Top Trending Advertising/Media News & Highlights
Connecting Local Environmental Factors With UFO Sightings?
UFOs, or unexplained aerial phenomena, have long been observed in the sky. Although preliminary research produced no solid proof, a recent study proposes a connection between sighting sites and their environs. After looking over two decades' worth of UAP reports, researchers discovered that locations with clear skies, low light pollution, and unhindered views had a higher frequency. There could be a number of reasons for this correlation, including better visibility that makes it possible to see more unusual objects. The study emphasizes how crucial environmental variables are to the analysis of UAP sightings.Investigating UFO sightings, researchers at the University of Utah sought to determine if there was a relationship between the location of sightings and the surrounding environment. They examined close to 100,000 National UFO Research Center reports over a 20-year period (2001-2020). For every county in the continental United States, they took into account two factors: the likelihood that something might be up there (airports, military bases) and how clear the sky is (light pollution, clouds, trees). Due to the wide open spaces and darkness in the western US, the results indicated a higher number of sightings. It's interesting to note that locations with heavy air traffic or a military presence were frequently hotspots for reports. This implies that individuals may be perceiving real objects but are merely unable to identify them. Lead author of the study and University of Utah associate professor of geography Richard Medina explained, "The idea is that if you have a chance to see something, then it's more likely that you're going to see unexplained phenomena in the sky." "With more technology than ever in the sky, one must wonder: What are people really seeing? Answering this question is difficult, but it's crucial since any ambiguity could pose a risk to national security."
Published 02 Mar 2024 06:29 PM
According to US think tank Brookings, India has eradicated extreme poverty.
In a recent report, the American think tank Brookings Institution praised India for having eradicated extreme poverty, a major development in the country's socioeconomic landscape. The report, authored by economists Surjit Bhalla and Karan Bhasin, credits the success to the Indian government's aggressive redistribution-focused policy initiatives over the previous ten years that have promoted inclusive growth. According to the study's statistics, household consumption has increased while the headcount poverty ratio has significantly decreased. The data challenged the World Bank's earlier estimates, suggesting that there are fewer poor people in India.The study indicates that a key element behind this achievement is the combination of robust economic expansion and a notable decline in income inequality. From 12.2% in 2011–12 to just 2% in 2022–2023 at the purchase power parity $1.9 level, the "headcount poverty ratio" fell precipitously.The authors argued that the government's steadfast commitment to redistribution is the reason behind the higher growth in consumption in rural areas. According to the study, publicly funded programs like the national drive to build toilets and the push for universal access to electricity, modern cooking fuel, and piped water have been crucial. The report highlights the impact of these policies by pointing out that rural access to piped water has increased dramatically from 16.8% in August 2019 to an astounding 74.7% at this time. The authors stress that India's transition from extreme poverty to a lower poverty line signals both the need for the country to advance to a higher poverty line and positive implications for global poverty rates. The publication of the study coincides with the recessions of Japan and the UK, two of the largest economies in the world. The United Kingdom has officially entered a recession after revealing a 0.3 percent contraction in the fourth quarter of 2023. Japan, which was once expected to have the greatest economy in the world, has also been having difficulty recovering from the Covid pandemic
Published 02 Mar 2024 05:57 PM
A US man has won the lottery twice in six months, this time for ₹ 90 lakh.
After winning a whooping $110,000 (about Rs 91,13098) Fantasy 5 Double Play lottery jackpot for the second time in six months, a fortunate man from Wayne County, Michigan, is rejoicing. The winning ticket for the drawing on February 11th was bought by the 59-year-old winner, who opted to stay anonymous, at a BP gas station located on West 9 Mile Road in Southfield. It's interesting to note that he has previously experienced lottery luck. Using the same set of numbers (02-06-11-20-23), he had previously won the exact same jackpot amount in the Fantasy 5 Double Play drawing on August 31, 2023."After winning $110,000 back in August, I switched up my Fantasy 5 numbers," said the player. "I went to the store with my tickets to double-check and replay them. After scanning the tickets and giving one back to me, the clerk exclaimed, "I think you won big!" "There is no way, I can't be that lucky," I reasoned. As I checked the winning numbers, I saw that I had won once more! It was unbelievable to me. It is truly a blessing to win!" As he considered how to spend his windfall, the winner expressed his happiness at this amazing turn of events. He paid off debt with the first prize, and now he looks forward to enjoying this second win.
Published 02 Mar 2024 05:52 PM
Jackky Bhagnani and Rakul Preet Singh, recent brides, visit the Golden Temple
Jackky Bhagnani and Rakul Preet Singh are newlyweds; please don't bother them. They're in Punjab visiting Rakul's parents and having a great time. You might wonder how we know. Rakul has posted photos to Instagram Stories from their trip. Along with her parents, the actress visited the Golden Temple in Amritsar. Rakul and Jackky can be seen grinning at the camera in the picture. Keep an eye out for the stunning temple in the distance. Rakul chose a yellow suit for their outing. Jackky matched her outfit with a red kurta and white pants. "Blessed" is what Rakul wrote alongside the picture. She also shared an emoji of a red heart and folded hands. On February 21, the couple wed in a picturesque beach ceremony in Goa.On Instagram, Rakul Preet Singh has been posting pictures from her dream wedding. She posted a number of images from their haldi ceremony on Thursday. The actress captioned the photo, "Love and laughter."
Published 01 Mar 2024 09:10 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
How HRtech Startup Erekrut Is Revolutionizing Employers Hiring and Employee Job Search Processes
Since the start of the Covid-19 outbreak, hiring has been erratic. The alternatives available to recruiters have changed over time, ranging from totally remote, tech-driven interviews to in-person meetings brought on by the present back-to-office demands. Job seekers have also witnessed seismic shifts, with tech giants facing broad cuts and the "Great Resignation" giving way to enormous layoffs. Nevertheless, it's still difficult to get qualified applicants through the door, even in this unstable labor market. As a result, businesses and recruiting managers seek to create a talent pipeline that is both efficient and affordable, as well as future-proof recruitment. There are numerous elements to a successful talent hunt, such as finding the ideal candidate, creating a memorable application process, and providing individualized growth plans. Additionally, hiring must be quick and scalable in order to avoid losing out on top talent, income, and credibility for the business. To keep ahead of the curve, nothing really works better than quickly identifying the top candidates for open positions and automating processes.
Top Print Advertisers from July to September 23, 23: TAM AdEx, SBS Biotech, Maruti Suzuki, and Kia
In 2023, Top10VPN calculated the worldwide economic impact of shutdowns, which included 79,238 hours of government-mandated internet outages, to be $9.01 billion. This indicates that India was responsible for approximately 6.5% of the total economic damage caused by internet outages worldwide.The cost of these disruptions—which included significant ISP throttling, internet blackouts, and shutdowns of social media—was estimated using a variety of metrics from the US Census, the World Bank, the ITU, and Eurostat.In India, internet outages are not unusual. India experienced 92 internet shutdown occurrences in 2023, and just a few days into 2024, the nation has already recorded another internet outage, according to SFLC.in's internet shutdown tracker. Furthermore, the Center has a history of taking action against particular websites and pressuring social media companies to remove content at their request. Authorities have disagreed with digital rights advocates over shutdowns, despite citing grounds including putting an end to rumors and misinformation.Since many users rely on online services for information and business, internet disruptions come at a high cost since they reduce trade, which has an economic impact.
Moves and win roundup: Week of January 2, 2024
The media agency for Publicis Groupe, Starcom, has announced a new win: starting in 2024, Starcom Indonesia will serve as BMW Group's media agency of record, joining Starcom in China and Singapore, which will continue to hold that title in their respective regions. As the media agency of record in these markets, Starcom will oversee strategic planning, media buying, and business transformation for all of BMW Group's most iconic brands, including BMW and Mini, after a regional media assessment by BMW Group.Former chief marketing and customer officer of AXA Hong Kong Andrea Wong has left the company to become senior vice president of group marketing and communications at Shangri-La Group. As stated in a LinkedIn post, Wong will work with new colleagues “to further strengthen the hotel brands, create impactful marketing campaigns and PR efforts, and further build up the Shangri-La Circle propositions to deliver superior customer experience.” She will report to Kuok Hui Kwong, the chairman of the group. Wong joined AXA in 2008 and has worked there for more than 20 years. She was appointed CMO of AXA Hong Kong and Macau. To improve its social media marketing service, Innocean has formed a social marketing organization called Innocean S, which is scheduled to open for operation in January 2024. Span Wealth is the newest client of Human, an integrated agency based in Mumbai that was created by Imran Khan and Chirag Raheja. The agency's brief calls for giving the brand a fresh look, incorporating classic elegance, and developing an influential, forward-thinking online presence. With more than 500 crores of assets under management, Span Wealth is a wealth management firm situated in Mumbai. Dorothy Peng announced on LinkedIn that she has become a partner at Deloitte Consulting in Singapore. Peng will be focusing on design and customer strategy in Southeast Asia. She spent more than eight years as an employee of RGA before joining Deloitte. In 2015, she started working for the agency as a group account director. In 2022, she received a promotion to SVP managing director Asia.
Anushka Sharma takes Priyanka Chopra's position as Rajnigandha Pearls' brand face for DS Group.
New Delhi: Bollywood star Anushka Sharma has been named the new brand ambassador for the mouth freshener brand Rajnigandha Pearls by DS Group, the company that makes Pulse sweets and Catch spices. Actress Priyanka Chopra, who has been marketing the brand since 2014, is replaced by her. Anushka Sharma was highlighted in a campaign by L&K Saatchi and Saatchi, an advertising agency, that emphasized the brand's innate goodness. In the TV commercial, Sharma saves a fellow model from a wardrobe malfunction by being the show-stopper at a fashion show. The underlying lesson is that even a small deed of kindness can benefit others.
Least five people are dead when two planes collide at Japan's Haneda airport
At least five people have died after a Coast Guard plane collides with a passenger airliner at Haneda airport in Japan.On January 2, a passenger plane struck a Japanese coast guard aircraft and caught fire on the Haneda Airport runway in Tokyo, according to officials. According to NHK TV, all 379 passengers on Japan Airlines flight JAL-516 were reportedly able to escape the aircraft safely prior to it completely catching fire. The pilot of their aircraft had escaped, according to the Japanese Coast Guard. The five other crew members have been discovered dead, according to NHK. While the Japan Airlines aircraft was taxying on a runway, a significant eruption of smoke and flames could be seen on local TV footage. Then there was a fire in the vicinity of the wing. An hour later, footage revealed the airliner completely on fire.
Network18 and ZEEL reveal the new RIO; modify channel prices and remove bouquets
A new Reference Interconnect Offer (RIO), which will go into effect on February 1, 2024, has been issued by Zee Entertainment Enterprises (ZEEL) Ltd. and IndiaCast, the distribution division of Network18.IndiaCast has introduced new bouquets and discontinued some of its older ones in the new RIO. Additionally, it has changed how much some channels cost. More than 25 bouquets, including Colors Wala Hindi Budget and Colors Wala Hindi Budget Plus, have been canceled by the distributor.(whose cost was Rs 25) and Colors Wala Hindi Value (whose cost was Rs 28). Colors Wala Hindi Value (Rs 34), Colors Wala Hindi Value Plus Sports (Rs 45), and Colors Wala Marathi Value (Rs 40) are among the new products that the distribution arm is selling.Some channels on Network18 have seen price increases, such as Colors Marathi, which was formerly only Rs 10 and is now Rs 15. In a similar vein, Colors Cineplex, which was formerly priced at Rs 3, is now Rs 19.
Ranbir and Konkana return in the most recent OPPO advertisement as
In order to promote the Oppo Reno smartphone series, smartphone manufacturer OPPO just revealed their newest ad. It stars Ranbir Kapoor and Konkana Sen Sharma as two of their most beloved characters, Sid and Aisha, from the movie "Wake Up Sid."The characters' afterlife is captured in the video commercial campaign. Ranbir, who portrayed the aspiring photographer Sid, is shown using the just released OPPO phone to record a significant occasion."Simply capturing life with a special friend, just like Sid!" is the film's tagline and main idea.Famous Innovations is the person who conceptualized the movie. "Reno 11 Series is positioned as a Portrait Expert with this campaign; the phone boasts a superior camera, and who better to bring that alive than everyone's favorite photographer character, Sid from Wake Up Sid?" an agency spokesman remarked in reference to the same. We made an effort to depict the characters' life changes and provide a window into a unique time spent with Ayesha, Laxmi, and Rishi. People would feel nostalgic after watching this movie and be curious to learn more."
Why 2024 will be a year of entertainment media mergers
An existential crisis is plaguing India's entertainment industry as a result of changes in customer behavior. Globally, traditional media companies are likewise having difficulty and are looking to consolidate in order to maintain their heritage operations and reduce losses from their digital endeavors. The OTT market is having difficulties as audience growth slows and content costs rise. Indian broadcasting companies are experimenting with hybrid OTT revenue models, but they are up against e-commerce sites and software titans for digital ad dollars. The industry is at a loss as to how to proceed, whether it be through mergers or modifications to business structures.Will the business of linear television face an acceleration of collapse by 2024? Will broadcasting businesses be merging this year? Will internet behemoths in the technology sector steal viewers and money from over-the-top (OTT) video streaming services, or will they be able to survive? India's sizable entertainment corporations are facing challenges from digitally-powered businesses and changing consumer behavior, leading them to ask some unsettling questions.
CCDT and MnM Talkies Work Together for Human Rights #KripyaDhyanDein
Leading content provider MnM Talkies, which specializes in audio stories and podcasts, has partnered with Committed regions Development Trust (CCDT), a nonprofit committed to helping impoverished children in underserved regions. Together, they hope to produce an engaging audio project that uses sound's immersive quality to highlight human rights abuses, especially those that impact women and children. By collaborating with CCDT, an organization dedicated to advancing fairness and defending the rights of underprivileged children and families, MnM Talkies raises awareness of the voices of people whose tales are frequently ignored. nearly the course of the last 30 years, CCDT's commitment to the Sustainable Development Goals established by the United Nations has had a significant influence on the lives of nearly 2 million children and families in distress throughout Maharashtra by propelling rights- and needs-based initiatives.Under the moniker "Kripya Dhyaan Dein" (Please Pay Attention), the cooperation has produced a number of audio wonders that aim to awaken the public and inspire them to pay attentive attention to the stories of persons around them. MnM Talkies and CCDT have skillfully communicated the urgency of human rights awareness, demonstrating sympathy with those impacted by abuses through fictional storylines grounded in real-life experiences. These powerful tales, which can be found on social media and different audio platforms, operate as a call to action for people to change the world and speak up in favor of human rights. This endeavor serves as a light of hope in the face of global human rights crises, inspiring listeners to deeply engage with these issues. The world needs transformative actions. In the spirit
Shivaram Lakshminarayan on Ruder Finns efforts to create a PR firm that prioritizes AI
Public relations firms are rethinking how businesses develop trust, relevance, and long-term reputation as the communications landscape undergoes a dramatic transition propelled by AI, creator-led narrative, and changing audience behavior. PR now has a far wider function in this dynamic environment than just media relations; it now includes integrated storytelling, stakeholder involvement, influencer partnerships, and quantifiableArtificial intelligence is quickly changing the communications sector, evolving from a productivity tool to a strategic capability that is changing how agencies function, companies interact with consumers, and reputations are handled. Communications companies are reevaluating old agency methods in order to stay ahead of the curve as AI-generated search, intelligent content production, predictive analytics, and personalized storytelling become more commonplace. The emphasis is now on how well AI can be integrated into workflows while maintaining the human insight, creativity, and judgment that characterize great communications rather than whether or not to employ AI.Shivaram Lakshminarayan, Managing Director of Ruder Finn India, discusses with Adgully how the multinational communications company has been getting ready for this change by making early investments in AI infrastructure and personnel development. He talks about Ruder Finn's path to becoming an AI-first agency, the necessity of responsible AI deployment, the growing significance of Generative Engine Optimization (GEO), changing client expectations, and why agencies that develop organizational-wide AI fluency—rather than just technical capability—will be best positioned to lead the next era of communications.Ruder Finn has always prioritized digital technology and will continue to do so. We consider ourselves to be an AI-first organization today. Every technological revolution we've experienced—whether it be voice, mobile, or data analytics—has altered more than just how quickly tasks are completed. It completely altered the appearance of the work. This is the idea underlying Ruder Finn's worldwide AI incubator, rf.TechLab, the first of its kind in a communications firm. This is important for our Indian teams since we are not starting from scratch.
Who is actually watching? How CTV Ad Pulse is addressing the blind gap in streaming
India's fast-growing Connected TV (CTV) market is changing the way advertisers measure audiences, and a new platform called CTV Ad Pulse aims to solve one of the industry's biggest challenges—knowing who is actually watching advertisements on streaming television. Launched jointly by TAM Media Research and VTION, the platform combines traditional ad monitoring with audience measurement to provide advertisers with more accurate campaign insights.Unlike traditional television, where audience estimates are measured at the household level, or smartphones, where ads are usually linked to a single user, Connected TV often involves multiple people watching the same screen. A family may watch a cricket match or movie together, making it difficult for advertisers to determine how many viewers actually saw an advertisement. CTV Ad Pulse addresses this "co-viewing" challenge by estimating audience exposure more accurately.The platform made its debut during the 2026 Indian Premier League (IPL), one of India's largest television and streaming events. It combines TAM's expertise in tracking when and where advertisements are aired with VTION's audience measurement technology, allowing advertisers to understand not just whether an ad was delivered, but also who watched it across Connected TV devices. A key feature of CTV Ad Pulse is its ability to reduce duplicate audience counting across multiple platforms. Many viewers switch between smartphones, tablets, and smart TVs while consuming the same content. The platform helps advertisers measure unique audience reach and frequency, giving brands a clearer picture of campaign performance and improving media planning decisions. Industry experts believe that accurate audience measurement will become increasingly important as Connected TV advertising continues to grow rapidly in India. Brands are investing larger portions of their marketing budgets into streaming platforms and demand better accountability, transparency, and return on investment. Improved audience data will help advertisers optimize spending and target the right viewers more effectively. The launch of CTV Ad Pulse highlights the advertising industry's shift from simply counting ad impressions to understanding actual viewer engagement. As streaming becomes a mainstream entertainment platform in Indian households, tools that provide reliable cross-screen audience measurement are expected to play a crucial role in shaping the future of digital advertising.
Why mens jewelry is becoming the next big thing in Indian lifestyle
For many years, religious symbols, wedding accessories, family heirlooms, and the occasional gold chain were all connected to men's jewelry in India. That story is evolving quickly in the modern era. Indian men are increasingly accepting jewelry as a representation of their individuality rather than just tradition, from diamond bracelets and signet rings to gemstone pendants and common chains. Reports from Indiamarket The category is evolving from ceremonial dress to everyday style because to shifting fashion sensibilities, greater disposable incomes, celebrity influence, and an expanding culture of self-expression. In response, companies are releasing new collections, lifestyle-focused advertising campaigns, and goods made especially for the contemporary male consumer.Men's jewelry in India used to mostly consist of wedding bands, family heirlooms, or plain gold chains. However, a famous wedding this year altered the discourse. Actor Vijay Deverakonda created a lot of talk on social media and in fashion circles when he wore ornate temple jewelry, layered gold necklaces, ear studs, cuffs, and regal decorations for his wedding. The groom's jewelry started to receive as much attention as the bride's, indicating a major cultural shift in Indian men's perceptions of jewelry as an extension of personal style rather than just a custom. More men were adopting rings, bracelets, chains, diamonds, and colored gemstones as everyday fashion statements rather than accessories for special occasions, which was a reflection of a larger tendency already in progress.Leaders in the industry, such as Shantiswarup Panda, Head of Marketing & Visual Merchandising at Indriya; Prerna Khurana, Director, Khurana Jewellery House; Aditi Daga, Co-Founder, Angara, Candere Lifestyle Jewellery; and De Beers Group, discuss the current state of the Indian men's jewellery market and its future prospects. From tradition to self-expression: The modern Indian guy is buying jewels for himself The shift from occasion-led purchases to self-buying is one of the largest changes in the industry. Jewelry is becoming more and more of a personal statement and a daily fashion piece."We've seen a clear shift from occasion-led buying to self-led buying," says Prerna Khurana, Director of Khurana Jewellery House, but acknowledging that the purchasing mindset itself has changed. In the past, males usually bought jewelry for gifts, weddings, and family customs. Nowadays, a lot of people choose items for themselves, paying close attention to personal style. Diamond bands, bracelets, signet rings, chains, and personalized jewelry that matches both Indian and Western outfits are in greater demand, she claims.
Jio Studios releases a teaser for Khashaba on January 1, 2027
In collaboration with Jio Studios, the formidable force behind recent historic blockbusters like the Dhurandhar duology and Raja Shivaji, visionary director Nagraj Manjule returns to the director's chair after his National Award-winning masterpiece Fandry and his ground-breaking phenomenon Sairat (2016).The renowned composer pair Ajay-Atul created the magnificent musical soundtrack for Khashaba. The principal actor portraying Khashaba, who is a fantastic new find to bring the iconic wrestling figure to life on the big screen, is one extremely well-kept secret. His face is likewise hidden in the teaser, laying the stage for an eagerly awaited unveiling in the near future. Some of the best actors in the business, including Jitendra Joshi, Mahesh Manjrekar, Girish Kulkarni, Vaibhav Mangale, Chhaya Kadam, and Gargee Kulkarni, anchor this intriguing new face. Produced by Jyoti Deshpande and Gargee Kulkarni and directed by Nagraj Manjule, Khashaba is presented by Jio Studios and Aatpat Productions. Jio Studios, in collaboration with Aatpat Productions, has unveiled the official teaser of Khashaba, an upcoming Marathi biographical sports drama directed by Nagraj Manjule. The film pays tribute to Khashaba Dadasaheb Jadhav, Independent India's first individual Olympic medal winner, who won a bronze medal in freestyle wrestling at the 1952 Helsinki Olympics.The teaser showcases the world of traditional Indian wrestling (akharas) and highlights Khashaba Jadhav's inspiring journey against all odds. The identity of the actor portraying Khashaba has been deliberately kept under wraps, adding to the anticipation surrounding the film. Produced by Jio Studios and Aatpat Productions, the film features music by the renowned composer duo Ajay–Atul and stars an ensemble cast including Jitendra Joshi, Mahesh Manjrekar, Girish Kulkarni, Vaibhav Mangale, Chhaya Kadam, and Gargee Kulkarni. The movie is scheduled for a worldwide theatrical release on January 1, 2027.
Fandom not denim is UNIQLOsnext growth engine in India
Customers flocked to purchase Maggi limited-edition bowls when they were first offered on rapid commerce platforms earlier this year. At one point, social media posts, Instagram reels, and a good dose of nostalgia caused the bowls to run out of supply. While many customers noticed the collector bowls, fewer may be aware that Japanese clothing store UNIQLO also sells T-shirts and tote bags bearing the Maggi name. Is this the only twist? The products cost up to Rs 1,490, in contrast to the bowls, which were included with sales of noodles.The collection is a part of UNIQLO's UTme! platform, an extension of their worldwide UT graphic T-shirt business that emphasizes customization. The company recently opened its first UT Pop-Up at Ambience Mall in Gurgaon, showing everything from anime and Japanese art to local partnerships with artists like Neha Sharma, in an effort to highlight the category and expose more customers to the world of UT. According to Nidhi Rastogi, marketing director of UNIQLO India, "We wanted a lot more people to know about UT and also experience the pop culture aspect of it."The month-long pop-up was intended to do more than just sell T-shirts, according to Rastogi. The experience structure enables the company to highlight the several pillars of UT, such as anime, art, Japanese culture, movies, and character-based partnerships like Peanuts, even though stores are limited by shelf space.It was about establishing an immersive space where consumers could engage with and comprehend UT outside of our physical locations," she continues.
Refrain from letting systems rule you Meenakshi Lekhi warns communicators about AI
Reputation management is becoming less about amplification and more about alertness, trust, and strategic judgment as deepfakes, artificial intelligence, misinformation, and real-time media continue to change the communications landscape. Former Minister of State for External Affairs and Culture Meenakshi Lekhi, who gave the keynote talk at the IMAGEXX Summit & Awards 2026 in New Delhi, provided a pertinent analysis of the increasing complexity that modern communicators face.Speaking to a group of PR executives, corporate affairs specialists, and reputation managers, Lekhi made the case that although technology is speeding up information and impact, ethical communication, quality, and trustworthiness remain the cornerstones of reputation. She emphasized the growing role of communications professionals as crucial advisors who help organizations navigate a time when reputational risks can arise and spread at previously unheard-of speeds, as well as as guardians of brand image."The real merit is in the product itself," she stated, highlighting the need of communication experts. It can be difficult to establish a reputation when quality is lacking, but when it is present, it isn't usually emphasized. You are the ones who oversee that as experts and are aware of the framework that requires the good aspects to be emphasized.She emphasized that media outreach and publicity are just two aspects of the communications function. Lekhi asserts that PR specialists are in a unique position to offer strategic criticism that can enhance goods, services, and client interactions. "Your input might enhance quality while you are maintaining your reputation. Because you are closer to understanding stakeholder expectations and customer emotions, you can all contribute to improvising on services, she added.
June 2026 JioHotstar New Releases What to Watch This Month
With a program that includes everything from thrilling revenge dramas and epic fantasy battles to international sporting events and beloved returning series, JioHotstar is turning up the heat in June. June's watchlist is jam-packed with reasons to stay in and stream, whether you're waiting for dragons to soar, love tales to reignite, kitchens to erupt into chaos, or cricket and tennis to keep you hooked to the screen. This month, you should be aware of the following:Unsuitable for Work: Currently streaming This witty and realistic drama combines office politics, complex relationships, and a healthy dose of mayhem. This will probably resonate with you if you've ever worked in a job that put your patience to the test. June 4th is the Grand Digital Premiere of Dhurandhar: The Revenge. It's time to stop waiting. With its spectacular action, epic drama, and uncompromising retribution plot, one of the biggest action spectacles of the year makes its digital debut. June 5th, Dhurandhar: The Revenge This action-packed performer is expected to bring drama, emotion, and adrenaline in equal measure following the grand debut. Remember to stream!Afghanistan vs. India One-Off Test, starting on June 6 In a one-time Test match between Afghanistan and India, red-ball cricket takes center stage. There will be a ton of cricketing drama, innumerable battles, and five days. Dridam, June 12th Dridam examines what it takes to persevere in the face of life's most difficult obstacles in this poignant tale of tenacity and resolve. ICC Women's T20 World Cup 2026: starting on June 12 The top women's cricket players in the world gather in England for a tournament where every game counts and every moment has the potential to create history.
Taxed to extinction The potential lack of money from the SC gaming ruling
The Supreme Court has dealt a severe blow to the nation's rapidly expanding real-money gambling industry in what is being touted as the most significant corporate tax battle in Indian history. The Supreme Court affirmed that a 28% GST on internet gaming, casinos, and fantasy sports is legitimate. Significantly, the court granted its application retroactively, resurrecting enormous tax demands valued at more than ₹2.5 lakh crore. The decision, which was made by a court that included Justices JB Pardiwala and R Mahadevan, essentially puts an end to years of vigorous legal wrangling by tech companies, industry associations, and gaming firms. The court has significantly changed the financial and operational environment of digital entertainment in India by ruling that online money gaming with monetary bets qualifies as betting and gambling for tax purposes.The Supreme Court deconstructed the industry's fundamental defenses in two distinct but related rulings.The first ruling dealt with petitions by several State Governments against High Court rulings in Kerala, Tamil Nadu, and Karnataka that had previously overturned state-level prohibitions on online money gaming. The Supreme Court upheld the state limits by overturning those rulings.The legal nuance is explained by Sudipta Bhattacharjee, Partner at Khaitan & Co., who represented a number of well-known online gaming and casino companies in this group of cases: "In this first judgment, the validity of the anti-online gaming State laws of Tamil Nadu, Kerala, and Karnataka have been upheld by reading "betting" as something different from "gambling." In order to understand how basic constitutional bench rulings in RMDC and three-judge bench rulings in K.R. Lakshmanan have been handled in the context of online money gaming, it will be important to thoroughly examine this ruling.
Twisha Sharma spouse and mother in law were placed under five days of CBI custody
Bhopal In relation to the purported dowry death of actor-model Twisha Sharma, a district court in Bhopal on Friday placed former district judge Giribala Singh and her son Samarth Singh under five days of CBI custody. Following separate medical examinations carried out under strict security, the suspects were brought before the court. Giribala Singh and Samarth Singh entered Sessions Judge Shobhana Bhalavi's courtroom and stood together in the accused box. During the proceedings, they were observed quietly conversing with one another. Giribala Singh was taken into custody by the Central Bureau of Investigation (CBI) on Thursday following almost seven hours of interrogation at her home in Bhopal's Katara Hills neighborhood.Before appearing in court, she was examined in a special medical camp established at the Maulana Azad National Institute of Technology (MANI) campus in Bhopal. Following the conclusion of his previous police remand, Samarth Singh was hauled before the court. After going missing for over a week after Twisha Sharma's death on May 12, he was apprehended by Bhopal Police from Jabalpur on May 22.According to reports, Twisha Sharma was discovered hanging at her in-laws' Katara Hills home. A thorough inquiry was demanded when her family accused her husband and in-laws of dowry harassment. On May 23, Samarth Singh appeared before a Judicial Magistrate First Class court in Bhopal for the first time. He was then placed under police detention by the court until May 29. On the Madhya Pradesh government's proposal, the CBI took over the case and requested that Samarth be placed under new custody for additional questioning.
Comscore Smriti Sharma explains why marketers need to optimize for bots SEO is dead welcome to AIO
As artificial intelligence drastically alters consumer behavior, the global media measurement sector is negotiating a fundamental credibility issue that exposes brands to significant structural blind spots. Smriti Sharma, Executive Vice President, Analytics & Managing Director, Custom IQ at Comscore, discussed how media is being mismeasured and why brands need to switch from search engine optimization to AI optimization as consumer journeys become more fragmented and AI-led in an exclusive interview with Adgully on the fringes of Goafest 2026.How can marketers make sure they stay visible and relevant in AI-driven contexts outside of traditional search and social media as AI assistants grow into consumer discovery and recommendation engines? Instead of focusing only on ranking, brands should consider developing into reliable sources. In what way are they portrayed? How do you locate them? AI is now focused on discovery rather than searching. Brands must be easily found, offer reliable, organized information, and respond to commonly asked inquiries.In order to be cited and quoted when consumers are making decisions, they must develop into a trustworthy source of information for both AI agents and customers. AI is being used more and more by Indian marketers in search, content, customer interaction, and commerce. How should brands reconsider their advertising, discoverability, and media planning strategies in this developing AI environment when customers start interacting with multiple AI assistants like Google Gemini, OpenAI's ChatGPT, and Anthropic's Claude?
Why Indian advertising is embracing unadulterated originality Unlearning the old playbook
The advertising business seems to be facing a more profound reality when the Abby Awards at Goafest return this year: the outdated marketing guidelines are insufficient. Beyond applauding campaigns and artistic accomplishments, this year's discussions suggest a more comprehensive industry overhaul, one propelled by declining attention spans, a creator-led society, and the increasing obsolescence of highly polished commercial communication in an internet-first era. Speaking outside the event, Shrenik Gandhi discussed the increasing necessity for businesses and agencies to abandon outdated frameworks and reconsider how contemporary audiences truly interact with information.Gandhi contends that flawless production and algorithm-driven optimization are no longer sufficient for long-term audience engagement. Rather, corporations need to reconsider conventional marketing presumptions, embrace creator-led storytelling, and comprehend cultural significance. Unlearning outdated formats Gandhi believes that the industry's readiness to accept that change is no longer optional is the festival's greatest lesson. "I believe the topic is where it all begins. Gandhi noted that the industry is realizing that everyone needs to start over."Awards often praise accomplishments, but if an award of this caliber—the nation's largest advertising awards—acknowledges the need to reset, that in and of itself indicates where the industry is headed. It's time for everyone to start again and unlearn marketing lessons. He thinks the change is more about letting go of antiquated notions about audience behavior, production value, and platform culture than it is about giving up innovation. Discussions about polish Legacy brands used celebrity-led campaigns and high-production TV ads for years to increase consumer recall. However, the equation has been altered by internet culture. Gandhi contends that the content that fosters affinity and interactions today frequently appears much more real and less polished.
Digital wrath, AI avatars, and weaponized humor The Cockroach Janta Partys viral structure
Officially, the worldwide script of identity reclamation and political resistance has changed. A quick case study in programmatic activism is the "Cockroach Janta Party" (CJP), a humorous online movement with over 20 million Instagram followers and over 80,000 automatic sign-ups in just three days. The spoof front was started from the United States by public relations student and digital strategist Abhijeet Dipke in response to online outrage over comments purportedly ascribed to Chief Justice Surya Kant that compared young people without jobs to "cockroaches" and "parasites." By avoiding the digital fingerprints of mainstream political organizations through hyper-targeted memes, ironic eligibility requirements, and AI-generated cockroach mascots, what started out as a subversive joke quickly became a viral phenomenon.Public interest only grew as authorities blocked its digital pipelines by blocking its X account and shutting down its main website in India. The CJP used weaponized humor to take control of the national news cycle for a generation that is known for doom scrolling and using social media as their main source of information. This movement heralds a time when technology has completely eliminated the cost of rebellion, making algorithmic virality a valid kind of civic presence amid underlying disputes about regional follower anomalies. Industry pioneers and strategy architects revealed what happens when a generation talks in memes to demand a seat at the table in an in-depth examination of contemporary digital consumption.The fundamental principle of the CJP is to transform a derogatory label into an AI-branded badge of honor. This tactical reappropriation functions as a kind of defense, according to experts."Let's not forget we are talking about the internet," says Danny Advani, Head of Strategy at Dot Media, highlighting the unadulterated power of online anonymity combined with humor. a location that even grants authority to the anonymous. Indeed, it accomplishes both, which is precisely why it was successful. Traditional institutions lag behind Gen Z in their understanding of humor. Humor serves as both a political language and a protective mechanism. An insult loses its sting the instant you reclaim it and transform it into a movement. That is the fundamentals of internet culture.
