With a common affection, iD Fresh Food brings India together with Parota, Parotta, Parantha.

The biggest and most adored fresh food brand in India, iD Fresh Food, is thrilled to announce the debut of its brand-new TVC campaign, which is a touching ode to the love of parotas that unites all people. Known by a variety of names, including paratha, barota, parotta, parantha, brota, and more, this national favorite brings people together, with each region enjoying it in a different way. The ad humorously examines the various pronunciations while highlighting the universal fact that parotas make everyone happy.By providing consumers with the ease of consuming fresh, delicious, authentic, quick, and preservative-free parathas at home, the brand's new campaign aims to raise awareness.

The commercial emphasizes the practical and emotional advantages of taste, convenience, and pleasure, whether they are enjoyed during informal family breakfasts, leisurely weekend lunches, or filling evenings. Enjoyed on a variety of situations, parathas provide a decadent dining experience that blends in perfectly with daily life. From spontaneous late-night desires to family moments, the new TVC masterfully captures this charm, reaffirming iD's dedication to offering food that enhances flavor and warmth in life. The campaign demonstrates how a soft, flaky parota can enhance every occasion, no matter how basic, through humorous, slice-of-life storytelling.The TVC adds a genuine, relatable touch to the screen thanks to its direction by the gifted Basil Joseph, one of South India's best directors renowned for his captivating narrative approach and cinematic prowess. Basil's knowledge adds warmth and humor to the advertisement, capturing the universal passion for parottas that cuts across geographical borders.