With the introduction of #TomorrowMatters, House of Hiranandani sets five-year sustainability objectives.

The #TomorrowMatters campaign seeks to plant 25,000 trees, recycle 18,000 kg of plastic, turn wet waste into 3.4 million kg of organic manure, produce 70 million kWh of solar energy, provide 100% EV charging, and empower 100,000 people with ecological practices in order to create a more sustainable future.Mumbai: To tackle the environment issue cooperatively, House of Hiranandani launches the #TomorrowMatters initiative. This five-year project aims to make significant changes in a variety of environmental factors. The IPCC stresses that in order to prevent serious effects like extreme heat, rising sea levels, the loss of coral reefs, and dangers to ecosystems and human populations, the rise in global temperature must be kept under 1.5C. Accelerated warming could cause these alterations to become irreversible.In order to lessen the effects of climate change and protect the environment for coming generations, TomorrowMatters encourages behavioral and lifestyle changes in local communities.  

Sportradar uses ad:s solution to maximise the potential of social media.

Sportradar has announced that its paid social marketing solution for ads would integrate live sports data and betting material into video adverts. The goal of the solution is to create new avenues for paid social advertising, providing more targeted advertisements quickly and in large quantities, resulting in increased campaign efficiency, improved engagement, and value for customers of sports betting and online gaming. "Our paid social media clients have already seen fantastic results using static creative ads informed by our live data," said Niki Beier, SVP of Marketing Services at Sportradar. "We are now maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging, and better-performing video content by combining real-time shifts in betting odds with Sportradar's 23 years of historical data."  

Will new talent in cricket be able to improve brand endorsements with celebrity endorsements?

In India, cricket is a love that connects millions of people, not just a sport. Overcoming geographical and cultural boundaries, the game contributes significantly to the formation of the national identity. Stadiums are full and TVs are turned on for every game as fans fervently cheer on their preferred clubs and players. Because of its unmatched zeal, cricket attracts the interest of marketers hoping to capitalize on this fire, making it a potent marketing tool.Companies have been using cricket as a platform for marketing and sponsorship opportunities since they realized the sport's enormous potential in India. Cricket players develop became symbols, influencers, and brand ambassadors in addition to being athletes. Their affiliation with different goods and services adds attraction and legitimacy, piques customers' attention, and fosters loyalty. Top players' high-profile sponsorships provide corporations significant visibility and reach, transforming cricket sponsorship into a profitable kind of advertising.When veteran players like Virat Kohli and Rohit Sharma go closer to the end of their careers, the market changes to make room for up-and-coming stars like Shubman Gill, Prithvi Shaw, and Rishabh Pant. With the retirement of long-standing celebrities, there are now more chances for marketers to align themselves with the younger, more hipster cricket players. This shift guarantees that businesses can consistently engage with the changing interests of the cricket-loving audience while also maintaining the vibrancy of the endorsement environment. This changing landscape in sports marketing highlights a natural trend where the established players give way to up-and-coming talent, guaranteeing a steady stream of new faces for brand endorsements. In India's cultural and economic scene, cricket continues to be a powerful force. Therefore, businesses need to move with agility to be relevant and have an impact. The conversation that follows goes into greater detail about this development, examining how companies assess and profit from the marketability of young cricket players in contrast to more established players.  

Mother's Recipe debuts a 75-second commercial on top television networks.

With pride, Mother's Recipe, an indigenous ethnic food brand from India that is well-known for its mouthwatering and traditional flavors, announced the release of its first-ever brand film, which will feature the whole line of Mother's Recipe goods. The first-ever 75-second commercial for an Indian-made food brand is called "Pyaar Ka Swaad, Ab Har Koi Chakhega." With its variety of Mother's Recipe items, it expertly captures the sentimental bond between a mother's love and cuisine prepared with affection, catering to a diverse spectrum of consumer demographics. A large audience is being reached by the advertisement, which is airing on all of India's top TV GEC and news stations.Maa ke Haatho ka Pyaar: A Tribute Beautifully capturing the essence of a mother's unconditional love is the brand film. Scenes from different life moments are expertly woven together, each resonating with the special and priceless bond of a mother's affection. Mother's Recipe skillfully draws comparisons between this love and the reassuring, savory sensation of their varied product line, all created with the same affection, through this story. Every product, from ready-to-cook items that deliver the taste of home to your plates in one simple step to Achaar, which are nostalgic meals that remind you of home cooking, to spicy chutneys that add flavor to your day, is made with the same love, care, and warmth that a mother's .  

Wondrlab, a marketing tech platform, plans to acquire 21 companies in the next three years.

WebTalk, a Polish B2C digital marketing firm, is the most recent addition to the Wondrlab portfolio. It was purchased in January 2024. This acquisition demonstrates Wondrlab's dedication to growing both its geographic reach and service offerings.Mumbai: Former Publicis Communications South Asia CEO Saurabh Varma is determined to make Wondrlab an international communications powerhouse with Indian origins. Wondrlab was founded in November 2020, at the height of the epidemic. Since then, it has grown quickly, hiring over 550 people in Poland and India, and it has made four notable acquisitions. In the following three years, Varma intends to make 21 more acquisitions as part of an aggressive expansion plan."We want to acquire the right companies to quickly fill the gaps in our portfolio that we have identified." Some of the about 40 organizations we are currently reviewing are almost ready for conversions, Varma told Mint. "We are only in communication with founders who share our vision."  

The Because Men will be Men campaign by Seagram capitalizes on cricket fever.

Mumbai: The "Because, Men Will Be Men" ad has been revealed by Seagram's Imperial Blue Packaged Drinking Water. With a focus on the peculiarities of men, the campaign aims to celebrate life's lighter side by fusing relevant situations with men's natural behavior.In an attempt to capitalize on the nation's obsession with cricket, Imperial Blue sought to combine comedy and the essence of "menisms" with the game. The marketing inspired admiration and prompted people to share their interpretations of the movie on social media by demonstrating how humor can change even the most unexpected events. The brand states that their humorous interpretation of a normal cricket stadium scenario is in line with its mission of "Embracing life with a smile."Imperial Blue used AI to generate customized versions of the advertisements in an effort to increase brand affinity even further. The purpose of this customization was to enhance viewer interaction and emphasize the brand's dedication to creating deep connections. According to Imperial Blue, their 'Because, Men Will Be Men' campaign serves as an illustration of what happens when technology elevates creativity. Using AI to personalize the advertisement with well-known names was intended to strengthen the bond with the viewer.  

Sunfeast SuperMilk teams up with Tamil superstars Sneha and Simran for the "Nalladhu Thedi Varum" campaign.

See the First-Ever Tamil Star Collaboration In the new campaign for ITC Sunfeast SuperMilk, Sneha Prasanna and Simran BaggaNational: SuperMilk and ITC Sunfeast introduced the "Nalladhu Thedi Varum" campaign, which featured Tamil singers Sneha and Simran in their first-ever combined commercial and gave families in Tamil Nadu a heartfelt message.The ad challenges the notion that good things must be sought after by demonstrating that goodness may find us. The advertisement, which features a hamlet setting, highlights the milk and Naatu maatu paal of Sunfeast SuperMilk Biscuits.With their kids running ahead of them, beaming with joy, the video begins with Sneha and Simran getting out of an SUV. The action moves to a serene coconut grove, where kids are playing a classic rural game and the sound of their laughing fills the air. When Sneha's son confronts his mother inquisitively about their regular visits to the village, Sneha responds by telling him that they go in search of good experiences while she eats some sugarcane. As he listens closely, Simran's toddler queries her definition of "positive experiences." With Sneha providing even more sweet details, Simran enthuses about the pleasures of village life while highlighting the advantages of Sunfeast SuperMilk Biscuits.  

At a session on DOOH advertising, Pramod Patil, Vice President and Head of Media at Kotak Mahindra Group, will speak to OAC 2024.

Research conducted in several international markets indicates that DOOH advertising significantly boosts brand awareness. Is that the only justification for brands to prioritize DOOH advertising in their media mix? Are brands prepared for the change from impressions to displays? At the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26–27, 2024, Pramod Patil, Vice President and Head of Media, Kotak Mahindra Group, will participate in a panel discussion with the theme "Is DOOH ticking all the boxes for brands?" and share his thoughts on a range of factors that go into a brand's approach to DOOH advertising.In his present position, Pramod Patil is in charge of media strategy planning, effective media inventory purchasing for campaigns throughout the Group and media, and guaranteeing prompt and flawless execution.Pramod was employed at MRUC, Lodestar UM, and Starcom before joining Kotak in 2014. His experience in media research, strategy, measuring, planning, and procurement spans more than 17 years. Pramod has contributed to several historic Kotak campaigns, such as Kona Kona Kotak and #IndiaInvited.Pramod was employed at MRUC, Lodestar UM, and Starcom before joining Kotak in 2014. His experience in media research, strategy, measuring, planning, and procurement spans more than 17 years. Pramod has contributed to several historic Kotak campaigns, such as Kona Kona Kotak and #IndiaInvited.  

Government considers Digital Competition Bill to ensure fair talks and revenue sharing between media publishers and Big Tech

In order to control the interaction between Big Tech corporations and news media publishers, the Indian government is getting ready to establish a Digital Competition Bill.The Ministry of Information and Broadcasting is spearheading this legislation push, which aims to establish a more equitable bargaining process that requires internet platforms like Google and Facebook to compensate news publishers for the information they utilize. This program is a component of a larger plan to guarantee fair revenue sharing in the digital ecosystem and sustain the financial stability of news media companies.According to media sources, digital news publishers have expressed worries regarding the potential misuse of their dominating positions by Big Tech companies in ad-revenue sharing arrangements, as the government writes the bill put up by the Ministry of Corporate Affairs (MCA).Digital publishers in India and the Big Tech The connection between digital publishers and Big Tech corporations has become a hot topic in India because of a number of controversial problems pertaining to revenue sharing, market domination, and regulatory concerns. Large tech companies like Google, Facebook (now Meta), and others have a strong hold on the market for digital advertising. They frequently serve as go-betweens for publishers and advertisers, taking use of the enormous user bases and sophisticated targeting features of their platforms. Digital publishers are worried about equitable competition and revenue distribution as a result of this dominance. Big Tech companies, according to many publishers, frequently favor their own platforms or services over independent ones, dictating conditions in ad-revenue sharing agreements. Critics claim that this mismatch impedes the development andTensions have also occasionally been made worse by Big Tech's algorithmic adjustments or regulation changes, which have a detrimental effect on digital publishers' traffic and ad revenue. Because of these difficulties, appeals have been made for regulatory action to guarantee fair competition and safeguard the rights of smaller publishers. Apart from apprehensions regarding market supremacy and revenue allocation, Big Tech firms operating in India have been subject to examination regarding their data policies and their potential impact on equitable competition. Several corporations, such as Google, Meta, and others, have faced accusations of abusing their extensive user data repositories to obtain unfair advantages in the digital advertising industry. The gathering and use of user data for reasons such as targeted advertising is one controversial topic. Large tech companies frequently compile a lot of data.  

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Though it lags behind the EPL in terms of influence and reach, the IPL's explosive development and passionate fan base position it as a growing global sports force: Talikoti, Harsh

The T20 league, the IPL, had a 6.5% increase in its business value to $16.4 billion (about Rs. 135,000 crores), which is indicative of the game's ongoing strength and appeal on a global scale. The value of the IPL solo brand has increased by 6.3% in the last year to $3.4 billion. Chennai Super Kings (CSK) are the most valuable franchisee in terms of valuation, even though they did not qualify for the playoffs in 2024. Their brand worth is $231.0 million, up 9% from the previous year. The biggest gain was recorded by the IPL 2024 winners, Kolkata Knight Riders, who increased by 19.30% from 2023.The 2024 IPL Brand Valuation Study, a report on the business enterprise and brand values of the Indian Premier League (IPL), was released recently by international investment bank Houlihan Lokey.The Corporate Valuation Advisory Services division of Houlihan Lokey provides businesses with advice on all valuation-related issues pertaining to their tax, financial reporting, and strategic planning programs. Purchase price allocation (value of all acquired assets and liabilities), stock equity valuations, and tax company valuation for restructuring are among the services offered.  

At the MADDYS 2024, Digitally Inspired Media is named Digital Agency of the Year.

Mumbai: After competing against 115 agencies and 1015 entries from 10 states, Digitally Inspired Media was named "Digital Agency of the Year" at the esteemed MADDYS 2024. The award is given by a team of 27 jurors.At MADDYS 2024, Digitally Inspired Media shone, taking home two gold, six silver, and twelve bronze prizes, demonstrating their remarkable prowess in digital campaigns.Through their award-winning campaigns, Digitally Inspired Media demonstrated its proficiency in digital trends, consumer behavior, and creative storytelling for clients including Flipkart, Disney+Hotstar Tamil, Vijay Takkar, ZEE5 Tamil, and Saint-Gobain.The hardworking group known as the Inspirers is responsible for Digitally Inspired Media's accomplishments. The success of the agency is fueled by their dedication to excellence, creativity, and customer pleasure. The team always provides clients with exceptional results because of their passion for innovation in digital marketing and their ability to work together.The hardworking group known as the Inspirers is responsible for Digitally Inspired Media's accomplishments. The success of the agency is fueled by their dedication to excellence, creativity, and customer pleasure. The team always provides clients with exceptional results because of their passion for innovation in digital marketing and their ability to work together.  

Timex's "Waste More Time" ad exhorts consumers to prioritize taking care of themselves by engaging in their favorite pastimes.

Mumbai: The current edition of the "Waste More Time" campaign, spearheaded by American watch maker Timex, features brand ambassador Ananya Panday. Even if some may think it's a complete waste of time, the global campaign invites individuals to put aside the bustle and re-connect with themselves by spending more time doing what they enjoy most. The campaign's third digital film reaffirms that a Timex is more than simply a timepiece—it conveys your narrative and pushes you to own your time. The newest version of the campaign features Ananya Panday once more, who is seen merrily gliding around her bookshelves, picking up books, and appearing to be working. The commercial then takes a different turn, featuring Ananya dancing and balancing books on her head to illustrate the novel idea of squandering time on enjoyable activities!She indulges in the idea of Waste More Time with Timex to strike a balance between work and play!  By encouraging people to follow their passions without fear of criticism and to completely embrace the analog life by slowing down and living in the moment, this ad deviates from the norm.  

By being more open and honest, female leaders are changing the narrative. Rupal Shabnam Tyagi

Adgully has continuously honored and recognized the achievements of female leaders and entrepreneurs across a range of industries. W-SUITE, one of our noteworthy programs, is devoted to showcasing exceptional female achievers in the fields of media and entertainment, advertising, marketing, public relations, and communications. Our goal in this revised series is to examine how female executives successfully lead their teams and overcome obstacles in the ever-changing business environment.In a special conversation with Adgully, Rupal Shabnam Tyagi, co-founder of Wikka, aromatherapy expert, perfumer, and organic skin formulator, discusses leadership roles, juggling work and family obligations, and other topics related to female entrepreneurs in the wellness sector. Adgully has continuously honored and recognized the achievements of female leaders and entrepreneurs across a range of industries. W-SUITE, one of our noteworthy programs, is devoted to showcasing exceptional female achievers in the fields of media and entertainment, advertising, marketing, public relations, and communications. Our goal in this revised series is to examine how female executives successfully lead their teams and overcome obstacles in the ever-changing business environment. In a special conversation with Adgully, Rupal Shabnam Tyagi, co-founder of Wikka, aromatherapy expert, perfumer, and organic skin formulator, discusses leadership roles, juggling work and family obligations, and other topics related to female entrepreneurs in the wellness sector. What distinguishes women leaders in the business world, in your opinion, and how do you apply these attributeAdgully has continuously honored and recognized the achievements of female leaders and entrepreneurs across a range of industries. W-SUITE, one of our noteworthy programs, is devoted to showcasing exceptional female achievers in the fields of media and entertainment, advertising, marketing, public relations, and communications. Our goal in this revised series is to examine how female executives successfully lead their teams and overcome obstacles in the ever-changing business environment. In a special conversation with Adgully, Rupal Shabnam Tyagi, co-founder of Wikka, aromatherapy expert, perfumer, and organic skin formulator, discusses leadership roles, juggling work and family obligations, and other topics related to female entrepreneurs in the wellness sector. What distinguishes women leaders in the business world, in your opinion, and how do you apply these attributes to your leadership style at Wikka?s to your leadership style at Wikka?  

CollegeDekho's latest campaign is unveiled by L&K Saatchi & Saatchi.

CollegeDekho's first integrated brand campaign, "Banayenge India ka Kal," has been launched across television, OTT, and digital platforms by L&K Saatchi & Saatchi India. This is a crucial step towards establishing a compelling brand purpose based on a deep consumer insight and building brand recognition.The campaign tells the heartwarming tale of a father who has always given his son the best, but who is now turning to CollegeDekho for advice on colleges. It speaks to the deep love and sacrifices parents provide to their kids as well as the realization that, in spite of their best efforts, parents frequently struggle with making the appropriate college decision because of outdated information. They require the guidance of a reliable professional during these critical times. According to Rohit Malkani, Chief Creative Officer of L&K Saatchi & Saatchi India, "This is what happens when a director who is passionate, bold, insightful, and has a terrific script come together! We are ecstatic to release this short for CollegeDekho, which masterfully conveys the feelings of a young child who is ready to submit his college application. In addition to hitting home, the subtle performances and genuineness make it worth watching again and again."Since our first talks, we have been greatly inspired by CollegeDekho's purpose-driven concept. With a distinct vision, this campaign is the result of our love and enthusiasm. Hindol Purkayastha, Head-North & East, L&K Saatchi & Saatchi India, continued, "We are delighted to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference for millions of students in India.""We've chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust," stated Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho. Being the biggest Higher Education Ecosystem in India, we sought a genuine approach to articulate our brand's mission and core values while utilizing consumer insights that catered to the millions of parents and students we mentor each year. We have no doubt that this campaign will strike a deep chord with our audience and further establish CollegeDekho as a reliable resource for education." The campaign is to create a memorable brand purpose and increase brand awareness. With the creative know-how of L&K Saatchi & Saatchi India and the vision of CollegeDekho, this campaign is poised to have a major impact on the education sector, directing thousands  

Submissions for the OOH Advertising Awards in 2024 that shatter records

36 firms have submitted an astounding 348 entries for the OOH Advertising Awards (OAA) 2024, which are organized by Media4Growth, spanning across 7 categories and 27 subcategories. The unprecedented level of engagement highlights the ever-changing landscape and increasing importance of out-of-home (OOH) advertising in India. As the awards' tabulation partner, E&Y will make sure the results are transparent and accurate.A prestigious jury team of 33 renowned brand marketers from various sectors is reviewing the entries. There will be two rounds to the judging process: an online round first, and an offline round thereafter. Three jury sessions—two in Mumbai and one in Delhi—are scheduled for the second round. Having the jury members split up into three sections to allow for a comprehensive assessment."Indian OOH is on the ascendancy with a greater number of brands, both national and regional, making notably creative use of this medium for their respective campaigns," said Vasant Jante, CEO of Media4Growth, in response to this milestone. This year's OOH Advertising Awards event, which had a record number of submissions, is a prime example of the OOH renaissance. I think the industry is changing for the better, and we'll see more OOH stakeholders competing with one another and striving for higher standards of performance. OAA will keep reflecting these remarkable times."The two-day OOH Advertising Convention (OAC) 2024 will come to an end on July 27th, with the OOH Advertising Awards ceremony taking place that evening at the Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru. The conference, which is well-known for its global roster of prominent speakers, will explore the newest developments and trends in out-of-home advertising.The OOH Advertising Awards 2024 have the most entries in their history, which is a monument to the inventiveness of its players and the dynamic evolution of the industry. The convention and awards will act as a gauge for the outstanding work being done in the OOH arena as the business broadens its horizons.  

Amit Relan's journey with WOOT Luxe from IT to luxury

India's luxury sector is booming, with a $200 billion valuation predicted by 2030 because to rising consumer awareness of and acceptance of upscale event experiences.Amit Relan, Co-Founder of WOOT Luxe, a bespoke vertical of WOOT Factor Brand Architects that creates distinctive luxury event experiences, talks exclusively with Adgully about how he founded the company, what sets it apart from competitors, and how to stay creative in a cutthroat industry. He also goes over the actions done to modify WOOT Luxe services to appeal to a worldwide clientele, the difficulties encountered in this growth, a project that marked a turning point for the company, and how openness and communication support the development and success of WOOT Luxe. "Creative inspiration can come from anywhere," he said. "It can come from lying in bed, eating in a restaurant, watching a movie, or going for a walk."It's quite the trip for you to start WOOT Luxe after working in the IT industry. What influence did your upbringing have on the way you approached being an event industry entrepreneur? My experience in the IT sector has helped me to better grasp how technology is a necessary component of any industry and how each customer's needs are unique when it comes to software and services. Experiences vary, much like every event.Our transition from WOOT Factor to WOOT Luxe was driven by the expansion of the Indian luxury sector and the desire of premium brands to establish a significant presence in India. To me, being an entrepreneur is just about leading my group of people toward a shared vision and objective. Having a title may be simple, but what sets an entrepreneur and mentor apart from the rest is being a leader.  

The Pixelworks Visual Processor-equipped OnePlus Ace 3 Pro Enhances Mobile Gaming

June 27, 2024, Shanghai /PRNewswire/ -- Leading supplier of visual processing solutions, Pixelworks, Inc. (NASDAQ: PXLW), announced today that Pixelworks' X7 Gen 2 visual processor is integrated into the recently released OnePlus Ace 3 Pro smartphone. The deployment of neural network methods improves the overall rendering capacity and display quality of the smartphone while relieving a considerable amount of rendering burden from the application processor within the visual processor's AI-based distributed computing architecture. Notably, the OnePlus Ace 3 Pro, the company's newest IRX-certified smartphone, is ready to provide a remarkable visual gaming experience for a variety of IRX-certified titles. The IRX rending acceleration ecosystem combines the advantages of the Pixelworks visual processor with the viewpoint of game content developers, resulting in better rendering power allocation and customized tweaking for best results.The Glacier Battery technology, which OnePlus just introduced and was specifically created for high-performance devices, is a feature of the OnePlus Ace 3 Pro. This cutting-edge technology offers the market a special combination of a 6100mAh battery and 100W rapid charging. The OnePlus Ace 3 Pro, running on Qualcomm Technologies, Inc.'s Snapdragon 8 Gen 3 Mobile Platform, gets an overall AnTuTu score of 2,326,659 points. The smartphone has excellent performance together with an unmatched battery life. Regarding the gaming experience, the integrated Pixelworks visual processor is an essential component of OnePlus' Super Frame Rate and Picture Quality Engine. It works to continuously improve the rendering efficiency and display quality of the OnePlus Ace 3 Pro in order to provide complete optimization of gaming performance and visuals. The AI distributed rendering architecture of the Pixelworks X7 Gen 2 visual processor combines high efficiency AI-based super resolution with ultra-low latency MotionEngine® technology. With material presented at up to 120 frames per second and 1.5K resolution, this enables the smartphone's application processor to render at as little as 1/4 of the frame rate and only 1/4 of the image resolution, all while maintaining highly immersive visuals. The approach lowers system power consumption and provides a longer and cooler gaming experience by optimizing the allocation of CPU power. MotionEngine® technology, with its ultra-low latency, improves the smoothness and stability of motion pictures while also increasing the frame rate of game material. This technique significantly reduces screen jitter, which is caused by mismatches between the native frame rate and the screen refresh rate. Constructed  

Haier India committed 40% of their marketing budget to traditional media and 60% to digital channels in 2024. Haier India's Priyanka Sethi

In keeping with its sport-o-tainment marketing approach, Haier hopes to grow its customer base by funding elite athletic events across the globe. At the moment, it is competing in the T20 Cricket World Cup alongside Disney-Star. According to Haier India, the company acknowledges the profound influence of sports, especially cricket's ability to unite people from all backgrounds and unite them. Taking advantage of this opportunity, the company intends to strategically incorporate its brand into the digital landscape in order to strengthen its relationship with millions of cricket aficionados and supporters.Motivated by the younger generation and utilizing cutting-edge marketing techniques, the brand stated that it focuses on high-impact sports marketing to improve customer relationships, increase brand recognition, boost brand loyalty, and propel business expansion in the Indian market. Almost half of its marketing budget is allocated to digital, making it a primary area of concentration.The company had previously partnered with JioCinema for the IPL. Additionally, it served as the Official Partner for the Roland-Garros tennis tournament. The company also announced the appointment of Ana Ivanovic as its worldwide sports brand ambassador. It clarified that this partnership demonstrates its commitment to the younger, sports-loving consumer niche and upholds its standard of quality. According to Haier, the partnership supports the company's objective of delivering performance through innovations and expanding chances for growth and engagement.In addition to the Roland-Garros Tournament, Haier has partnered with the Nitto ATP Finals, the Rolex Paris Masters, and the Mutua Madrid Open for tennis events in 2024 and 2025. Haier events' tennis portfolio is completed with the ATP 500 Hamburg Open competition and two ATP 250 events, the Playa Laguna Croatia Open Umag and the European Open (Antwerp).