Review of the Ad: A dramatic yet realistic approach to waterproofing

A comical yet powerful commercial for Dr. Fixit is produced by Pidilite and its creative agency, Ogilvy India, solidifying the brand's reputation as the "Baap of Waterproofing." The commercial uses an exaggerated but realistic technique, showing a heavy downpour turning rooftops into swimming lakes while the inside walls stay entirely dry, demonstrating Dr. Fixit's exceptional waterproofing capabilities.In honor of Pidilite and KBC's 25-year partnership, the campaign will launch on Monday during Kaun Banega Crorepati (KBC).Amitabh Bachchan sings and splashes around in the rain while portraying the carefree husband, adding his trademark charm and comedic timing. Unconcerned and grinning with assurance, his wife relishes the dry interiors while knowing that Dr. Fixit has completed its task.

The brand's proficiency in waterproofing solutions is highlighted by the memorable phrases, "Paani hai baahar, sookha hai andar, Dono ko never mix it - Waterproofing ka sach mein, Baap hai Dr. Fixit."The wife discovers wet shoes on the carpet and yells, "Geele joote???" Just when everything appears ideal, a humorous and realistic turn of events occurs. Carpet pe? Get out! The ad is made much more interesting by this unexpected irony, which gives the humor a last punch.