The customs of Maharashtra are brought to Flipkart's Gudi Padwa by Wit & Chai!

Flipkart's first-ever Gudi Padwa campaign was designed and created by Wit & Chai Group, a top creative media firm with a wide range of international clients and a significant presence in India. By incorporating Flipkart into the customs of traditional Gudi Padwa celebrations, the campaign, which launches today on digital channels, seeks to increase brand affinity in Maharashtra.In order to establish Flipkart as the best option for festival shopping, Wit & Chai Group, through its in-house production company, has produced a brand film that combines comedy, nostalgia, and tradition.The campaign film tells the story of holiday shopping across three decades, from the 1970s to the 2000s to 2025. Every household experiences the same seasonal buying rush, despite changes in generations and shopping preferences. The story connects with audiences through a relatable family structure, rhythmic folk-style delivery, and Marathi customs.

The commercial, which was filmed at a heritage bungalow in Pune, stays true to its Marathi history with period-perfect scenery, traditional dress, and a cast that includes well-known Marathi theater performers. Every aspect of the movie, from the language to the production design, makes sure it conveys both contemporary and nostalgia. Flipkart's incorporation into the rhyming scheme makes the brand instantly recognizable and hyper-local.Happy with the brand's movie campaign, Wit & Chai Group Partner Suyash Lahoti stated, "We wanted to do more with this campaign than just celebrate Gudi Padwa." We wanted to make something that only Flipkart could own, something that feels authentically Maharashtrian. The campaign is unique, distinctive, and has a strong connection to Maharashtra's festival celebrations. This movie successfully combines past and the present in a way that is entertaining, timely, and useful, from nostalgic storytelling to contemporary purchasing convenience.

"At Flipkart, we believe in celebrating the rich cultural diversity of India by creating meaningful experiences that resonate with our customers," stated Pratik Shetty, Senior Director, Head, Marketing & Media, in reference to the campaign. In order to demonstrate that even if times change, the thrill of holiday shopping never goes away, we have combined comedy, nostalgia, and Maharashtra's rich history in this ad. Customers who want to celebrate in style, with simplicity, and with delight continue to turn to Flipkart.