Anytime' fun-in-moment marketing strategies are adopted by brands.

Many additional brands have joined the fray after seeing one entertaining advertisement. As other companies and important partner brands join the current marketing frenzy, Pepsi's "Anytine fun" campaign is generating more and more social media discussion.As previously reported, Pepsi's "Anytime is Pepsi Time" was a humorous response to Coca-Cola's "Half time" commercial, which was shown during the ICC Champions Trophy 2025 competition.

Social media was ablaze with amusing discussions as soon as Pepsi's advertisement landed on the top page of major English newspapers on March 4, 2025. Netizens were recalling Pepsi's previous successful marketing move, "Nothing Official about it," which outperformed Coca-Cola's 1996 campaign.Pepsi's audacious and lighthearted move heralds a summer that will be characterized by spontaneity and a cheeky rejection of conventional advertising conventions.The "Anytime is Pepsi Time" campaign quickly gained popularity in this digital age, igniting extensive online discussions in which netizens actively participated through memes, comments, and shares.