to Anuja, Sandhya Suri's British-Indian film Santosh is another Indian film still in the running for an Oscar. Santosh, which stars Shahana Goswami, is the UK's official Oscar submission. The movie made its Cannes Film Festival debut earlier this year in the Un Certain Regard division.
TV channels raise tariffs despite shrinking base as costs bite
Mumbai: In order to counteract growing content expenses and a muted advertising landscape, TV broadcasters are enacting inflation-linked increases in TV channel bundle charges. But because DD Free Dish and over-the-top (OTT) services are becoming more and more popular, there are still worries about subscriber churn.A difficult advertising climate and growing content expenses are causing TV broadcasters like SPNI and ZEEL to raise channel bouquet fees by more than 10%. This occurs as the pay-TV sector loses customers to over-the-top (OTT) services and free substitutes like DD Free Dish.A difficult advertising climate and growing content expenses are causing TV broadcasters like SPNI and ZEEL to raise channel bouquet fees by more than 10%.
Six contentious races from 2024: what went wrong
For advertising to be remembered, it must have an impact. Although it doesn't always work, some firms aren't above igniting controversy to boost sales. These five campaigns in 2024 came very close to the line.The campaign title for the Unilever brand is "Nothing Satisfies Like a Pot Noodle." In 2024, a Pot Noodle that had (likely) one of the longest, most visceral slurps ever shown in the UK gave us a lot of satisfaction.The peculiar sound that was intended to highlight the product's delightful flavor wasn't to everyone's taste. Many people disliked the advertisement for being unpleasant and disruptive, while others thought it was funny. A "slurpless" version was produced in response to the criticism, although it was unable to completely resolve the issue. For next TVCs, the brand toned down the slurp, perhaps in a very tongue-in-cheek way.Additionally, it expanded on the fame by launching a "apology" campaign.2. The rebranding of Jaguar's "Project Roar" is more meow When a brand carries over its history, what happens? Well, the latest case study is Jaguar's rebranding. Jaguar unveiled the 'Project Roar' campaign, which featured futuristic design, cryptic wording, and abstract imagery as part of its shift to an all-electric luxury brand. The ad, according to critics, alienated devoted customers and separated the brand from its automotive heritage. Even though it attracted notice, many wondered if Jaguar's core demographic found it compelling.3. Google's "Dear Sydney" misrepresents AI narrative Google used an ad called 'Dear Sydney,' which portrayed a youngster utilizing AI to compose a touching letter to an athlete, to promote their Gemini AI during the 2024 Olympics. Although the purpose of the advertisement was to showcase Gemini's potential, some claimed it over-glorified AI and undermined true human creativity. Because of the overwhelming public criticism, Google finally removed the advertisement.4. The AI Christmas Ad for Coca-Cola Coca-Cola used AI to produce a holiday commercial that included viewers' personalized greetings and a hyper-realistic winter wonderland. Rehashing the popular 'Holidays Are Coming' song, which has been in use for decades, gave them a lot of brand equity to work with. Despite being novel, marketers criticized the ad for feeling impersonal and chilly in contrast to the brand's customarily endearing Christmas ads. It lacked the magic and human touch that Coca-Cola is known for, according to many.5. The "Crush" campaign by Apple Look, big tech is making a mistake once more. Apple's 'smash' campaign used a pneumatic press to smash home and hobby goods into the new iPad in order to increase the amount of functions that fit into the gadget. While the visuals were impressive, many criticized the ad of being unnecessarily violent and dramatic, generating questions about the ethics of glorifying devastation to sell items.6. The 'Vow of Celibacy' on Bumble embarrasses Women criticized a billboard with a celibacy theme from Bumble's recent "Opening Moves" campaign, claiming it was off-brand and tone deaf. The ad's poor timing was pointed out by strategists and creatives, as it was released immediately after Tinder's safety-focused "Share My Date" feature and during a period of increased discussion about women's safety.
Datawrkz of Nazara Tech acquires Space & Time, a growth marketing firm based in London.
Datawrkz's first purchase, Space & Time, is anticipated to support the company's expansion goals in North America and Europe.On October 30, Datawrkz, a subsidiary of Nazara Technologies, stated that it had paid £4.8 million (about Rs 52.3 crores) in cash and stock to buy a 100% share in London-based growth marketing firm Space & Time.It is anticipated that this acquisition, which is Datawrkz's first, would support the company's expansion goals in North America and Europe and enable it to become a significant force in the worldwide digital advertising market. According to the deal, Datawrkz will pay £3.3 million (Rs 36.1 crore) in cash and £1.5 million (Rs 16.2 crore) in share swaps. The debt-based funding provided by Nazara UK is being used to finance the transaction. According to Datawrkz, the agreement will allow both businesses to provide effective digital advertising solutions by fusing its own capabilities in programmatic advertising technology and optimization with Space & Time's experience in media, technology, and growth marketing. Additionally, it will spur additional growth, especially in the European and UK markets.According to the company, Space & Time will also have access to Datawrkz's goods and technology, which will improve their capacity to run successful campaigns in North America and Europe.Datawrkz, an advertising technology company based in Bengaluru and founded in 2013 by Senthil Govindan, provides publishers, agencies, and brands with a variety of programmatic advertising and ad monetization solutions to enhance their user and revenue development. In 2022, Nazara Technologies acquired a 33 percent share in Datawrkz in order to enter the advertising industry.Datawrkz's first purchase, Space & Time, is anticipated to support the company's expansion goals in North America and Europe.On October 30, Datawrkz, a subsidiary of Nazara Technologies, stated that it had paid £4.8 million (about Rs 52.3 crores) in cash and stock to buy a 100% share in London-based growth marketing firm Space & Time.It is anticipated that this acquisition, which is Datawrkz's first, would support the company's expansion goals in North America and Europe and enable it to become a significant force in the worldwide digital advertising market. According to the deal, Datawrkz will pay £3.3 million (Rs 36.1 crore) in cash and £1.5 million (Rs 16.2 crore) in share swaps. The debt-based funding provided by Nazara UK is being used to finance the transaction. According to Datawrkz, the agreement will allow both businesses to provide effective digital advertising solutions by fusing its own capabilities in programmatic advertising technology and optimization with Space & Time's experience in media, technology, and growth marketing. Additionally, it will spur additional growth, especially in the European and UK markets.According to the company, Space & Time will also have access to Datawrkz's goods and technology, which will improve their capacity to run successful campaigns in North America and Europe.Datawrkz, an advertising technology company based in Bengaluru and founded in 2013 by Senthil Govindan, provides publishers, agencies, and brands with a variety of programmatic advertising and ad monetization solutions to enhance their user and revenue development. In 2022, Nazara Technologies acquired a 33 percent share in Datawrkz in order to enter the advertising industry.
Shubhra Ranjan IAS Study, a coaching facility, gets fined ₹2 lakh by a top consumer body for using deceptive advertisements.
Shubhra Ranjan IAS Study, a coaching center, was fined ₹2 lakh by the Central Consumer Protection Authority (CCPA) for deceptive advertising, the government agency announced on Sunday, December 22, 2024.The CCPA discovered that in its marketing, Shubhra Ranjan IAS Study Institute omitted crucial details regarding the courses completed by individuals it claimed had passed the coveted Indian Civil Services Exam (CSE). According to an official statement, the institute's advertisements prominently featured the names and images of successful applicants and claimed that "13 students in the top 100", "28 students in the top 200", and 39 students in the top 300" in the UPSC CSE 2023.It further stated that the institute's usage of phrases like "Shubhra Ranjan IAS" and "Students of Shubra Ranjan IAS" in its letterheads and advertisements gave the false impression that Shubra Ranjan is or was an IAS official. By "deliberately concealing important information," the ads, according to the consumer commission, breached sections of the Consumer Protection Act of 2019 pertaining to deceptive advertisements. The CCPA noted that customers were unable to make an informed decision when choosing coaching institutes due to improper disclosure of successful students' course details, and they urged Shubhra Ranjan IAS Study to stop the deceptive advertisements.Vajirao & Reddy Institute was fined ₹7 lakh by the CCPA on November 22 for making false claims about the UPSC CSE 2022 results. To date, the CCPA has fined 20 coaching institutes ₹63.60 lakh for running deceptive marketing and issued 45 notifications to different coaching institutes for doing so. Students and hopefuls who registered for the UPSC Civil Services, IIT, and other entrance exams have benefited from the Department of Consumer Affairs' successful pre-litigation intervention through the National Consumer Helpline.
Thirteen unnamed media leaders offer their predictions for the upcoming year.
Ho, ho, ho! Anonymous media professionals forecast the state of the industry in 2025, a holiday custom.We present 12 predictions from some of the world's most influential media and entertainment executives in observance of the 12 days of Christmas. They are asked to remain anonymous so they can freely express their thoughts on the year to come. We also give you an additional one because we're feeling festive. A dozen of them!In retrospect, 2024's forecasts were not as accurate as those of prior years. However, some hits—or partial hits—were found.Disney, Netflix, and Warner Bros. Discovery's Max Max and Disney did collaborate on the first major streaming package, contrary to what one participant had prophesied the previous year. As another executive expected, regional sports rights were still being picked off by TV broadcast station companies. RedBird Capital was a member of the consortium with Skydance that announced a merger with Paramount Global in July, although the private equity firm did not actually buy the company.Other 2024 predictions include the following: Disney CEO Bob Iger did not buy Candle Media, extend his contract past 2026, or appoint Dana Walden as his successor; NBA media rights went to Disney, NBCUniversal, and Amazon instead of Disney, Warner Bros. Discovery, and Apple; and Nelson Peltz and Jay Rasulo failed in their activist campaign to join the Disney board.
The Bites Box is unveiled by MOD for a joyful and enjoyable Christmas celebration.
The Bites Box, a unique and enjoyable way to spend the season, is being introduced by Mad Over Donuts this Christmas. This box is more than simply a treat; it's a whole experience meant to unite people.Families and friends may enjoy a fun pastime together with The Bites Box, which features a detachable Christmas tree. Make a lovely festive centerpiece for your house or place of business, decorate your tree, and enjoy some laughter.The Bites Box blends the fun of hands-on creative with the spirit of the holidays, making it the ideal thoughtful present or delightful indulgence. It's the ideal recipe for joyous celebration and camaraderie.Brands have a fantastic opportunity to stand out among a large and varied audience at this event. Zee Telugu's ground activations are renowned for their deep cultural roots and significant connections, which makes them an ideal venue for companies looking to connect with local populations. The channel guarantees its partners unmatched visibility and effect thanks to its wide reach and captivating execution.In fact, artists from popular Zee Telugu fiction shows like Chiranjeevi Lakshmi Sowbhagyavati, Kalavari Kodalu Kanakamahalakshmi, Mukkupudaka, Jagadhatri, Maa Annayya, Nindu Noorella Savaasam, and Ammayigaru were able to engage directly with fans and express gratitude for their support through the recent on-ground events in Jaggayyapeta, Guntakal, Bapatla, Adoni, and numerous other districts and towns throughout AP and Telangana. The channel's strong local presence was demonstrated by the carefully planned and flawlessly executed events, which often drew thousands of attendees."Sankranti celebrations have become a landmark event on Zee Telugu, bringing viewers joy and providing valuable opportunities for advertisers across the country to be on-ground and connect with people," says Ashish Sehgal, Chief Growth Officer-Ad Sales, Zee Entertainment. Zee Telugu, the forerunners in transforming Indian festivities into spectacular celebrations on-ground, provides distinctive and crowd-pleasing events that guarantee high brand visibility and engagement. With a variety of innovative and captivating engagement activities, we hope to make this Sankranti celebration even more spectacular than before.For Zee Telugu, Sankranthi has always been a celebration of culture, custom, and community rather than just a festival. The channel builds relationships with Telugu-speaking communities worldwide and leaves viewers with enduring memories through its on-ground events. Kakinada's 2025 celebration hopes to continue this heritage by providing an amazing fusion of engagement, tradition, and entertainment.
The father of Allu Arjun visits his injured son in the hospital and meets the husband of the Stampede victim.
Allu Aravind, the father of Allu Arjun, went to the hospital in Hyderabad on Wednesday to assess the condition of his son, who was hurt in the stampede that occurred on December 4 during the Pushpa 2: The Rule screening. According to reports, the father of the Telugu star visited the deceased woman's husband and father while she was in the hospital.Hours earlier, Hyderabad Police Commissioner C. V. Anand and Telangana Health Secretary Christina Z. Chongthu visited the survivor and gave a devastating health update. They disclosed that the infant will require time to heal from brain damage. "The lack of oxygen supply during the stampede caused brain damage to the survivor, and the doctors have stated that it will take a long time for the brain to develop the capacity to analyze signals," Anand said. Additionally, he disclosed that the boy is currently receiving ventilator support.For those who are unaware, the woman was at the Sandhya Theatre in Hyderabad earlier this month when Pushpa 2: The Rule was being screened. This is when the commotion started, as large crowds flocked to see Allu Arjun, who was there with music composer Devi Sri Prasad. The main gate of the theater fell amid the subsequent chaos, causing a stampede. A 35-year-old lady died, and her 9-year-old son was seriously hurt.
Being from the East gives us a competitive edge: Sano Takeshi
Takeshi Sano was recently in India. Sano took over as CEO of Densu Japan in January of this year and will shortly take on a new role as the network's deputy global COO. In the past 11 months, the ambitious Sano claims to have exchanged business cards with 2,900 people. Sano met more than 100 people at an event for the agency's clients while in India. Quotes from a discussion in which Yuichi Toyoda, global practice president of business transformation, and Harsha Razdan, CEO of Dentsu South Asia, also participated:For our Japanese clients, India is becoming a more significant strategic market. Of course, we care about the markets that matter to our clients. Additionally, a large number of Japanese customers intend to visit India, one of the economies with the quickest rates of economic growth. We hosted an event for our about 100 Japanese clients during my visit to demonstrate to them our combined strength from Dentsu Japan and Dentsu India. We wanted to let them know that we would also find a method to help them from Japan.Additionally, we wanted to inform the clients that Dentsu Japan is a partner for business transformation (BX) and customer experience (CX) in addition to being an advertising agency.In August, we introduced the Dentsu BX in India. We create creative strategies and solutions that tackle the intricate problems that our clients encounter by fusing marketing, technology, and consulting. Next year, we also want to open our R&D lab, Dentsu Labs, in Bengaluru and Mumbai. Since its founding in Japan in 2014, Dentsu Labs has begun to grow internationally, beginning in the EMEA (Europe, the Middle East, and Africa) region this year. It will hasten the development of innovations for society, businesses, and consumers.
In a new covert Santa commercial, IGP adds a gangster touch to office gifts.
IGP debuted a brand-new Christmas advertising campaign. The office Secret Santa in the advertisement has a gangster vibe. It draws attention to likable characters at work. IGP provides a variety of practical presents. The ad highlights growing tendencies in office gifts. The goal of IGP is to simplify corporate gifting.With the debut of its second ad video under the 'Amazing Gifts, Samay Par' campaign, International Gifts Platform, or IGP, has added a humorous and inventive twist by putting a birthday celebration in the Stone Age. This most recent episode satirically reimagines the classic problem of selecting the ideal birthday present, demonstrating that gift selection was important even in prehistoric times. The campaign's main concept is that a well-considered present given at the appropriate moment can have a lasting effect.The advertisement transports us to the Stone Age, when even prehistoric people understood that a birthday celebration wouldn't be complete without the ideal cake. A young cave lad surprises his crush with a delectable cake and blooming flowers from IGP in a world where stone tools are cutting edge and fire is considered a luxury. Every cave-dweller at the gathering is won over by the cake, which becomes the talk of the tribe. The message is clear: a thoughtful, well-timed present can make a lasting impact in any era, whether you are looking for dinner or running contemporary errands!
Brussels is looking for further details on covert Google-Meta ad targeting of teenagers.
Dec. 10 (Reuters): The Financial Times said on Tuesday that Google has been questioned by European regulators on its now-canceled covert advertising deal with Instagram parent company Meta Platforms, which disregarded the search engine giant's guidelines regarding the treatment of minors online.disclosed in August how Google assisted Meta in a covert marketing campaign aimed at 13–17-year-old YouTube users, controlled by Alphabet (GOOGL.O), with the goal of promoting Meta's (META.O) According to FT, the relationship has subsequently been canceled. It was originally set to expand to the U.S. and then to other countries. According to the most recent FT story, which cited persons familiar with the situation, European Commission officials have been investigating the collaboration and have forwarded the data to regulators who are considering taking action. According to the article, the executives gave Alphabet's attorneys instructions in October to compile and examine information, presentations, internal conversations, and emails pertaining to the advertising initiatives.
Review of Pushpa 2 The Rule and live updates Rashmika Mandanna and Allu Arjun's movie will be accessible to those with disabilities; BO update
Review of Pushpa 2: The Rule and live updates: Pushpa's follow-up with Director Sukumar: The Rise is about to blow the box office away. Rashmika Mandanna, Fahaadh Faasil, and Allu Arjun are the film's main actors. Allu will play laborer-turned-sandalwood smuggler Pushpa Raj in the follow-up to the Telugu blockbuster from 2021. Rashmika portrays Srivalli, his wife.Tickets for Pushpa 2's December 4 launch are available at select theaters for ₹944 (GST included). The film has surpassed previous marks set by Kalki 2898 AD, Bahubali 2, and KGF 2 to become the fastest film to sell one million tickets on the platform, according to online ticketing portal BookMyShow.Like many recent south-bound films that have shattered records in the Hindi-speaking belt, the movie is expected to gross over ₹60 crore on its first day in the north. The excitement generated by the trailer launch in Patna was just a taste of the excitement that will surround its release.
Did artificial intelligence sap Coca-Cola's Christmas cheer?
Social media users reacted negatively to Coca-Cola's recent AI-generated Christmas advertisements. Many contend that the intended Christmas spirit was overshadowed by the campaign's lack of emotional connection and appropriate execution. Although the advertising' technology was impressive, the narrative fell short of the success of Coca-Cola's seminal 1995 commercial. We sought the opinions of prominent figures in Indian advertising.Social media users made fun of Coca-Cola's AI-generated Christmas advertisements when they were published last month. Some users felt that the magic had been lost in the advertisements, which were meant to honor the brand's famous Coca-Cola Christmas commercials from 1995, "Holidays Are Coming." Experts in the field offer their opinions on whether the recent internet backlash against the cola giant's advertisements is the result of bad execution or AI failure.The CCO of DDB Mudra Group, Rahul Mathew "I believe that a campaign's ambition is what makes it successful. You won't be content until you achieve your goal of being the most talked-about campaign. On the other hand, you will be content that you are out there if your goal is simply to be there. I believe the goal of the Coca-Cola commercial was just to be an AI execution. And rather than being a tale that appeals to everyone's Christmas spirit, that has turned into the commercial's narrative."Animation, CG, AI, and live action are all methods of execution. The customer does.
