Madhvendra Das on how The Good Edge is helping companies develop enduring goodwill

The field of public relations is entering a new era. The significance of reputation management has changed dramatically in recent years. Public relations is being closely examined by more brands and clients, particularly those from the leadership teams. The emergence of social media has drastically altered the industry and, to a great extent, the way public relations is approached. In the upcoming years, we will have to deal with a younger and more youthful audience, which presents greater obstacles for companies and public relations professionals who must be more creative and aggressive in their thinking in order to develop business solutions for customers.

In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.Adgully engages with top corporate executives in our special weekly feature, PR Conversation, to obtain their unique perspectives and thoughts on a range of PR and communications issues.Madhvendra Das, co-founder and director of The Good Edge, talks about the communication and corporate social responsibility gap that resulted in the establishment of the company in an exclusive interview with Adgully. Das offers insights on the distinctions between managing communications internally and as an agency partner, having worked with multinational financial behemoths such as Deutsche Bank and Citibank. He also looks at important business trends, the foundations of a successful crisis response plan in the digital era, how CSR has changed from philanthropy to purpose-driven branding, and more.