Advertising/Media

Champions Trophy: Exaggerated or exaggerated? An India-Pakistan dispute puts advertisements on hold.

By Kajal Sharma - 01 Mar 2025 01:36 PM

New Delhi: To purchase the limited number of advertising slots available for Sunday's Indi, advertisers are vying with one another and with time.Delhi, New Delhi: According to media executives, 10-second ad costs for Sunday's India-Pakistan Champions Trophy match in Dubai are ₹50 lakh, double the rates for other matches, as advertisers compete with one another for the limited number of available advertising spots.

Mother Dairy managing director Manish Bandlish said the major match "is set to capture the undivided attention of the entire nation." Regular advertisers like Coca-Cola, Mother Dairy, and RedBeryl are all hoping to make a big splash with fresh commercials.

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