Top Trending Advertising/Media News & Highlights
Why the fundamental fault lines in the business won't be resolved by the Omnicom–IPG merger
The Omnicom–IPG merger is now more than just a balance-sheet event as India's advertising sector faces one of its largest structural changes in decades. In a sector already struggling with AI disruption, customer distrust, and shifting talent economics, it is a stress test for scale, relevance, and trust.Veteran executives Ashish Bhasin, Anita Nayyar, Shubho Sengupta, and Kunal Lalani provide starkly different interpretations of what consolidation actually means, including whether it signals the emergence of a three-player oligopoly, a long-overdue efficiency reset, or a defensive reaction to an industry that has already moved on.One thing unites their opinions: size by itself is no longer a guarantee of advantage. The next stage of competition will be characterised by speed, specialisation, and credibility rather than scale as holding corporations compete to handle conflicts, merge cultures, and reassure clients. In 2026, artists, agencies, and advertisers will focus more on who still matters than on who is the biggest."This era of consolidation in advertising and media did not begin recently—it has been unfolding over the past decade," notes Ashish Bhasin, founder of The Bhasin Consulting Group and former CEO APAC, Dentsu. He reminds us that media owners and broadcasters have travelled the same route as agencies, with mergers like Star and CNBC indicating what was to come. Given that "the top four or five holding companies now account for nearly 80–85% of the market share," as noted by Bhasin, the merger of Omnicom and IPG seems like the next obvious step. The level of competition has changed. "A very formidable competitor emerges for WPP," which has long maintained the top spot in India, as a result of the merger. "Going forward, WPP, Omnicom, and Publicis are likely to become the three largest holding companies in India," according to Bhasin, who envisions a market dominated by three titans. Scale will continue to be important, especially in the media, driving rivalry and making "further consolidation inevitable."However, Bhasin takes pains to avoid portraying this as everyone else's demise. He acknowledges that "the overarching trend clearly points towards consolidation," but adds that "India remains a large and fast-growing market, so there is space for multiple players to coexist."
Published 31 Dec 2025 11:11 PM
Network18 defies industry slowdown; Rahul Joshi charts bold growth path for 2026
In a year when the majority of advertising-driven media firms struggled with diminishing earnings, dwindling viewership, and industry consolidation, Network18 has reported growth in all of its major businesses while increasing its emphasis on relevance, subscription, creative collaborations, and digital-first expansion.Rahul Joshi, Managing Director & Group Editor-in-Chief at Network18, stated in an internal year-end message to staff members that the organization had "beaten the odds" in a difficult year for classic news formats by emphasizing unique content, ecosystem thinking, and non-traditional revenue streams. The group established Creator18 to bolster its creator economy strategy, providing a platform for a variety of digital artists while also utilizing their audiences to increase relevance and income share. Additionally, the business emphasized a fresh emphasis on high-quality tools, research, and insights across its major brands, Moneycontrol and CNBC-TV18, as opposed to chasing "click-baity" traffic.Joshi emphasized the quick expansion of Moneycontrol's lending platform, the success of MC Pro, which has over a million users, and the early popularity of SuperPro, which targets high-value traders and investors and increases average revenue per user. He reaffirmed that the company's next growth phase will be defined by non-news content, digital tools, and product innovation. Stronger advertiser access, even from emerging markets, is made possible by the regional news cluster's ongoing multilingual expansion, which is bolstered by a robust national sales network and improved digital outreach. According to Joshi, the firm is still "de-risked" in comparison to its traditional ad-dependent counterparts because subscriber income is growing, transactions are scaling, and events and IPs are bolstering heritage monetization.He acknowledged the structural changes in media consumption, particularly among Gen Z, and pointed out that speedier, platform-native storytelling is becoming more relevant than conventional news formats. With a greater emphasis on CTV and social media, he emphasized that Network18's brands will lead with subtlety, intelligence, and digital-first execution, driven by platforms like Firstpost, Kadak, News18 India, and CNN-News18. Joshi declared 2026 to be a "mission mode" year to foster youthful leadership, experiment vigorously, and keep reinventing the future of Indian news media as he celebrated his ten years with the organization. "We made 2025 count in a year that was really difficult for many. He used Roald Dahl to encourage teams to maintain their faith in "magic" in the face of change, saying, "Let's make 2026 rock."
Published 30 Dec 2025 10:03 PM
On December 26, 2025, India will have early access to Now You See Me, Now You Don't.
The widely watched heist-adventure show With an early access release set for December 26, 2025, NOW YOU SEE ME: NOW YOU DON'T will make its digital premiere in India, offering viewers looking for a premium watching experience a rental fee of INR 499. The movie will be accessible on several key digital platforms, like as Google/YouTube, Apple TV, and Amazon, giving viewers a variety of ways to enjoy the magical series. The film NOW YOU SEE ME: NOW YOU DON'T, which was directed by Ruben Fleischer, brings back the Four Horsemen along with a new generation of illusionists. It offers an exhilarating mix of mind-bending twists, shocks, and expansive magic sequences that have never been seen on screen before. With bold illusions and intense storytelling, the movie raises the stakes while maintaining the franchise's trademark blend of spectacle and tension.Along with an ensemble cast that includes Dave Franco, Woody Harrelson, and Jesse Eisenberg, the movie maintains the adventurous tone of the trilogy while adding new characters and audacious new heists. The Now You See Me franchise, which is well-known for its chic graphics and deft storytelling, has amassed a sizable worldwide following thanks to its distinctive blend of magic and criminality.
Published 23 Dec 2025 11:00 PM
How an Indian Gen Z leader is reinventing design education
Director of the JD Institute of Fashion Technology Rinesh Dalal talks with Adgully about his experience reinventing design education through innovation, entrepreneurship, and creativity. Dalal, who joined the education sector at the age of 18, offers a unique combination of strategic thought and artistic vision to his leadership position. He considers creating experiential learning ecosystems outside of classrooms, from fostering creative communities and supporting emerging talent to extending the JD tradition into digital-first platforms like JDOnline and JD Podcast. Dalal also discusses how technology, narrative, and purpose will continue to influence design education in India.I was never ready to start working at such a young age, much less establish my own business. I had intended to continue my education in film in London, but because my family is very business-oriented, I decided to use that money to start my own company. In retrospect, I can see how much I have developed both myself and inside the company. I joined JD Institute four years ago, and it has been two and a half years since I assumed full leadership. I have acquired extensive practical experience throughout this period, which enables me to firmly continue this tradition. As a member of the same generation as today's youngsters, I am aware of their goals, mindset, and the help they require at various phases of their development.JDOnline was developed to close the accessibility gap by enabling anybody, anywhere, to receive top-notch design education without being constrained by traditional classroom settings. JD Podcast helps students grasp the real-world dynamics of the creative industry by providing them with authentic talks, thoughts, and experiences from artists, entrepreneurs, and industry leaders. This helps close the industry awareness gap.
Published 21 Dec 2025 09:53 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Sonu Sood promises support for the family of the late Avijot Singh.
Sonu Sood, actor and philanthropist, recently visited flood-affected areas in Punjab to assist families in crisis. He is now grieving the loss of Avijot, a young boy he met just days earlier during his relief efforts. The child and his family had received a promise from the actor that he would support them, making sure that the child’s treatment persisted in spite of the floods’ destructive effects.Sadly, Avijot has died, leaving parents and loved ones in grief. Sonu Sood shared an emotional note on social media, stating, “Avijot, since the day I met you, your strength has inspired me. Today I bid farewell, but I’ll always be there for your family???? Rest in peace, little angel ???? His message reflects both his sorrow and his commitment to supporting Avijot's family through this devastating loss.For numerous individuals, Sonu’s connection with Avijot epitomizes kindness and humanity. During catastrophic events, his presence has transcended the role of a mere source of relief; he has provided dignity, empathy, and a personal connection. Even after Avijot’s passing, Sonu Sood remains a steadfast source of strength, reminding us that true heroes are defined not only by their actions but also by the love and responsibility they bear for others.
Katrina Kaif-Vicky Kaushal’s baby might share birthday week with THIS star kid turned actor; due date deets inside
Katrina Kaif and Vicky Kaushal are undoubtedly one of the most adored star couples of the country. Fans love them and can’t seem to get enough of their love story. In fact, in 2021 when they got married at the Six Senses Resort, Fort Barwara in Sawai Madhopur, Rajasthan, it felt like a personal win for many. So when it was reported that Katrina and Vicky might begin a brand new chapter in their happily ever after this year, netizens were ecstatic! A week ago, rumours surfaced suggesting that Vicky and Katrina are expecting their first child. Well, Kat’s possible due date has now been revealed by a source. Last week it was reported that Vicky Kaushal and Katrina Kaif might welcome their baby in either October or November. However, there was no clarity because the couple have not confirmed the news of their rumoured pregnancy yet. Now, according to a new report shared by Bollywood Hungama, Katrina is apparently in her third trimester and the baby is expected to be delivered in late October. A source was quoted saying, “She is the third trimester of her pregnancy. The delivery is expected next month before October 15 and October 30. The actress and her hubby, Vicky Kaushal, prefer to keep it under wraps and probably want to announce about it after the birth of the baby.”This means that Katrina and Vicky’s baby could share a birthday week with another fellow star kid turned actor — Ananya Panday.For the uninitiated, Chunky Panday’s daughter and Ahaan Panday’s cousin sister Ananya Panday will turn 27 years old on October 30 this year. Imagine if Ananya and Katrina-Vicky's baby turn out to be birthday twins! But let’s patiently wait for Katrina and Vicky to share the good news, if there even is one. On the work front, Vicky is currently busy gearing up for Sanjay Leela Bhansali’s Love & War, alongside Alia Bhatt and Ranbir Kapoor.
Rainstorms in Kolkata cause four fatalities and flooding; metro services are disrupted, and airlines issue travel advisories | Weather updates
Kolkata and the neighboring areas have seen heavy rainfall, resulting in traffic gridlock in some parts and some sites submerged in knee-deep water. The rain that started overnight persisted, and more rain is expected, according to the weather service. After severe waterlogging, four persons died from electrocution. The Blue Line's metro services were also disrupted, and two airlines issued travel advisories due to inclement weather.Water invading homes and residential complexes has caused disruptions to people's daily lives in Kolkata as a result of the recent rainfall. This occurs as the city gets ready for Durga Puja's lavish celebrations. Following 200 mm of rainfall in North Kolkata and 180 mm in South Kolkata, widespread waterlogging was observed in both the city's northern and southern regions.According to PTI, four individuals perished from electrocution amid the city's severe waterlogging. In addition to an unnamed individual in Gariahat, the deceased were identified as Mumtaz Bibi (70) of Ekbalpur, Pranatosh Kundu (62) of Netaji Nagar, and Firoz Ali Khan (50) of Beniapukur.Significant waterlogging was observed in the midsection of the Blue Line (Dakshineswar–Shahid Khudiram) following heavy rainfall, specifically between Mahanayak Uttam Kumar and Rabindra Sarobar stations. As a result, services were immediately suspended on this stretch, according to news agency PTI. According to a Metro Railway Kolkata spokeswoman, the decision to suspend service between Shahid Khudiram and Maidan stations was made for the sake of public safety because safe travel is still of utmost importance.He stated, "Truncated services are being run between Dakshineswar and Maidan stations," and that regular services should soon return. Metro Railway police and employees have arrived on the scene to handle the situation, and water is currently being pumped out.
Kay Beauty's Space NK debut is a significant milestone.
The UK saw a huge response to Kay Beauty's worldwide debut across a number of SKUs, and the brand naturally ranked first in Space NK Online Search Terms. The newest passion in the UK beauty world has just emerged. Co-founded by actor and icon Katrina Kaif and Nykaa, India's premier beauty and lifestyle destination, Kay Beauty, India's most popular and biggest celebrity beauty brand, made its eagerly awaited UK debut on September 3rd, exclusively at Space NK stores and online at spacenk.com.The debut of the brand has been greeted with remarkable fervor. The enthusiasm and anticipation around its debut in the UK market were highlighted by the fact that, within days of launch, "Kay Beauty" became the most popular phrase and "Kay" became the fourth most-searched term naturally on the Space NK website. Kay Beauty has already outperformed its predicted estimates by double digits, demonstrating that early sales success has exceeded expectations. With an average of 3.4 units per purchase, the brand is also winning over consumers at the basket level. Hydra Creme Lipstick is the best-selling product in the lip category, which is proving to be particularly noteworthy. It ranks 10th. Eleven of its sixteen gorgeous tones are in great demand, which reflects a fantastic response from customers. The Kajal Eyeliner Duo, Matte Liquid Lipstick, Hydrating Foundation, Matte Drama Bullet Lipstick, and EyeKanvas Discover Eyeshadow Palettes are other high-performing items.Kay Beauty was established in 2019 as a result of Katrina Kaif and Nykaa's goal to establish a brand that honors the transformational potential of beauty, promoting self-expression and enabling individuals to feel secure in their individuality. Based on the three fundamental tenets of diversity, care, and performance, Kay Beauty offers the UK a fresh, varied voice in beauty. With a concept of inclusivity, innovation, and modern Indian beauty on the international scene, Nykaa has expanded from India to the GCC and now to the UK thanks to its extensive category expertise, omnichannel reach, and shown capacity to build homegrown businesses.
Effective October 1, Nissan appoints Max Messina as the AMIEO region's chairperson.
In support of the Re:Nissan recovery plan, Nissan today announced changes to its leadership in the AMIEO area (Africa, Middle East, India, Europe, and Oceania). Massimiliano (Max) Messina assumed complete command of operations over three continents, 140 countries, five plants, 13,000 people, and 26 models on sale when he was appointed Chairperson of the Nissan AMIEO area on October 1, 2025.Messina, 54, joined Nissan in 2022 and has a wealth of international experience in financial and operations roles in the automotive, retail, and industrial manufacturing sectors. She is presently the Vice Chairperson and Senior Vice President, Chief financial, Administration, and Strategy, Nissan AMIEO. His hiring will provide regional continuity, line with global goals, and sustain solid alliances with companies like Renault and Mitsubishi. The hiring follows the successful introduction of models including Patrol and Magnite in the Middle East and Africa, and comes as Nissan is ready to introduce four new electric cars to Europe.Victorino (Vito) Esnaola will take over as Senior Vice President, Finance & IT for the AMIEO region as Messina assumes his new position. Esnaola, 52, joined Nissan in 2015 as Finance Director for NMISA (Spain). In 2019, he was promoted to Finance Vice President for Europe, and in 2024, he assumed his current position as Finance Divisional General Manager, which is worldwide. He will answer directly to Messina in his new position as Senior Vice President.By fiscal 2026, the company hopes to achieve a return to profitability and positive free cash flow in the automotive sector as part of the Re:Nissan recovery plan. There have already been decisive steps taken to help achieve this objective.
Flipkart Black capitalizes on holiday spending by offering highly customized premium incentives.
A leader in establishing India's e-commerce scene, Flipkart just unveiled Flipkart Black, a premium subscription service created to meet the changing needs of the country's pickiest online shoppers. Rahat Patel, Vice President, Loyalty at Flipkart, discussed the fundamental ideas behind Flipkart Black, its unique selling points, strategic alliances, and how the program is set up to increase consumer value both during and outside of the holiday season in an exclusive interview with Adgully.Patel claims that Flipkart Black's origins may be traced back to the company's ongoing efforts to pay close attention to consumer demands. With millions of members, Flipkart Plus, an earned loyalty program, is still thriving. However, research showed a clear divide among high-end digital natives.These are consumers who rely on the internet for everything from communication to content to travel to purchasing. They desire seamless integration of living experiences. They are willing to pay for advantages that go beyond transactional benefits because they are subscription-savvy and preference-driven, Patel said. This realization prompted the development of Flipkart Black, a program centered not only on shopping but also on routine use cases like travel, entertainment, speedy transactions, and first-rate customer support. Flipkart Black's strategic multi-year cooperation with YouTube Premium is one of its distinguishing characteristics.Flipkart Black's strategic multi-year cooperation with YouTube Premium is one of its distinguishing characteristics. "We wanted a 'privilege without pause' experience," Patel explained. Because it seamlessly supports music, video, and lifestyle content, YouTube Premium is a perfect fit. Customers don't need coupons or additional processes to become YouTube Premium users; they can just sign up for Black.By incorporating Cleartrip, Flipkart also took advantage of group synergies. One of the main complaints from customers is addressed by travel benefits like free cancellations. Plans are disrupted by emergencies. For Black people, privilege equates to adaptability. Free cancellations became an important value as a result, according to Patel. Although subscription models are not brand-new, Patel highlighted Flipkart Black's modern, lifestyle-focused approach. Quick Commerce Advantage: "We are the only program that offers SuperCoins in quick commerce a 5% always-on benefit." "Members earn and redeem 50 coins each time on an average ₹1,000 basket—a clear, tangible value," he said.
Watch the viral video of Bhediya duo Varun Dhawan and Abhishek Banerjee reuniting and hugging.
Bollywood has managed to transform airports into places for reunions, despite the fact that they are often associated with rushed check-ins and lengthy security queues. While promoting his new love movie Sunny Sanskari Ki Tulsi Kumari, Varun Dhawan recently ran into Abhishek Banerjee, his co-star from Bhediya, at the airport. To the delight of fans and paparazzi, the unplanned encounter swiftly evolved into a little reunion for Bhediya (2022).Wearing a clean white jacket over a gray t-shirt and beige trousers, Varun made a striking impression as he moved through the station. Sunglasses and brown boots completed the ensemble, solidifying his reputation for airport chic. His embrace with Abhishek, a co-star with whom he obviously still has a casual friendship, was the moment that really grabbed notice, not his attire. Fans of Bhediya, in which Abhishek starred as his cousin Jana and Varun played Bhaskar, a contractor who becomes a werewolf after being bitten under a full moon, were moved by the embrace. Their emotional and comedic relationship turned into one of the movie's highlights. Many people were reminded of the oddball creature-comedy when they saw them together once more.On October 2, Varun's next movie, Sunny Sanskari Ki Tulsi Kumari, will be released. A twisted love narrative in which Varun and Janhvi Kapoor pose as lovers in order to incite jealousy in their ex-partners (Rohit Saraf and Sanya Malhotra) is hinted to in the teaser. Chaos ensues, of course, with catty exchanges and a jumble of feelings that ultimately draw Varun's character closer to Janhvi's Tulsi Kumari. Sanya Malhotra, Rohit Saraf, Maniesh Paul, and Akshay Oberoi are also part of the group.In the meantime, Abhishek is still making headlines as a casting director in addition to an actor. "I had a very strict rule in my casting company that nobody could go and meet an actor outside the office space," he said in a recent interview with Mid-Day, discussing how the #MeToo movement changed Bollywood. Additionally, you're not meeting them as a casting director if you're not in an office setting. You will be fired if I find out that you met an actor for a casting call in a coffee shop.
Delhi BMW Crash: Police investigate hospital link; driver sent in 2-day judicial custody | Important updates
On Monday, the defendants in the BMW crash case that killed a finance ministry official were placed under two days of judicial prison. Police detained 38-year-old Gagandeep Kaur Makkad for operating the vehicle that struck 52-year-old Navjot Singh and his spouse in Dhaula Kuan.Singh, the Deputy Secretary in the Department of Economic Affairs, passed away on Sunday night after a BMW struck his motorcycle on his way home from Bangla Sahib Gurdwara. Singh was accompanied by his spouse, who was also gravely hurt in the collision.A Delhi court placed the accused, Gagandeep Kaur Makkad, under two days of judicial detention. In light of this, the accused and her attorneys have petitioned the court for bail.Police are currently investigating a potential connection to the hospital where the man and his spouse were transported following the collision. Suspicion was raised by HT's earlier report that Singh and his wife were transported to a hospital 19 kilometers from the scene of the crash. The accused claimed that they took the victim's family to the distant hospital in a hurry, despite the victim's relatives alleging a connection with the hospital staff. The accused allegedly led Navjot Singh and his spouse to Nulife Hospital in GTB Nagar, north Delhi, which is run by one of her cousins, according to a PTI report.According to police sources who spoke to news agency PTI, the accused woman's medical records, which were also treated at the same facility, may have been tampered with. A similar charge has also been brought by the victim's relatives, who claim that there is no documentation of Kaur and her family receiving hospital treatment.Makkad has been charged under sections 281, 125B, 105, and 238 of the Bharatiya Nyaya Sanhita (BNS) with culpable homicide not amounting to murder, obstruction of evidence, reckless driving, and endangering lives, according to the FIR.
A lot of rain batters IMD warns of further showers, waterlogging, and gridlock in Mumbai.
After midnight on Monday, Mumbai residents awoke to thunderstorms and rain that had fallen over the night. Early in the morning, there were especially heavy rainfall in South-Central Mumbai, according to reports. On X (previously Twitter), a weather update stated: "4:30 AM Update. South-Central Mumbai has seen extremely heavy rain over the past three hours. For at least the next two hours, there will be more continuous, intense rain. Numerous #Mumbairains localities are probably experiencing waterlogging.With further thunderstorms expected throughout the day, Mumbai is under a yellow alert for September 15 according to the India Meteorological Department (IMD). The warning will be in force until September 16th, Tuesday. In low-lying areas, authorities have issued warnings about potential waterlogging and traffic delays.Traffic in many areas of Mumbai has been hampered by the overnight downpour. Concerns among commuters have been raised by reports of waterlogging in the city's central and southern regions. Authorities verified that flooding has forced the closure of traffic at Andheri Subway (Andheri West). Gokhale Bridge is being used for vehicle rerouting.The Mumbai Traffic Police stated on X, "Traffic has been diverted via Gokhale Bridge due to one to one and a half feet of rainwater accumulating at Andheri Subway (Andheri West)."
India's paint industry sees a resurgence in demand over the festival season: What are businesses doing differently?
As India enters its most colorful season, the air is filled with the aroma of sweets, the streets are illuminated by fairy lights, and houses start their yearly makeovers, which include new paint jobs that represent celebration, prosperity, and rebirth in addition to decorations. Painting a house in preparation for holidays like Diwali, Navratri, and Durga Puja is a deeply ingrained Indian custom that combines ritual, expression, and reinvention.However, given today's changing consumer environment, it goes beyond simply painting the walls a new color. The holiday season has turned into a high-stakes, high-opportunity time for the Indian painting business, where commercial velocity and emotional resonance collide. Paint companies now do more than just sell color; they are creating experiences, narrating tales, and appealing to the feelings of pride, happiness, and returning home that characterize this season. The atmosphere is very upbeat this season. Industry participants anticipate a boom propelled by pent-up demand, growing consumer confidence, and a growing inclination for premiumization, even in the face of a delayed monsoon and a somewhat shortened festival calendar. Households are reinventing their environments rather than merely repainting their walls, whether they are in urban areas or rural areas.After spending the previous year building awareness and presence, brands such as Birla Opus Paints are now focusing on lifestyle-driven engagement and emotive storytelling. In the meantime, JK Cement's JKMaxX Paints is adjusting its approach to produce high-touch, customized experiences, whether through painter collaborations in rural areas or Connected TV in urban India.The stakes are high, and so is the festive canvas. This article explores the ways in which India's paint industry is using the momentum of the season, from changes in consumer behavior and the desire for high-end products to marketing innovations and dual-track urban-rural strategies. The brands that help color homes shine their brightest throughout this season.
In Dubai, Urvashi Rautela's SIIMA 2025 selfie becomes viral.
Urvashi Rautela, a global sensation, has once again demonstrated why she is the queen of viral moments. In a way that was equal parts stunning and humorous, Urvashi stole the show at the renowned SIIMA Awards 2025 in Dubai, when luxury and glamor clashed on the red carpet.The actress, who is renowned for her captivating personality and jaw-dropping flair, was surrounded by admirers as soon as she got out of her car. However, everyone gasped and then laughed at what followed. While attempting to take a selfie with her, a very eager fan unintentionally grabbed her phone in the midst of the confusion. Urvashi, rather than being upset, laughed and joined in on the fun, which quickly became one of the night's most memorable moments.Social media is already sharing clips of the occurrence, which admirers have dubbed "the most Dubai moment ever." The internet is obsessed with Urvashi, with comments like "Only she can make phone-snatching look iconic" and "She's unbothered and gorgeous as always. " The video became viral in a matter of hours, demonstrating Urvashi's ability to transform even the most unanticipated disaster into a momentous occasion.Urvashi reminded fans why she is still one of the most adored and watched Indian celebrities in the world by taking over the red carpet and the entire evening while wearing a stunning couture gown. "She's not just a diva, she's a vibe," one fan wrote.Being the only actress to collaborate with three of Telugu cinema's top stars—Pawan Kalyan, Chiranjeevi, and Balakrishna—makes Urvashi's journey even more incredible. Her status as a genuine pan-Indian celebrity who consistently breaks down barriers and wins over people in a variety of industries has been further solidified by this exceptional accomplishment. Dubai really went crazy for her, and once more Urvashi Rautela made history with an unplanned, spontaneous moment that had everyone on the planet laughing and applauding in equal measure.Dubai really went crazy for her, and once more Urvashi Rautela made history with an unplanned, spontaneous moment that had everyone on the planet laughing and applauding in equal measure.
152 road segments in Delhi will receive significant renovations once the Center approves a Rs 803 crore investment.
With the Center accepting the Delhi government's proposal for Rs 803 crore in funding, 152 important sections, including the Ring Road and other flyovers, totaling more than 330 km throughout the Capital, are scheduled to undergo a significant makeover that includes repair, reconstruction, and resurfacing.According to officials, the Central Road and Infrastructure Fund (CRIF) money were granted earlier this month by the Minister for Road Transport and Highways (MoRTH), who also requested administrative approval for the projects from the Delhi government. The MoRTH's CRIF program gives states and Union territory money to build and maintain important roads and infrastructure."Delhi is witnessing a new era of infrastructure development," stated Parvesh Sahib Singh, Minister of the Public Welfare Department (PWD). Roads are the lifeblood of any contemporary city, and by fortifying these vital thoroughfares, we are guaranteeing millions of commuters' safety, speed, and sustainability every day."This project aims to build top-notch urban infrastructure that fulfills the dreams of all Delhiites, not just fix roads," he continued.PWD officials insisted that this "project will take the Capital a giant step closer to the vision of a Viksit Delhi" and that the city would see one of the most comprehensive road upgrade and infrastructure development programs in recent years. Roads in the Central, North, East, Northeast, Shahdara, and Northwest districts will be upgraded, new corridors will be built, flyovers will be developed, and roads will be strengthened, resurfaced, and widened, according to officials.The Kashmiri Gate ISBT to Wazirabad, Vikas Marg, ITO circle, Ferozshah road, and the Nizamuddin to Kalkaji stretch are some of the important sections that will undergo repairs and improvements. Another important route that will be extended is the Noida Link Road, which links Noida to Central and East Delhi.In order to relieve traffic and enhance connectivity in Outer, West, and Northeast Delhi, the PWD also intends to build three new flyovers at the Rajouri Garden-Tagore Garden stretch, Rohtak Road (Military Road–Jhansi Road), and on Road 63 and Gokulpuri stretch. The letter from MoRTH to the Delhi Chief Secretary said, "The competent authority in this ministry has agreed to approve the work listed to an amount of Rs 803.39 crore to meet the cost of work debitable to the Government of NCT of Delhi's allocations under the CRIF Act, 2000."
Sandeep Goyal Expresses a Strong Desire to Purchase Dentsu's International Advertising Business Outside of Japan
Sandeep Goyal, the Chairman of Rediffusion and a seasoned businessman, has expressed his strong desire to bid for Dentsu's assets outside of Japan in a momentous move that might change the face of advertising globally. India may be a key player in the next bidding process for the Japanese advertising giant, which has been looking at strategic ways to sell off its overseas operations."We are talking to potential alliance partners and bankers to straighten things up," Goyal said in an interview with Adgully, confirming his intense involvement. There is a lengthy process ahead. His remarks highlight proactive discussions about the financial arrangements and cooperative alliances required for a transaction of this magnitude.Nonetheless, Dentsu's worldwide operations have encountered formidable obstacles, such as the problem of combining several acquisitions into a unified, successful organization. The company's international businesses have suffered significant losses totaling billions of dollars, which has led to cost-cutting measures like the elimination of about 3,400 jobs globally. In reaction to persistent underperformance outside of Japan, Dentsu started actively considering the sale of its foreign advertising company in early September and enlisted international banks to investigate possible solutions. Given his long experience with Dentsu, Goyal's involvement in this transaction is all the more significant. Goyal was instrumental in the establishment and expansion of the Japanese network's presence in India as the first chairman and promoter of Dentsu India and the impetus behind the company's initial forays into the Indian market beginning in 2003. Although he left the group amicably after over ten years of service, his affiliation with it still shapes his strategic perspective.
"Everything washed away": Families suffer in rescue camps as Delhi houses are submerged by Yamuna floods
Near flood relief camps in Delhi, where many families displaced by the rising Yamuna are staying, women and children scramble to form a line to pick up their meals as soon as the food truck's horn sounds.While mounds of rescued items and plants uprooted by the floods are strewn in corners, strips of cloth tied to ropes run across the center of the camp, acting as temporary drying lines.At 8 a.m. on Friday, the Yamuna River's water level at Delhi's Old Railway Bridge was 207.31 meters. The level was 207.35 meters at 6 am and dropped to 207.33 meters at 7 am, according to government data. Farmer Ram Kishan claimed that after his crops were damaged, his family was left without a source of income. Every one of my fields is now submerged. My family relied entirely on this year's produce, which is now gone," he stated.People are attempting to preserve what they can, as demonstrated during a tour of the Mayur Vihar Phase I relief camp. Poonam, a mother of a six-month-old child, faces a distinct kind of difficulty.
Punjab's flood scenario gets worse after Bhakra and Pong dams release a lot of water.
Due to heavy water being released from the Bhakra Dam after heavy rain in the Sutlej River's catchment area in Himachal Pradesh, the district administration of Rupnagar, Punjab, warned residents to stay vigilant on Wednesday.The Bhakra dam's water level was 1,677.84 feet at 6 am, below its 1,680-foot maximum capacity. 86,822 cusecs of water entered the dam, and 65,042 cusecs of water exited. According to officials, the dam's water discharge has been boosted from 65,000 cusecs to 75,000 cusecs due to the excessive rainfall in Himachal, which may have an effect on the communities in the Nangal area.Following intense rain in the water body's catchment areas, the Patiala district administration has also issued an advisory for the people living in the villages close to the Ghaggar River in the Rajpura subdivision. Residents living along the banks of the Ghaggar River were advised to exercise caution by the SAS Nagar district government.The overflowing Sutlej, Beas, and Ravi rivers, as well as seasonal rivulets that form after heavy rain in their catchment areas in Himachal and Jammu & Kashmir, are causing severe floods in Punjab. The flood situation in Punjab has gotten worse due to rain. Over 3.5 lakh people have been affected by the downpour, which has killed 30 people and affected the whole Punjab.The India Meteorological Department issued three-hour red alert warnings for a number of districts in Jammu and Kashmir, Ladakh, Himachal Pradesh, northern Punjab, northern Haryana, eastern Rajasthan, southwest Uttar Pradesh, northwest and eastern Madhya Pradesh, and Odisha due to the continuous heavy rains in multiple states. Poonch, Mirpur, Rajouri, Reasi, Jammu, Ramban, Udhampur, Samba, Kathua, Doda, and Kishtwar were among the districts in Jammu and Kashmir that were placed on red alert, according to the IMD. Red alerts have been issued for Kapurthala, Jalandhar, Nawanshahr, Rupnagar, SAS Nagar, Moga, Ludhiana, Barnala, and Sangrur in Punjab, and for Mandi, Una, Bilaspur, Sirmaur, and Solan in Himachal Pradesh. The similar warning is in effect for Yamunanagar, Ambala, Kurukshetra, and Panchkula in Haryana.
Global TV advertising is changing, according to a WARC analysis.
As consumers move away from traditional linear TV and toward connected TV—streaming videos watched on a smart TV or a TV with an internet connection—the nature of television media is evolving, and TV advertising opportunities are becoming more accessible.The question of what constitutes television in 2025 and whether TV advertising should be categorized by format, device, or media owner has been raised by this shift.The most recent Global Ad Trends: The Changing Shape of TV report from WARC looks at ten years of ad spend data to understand the decline of linear TV and the reactive rise of connected TV (CTV). It also looks at why definitions of "TV" are changing and how a variety of data, device, and creative forces will shape the future of TV.Globally, linear TV ad spending fell by 27.5% between 2014 and 2024, and by 50.8% when inflation was taken into account. Sector differences include a 42% decrease in linear TV spending on tech and electronics and a 12% increase in spending on household and domestic goods. More than three-quarters of all TV investment is still allocated to linear TV, but more and more businesses are shifting their spending toward CTV, which, according to Nielsen, now makes up almost half of all TV usage in the US. According to WARC Media, the entire video market, excluding social media and YouTube, is expected to account for 15.9% of spending in 2025. Down from 41.3% in 2013 to just 12.4% presently ($143.9 billion), linear TV is predicted to fall to 11.3% next year, reaching $139.1 billion, the lowest level since 2005.Marketers are shown a strong desire to boost CTV spending, which is expected to reach $39.9 billion this year (or 3.4% of total share) and expand by 3.6% to $44.7 billion in 2026. According to Nielsen's 2025 Annual Marketer study, 56% of marketers worldwide intend to increase their OTT/CTV budgets, up from 53% in 2024. The Americas are expected to see the biggest growth, while APAC and Europe will see less.
VCCP is chosen as the global integrated agency of record by Evergreen Garden Care.
After a tough three-way pitch process run by Booster Consulting, Evergreen Garden Care, the company behind some of the most recognizable garden care brands in the world, has chosen global challenger network VCCP as its integrated agency of record.Together with VCCP Media, the international content production company Girl&Bear, and Good Relations, which will manage PR, influencer relations, and social media, the mandate combines VCCP's strategy and creative know-how.VCCP will develop global-scale integrated brand platforms for Evergreen's diverse portfolio, which includes Miracle-Gro, Levington, Tomorite, Roundup, Weedol, Patio Magic!, and Clear, as part of the agreement. The appointment expands on Good Relations and Miracle-Gro's previous partnership, which started in 2024 with a PR, influencer, and social mandate."This partnership is a significant step for Evergreen," stated Karen Wilkinson, Marketing Director UK & Ireland at Evergreen Garden Care. We desired a team that could collaborate easily to maximize the potential of our brands both in the UK and internationally, not just a list of agencies. We get just that from VCCP's One Roof Thinking and integrated model, and their challenger mentality will enable us to give the category new relevance."We're thrilled to be collaborating with Evergreen across such a strong portfolio of brands," stated Roly Darby, MD of VCCP. We are committed to building long-lasting brand platforms, and because of our One Roof strategy, we are in a unique position to unite PR, production, media, creativity, and social media as a single worldwide team. This victory is a wonderful illustration of our motto, "It only works if it all works."
The IIGC Taskforce engages directly to increase creative accountability.
By collaborating closely with creators, offering direction, and establishing clear expectations, the Indian Influencer Governing Council (IIGC) keeps demonstrating its dedication to establishing a respectable and accountable creator economy in India. More than 30 influencers whose content did not adhere to IIGC's Code of Standards for Influencers or legal requirements were contacted personally by the IIGC Taskforce just last month. The success of early intervention is demonstrated by the fact that many of these creators quickly modified or deleted their respective content.Both the government and consumers' demands for responsibility, transparency, and integrity are rising quickly along with the influencer ecosystem. This year, influencer marketing will be valued at over ₹3,000 crore in India, making it a crucial component of the country's online economy. More accountability results from this enormous development, not only for creators but also for platforms and businesses that are a part of the ecosystem. Regulators have responded by stepping up their monitoring, especially of industries like financial services, wellness, and health that have a big influence on consumers. Regulators' vigilance is necessary to protect consumer safety, but small and regional producers may find it difficult to manage complicated and frequently changing compliance environments. With an emphasis on education, assistance, and early engagement to avert possible infractions, the IIGC Taskforce enhances governments' monitoring initiatives."We acknowledge the enormous impact that today's innovators have and the confidence that consumers have in their opinions. It is our responsibility to ensure that creators are aware of their obligations and to provide them with help and direction. The greatest ways to guarantee a secure, reliable environment are through education and candid communication, according to IIGC Chairman Sahil Chopra.Our Taskforce is working closely with creators to encourage responsible behavior that protects consumers and upholds industry integrity as regulatory focus grows, particularly in high-risk industries like financial advisory. IIGC provides a responsive, industry-driven approach for monitoring and constructively addressing compliance issues through the direct participation of its Taskforce. An ecosystem where artists can develop without fear while upholding accountability and trust is the end outcome.
