"Schmooze & BrandOnWheelz bring Meme-Based Dating to the Streets!"

The streets are filled with joy, love, and viral memes! Schmooze, a meme-based dating app driven by artificial intelligence, partnered with BrandOnWheelz during Valentine's season to transform India's busy metropolitan commute into a social experiment. The MemeBasedDating campaign demonstrated that love (and memes) can flourish anywhere, online or off, by combining humor, transportation media, and a viral challenge.Schmooze has always been a strong proponent of the ability of humor to build relationships. This year's campaign went one step further by combining an immersive, real-world activation with meme-driven interactions.

The concept was straightforward: if memes can unite people online, why not allow them to into daily commutes?Memes-wrapped autorickshaws traveling through Delhi, Gurgaon, Noida, Hyderabad, Kolkata, Chennai, Bengaluru, and Pune marked the beginning of the campaign. With their clever one-liners, these oddball, humorous cars attracted attention and transformed the boring commute into a fun and entertaining experience.Schmooze & BrandOnWheelz created an interactive challenge to increase participation: To win, snap and share! You can win a pair of limited-edition sneakers (like the Nike Jordans) or ₹20,000 in Nykaa vouchers if you take a photo of our meme-wrapped autorickshaws, post it on social media, and tag us. The winners will be selected based on how much exposure and interaction their post received.