Top Trending Advertising/Media News & Highlights
Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram
The financial services sector is at a pivotal juncture as India moves closer to its Digital Bharat vision, with the expectations of a generation of digital natives reshaping legacy institutions. The FINIXX Summit & Awards 2025, which has as its forward-thinking topic "Reimagining BFSI: Powering Digital Bharat Goals," put this change front and center.In order to examine the changing relationship between technology, trust, and consumer engagement in the BFSI (Banking, Financial Services, and Insurance) industry, a diverse group of marketing experts, digital strategists, and financial innovators convened for the summit.Experts discussed how rapidly changing consumer behavior is upending traditional marketing strategies in a fascinating panel titled "The Next-Gen BFSI Consumer: Understanding & Engaging Digital-First Audiences." They also discussed what it will take to foster trust, loyalty, and meaningful engagement in an increasingly app-first and attention-deficit world. The panel, which was presided over by Teamology Softech and Media Services Vice President of Growth and Strategy Lawrence Suchitha, included marketing directors from top BFSI institutions: VP of Digital Marketing at HDFC Bank, Aashir Allana AVP of Social Media Marketing at Tata Capital, Nikita Dilip Gupta SBI General Insurance's Head of Marketing and CSR, Rathin Lahiri Varun Mundra, Motilal Oswal Financial Services' Head of Media & Innovations Vishal Lohia, Hybrid Associate Director of Sales."The BFSI landscape has decisively moved from branch-first to app-first engagement," said Lawrence Suchitha, who opened the debate. Consumers of today need digital experiences that are quick, simple, and integrated—all while maintaining the transparency and trust that have traditionally characterized our industry. "The next-gen customer has never seen a passbook or stepped inside a branch," said Aashir Allana of HDFC Bank, emphasizing the point. They view the bank as an app rather than a physical establishment.Allana asserts that modern consumers evaluate their banking experiences by comparing them to Netflix, Amazon, and Zepto rather than other banks. "They want Zepto-level speed and Netflix-level personalization." Despite their impatience and impulsivity, they have a strong research bent. They expect the application procedure to take three minutes, but they will spend hours comparing credit cards. He pointed out that because of this behavioral mismatch, marketers must reach users "somewhere between Instagram and a UPI app."
Published 16 Oct 2025 05:15 PM
As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.
Building on its impressive organic growth of +5.7% for the third quarter of 2025 (Q3'25), Publicis Groupe has increased its prediction for organic growth for the entire year. The quarter's great performance outperformed the first half of 2025's high growth of +5.4%.The business has increased its forecast for organic growth in the full year (FY) 2025 to a new range of +5% to +5.5%. This represents an improvement over the original estimate of +4% to +5%. A number of factors, including consistent client spending (without any significant budget cuts or slowdowns) and growing demand for its AI-powered goods and services, underpin the decision to increase the outlook. Long-term scope development with current clients, a robust business environment for new ventures, and a more advantageous competitive environment are all important growth drivers.Arthur Sadoun, Publicis Groupe's chairman and CEO, "Q3 was yet another excellent quarter, exceeding forecasts, with no slowdown in customer demand. At Publicis, we are proving that artificial intelligence is not a pipe dream but rather a current reality that is propelling our expansion. We are demonstrating once more how our distinct AI-powered methodology may help us acquire market share and establish ourselves as a Category of One. We achieved organic growth of +5.7%, which significantly widened the gap with our counterparts by over 700bps2. In addition to not seeing any significant reductions in marketing expenditures, we also witnessed a surge in demand for our AI-powered goods and services. This was evident in our Epsilon-powered Connected advertising initiatives, which had high single-digit growth as a result of our capacity to use AI to link influencers, commerce, and paid advertising. Due to the growing demand for customized content, our AI production platform experienced double-digit growth. Additionally, Publicis Sapient maintained its favorable results for the second consecutive quarter thanks to our capacity to create agentic networks for clients that are looking to de-silo their own businesses.We anticipate that this upward trend will continue throughout Q4. Because of this, we are comfortable raising the higher end of our prediction to +5.5% for our 2025 organic growth guidance. Additionally, we are reporting that our already industry-leading margin has improved to just over 18% throughout the course of the year. With net new billings for the first nine months of the year already surpassing our 2024 total, we are now planning for 2026 because of our unparalleled new business track record. For the seventh consecutive year, we anticipate outperforming the industry the following year. I want to express my gratitude to our teams for their exceptional work in getting us to this point and to our clients for their ongoing trust.
Published 14 Oct 2025 05:28 PM
FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology
The financial services industry is at the forefront of change as India moves closer to realizing its goal of having a digitally inclusive economy. The FINIXX Summit and Awards 2025 returns against this dynamic backdrop with the audacious and forward-thinking subject, "Reimagining BFSI: Powering Digital Bharat Goals." The FINIXX Summit and Awards 2025 will take place in Mumbai tomorrow, October 14.FINIXX Summit 2025, which is set to bring together some of the most prominent voices in banking, financial services, insurance (BFSI), fintech, and marketing in the nation, is expected to be more than just a forum for discussion; it seeks to incite change, foster trust, and establish new standards for how financial brands interact with a rapidly changing customer base.Examining how digitization, human-centric design, trust-building, and integrated marketing tactics are changing the game for financial institutions throughout India is the main goal of the summit. As the underserved, underbanked, and technologically savvy Bharat sector becomes a strategic priority, FINIXX 2025 urgently highlights inclusive and transformative innovation. The summit will examine topics that represent the industry's continuous development through keynote addresses, fireside chats, CXO panels, and real-world case studies. The agenda gives a broad overview of the future, covering topics like figuring out how AI and data are changing engagement and risk assessment, as well as deciphering the next wave of fintech disruption.The comprehensive approach of FINIXX 2025 is what makes it unique. Exposure to cross-functional viewpoints will enable attendees to go with more than just talking points—they will leave with practical frameworks. C-suite executives, marketing strategists, product developers, compliance officers, and digital growth architects who want to remain on top of trends are the target audience for this event.
Published 13 Oct 2025 04:59 PM
CNN-News18 dominates as the leading prime-time English news channel
CNN-News18 has reaffirmed its position as the unrivaled leader in India's English news sector. CNN-News18 reigns supreme in the primetime slot without any rivals, establishing the channel as unparalleled. The most recent BARC data reveals that CNN News18 commanded the prime time slot with a remarkable 64.4% market share, far surpassing its rivals, NDTV at 15.4% and Times The channel’s credibility and its capacity to provide accurate, timely, and impactful journalism that connects with its audience have contributed to this consistent performance. The channel’s robust performance is fueled by its dedication to providing precise information and showcasing elite news figures such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel guarantees thorough coverage of all significant national-interest news through its vast network of reporters nationwide.
Published 09 Oct 2025 04:10 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Lenovo's latest campaign puts the concept into practice.
Lenovo's dedication to innovation and the use of renewable energy is demonstrated by the Lenovo Yoga Solar PC Concept and other proofs of concept. Featuring a PureSight Pro tandem OLED display and an NVIDIA® GeForce RTXTM GPU, the Lenovo YogaTM Pro 9i Aura Edition (16", 10) offers superior innovative capabilities. The Lenovo IdeaPad™ Slim 3x (15", 10) is a high-end laptop with AI capabilities and future-proof storage expansion.Barcelona, 3 March 2025—Lenovo unveiled the Yoga and IdeaPad AI laptops today at MWC 2025, together with software, creative new proofs of concept images, and peripherals that use AI to boost consumers' creativity and productivity. Lenovo's new Yoga and IdeaPad laptops make creating, finishing tasks, and enjoying content smooth, easy, and enjoyable. Copilot+1 AI PCs offer a wider range of AI-enabled experiences like Windows Studio Effects, new NVIDIA GPU options for demanding processing tasks, and new Lenovo Aura Edition laptops designed with Intel that streamline the PC experience. Lenovo's promise to deliver Smarter Technology for All—combining cutting-edge innovation, user-centric versatility, and exceptional value to meet the needs of more consumers—is embodied by the new AI laptops, software, and concepts the company is revealing at MWC.
With a $2 million campaign, Mars places a large wager on its "sleeper" brand Twix.
Twix is moving from division to abundance, according to Rankin Carroll, chief brand officer of the candy company. He also explains why the initiative was "course-corrected" after five months, leaving him "terrified but energized."Twix has been a mainstay of the Mars candy company since it was first released in the UK and the US in the late 1960s. The chocolate bar has continuously embraced its "duo" appeal with its unique twin-bar form, frequently asking customers to "pick a side."One of Twix's most well-known advertisements, created by the previous agency-of-record BBDO New York, narrated the tale of Seamus and Earl, the brothers and founders, who were never able to move past the incident in which they broke their prototype Twix bar in two. The notion that the two sides were always at odds, even though they were the same, was reaffirmed during the 2012 campaign. Since 2022, the Mars brand has collaborated with Adam&EveDDB, another Omnicom creative firm, on advertisements such as "Bear," which once more drew attention to the bars' similarity, and "Disguise," which last year brilliantly and playfully depicted Twix as a cookie masquerading as a candy bar.
JioStar is pursuing its "Super Bowl moment" as the IPL 2025 advertising frenzy heats up.
JioStar is preparing to introduce the second iteration of Brand Spotlight, an advertising campaign aimed at controlling the "golden window" of the competition's opening six overs, as IPL fever engulfs the nation. During a period when audience engagement is at its peak, this approach will guarantee maximum visibility for specific companies.For the first time, this ad period will be available on linear TV in addition to digital platforms, providing advertisers with unparalleled viewership during Star Sports' IPL launch. My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Sprite, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products, and CaratLane are a few of the leading companies obtaining these powerful spots. According to JioStar, Brand Spotlight is establishing a new benchmark for high-end advertising in India by developing an IPL version of the legendary Super Bowl commercial slots."In India's athletic calendar, the opening IPL match is a major event that draws unparalleled crowds. Ishan Chatterjee, Chief Business Officer-Sport Revenue, SMB and Creator, JioStar, stated, "Brand Spotlight puts brands at the center of this excitement, offering a one-of-a-kind platform to engage millions at scale
Zomato offers 10-minute meals through their recent "Ek Do Teen" promotion.
The latest campaign for Zomato Quick, its 10-minute meal delivery service, was revealed by Zomato, the food ordering and delivery platform in India. Four snackable films that depict the food's symbolic journey from restaurant kitchens to customers' doorsteps make up the bizarre new campaign.The famous "Ek Do Teen" song is comically reimagined in these four videos, which jokingly pause at "Dus" to highlight how quickly the song is delivered—just ten minutes. Today's time-pressed foodies will be moved by the catchy melody and the realistic scenarios of hunger satisfaction."At Zomato, we understand that our customers today expect instant solutions, and with Zomato Quick, we're delivering just that—hot and fresh food in only 10 minutes," stated Sahibjeet Singh Sawhney, Marketing Head, Zomato, in response to the campaign. Zomato Quick's menus are carefully selected; we only provide dishes that require less time to prepare, which enables us to transport from neighboring restaurants to customers' doorsteps in a remarkably short amount of time.We have employed a lighthearted, sentimental style in our movies to emphasize the importance of speed and convenience. The well-known Bollywood tune "Ek, Do, Teen, Char,..." has been utilized. Our goal is for advertisements to constantly be amusing and make people smile, rather than just feeling like advertisements. Digital and social media, over-the-top (OTT) platforms, in-app promotions, out-of-home advertising, print, influencer marketing partnerships, innovative packaging, and more are all part of this multifaceted campaign.Quick, which is currently available in 15 Indian cities, combines the speed of fast commerce with online meal ordering by delivering hot, freshly prepared meals from your preferred neighborhood eateries to your home in as little as ten minutes. Quick has made it possible for patrons of participating restaurants to quickly locate and receive their favorite meals.
The customs of Maharashtra are brought to Flipkart's Gudi Padwa by Wit & Chai!
Flipkart's first-ever Gudi Padwa campaign was designed and created by Wit & Chai Group, a top creative media firm with a wide range of international clients and a significant presence in India. By incorporating Flipkart into the customs of traditional Gudi Padwa celebrations, the campaign, which launches today on digital channels, seeks to increase brand affinity in Maharashtra.In order to establish Flipkart as the best option for festival shopping, Wit & Chai Group, through its in-house production company, has produced a brand film that combines comedy, nostalgia, and tradition.The campaign film tells the story of holiday shopping across three decades, from the 1970s to the 2000s to 2025. Every household experiences the same seasonal buying rush, despite changes in generations and shopping preferences. The story connects with audiences through a relatable family structure, rhythmic folk-style delivery, and Marathi customs. The commercial, which was filmed at a heritage bungalow in Pune, stays true to its Marathi history with period-perfect scenery, traditional dress, and a cast that includes well-known Marathi theater performers. Every aspect of the movie, from the language to the production design, makes sure it conveys both contemporary and nostalgia. Flipkart's incorporation into the rhyming scheme makes the brand instantly recognizable and hyper-local.Happy with the brand's movie campaign, Wit & Chai Group Partner Suyash Lahoti stated, "We wanted to do more with this campaign than just celebrate Gudi Padwa." We wanted to make something that only Flipkart could own, something that feels authentically Maharashtrian. The campaign is unique, distinctive, and has a strong connection to Maharashtra's festival celebrations. This movie successfully combines past and the present in a way that is entertaining, timely, and useful, from nostalgic storytelling to contemporary purchasing convenience. "At Flipkart, we believe in celebrating the rich cultural diversity of India by creating meaningful experiences that resonate with our customers," stated Pratik Shetty, Senior Director, Head, Marketing & Media, in reference to the campaign. In order to demonstrate that even if times change, the thrill of holiday shopping never goes away, we have combined comedy, nostalgia, and Maharashtra's rich history in this ad. Customers who want to celebrate in style, with simplicity, and with delight continue to turn to Flipkart.
Ad behemoths GroupM, Dentsu, and the broadcasters' body are raided by India for price collusion: According to sources,
According to persons with direct information who spoke to Reuters on Tuesday, the Indian antitrust regulator raided the headquarters of a broadcasters' industry organization and numerous multinational advertising companies, including GroupM, Dentsu, and Interpublic organization, over suspected price collusion.One of the individuals claimed that after the Competition Commission of India filed a complaint against the agencies and major broadcasters for allegedly fixing ad rates and discounts, its officers examined about ten places. The names of the entities being raided were verified by three additional sources with firsthand knowledge.According to the initial source, the raids were taking place in Gurugram, New Delhi, and Mumbai. The enforcement action and specifics of the media agencies' antitrust case were originally reported by Reuters.The raids coincide with significant changes in the Indian advertising environment brought about by the $8.5 billion merger of Walt Disney and Reliance's India media businesses, which Jefferies analysts predict would account for 40% of the TV and streaming ad market.
"PepsiCo will increase its snack and packaged food offerings with an emphasis on Indian flavors. "
PepsiCo intends to increase its market share in the packaged food industry in order to satisfy the many regional preferences found throughout India. According to Jagrut Kotecha, CEO of PepsiCo India and South Asia, the business is concentrating on innovation and high-end goods to maintain its double-digit growth in the nation.Given that snack consumption in India is still lower than in other nations, PepsiCo intends to increase its market share in this country. Kotecha anticipates that a developing economy, along with expanding urbanization and disposable incomes, will increase demand for packaged goods.In order to better cater to the palates of "multiple Indias," the creators of Kurkure and Lays divided India into nine clusters. "If you say it's just one India, I think we are not doing enough justice to it," he remarked."You need to design your portfolio, keeping those Indian consumers like multiple Indias," Kotecha told PTI. That means focusing on the needs of the customer and getting to work on that. and then being aware of the current trends in wellness, health, profile, and flavor. In recognition of India's varied culinary legacy in food, cooking, and beverages, PepsiCo is spending "a significant amount" to better understand consumer preferences, he added.At the moment, PepsiCo has production plants at Sankrail (West Bengal), Channo (Punjab), Ranjangaon (Pune), and Mathura (Uttar Pradesh). Additionally, the business is establishing a second plant in Assam, which could start up this year. Nearly 80% of PepsiCo's revenue comes from its food business, which includes brands including Quaker, Lays, Kurkure, and Doritos. Given that consumption in India is still low as compared to other markets, Kotecha anticipates growth in this sector in the upcoming years. Although domestic companies like Marico and others compete with PepsiCo in the oatmeal market, the company still dominates the base oatmeal market.
The Family's Demand Is...' Seemingly validating Sreeleela dating rumors, Kartik Aaryan's mother
It appears that Kartik Aaryan's mother has verified that the actor is seeing Sreeleela. Mala Tiwari, Kartik's mother, recently attended the IIFA Awards 2025 with her son. Social media users have shared a video from the occasion in which Tiwari is questioned about the expectations of her prospective daughter-in-law. Kartik's mother responded to this by saying that her son's wife need to be a skilled physician. "A very good doctor is what the family is demanding," she stated.Everyone is now questioning if Kartik Aaryan's mother was giving Sreeleela a major clue about her son's alleged romance. For those who don't know, the South actress is also pursuing a medical degree. As of right now, neither Kartik nor Sreeleela have acknowledged or denied their relationship, but the former's mother's comment has fueled rumors. Sreeleela participated in the festivities earlier this month when Kartik Aaryan and his family threw a party for his sister, Dr. Kritika Tiwari, who reached yet another significant milestone in her medical career. Kartik and Sreeleela were seen having a blast at the home party in a video that went viral on social media. As Kartik stood behind her, recording party moments on his phone, the actress was spotted slaying her hook step from Pushpa 2's song Kissik.It's interesting to note that Kartik Aaryan and Sreeleela will soon appear together on screen in an untitled Anurag Basu flick. It will be their first time working together on a movie. In a previous trailer for the movie, Kartik was shown singing "Tu Meri Zindagi" live while sporting a rough long hairstyle and a thick beard, giving him the appearance of a brooding lover. A few snippets of Sreeleela and Kartik's amorous moments were also included in the video, giving viewers a preview of the new couple's smoldering chemistry. On Diwali this year, the movie is scheduled to open in theaters.
"Schmooze & BrandOnWheelz bring Meme-Based Dating to the Streets!"
The streets are filled with joy, love, and viral memes! Schmooze, a meme-based dating app driven by artificial intelligence, partnered with BrandOnWheelz during Valentine's season to transform India's busy metropolitan commute into a social experiment. The MemeBasedDating campaign demonstrated that love (and memes) can flourish anywhere, online or off, by combining humor, transportation media, and a viral challenge.Schmooze has always been a strong proponent of the ability of humor to build relationships. This year's campaign went one step further by combining an immersive, real-world activation with meme-driven interactions. The concept was straightforward: if memes can unite people online, why not allow them to into daily commutes?Memes-wrapped autorickshaws traveling through Delhi, Gurgaon, Noida, Hyderabad, Kolkata, Chennai, Bengaluru, and Pune marked the beginning of the campaign. With their clever one-liners, these oddball, humorous cars attracted attention and transformed the boring commute into a fun and entertaining experience.Schmooze & BrandOnWheelz created an interactive challenge to increase participation: To win, snap and share! You can win a pair of limited-edition sneakers (like the Nike Jordans) or ₹20,000 in Nykaa vouchers if you take a photo of our meme-wrapped autorickshaws, post it on social media, and tag us. The winners will be selected based on how much exposure and interaction their post received.
With a common affection, iD Fresh Food brings India together with Parota, Parotta, Parantha.
The biggest and most adored fresh food brand in India, iD Fresh Food, is thrilled to announce the debut of its brand-new TVC campaign, which is a touching ode to the love of parotas that unites all people. Known by a variety of names, including paratha, barota, parotta, parantha, brota, and more, this national favorite brings people together, with each region enjoying it in a different way. The ad humorously examines the various pronunciations while highlighting the universal fact that parotas make everyone happy.By providing consumers with the ease of consuming fresh, delicious, authentic, quick, and preservative-free parathas at home, the brand's new campaign aims to raise awareness. The commercial emphasizes the practical and emotional advantages of taste, convenience, and pleasure, whether they are enjoyed during informal family breakfasts, leisurely weekend lunches, or filling evenings. Enjoyed on a variety of situations, parathas provide a decadent dining experience that blends in perfectly with daily life. From spontaneous late-night desires to family moments, the new TVC masterfully captures this charm, reaffirming iD's dedication to offering food that enhances flavor and warmth in life. The campaign demonstrates how a soft, flaky parota can enhance every occasion, no matter how basic, through humorous, slice-of-life storytelling.The TVC adds a genuine, relatable touch to the screen thanks to its direction by the gifted Basil Joseph, one of South India's best directors renowned for his captivating narrative approach and cinematic prowess. Basil's knowledge adds warmth and humor to the advertisement, capturing the universal passion for parottas that cuts across geographical borders.
Godrej Microwave Ovens redefines Women’s Day with #AManCan campaign
In honor of International Women's Day, Godrej Enterprises Group's Appliances Business launched the AManCan campaign, a happy home effort designed to encourage men to take up household responsibilities like cooking as a life skill.Cooking and home chores have historically been assigned to women, despite the fact that some of the best chefs in the world are males. With a novel viewpoint, the AManCan campaign dispels this stereotype: a guy can succeed in any area of life, and he can just as easily prepare a delectable dinner, wash the dishes, or do the laundry. Under this initiative, Godrej Microwave Ovens has published a special cookbook, available to purchase on Amazon, titled "A ManCan Cookbook." This book is dedicated to men who haven't tried cooking yet, created by women who believe that #AManCan! It features a curated selection of microwave oven recipes and highlights how men have accomplished incredible feats throughout history – and now with a little help from Godrej Microwave Ovens, they can embrace cooking as yet another accomplishment. It celebrates the idea that the kitchen is a space for everyone, where cooking can be a shared and fulfilling experience.A digital movie, social media posts, influencer partnerships, and in-store activations featuring imaginative product displays that create a captivating consumer experience will all be used to promote the AManCan project. In order to promote the campaign, the brand also enlisted influencers from a variety of backgrounds. Additionally, the campaign encourages men to make a commitment to share household cooking duties with the women in their lives.
Anytime' fun-in-moment marketing strategies are adopted by brands.
Many additional brands have joined the fray after seeing one entertaining advertisement. As other companies and important partner brands join the current marketing frenzy, Pepsi's "Anytine fun" campaign is generating more and more social media discussion.As previously reported, Pepsi's "Anytime is Pepsi Time" was a humorous response to Coca-Cola's "Half time" commercial, which was shown during the ICC Champions Trophy 2025 competition. Social media was ablaze with amusing discussions as soon as Pepsi's advertisement landed on the top page of major English newspapers on March 4, 2025. Netizens were recalling Pepsi's previous successful marketing move, "Nothing Official about it," which outperformed Coca-Cola's 1996 campaign.Pepsi's audacious and lighthearted move heralds a summer that will be characterized by spontaneity and a cheeky rejection of conventional advertising conventions.The "Anytime is Pepsi Time" campaign quickly gained popularity in this digital age, igniting extensive online discussions in which netizens actively participated through memes, comments, and shares.
Madhvendra Das on how The Good Edge is helping companies develop enduring goodwill
The field of public relations is entering a new era. The significance of reputation management has changed dramatically in recent years. Public relations is being closely examined by more brands and clients, particularly those from the leadership teams. The emergence of social media has drastically altered the industry and, to a great extent, the way public relations is approached. In the upcoming years, we will have to deal with a younger and more youthful audience, which presents greater obstacles for companies and public relations professionals who must be more creative and aggressive in their thinking in order to develop business solutions for customers. In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.Adgully engages with top corporate executives in our special weekly feature, PR Conversation, to obtain their unique perspectives and thoughts on a range of PR and communications issues.Madhvendra Das, co-founder and director of The Good Edge, talks about the communication and corporate social responsibility gap that resulted in the establishment of the company in an exclusive interview with Adgully. Das offers insights on the distinctions between managing communications internally and as an agency partner, having worked with multinational financial behemoths such as Deutsche Bank and Citibank. He also looks at important business trends, the foundations of a successful crisis response plan in the digital era, how CSR has changed from philanthropy to purpose-driven branding, and more.
Review of the Ad: A dramatic yet realistic approach to waterproofing
A comical yet powerful commercial for Dr. Fixit is produced by Pidilite and its creative agency, Ogilvy India, solidifying the brand's reputation as the "Baap of Waterproofing." The commercial uses an exaggerated but realistic technique, showing a heavy downpour turning rooftops into swimming lakes while the inside walls stay entirely dry, demonstrating Dr. Fixit's exceptional waterproofing capabilities.In honor of Pidilite and KBC's 25-year partnership, the campaign will launch on Monday during Kaun Banega Crorepati (KBC).Amitabh Bachchan sings and splashes around in the rain while portraying the carefree husband, adding his trademark charm and comedic timing. Unconcerned and grinning with assurance, his wife relishes the dry interiors while knowing that Dr. Fixit has completed its task. The brand's proficiency in waterproofing solutions is highlighted by the memorable phrases, "Paani hai baahar, sookha hai andar, Dono ko never mix it - Waterproofing ka sach mein, Baap hai Dr. Fixit."The wife discovers wet shoes on the carpet and yells, "Geele joote???" Just when everything appears ideal, a humorous and realistic turn of events occurs. Carpet pe? Get out! The ad is made much more interesting by this unexpected irony, which gives the humor a last punch.
On March 5, Faye D'Souza will give the AAAI Subhas Ghosal Memorial lecture in Mumbai.
A group of seasoned professionals founded the Subhas Ghosal Foundation decades ago, shortly after Subhas Ghosal's death.Delhi, New Delhi: The Subhas Ghosal Foundation (SGF) and the Advertising Agencies Association of India (AAAI) have announced that independent digital journalist Faye D'Souza would give the AAAI Subhas Ghosal Memorial Lecture 2025 on March 5 at St. Regis in Mumbai.A group of seasoned professionals founded the Subhas Ghosal Foundation decades ago, shortly after Subhas Ghosal's death. The promotion of professional values is one of the Foundation's main goals. For a number of years, the Foundation has hosted the AAAI Subhas Ghosal Memorial Lecture series in partnership with the Advertising Agencies Association of India (AAAI). During these events, prominent figures such as Rajan Anandan, Uday Shankar, Ronnie Screwvalla, Aroon Purie, and Sudhir Sitapati have given inspiring and educational speeches."With her extensive experience as a fearless journalist, Faye D'Souza will share the opportunities and challenges for independent journalists as well as what this trend means for the future of information, democracy, and the public's role in shaping the narrative," stated Sam Balsara. "We live in a world where news and opinions play a very important role in our day-to-day life." It will undoubtedly be a very enlightening discussion. This year, we also welcome Amazon MX Player as a new sponsor."Faye D'Souza's work as a journalist has always been grounded in addressing issues that matter," said Prasanth Kumar, President of AAAI. Her ability to draw attention to issues that the average person can relate to is powerful and inspirational. We appreciate her sharing her thoughts, which will surely provide a chance for all of us in the media, marketing, and advertising industry to think, grow, and learn. To receive an invitation, experts in the fields of advertising, marketing, media, and digital can send an email to aaai@aaai.in.
New York (World Newswire) -- Taboola, a world leader in providing marketers with performance at scale, today revealed a new focus that goes beyond native advertising as well as a po
For almost ten years, Taboola has been at the forefront of native advertising, helping clients succeed, mostly with bottom-of-article placements. With the launch of Realize, an industry-first platform that focuses exclusively on performance outcomes at scale beyond search and social, Taboola has expanded well beyond its legacy in the modern day.To meet performance goals, Realize leverages Taboola's exclusive data, performance AI, and a growing variety of inventory and innovative formats. Advertisers require specialist solutions, even if they require excellent solutions for every stage of the marketing funnel. It is quite difficult for current solutions that guarantee full funnel service to succeed at every stage of the marketing funnel. Taboola is now making Realize available to all performance-driven advertisers. According to Taboola, advertisers spend $25 billion annually trying to gain performance results on DSPs and specialized AdTech solutions. However, these channels frequently lack the scale, data, and performance expertise necessary to provide advertisers with the results they require. While AdTech businesses typically lack the scale necessary for success, DSPs typically concentrate on video and CTV, which is excellent for branding objectives but not performance. According to Taboola, social media expenditure is also experiencing declining returns at a rate of about $30 billion.
Champions Trophy: Exaggerated or exaggerated? An India-Pakistan dispute puts advertisements on hold.
New Delhi: To purchase the limited number of advertising slots available for Sunday's Indi, advertisers are vying with one another and with time.Delhi, New Delhi: According to media executives, 10-second ad costs for Sunday's India-Pakistan Champions Trophy match in Dubai are ₹50 lakh, double the rates for other matches, as advertisers compete with one another for the limited number of available advertising spots. Mother Dairy managing director Manish Bandlish said the major match "is set to capture the undivided attention of the entire nation." Regular advertisers like Coca-Cola, Mother Dairy, and RedBeryl are all hoping to make a big splash with fresh commercials.
The Samsung F06 5G Eyebrow Dance challenge on SW Network gets viral.
Through a creative eyebrow dance challenge, SW Network has effectively turned the Samsung F06 5G debut on Flipkart into a national cultural phenomenon. The ad demonstrates the agency's capacity to develop multi-channel, culturally relevant campaigns that skillfully combine engagement and amusement.Ayushmann Khurrana, a Bollywood celebrity, starred in the campaign's centerpiece movie, which sparked a social media movement. Through clever alliances with digital influencers Jannat and Faisu, the agency further expanded the campaign, causing a stir on social media.The agency leveraged an unanticipated Flipkart app problem to create a viral meme moment that generated natural conversations on social media, a noteworthy example of agile marketing. As influencers and meme pages joined in, producing content related to Flipkart searches for the Samsung Galaxy F06 5G, the fad quickly gained traction. Through several customer touchpoints, the campaign's reach was expanded. SW Network successfully incorporated the campaign's theme song into dancing communities and coordinated distinctive eyebrow transformation trends. Additionally, the agency created eye-catching digital billboard advertisements with inclusive language, including "This phone is for everyone and everyone is having fun with it," in several places. It could be Beta G, Papa G, or Maa G.
