Godrej Microwave Ovens redefines Women’s Day with #AManCan campaign

In honor of International Women's Day, Godrej Enterprises Group's Appliances Business launched the AManCan campaign, a happy home effort designed to encourage men to take up household responsibilities like cooking as a life skill.Cooking and home chores have historically been assigned to women, despite the fact that some of the best chefs in the world are males. With a novel viewpoint, the AManCan campaign dispels this stereotype: a guy can succeed in any area of life, and he can just as easily prepare a delectable dinner, wash the dishes, or do the laundry.

Under this initiative, Godrej Microwave Ovens has published a special cookbook, available to purchase on Amazon, titled "A ManCan Cookbook." This book is dedicated to men who haven't tried cooking yet, created by women who believe that #AManCan! It features a curated selection of microwave oven recipes and highlights how men have accomplished incredible feats throughout history – and now with a little help from Godrej Microwave Ovens, they can embrace cooking as yet another accomplishment. It celebrates the idea that the kitchen is a space for everyone, where cooking can be a shared and fulfilling experience.A digital movie, social media posts, influencer partnerships, and in-store activations featuring imaginative product displays that create a captivating consumer experience will all be used to promote the AManCan project. In order to promote the campaign, the brand also enlisted influencers from a variety of backgrounds. Additionally, the campaign encourages men to make a commitment to share household cooking duties with the women in their lives.