Top Trending Advertising/Media News & Highlights
How CTV can prevent repeating the ad errors of linear TV for living room monetization
Connected TV live sports are about to enter a crucial period of recalibration. The medium is plagued by an old broadcast reflex: more advertisements equal more money, despite its promises of scale, accuracy, and living-room supremacy. A fundamental concern for the ecosystem is raised by the growing need to profit from every stop as live matches draw enormous concurrent audiences. To what extent can ad loads be increased before fandom becomes transactional and viewer immersion breaks down? Tolerance is a delicate currency in an environment where control and choice are paramount. This unique research explores what sustainability actually means during live sports by bringing together voices from the CTV, ad-tech, platform, and agency sectors. Beyond simple inventory counts, topics like experience design, temporal intelligence, creative ecosystems, and attention economics are covered. The emphasis is on creating a model where monetization does not come at the expense of loyalty, taking into account factors like the unpredictable nature of live broadcasts and the potential to increase interaction after the final whistle. The fundamental conflict is obvious: how well the ecosystem learns to use the screen, rather than how much advertising it can accommodate, will determine the direction of CTV sports in the future.
Published 24 Feb 2026 05:42 PM
Instamart's viral water gun stunt transforms a Mumbai pani puri booth into a Holi playground.
After a vendor was caught on camera filling puris with a water cannon as part of a festive promotion by quick-commerce company Instamart ahead of Holi, a pani puri stand in Mumbai became the newest social media star. The vendor is shown firing paani directly into the crisp puris in a video that has gone viral on LinkedIn and Instagram, replacing the typical steel matka with colorful water blasters. A large number of office workers, students, and bystanders were drawn to the unique scene, and many of them took out their phones to capture the action. In order to highlight its selection of water weapons on the platform in advance of the festival, Instamart planned the stunt. Videos of the "Holi practice" went viral online, evoking a range of responses from amusing arguments about wet puris to amusement and admiration for the vendor's goal. There are two types of Holi individuals, according to a social media user: The ones that say, "I'll sit inside." And the ones that say, "Give me the biggest water gun." This was obviously designed by Instamart for the second category. "This felt more like a deleted Holi scene from Yeh Jawaani Hai Deewani than a brand activation," another user commented.Water guns have evolved from toys for kids to expensive adult purchases over the Holi season, with many consumers shelling out hefty sums of money for high-performance blasters. This change is reflected in Instamart's Holi collection, which features high-end water pistols with precision and power, such as SPYRA, a German-engineered weapon that has drawn interest from senior citizens worldwide. Other comparable products are Toyshine and NERF water guns, which are currently sold on Instamart.already though the celebration is still a few weeks away, the widely shared scene in Mumbai indicates that Holi purchasing has already started and that this year's puris are already getting practice shots.
Published 23 Feb 2026 05:56 PM
Invideo expands AI-driven filmmaking by acquiring GoBo Labs.
GoBo Labs, an award-winning Indian creative AI company created by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani, has been acquired by Invideo, one of the most significant AI video creation platforms in the world.This acquisition is a strategic move to develop the next generation of Invideo's creative platform with the knowledge of Ailmmakers, who have led the way in AI-Airst storytelling, rather than a foray into agency or production work.GoBo Labs, one of India's first and most inventive AI-powered creative studios, unveiled the nation's first AI-Airst Ailmmaking workAlow, which skilfully combined storytelling, VFX, and animatics with cutting-edge production tools. Their efforts have fuelled notable advertising campaigns for Lux, Vaseline, Gulf Oil, Fabelle, Mahindra, Hindustan Times, and more, solidifying GoBo's position as a pioneer at the nexus of creativity and cutting-edge technology.GoBo's addition to Invideo gives the platform access to a creative force that continuously pushes the boundaries of what is achievable when innovative tools and artistic vision collide.According to Sanket Shah, co-founder and CEO of Invideo, "GoBo has broadened the scope of what creators can accomplish with AI." "When combined with our technology, their creative intuition opens the door to a future where all creators worldwide can access faster, richer, and more accessible storytelling."
Published 20 Feb 2026 12:20 PM
Together, limitless is the audacious new corporate brand identity that Tata Communications has unveiled.
Together, limitless embodies the company's conviction that the most significant advancements are made when knowledge, networks, and collaborations unite to produce results that transcend conventional limits."Together, limitless" embodies the company's conviction that the most significant advancements are made when knowledge, networks, and collaborations unite to produce results that transcend conventional limits.A.S. Lakshminarayanan, MD & CEO, Tata Communications, stated, "Our customers trust us because of the deep expertise we bring and the commitment with which our people deliver every day." "We are defined by that desire. We are currently developing into a more cohesive, forward-thinking business. "Together, limitless" embodies the new Tata Communications, which is based on trust, transformation-driven, and committed to helping our clients do more than they have in the past. The new positioning coincides with businesses rethinking their operations in increasingly intricate, interconnected ecosystems and managing growing demands for responsibility, speed, resilience, and security. This reflects Tata Communications' own change, which includes a greater emphasis on long-term value development, closer customer partnerships, and an expanding worldwide presence."As customers' aspirations have evolved over time, so too has our relevance to them," Lakshminarayanan stated. We have now moved into a new stage of change, enhancing our capacities in operations, sales and marketing, and goods. Organizations are using our Digital Fabric to streamline complexity and spur innovation. Our goal to become more involved in our clients' growth journeys is reflected in our new brand promise.Fundamentally, "Together, limitless" characterizes Tata Communications' interactions with clients, partners, and investors. Today's businesses work in a more complicated environment with larger technology stacks, quicker innovation cycles, and increased demands for speed, security, and resilience. Tata Communications discovered a defining tension through in-depth customer listening: an excessive amount of noise in the technology ecosystem and an increasing demand for integration, clarity, and reliable partnerships.
Published 16 Feb 2026 05:41 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Reality check or cookie delay? How prepared is the adtech industry for a future where privacy comes first?
Google's current task is to make the Privacy Sandbox actually useful by improving its APIs, coordinating with authorities, and assisting the sector in implementing it without sacrificing efficiency. This change isn't only Google's, though. The entire ad tech ecosystem is being forced to shift as privacy becomes a brand requirement. The cookie delay draws attention to a more pressing need: creating advertising models that are sensitive to privacy. That entails adopting clean rooms for secure data sharing, investing in first-party data, and embracing contextual targeting.Not only is it time to phase out cookies, but it's also time to rethink digital advertising in a way that emphasizes openness, trust, and moral innovation. Though slower, more intricate, and more cooperative than anyone initially anticipated, the future is nonetheless coming. According to Sindhu Biswal, CEO & Founder of Buzzlab, Google put the ecosystem on hold because it isn't ready, not because it changed its intentions. According to him, eliminating third-party cookies may seem like a good idea in theory, but in reality, it would be like abruptly stopping a moving train without alerting the occupants.For targeting, measurement, and attribution, the ad tech sector still heavily relies on cookies, particularly outside of walled gardens. This delay essentially indicates that, at least not just yet, Google cannot afford to destroy the system it helped create. Publishers need to be monetized, advertisers still want responsibility, and alternatives like Topics API and Privacy Sandbox don't offer the same degree of control or accuracy. This is more of a reality check than a reprieve for the larger ad tech community.
A sedentary lifestyle, excessive use of painkillers, and other behaviors that compromise liver health
Your body's liver is an essential organ that aids in digestion, controls metabolism, and filters pollutants. Numerous daily lifestyle decisions have the potential to either improve or worsen liver health. Furthermore, unless they worsen, the majority of liver diseases go undiagnosed. Being conscious of the habits that may be causing more harm than you realize is therefore essential.Chronic drinking and liver damage are frequently confused, according to Dr. Swapnil Sharma, a consultant liver transplant, HPB, and GI surgeon at Wockhardt Hospitals in Mumbai. Even social drinking might cause inflammation or fatty liver if it is done often over time. Repeated exposure to alcohol, even in modest doses, puts the liver into overdrive since it is metabolized there. Liver cirrhosis may result from this over time due to irreversible damage and scarring, he says.Although alcohol is a well-known cause, unhealthy eating practices can now pose an even greater risk to liver function. Dr. Sharma warns that non-alcoholic fatty liver disease (NAFLD) is rapidly becoming a serious liver issue, particularly in diabetics and overweight individuals. Without a trace of alcohol, diets high in sugar, processed carbs, and trans fats can lead to hepatic cell fat accumulation. The liver is further strained by a lack of physical exercise, which also leads to obesity and insulin resistance. Poor eating habits and a sedentary lifestyle are what subtly create the foundation for liver disorders, he claims.
Britannia Marie Gold launches season 2 of 'Her Start-Up Show'
Season 2 of Britannia Marie Gold's Start-Up Show has begun airing. This national reality series, which was started in collaboration with Mindshare and GroupM Motion Entertainment, gives only female entrepreneurs nationwide a stage on which to present their ideas. With 40 finalists vying for the Rs. 10 lakh Britannia Marie Gold Grant, the show debuted on JioHotstar on April 19.The British Empire The result of the Her Start-Up Contest, which was introduced in July 2024 and attracted thousands of entries from all over India, is Marie Gold's Her Start-Up Show. Forty of the more than 100 women who received professional training were shortlisted. Funding, mentorship, national exposure, and ecosystem access will be provided to all participants. Some will participate in the NSDC Women Entrepreneurs Mentorship Program, while the top 10 will be awarded the Golden Grant. GroupM Motion Content was responsible for the show's conception. The 40 competitors, who represent places such as Indore, Aurangabad, Coimbatore, Jammu & Kashmir, and others, present concepts related to cuisine, fashion, sustainability, technology, and agri-solutions. Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada are the six languages in which the program is available, along with audio and subtitles. Eight episodes that cover everything from pitching to mentorship to the Rs. 10 lakh Britannia Marie Gold Grant are available on JioHotstar, with two new ones premiering every weekend starting on April 19.Aarti Gupta (Jagran Group), Riya Joseph (Britannia), actor-entrepreneur Neha Dhupia, MasterChef winner Shipra Khanna, artisan Ruma Devi, Suta's Sujata Biswas, and Shreshtha Gupta (NSDC India) make up the jury for the show, which is hosted by actress Shriya Saran. Every weekend, two episodes of the eight-episode series are released.
Following Dilwale, Rohit Shetty discusses his disagreement with Shah Rukh Khan. This is the reason they aren't working on movies together.
With Chennai Express, Shah Rukh Khan and Rohit Shetty's cooperation was a success, but Dilwale was unable to recreate the same enchantment. A rumor of a breach between the two has been circulating ever since. Now that Rohit has officially addressed the rumors, they may be put to rest. Also see: According to Rohit Shetty, young performers are "insecure" and afraid of failing. "They use social media excessively. "Following Dilwale's disastrous box office performance, Rohit Shetty addressed rumors of a falling out with Shah Rukh Khan in a recent interview with Komal Nahta on his Game Changers podcast. “Nahi aisa kuch nahi” (nothing like that), he said.Ek respect hai humare beech me aur Dilwale ke baad ye hua ki instantly phir humne humare khud ki production house kholi," Rohit continued. Kiya ki hum khud ki filmein banayenge humne decision kiya ki. Jabki loss nahi hua thi, agar loss bhi ho to humara ho. (We respect one another. After Dilwale, we opened our own production company. We made the decision to produce our own movies so that we would be responsible for any losses. We did not, however, lose in Dilwale.The director also mentioned how well-received Dilwale was abroad. Notably, Shah Rukh Khan and Gauri Khan produced Dilwale under the Red Chillies Entertainment production company. Released on December 19, 2015, Dilwale clashed with Bajirao Mastani, a period drama directed by Sanjay Leela Bhansali and starring Deepika Padukone, Ranveer Singh, and Priyanka Chopra.
Francesco Poletti is welcomed by the Ad Club as the International Jury Chair for the One Show-powered ABBY Awards 2025.
Francesco Poletti, Chief Creative Officer of Le Pub Publicis Italy, has been appointed by the Ad Club to serve as an international jury chair for the Young Maverick Abby category of the ABBY Awards 2025, which are powered by One Show. As CCO, Francesco Poletti is in charge of Le Pub Publicis Italy. Previously, he served as Jung Van Matt's CCO, VMLY&R, and Creative Director. Francesco is one of the most successful creative executives in the business. He comes to Le Pub from VMLY&R, where he started in 2018 and rose to the position of CCO just two years later.Francesco collaborates closely with Bruno Bertelli on projects for domestic and international customers, such as Netflix, Barilla, and Heineken.Francesco has won multiple D&AD and One Show pencils, as well as the Cannes Lions and Grand Prix. His Rocking Mamas advertisement for Rolling Stone made him famous. On May 21, 22, and 23, 2025, the ABBY Awards 2025, presented by One Show, will be held at Goafest 2025 at Taj Cidade de Goa Heritage and Horizon in Goa.The Advertising Club and the Advertising Agencies Association of India co-host Goafest.As CCO, Francesco Poletti is in charge of Le Pub Publicis Italy. Previously, he served as Jung Van Matt's CCO, VMLY&R, and Creative Director. Francesco is one of the most successful creative executives in the business. He comes to Le Pub from VMLY&R, where he started in 2018 and rose to the position of CCO just two years later. Francesco collaborates closely with Bruno Bertelli on projects for domestic and international customers, such as Netflix, Barilla, and Heineken.
From financial constraints to AI brunch: Will Sora make Indian cinema more accessible?
There were conflicting responses when OpenAI presented its potent text-to-video model, Sora, to Hollywood studios. Others viewed it as a powerful disruptive force that could endanger creative jobs, while others regarded it as a revolutionary instrument.Will Indian filmmakers encounter a similar wave of ethical, legal, and creative issues that are already igniting discussions in the West, or should they adopt AI-powered video technologies to get beyond long-standing financial constraints? In India, filmmakers who frequently lack the financial resources of major production companies might benefit from tools like Sora.The promise is alluring on the one hand. AI tools like Sora could democratize access to high-end visual storytelling in a nation where independent filmmakers and regional creators frequently operate with limited resources. This would allow for realistic simulations of elaborate sets, action scenes, or fantastical worlds—all without the need for enormous budgets. They provide Indian film with a fresh avenue for creativity, pace, and genre exploration.However, the chance is accompanied by caution. Indian filmmakers must think about how AI will affect a sector that is based on human narrative, cultural diversity, and specificity, just as Hollywood struggles with issues of job displacement, copyright, and the erosion of creative authenticity. The path forward necessitates a careful balancing act that preserves the spirit and morals that characterize Indian cinema while embracing the efficiency and inventiveness AI can offer.
In a new advertisement, Ranbir Kapoor and Kriti Sanon make the globe say "O."
Kriti Sanon and Ranbir Kapoor have joined Ozone as brand ambassadors. Makes the World Go O is a new campaign that the corporation has started. The ad emphasizes how Ozone's designs change environments. Alok and Vrinda Aggarwal expressed their enthusiasm for the partnership. The function of architectural hardware solutions was covered by Ashwin Varkey.Hardware solutions Ozone has launched a brand campaign called Makes the World Go O and appointed Ranbir Kapoor and Kriti Sanon as brand ambassadors. A highly accessible and true insight served as the foundation for the campaign. Every individual designing a space, whether it be residential or commercial, has a ton of ideas about what they want to accomplish with it. However, due to limitations like space, functionality, durability, and aesthetics, many of those concepts frequently remain just that—ideas.
Women leaders on vulnerability, strength, and structural changes in "Authentic Ascent"
An interesting panel discussion on the topic of "The Authentic Ascent: Leading with Vulnerability and Strength" took place at the 6th edition of the Women Disruptors Summit & Awards 2025. Industry pioneers gathered to talk about systemic changes that enable women in leadership positions in addition to their own personal journeys.Pritha Mitra Dasgupta, Chief Marketing Officer of Havas India, presided over the meeting, and panelists included: Kinnari Dave, Shemaroo Entertainment's Business Head for ShemarooMe Prachi Bali, Head of Saatchi Propagate and EVP Shwetal Basu, Polycab India's Senior Vice President and Head of Brand & Marketing"We are no longer applauding leaders who never flinch," said Pritha Mitra Dasgupta, who opened the conversation by saying .that the days of leaders who stood like rock without flinching were long gone. In actuality, we are admiring those who possess the capacity for tenderness, resilience, empathy, and ambition.She continued by asking Kinneri Dave how both astute strategy and flexibility are necessary to successfully navigate a legacy business through the digital maelstrom. "Could you describe a situation where you were able to bring things back on track when they were veering off course because of your transparency rather than just your strategic abilities?""When you take over a brand, a legacy brand as large as Shemaroo, the burden of the brand and the legacy is huge, and you're always on edge, making sure you're not denting it," Kinnari Dave said, citing a server crash as an example that demonstrated the leadership transfers. I can clearly recall that five years ago, I oversaw product and technology for another company before taking the helm at Shemaroo.I remember clearly the day one of our servers broke and we lost a lot of data because it's a legacy brand and we had a major tech move. At that period, leading product technology for a heritage company felt extremely risky because of the media and people' doubts about a legacy brand going digital in comparison to Netflix. We told stakeholders, "Yeah, we've had a crash, lost data, and need time to figure this out," rather than jumping into solution mode, I said. However, we'll make sure that things return to normal. I then said to the crew, "All right, so this is where we are." Let's focus on finding a solution and separating the problem from the who.That made things more relatable and encouraged cooperation. Because we came together and worked as a single, cohesive team, I believe that's where we found the solution and recovered more quickly than anticipated.
Green Agency of the Year' at the IAA Olive Crown Awards goes to RK Swamy.
The International Advertising Association's (IAA) India Chapter hosted the 15th annual Olive Crown Awards 2025 on April 4th at the ITC Grand Central in Parel, Mumbai. The tallest business and creative executives made up the crowd.To determine the winners, a prestigious panel of jurors that included well-known experts like Rahul Ghosh (National Creative Director at VML), Ambareesh Chakraborty (Senior Partner & Executive Creative Director at R K Swamy Ltd.), Tista Sen (Founder of TistaThinks), and Carlton D'Silva (Founder of Musemakers & House of Awe) carefully reviewed the entries.The Hon. Speaker of the Maharashtra Assembly and the Honorable Guest of Honor, Shri Rahul Narwekar, commended IAA for successfully hosting the Olive Crown Awards for the past 15 years in a row. He expressed his gratitude to IAA for taking on this effort at a time when sustainability may not have been as well-known as it is now and for taking on the challenge of spreading awareness of it among young people, the elderly, and the general public. He claimed that as a result of these initiatives, sustainability is now being taken seriously worldwide. "We've seen some amazing work being recognized—work that not only inspires us but also drives real change," stated Abhishek Karnani, President of the IAA India Chapter. Despite the difficult times we are living in, one thing is certain: sustainability is now a duty rather than an option. Unpredictable weather patterns, fierce wildfires, disappearing forests, melting ice caps, and the tragic loss of animal and bird species are all warning signs that are now too obvious to ignore. These are our realities, not just far-off headlines.These cautions are taken seriously at the International Advertising Association (IAA). The fact that media outlets, advertising firms, and corporations are following suit gives me hope.IAA Olive Crown Awards Chairperson Janak Sarda says They say that in an association's existence, fifteen long years are just a blink of an eye. The same is true for the International Advertising Association's India Chapter. What started out as a vision that was obviously ahead of its time has grown into one of Asia's most prestigious and sought-after honors. Protecting Brand Earth is a commitment made by our industry. The IAA is dedicated to consistently demonstrating the positive impact of communication.
Oo La La' by Kingfisher is reimagined: an IPL campaign that combines music and cricket
United Breweries Ltd., a division of the HEINEKEN Company, has reworked its famous "Oo La La" jingle to create a lively clarion cry for good times with Kingfisher Premium Packaged Drinking Water. In keeping with its reputation as the "King of Good Times," the company releases two new brand films starring players from the Sunrisers Hyderabad (SRH) and Lucknow Super Giants (LSG). They convey the joy, fun, and refreshment that Kingfisher has long been known for, set to two brand-new, funky tracks: Vibe, produced by Tamil rapper Paal Dabba and producer Sickflip, and Besabar, performed by popular regional musicians Bharg and Lothika. SRH actors Travis Head, Ishan Kishan, and Heinrich Klaasen co-star with LSG actors Rishabh Pant, Nicholas Pooran, and David Miller in the two brand movies. As players groove to Besabar in the LSG movie, artists Bharg and Lothika transform a routine moment into unplanned joy, honoring the combination of cricket, music, and culture. In contrast, a poolside wait in the SRH movie is transformed into a wild party thanks to the vivacity and sexiness of musicians Paal Dabba and Sickflip."This campaign embodies everything Kingfisher stands for—fun, energy, and unforgettable moments," stated Vikram Bahl, Chief Marketing Officer of United Breweries Limited, in reference to the release. The brand films make this spirit come to life through Kingfisher Premium Packaged Drinking Water's partnership with Sunrisers Hyderabad and the Lucknow Super Giants. We are reaching a younger generation that thrives on the blending of music, sports, and culture by collaborating with local musicians to give our legendary "Oo La La" jingle a new, contemporary spin. India's spirit is rooted in cricket and music, and this campaign embodies Good Times to the fullest.
Knight Bites is introduced by KKR and TTK Prestige.
With Knight Bite, an innovative new long-term project that uses food to connect fans with their favorite players, the Kolkata Knight Riders (KKR) are stepping up fan interaction.TTK Prestige, the top kitchen appliance brand in India, has teamed up with KKR to begin this campaign with #Let'sGetCooking with Knight Bite, a five-episode digital series that premieres on March 30. Fans can see a whole new side of KKR players as they cook, converse, and participate in entertaining culinary challenges on the show, which is hosted by famous chef Kunal Kapur.Binda Dey, Group Chief Marketing Officer of Knight Riders Sports, adds, "Our partnership with TTK Prestige is more than just a collaboration – it's a celebration of Indian culture and the shared passions that unite our fans beyond cricket.""Our study revealed that our supporters have strong passions for diet and fitness in addition to their love of the game and KKR. We have introduced two new IPs that provide new and meaningful ways to engage with them as a result of this discovery. We are excited to work with TTK Prestige to make the first of these initiatives, "Knight Bites," a reality. It's more than just a series; it's an opportunity to highlight the personality of our players off the field and honor a common bond: our shared love of food."Speaking about the partnership, Mr. Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, stated: "Knight Bite is the ideal combination of cricket and food, which have a way of uniting people. For many years, TTK Prestige has been a fixture in Indian kitchens, facilitating generations of people to enjoy cooking with ease. Like the game itself, this partnership with KKR enables us to rethink the kitchen as a place of enjoyment, excitement, and shared experiences. This series is really unique, and we're excited to be a part of it as we watch players leave the field and enter the kitchen, overcoming obstacles with humor and camaraderie. "In India, cricket is an emotion as much as a sport. It also has the ability to unite individuals from different generations and cultures, much like food. By combining these two interests, Knight Bites provides fans with an uncommon, unvarnished look at KKR players off the cricket field. The show turns cooking into an interesting and exciting activity full of humor, friendship, and healthy competition while showcasing TTK Prestige's state-of-the-art kitchen appliances.
Jessica Walsh will chair the 2025 Cannes Lions Design Lions Jury.
Walsh is hailed as a trailblazer in the design field for her unique aesthetic, which combines striking, emotionally stirring, and provocative imagery. In addition to cutting-edge businesses like Coconut Cult and Bombas, her agency, &Walsh, has worked with well-known companies like Google, Apple, and Converse.In addition to her accomplishments in design, Walsh is renowned for her commitment to advocacy and mentoring. She founded Ladies, Wine & Design, an international nonprofit dedicated to empowering women in leadership positions in the creative industries. She also makes use of her position to promote political and social change. Her 40 Days of Dating effort attracted attention from all over the world and resulted in a book and movie contract.The jury president for the Design Lions at Cannes Lions 2025 will be Jessica Walsh, the founder and creative director of &Walsh, a company based in New York. Walsh, a trailblazer in the field of design, is well known for her striking, emotionally stirring, and provocative images.
Former Ogilvy Harish Shetty has joined Buzzlab as Director of Client Services.
Harish Shetty has been named Director of Client Services at Buzzlab, Asia's first content-led growth consulting agency. Harish, a former Management Supervisor at Ogilvy, joins the team with more than 12 years of vast experience in integrated campaigns, brand marketing, and advertising.Working with some of the greatest names in the business, including as MullenLowe Lintas Group, Famous Innovations, and L&K Saatchi & Saatchi, Harish has accumulated significant knowledge in cross-platform marketing and strategic brand building. Harish is a brand and product GTM marketing professional with a track record of spearheading the creation and implementation of marketing initiatives that aim to boost brand equity and achieve business objectives. He has produced significant work for several top businesses thanks to his proficiency in ATL, BTL, and digital/social media marketing brand communication."I didn't choose advertising—advertising chose me, and I couldn't be more grateful," stated Harish Shetty, Client Services Director at Buzzlab, in reference to his new position. I discovered my love for data-driven marketing along the way, and it has been the motivation for everything I do. The true excitement is witnessing concepts become quantifiable effects.
Shraddha Kapoor becomes a brand ambassador for Neutrogena.
The skincare company Neutrogena introduced its new brand philosophy, "Beauty To A Science," and announced Bollywood star Shraddha Kapoor as its newest Indian brand ambassador. The announcement is a component of the brand's most recent Indian marketing campaign. Additionally, the company unveiled its newest creation, Hydro Boost Sunscreen, SPF 50, which provides intense hydration and weightless sun protection. The company has added a new Sunscreen SPF 50 to its Hydro Boost lineup. The product promises to keep you hydrated for up to 12 hours while protecting you from UVA, UVB, and long-UVA rays. It contains a complex of vitamins C and E, pro-vitamin B5, and hyaluronic acid. Clinically evaluated, the sunscreen is made to hydrate without leaving a greasy or white cast.Shraddha Kapoor has been named Neutrogena's latest brand ambassador, joining the skincare company to advocate for its principles and goods.
Lenovo's latest campaign puts the concept into practice.
Lenovo's dedication to innovation and the use of renewable energy is demonstrated by the Lenovo Yoga Solar PC Concept and other proofs of concept. Featuring a PureSight Pro tandem OLED display and an NVIDIA® GeForce RTXTM GPU, the Lenovo YogaTM Pro 9i Aura Edition (16", 10) offers superior innovative capabilities. The Lenovo IdeaPad™ Slim 3x (15", 10) is a high-end laptop with AI capabilities and future-proof storage expansion.Barcelona, 3 March 2025—Lenovo unveiled the Yoga and IdeaPad AI laptops today at MWC 2025, together with software, creative new proofs of concept images, and peripherals that use AI to boost consumers' creativity and productivity. Lenovo's new Yoga and IdeaPad laptops make creating, finishing tasks, and enjoying content smooth, easy, and enjoyable. Copilot+1 AI PCs offer a wider range of AI-enabled experiences like Windows Studio Effects, new NVIDIA GPU options for demanding processing tasks, and new Lenovo Aura Edition laptops designed with Intel that streamline the PC experience. Lenovo's promise to deliver Smarter Technology for All—combining cutting-edge innovation, user-centric versatility, and exceptional value to meet the needs of more consumers—is embodied by the new AI laptops, software, and concepts the company is revealing at MWC.
With a $2 million campaign, Mars places a large wager on its "sleeper" brand Twix.
Twix is moving from division to abundance, according to Rankin Carroll, chief brand officer of the candy company. He also explains why the initiative was "course-corrected" after five months, leaving him "terrified but energized."Twix has been a mainstay of the Mars candy company since it was first released in the UK and the US in the late 1960s. The chocolate bar has continuously embraced its "duo" appeal with its unique twin-bar form, frequently asking customers to "pick a side."One of Twix's most well-known advertisements, created by the previous agency-of-record BBDO New York, narrated the tale of Seamus and Earl, the brothers and founders, who were never able to move past the incident in which they broke their prototype Twix bar in two. The notion that the two sides were always at odds, even though they were the same, was reaffirmed during the 2012 campaign. Since 2022, the Mars brand has collaborated with Adam&EveDDB, another Omnicom creative firm, on advertisements such as "Bear," which once more drew attention to the bars' similarity, and "Disguise," which last year brilliantly and playfully depicted Twix as a cookie masquerading as a candy bar.
JioStar is pursuing its "Super Bowl moment" as the IPL 2025 advertising frenzy heats up.
JioStar is preparing to introduce the second iteration of Brand Spotlight, an advertising campaign aimed at controlling the "golden window" of the competition's opening six overs, as IPL fever engulfs the nation. During a period when audience engagement is at its peak, this approach will guarantee maximum visibility for specific companies.For the first time, this ad period will be available on linear TV in addition to digital platforms, providing advertisers with unparalleled viewership during Star Sports' IPL launch. My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Sprite, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products, and CaratLane are a few of the leading companies obtaining these powerful spots. According to JioStar, Brand Spotlight is establishing a new benchmark for high-end advertising in India by developing an IPL version of the legendary Super Bowl commercial slots."In India's athletic calendar, the opening IPL match is a major event that draws unparalleled crowds. Ishan Chatterjee, Chief Business Officer-Sport Revenue, SMB and Creator, JioStar, stated, "Brand Spotlight puts brands at the center of this excitement, offering a one-of-a-kind platform to engage millions at scale
Zomato offers 10-minute meals through their recent "Ek Do Teen" promotion.
The latest campaign for Zomato Quick, its 10-minute meal delivery service, was revealed by Zomato, the food ordering and delivery platform in India. Four snackable films that depict the food's symbolic journey from restaurant kitchens to customers' doorsteps make up the bizarre new campaign.The famous "Ek Do Teen" song is comically reimagined in these four videos, which jokingly pause at "Dus" to highlight how quickly the song is delivered—just ten minutes. Today's time-pressed foodies will be moved by the catchy melody and the realistic scenarios of hunger satisfaction."At Zomato, we understand that our customers today expect instant solutions, and with Zomato Quick, we're delivering just that—hot and fresh food in only 10 minutes," stated Sahibjeet Singh Sawhney, Marketing Head, Zomato, in response to the campaign. Zomato Quick's menus are carefully selected; we only provide dishes that require less time to prepare, which enables us to transport from neighboring restaurants to customers' doorsteps in a remarkably short amount of time.We have employed a lighthearted, sentimental style in our movies to emphasize the importance of speed and convenience. The well-known Bollywood tune "Ek, Do, Teen, Char,..." has been utilized. Our goal is for advertisements to constantly be amusing and make people smile, rather than just feeling like advertisements. Digital and social media, over-the-top (OTT) platforms, in-app promotions, out-of-home advertising, print, influencer marketing partnerships, innovative packaging, and more are all part of this multifaceted campaign.Quick, which is currently available in 15 Indian cities, combines the speed of fast commerce with online meal ordering by delivering hot, freshly prepared meals from your preferred neighborhood eateries to your home in as little as ten minutes. Quick has made it possible for patrons of participating restaurants to quickly locate and receive their favorite meals.
