Top Trending Advertising/Media News & Highlights

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.  

Published 31 May 2025 07:43 PM

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.  

Published 27 May 2025 08:55 PM

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.  

Published 23 May 2025 08:10 PM

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.  

Published 22 May 2025 04:20 PM

Advertising/Media

Advertising/Media

Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.

The Revanth government awarded Allu Arjun the Gaddar award months after he was arrested in the Pushpa 2 stampede case.

The Revanth government awarded Allu Arjun the Gaddar award months after he was arrested in the Pushpa 2 stampede case.

In relation to a case involving the death of a lady in a stampede at Hyderabad's Sandhya theater during the premiere of his film Pushpa 2, Arjun was taken into custody last December.Arjun will formally receive the first "Best Leading Actor" award at a later time for his role in the highly successful sequel Pushpa 2: The Rule, which brought in an estimated Rs 1,800 crore at the box office worldwide.Arjun's prize comes months after he was temporarily detained and arrested by Telangana police, who blamed him and others for the stampede that occurred on December 4 at the film's premiere at the Sandhya theater in this city. In the midst of controversy surrounding the death of 39-year-old M. Revathi in the stampede and the severe injuries sustained by her 9-year-old son, the arrest was announced on December 13. On the eve of the release, Arjun went to the renowned Sandhya theater to support his admirers, and Revathi's family of four attended to see the Pushpa-2 premiere event. As the opposition BRS and BJP denounced "the arrest of a national award winner," particularly the way it was executed, the police action took a political turn. In an X post at the time, Telangana BJP politician and Union Minister of State (MoS) for Home Affairs Bandi Sanjay wrote, "...lifting national award-winning actor Allu Arjun straight out of his bedroom without even giving him time to change is a disgraceful act of mismanagement and disrespect."The police action took a political turn when the opposition BRS and BJP condemned "the arrest of a national award winner," especially the manner in which it was carried out. Union Minister of State (MoS) for Home Affairs and Telangana BJP politician Bandi Sanjay remarked in an X post at the time, "...lifting national award-winning actor Allu Arjun straight out of his bedroom without even giving him time to change is a disgraceful act of mismanagement and disrespect."  

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.

In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.  

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.

Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.  

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.

As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.  

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution

Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.  

Programmatic, intelligent, and real-time: How DOOH is changing the outdoor advertising market in India

Programmatic, intelligent, and real-time: How DOOH is changing the outdoor advertising market in India

Outdoor advertising is moving into the dynamic, lively world of Digital Out-of-Home (DOOH), which is different from static billboards. It's more than just a fancy term; it's revolutionizing the way that marketers interact with us in the real world. Imagine gigantic screens that change their content according to who is looking at them, bus shelters that display real-time news, or billboards that react to the time of day. In the future, outdoor advertising will be as intelligent and engaging as the digital world we carry around in our pockets, which is the alluring promise of DOOH.Adgully explores in this paper why this dynamic movement is changing the game for brands, improving the efficacy of campaigns, and yielding a measurable return on investment (ROI). Additionally, we'll look at the state of DOOH adoption in India right now, pinpoint the major industry participants propelling its expansion, and discuss the fascinating but dynamic development of programmatic DOOH in the Indian market. The versatility and dynamic content possibilities of DOOH are by far its strongest advantages over conventional static OOH. "Digital Out-of-Home (DOOH) advertising offers significant advantages over traditional static OOH formats," says Vaishal Dalal, co-founder and director of Excellent Publicity. The versatility of DOOH is among its strongest arguments; advertisers can run many campaigns on a single screen, alter creatives in real-time, and schedule content according to audience demographics or the time of day.Hyper-targeted communications is made possible by this dynamic feature, which raises relevance and engagement. Better measurement and analytics are also made possible by DOOH, which tracks impressions, brand lift, and even offline-to-online transactions utilizing audience insights and smartphone data. Because of improved targeting, lower production costs (no printing or physical installations), and the capacity to adjust campaigns in real time based on performance data, brands end up with a higher return on investment.This real-time benefit is highlighted by Sumit Taneja, Business Head, HyperGlocal (OOH) at Interspace Communications: "In this fast-paced world, DOOH allows for real-time updates and dynamic content along with programmatic capabilities." Additionally, it has a stronger visual impact that complements an electronic advertisement, and audience-based buying increases the campaign's efficacy.  

Mohit Joshi, Jaideep Gandhi, and Prasanth Kumar discuss why Goafest 2025 will be a high-ROX event.

Mohit Joshi, Jaideep Gandhi, and Prasanth Kumar discuss why Goafest 2025 will be a high-ROX event.

The greatest creative festival in South Asia, Goafest 2025, is poised to excite minds with new formats, revitalized energy, and a redesigned experience for the media, marketing, and advertising sectors. The ambitious theme of Goafest 2025, which takes place from May 21 to 23, is "Ignite__," which serves as both a call to action and a creative spark. The event this year is expected to stimulate thought, start discussions, and bring together established professionals and up-and-coming talent. With more than 60 speakers, 20+ seminars, a bigger location, and new IPs, Goafest is still a vibrant platform that captures the spirit of the business.The event is intended to have a high Return on Experience, or ROX. This evolution aims to establish relevance in a rapidly evolving landscape, not only generate hype. Joshi continued, "The idea was to innovate and make it more appealing to the new generation."Each Goafest edition starts with the core question, "What kind of value do I give a delegate who's giving us two and a half days of their time?" according to Jaideep Gandhi, who is speaking about the 18th edition.Gandhi claims that inspiration and motivation are the foundation of that value. "A delegate should return with a sense of inspiration, motivation, and something special. We continue to raise that standard each year," he said.The problem, according to Gandhi, is to consistently provide new experiences, even though the Goa site remains constant. This year, between 60 and 70 percent of the audience will be new, while 40 to 50 percent will be returning. Therefore, we challenge ourselves to bring something fresh even when the location is the same.  

In Pedigree's latest commercial, Kriti Sanon raises awareness about wet food.

In Pedigree's latest commercial, Kriti Sanon raises awareness about wet food.

To promote their Pedigree Gravy line, Pedigree India has unveiled a new ad starring Bollywood actress Kriti Sanon. The collaboration intends to bolster the brand's market dominance and draw attention to the nutritional advantages of wet food for pets. Sanon highlights the trust connected to the Pedigree brand and the emotional connection during feeding time.Bollywood star Kriti Sanon is the face of a new commercial for the pet food company Pedigree in India. This most recent strategic alliance demonstrates the brand's dominance in the pet food market and its strong dedication to educating Indian pet owners about their Pedigree Gravy line. This new ad, with Sanon’s emphasizes the benefits of the wet food category. According to Ayesha Huda, chief marketing officer at Mars Petcare India, "pet parenting in India is changing, and as market leaders we are confident about the readiness of pet parents to dive deeper into their pet's nutritional needs, and our gravy range promises to fulfill that deepening demand."  

Part 1 of Beyond the Scroll: Deciphering Print's Unwavering Hold on Reader Loyalty and Trust

Part 1 of Beyond the Scroll: Deciphering Print's Unwavering Hold on Reader Loyalty and Trust

Print media's lasting appeal in an increasingly digital environment is evidence of its special advantages. Print nevertheless has a unique and frequently esteemed place in economies where media consumption is influenced by political consciousness and long-standing cultural links, even while the sheer amount of internet content threatens to overwhelm. This durability stems from qualities like believability, tangibleness, and a fostered environment for ongoing participation that digital platforms, despite their immediacy, find difficult to duplicate.According to the recently published WARC Global Ad Trends Report on "Advertising's Breaking News Problem," India is defying the global trend of declining ad spend on news content by seeing an increase in both print and internet sales. According to the report, newsbrand ad spending in India has increased by 6% annually.According to the recently published WARC Global Ad Trends Report on "Advertising's Breaking News Problem," India is defying the global trend of declining ad spend on news content by seeing an increase in both print and internet sales. According to the report, newsbrand ad spending in India has increased by 6% annually. In order to understand what keeps print media so strong in India despite the country's swift shift to digital, Adgully interviews a variety of print industry experts and marketers for this two-part investigation.This attitude is nicely expressed by Sakshi Media Director Rani Reddy, who notes, "Yes, we are witnessing a big digital deluge." However, print continues to hold its revered position as a reliable medium, particularly in southern regional areas where readers are more politically conscious and aligned. According to her, this trust is a result of print's tactile qualities, in-depth editing, and carefully chosen content, all of which work together to create a strong emotional bond with readers. Sakshi's well-established credibility, first-rate hyperlocal coverage, and crucial role in helping readers live their lives by pointing them in the direction of "a better tomorrow" all serve to further solidify their devotion. In a world when social media is full with constant notifications and frequently overwhelming information, print provides a much-needed break from the screen and encourages real interaction.  

The new TV is YouTube, and it's very different from the old one! Section Two

The new TV is YouTube, and it's very different from the old one! Section Two

In his yearly letter to the business this February, YouTube CEO Neal Mohan declared, "YouTube is the new television." He highlighted YouTube's transition into a major entertainment platform by saying that more people now watch the video on TV displays than on mobile devices."A growing number of people watch YouTube in addition to TV. Every day, viewers watch more than 1 billion hours of YouTube content on TVs, and in the US, TVs are now the main way that people watch YouTube. However, the appearance of the "new" television differs from that of the "old." In addition to the sports, sitcoms, and chat shows that people already enjoy, it's interactive and features content like shorts (yep, people watch them on TVs), podcasts, and live streams, Mohan said.Will YouTube take the place of traditional television as the new mainstream media? And how might this change reshape advertising, entertainment, and audience participation in the years to come? YouTube has changed over the last 20 years from being a place to post oddball, low-quality videos to becoming a major force in the entertainment sector and starting to look more and more like television. The distinction between YouTube and TV has become more hazy as viewers watch 1 billion hours of YouTube every day on smart TVs and broadcasters are now posting entire episodes. This convergence has been highlighted by the thriving partnerships between YouTubers and mainstream media, such as MrBeast's Prime Video series Beast Games and the Sidemen's Netflix reality program Inside.The integration has generated controversy, though, since some YouTube-based programs have come under fire for their content quality and production ethics, raising worries about a media "race to the bottom." YouTube now concentrates on serving as a distribution center while producers and broadcasters adjust to its business model, despite its brief foray into original content. Disney and other traditional TV networks are using YouTube to reach a wider audience. YouTube's popularity and production budgets indicate that it will continue to play a significant role in entertainment, even though it may not be able to compete with TV in terms of premium narrative in the foreseeable future. According to some analysts, YouTube and traditional television will merge to form a single media environment.

Harshvardhan Rane responds after Pakistani actress Mawra Hocane is removed off the

Harshvardhan Rane responds after Pakistani actress Mawra Hocane is removed off the "Sanam Teri Kasam" album covers on the music app.

On music apps like Spotify, the image of Pakistani actor Mawra Hocane has been digitally deleted from the Sanam Teri Kasam ad. The crew of the movie responds.It appears that Pakistani musicians have no place on our music CDs, not simply on their social media profiles. Actors who appear in Indian films from across the border are gradually being removed from the film's assets.On Monday, it was seen that Harshvardhan Rane and Mawra Hocane were the only actors on the Sanam Teri Kasam album. She is no longer featured on Spotify or YouTube Music's covers of the movie's album. When we contacted Deepak Mukut, the film's producer, he claimed to be unaware of this, saying, "They didn't ask me, it's their decision." Everyone must abide by whatever our government says.“Now they will say that my PR team got this done!” Harshvardhan tells HT City. No, I suppose it's just common sense; weeding is being done. In the 2017 movie Raees, Shah Rukh Khan and Pakistani star Mahira Khan performed a romantic number called "Zaalima." There is no sign of Mahira on the album cover on YouTube, YouTube Music, or Spotify, which just has SRK solo.

YouTube at 20: Part 1: From romantic fantasies to digital dominance

YouTube at 20: Part 1: From romantic fantasies to digital dominance

Unbelievably, when YouTube first debuted as a dating service in 2005, it was its original tagline. You heard correctly. Originally, people were supposed to provide videos that described their ideal spouses. Despite paying women $20 to post their videos to YouTube, the concept failed.The founders, Steve Chen, Jawed Karim, and Chad Hurley, who were once employees of PayPal, persisted. They finally came to the conclusion, according to Steve Chen, "OK, forget the dating aspect, let's just open it up to any video."What about the first video? Jawed Karim posted an 18-second video titled "Me at the zoo" from the San Diego Zoo on April 23, 2005. This little video shows Karim standing in front of zoo elephants and remarking on how long their trunks are. Even while it was far from the polished productions of today, it encapsulated the spirit of YouTube: anyone could share their moment, passion, or tale with the world. A little more than a year later, in October 2006, YouTube was purchased by Google for $1.65 billion, providing the platform with the resources, infrastructure, and reach it needed to develop into the worldwide behemoth it is today. As they say, the rest is history. Then, in honor of the millions of regular content creators influencing the digital era, Time magazine named "You" its Person of the Year for 2006. Despite not being specifically mentioned, YouTube was a major factor in this cultural change. A mirrored mirror was even used on the magazine's cover to represent the growth of user-generated content.With its remarkable transformation of the concept and process of content creation, distribution, consumption, and monetization, YouTube has emerged as the leading content powerhouse of our time, giving rise to the modern creator economy.

ASCI relaxes requirements for promoting generic financial and health products.

ASCI relaxes requirements for promoting generic financial and health products.

The Advertising Standards Council of India (ASCI) declared on Monday that influencers can disseminate general information about financial and health products and services without professional credentials. Influencers in the fields of finance and fitness must currently possess the requisite training and licenses in order to recommend any goods or services on social media. Only technical advice will now be subject to the obligation.Influencers without the necessary credentials may disseminate general information about goods or services that does not constitute technical advice. The most recent revision to the standards states, "For instance, a health food company partnering with a chef or food blogger to promote a meal service, or an insurance company using an influencer to discuss the necessity of yearly health examinations. "The goal of this ASCI action is to broaden the scope of brand endorsement to include professionals who lack qualifications but are well-known in the field for their expertise and kindness, which can strengthen a brand's messaging. "Influencer marketing has developed beyond straightforward endorsements and now frequently incorporates strategic alliances for a range of brand communication initiatives. In a news release on Monday, ASCI secretary general Manisha Kapoor said, "The revised guidelines bring in the necessary nuance for influencers operating in the BFSI (banking, financial services and insurance) and health and nutrition space."  

"With the exception of Priyanka, Karan Johar is praising Indian celebrities at the 2025 Met Gala. "

Indian celebs' Met Gala 2025 outfits were appraised by filmmaker Karan Johar. He named everyone, including Kiara Advani, Diljit Dosanjh, and Shah Rukh Khan, but Priyanka Chopra was not on his list.On Tuesday, as everyone's eyes were on the Met Gala 2025, filmmaker Karan Johar practically sat in the front row to examine the fashion. Johar, who is well-known for his passion for fashion, gave the notable appearances of Indian celebrities that illuminated the famous stairs of the Metropolitan Museum of Art in New York high marks. He neglected to mention Priyanka Chopra Jonas, who also attended the event with her American husband-musician, Nick Jonas, even though he gave a thanks to all the Indian names showcasing their best fashion foot forward.Johar hand-picked his favorites among the Indian contingent in a series of Instagram stories, praising designer Manish Malhotra, Isha Ambani, Kiara Advani, Diljit Dosanjh, and Shah Rukh Khan. The appearance of Shah Rukh Khan was truly momentous. KJo concurred. As the first Indian male actor to walk the Met Gala red carpet, SRK wore a special Sabyasachi outfit, complete with a massive diamond 'K' pendant and a tiger sceptre. ALLL HAIL THE MET'S KING. He posted his Instagram story about the celebrity, saying, "The internet just broke into a gazillion hearts!!!!! @iamsrk. bhai you RULE! (sic)."  

Navjot Singh Sidhu joins Artkonnect as an exclusive talent.

Navjot Singh Sidhu joins Artkonnect as an exclusive talent.

Renowned public figure Navjot Singh Sidhu has been exclusively onboarded by Artkonnect, a creative talent management firm. Artkonnect will oversee Sidhu's business dealings and assist in amplifying his social and personal endeavors as part of this collaboration.In order to provide viewers a more intimate, unvarnished glimpse into Sidhu's world, Artkonnect has started an official YouTube channel called "Navjot Sidhu Official." His personal transformation journey, daily workout routines, fashion, motivating philosophy, and his trademark commentary that combines comedy, charisma, and cricket will all be included in the channel's extensive selection of lifestyle material.It is the thought that initiates transformation. I want to share my path of self-control, devotion, and resolve with the world—not just as inspiration, but also as a message of hope. In this new chapter, I'm thrilled to collaborate with Artkonnect," Navjot Singh Sidhu stated.With this project, Artkonnect hopes to transcend Sidhu's legacy as a cricket player and commentator and reposition him as a thinker, inspiration, and significant public figure. His YouTube channel launch is the first in a planned sequence of digital-first projects aimed at showcasing his vibrant personality and love of life. Sidhu Ji is a great addition to the Artkonnect family. We are thrilled to share his transformational tale with a larger audience via captivating digital platforms because it is so inspiring. Through this collaboration, we are able to honor his incredible journey in a genuine, approachable, and inspiring manner," stated Anand Kanwar, Artkonnect co-founder.  

The Possible creator explains to The Drum why he wants to make the popular event into marketing's equivalent of Davos rather than a CES or Cannes clone.Christian Muche appeared to be a Miami native. W

The Possible creator explains to The Drum why he wants to make the popular event into marketing's equivalent of Davos rather than a CES or Cannes clone.Christian Muche appeared to be a Miami native. W

The Possible creator explains to The Drum why he wants to make the popular event into marketing's equivalent of Davos rather than a CES or Cannes clone.Christian Muche appeared to be a Miami native. Wearing a flamingo-pink suit from head to toe, he could have easily passed for the owner of the South Beach tequila empire as he strode around the Fontainebleau like a guy who understands exactly what he's built. However, Muche is here to promote a fresh idea for event promotion, not to sell alcohol.Possible, the show he started at the end of the pandemic, has grown to become one of the most talked-about events on the industry calendar in just three years. CMOs, internet innovators, media moguls, and platform giants are drawn to it because of its sun-drenched Miami Beach setting. Furthermore, Muche made it clear this year that this is something completely different from CES and Cannes.He told The Drum, "I hope Possible becomes the Davos of the marketing world. " We had never heard that before, and it seemed like a significant change from how the event has been positioned up to this point. Because of the lush landscaping, well-known speakers, and brand events, it was dubbed the "Cannes of the US." He remarked, "Davos brings together the biggest decision-makers from industry, science, and politics." "The same is required for marketing."Muche has an impressive record and is the kind of guy you usually listen to. With more than 60,000 participants and 1,200 exhibitors, he co-founded Dmexco in Germany in 2008 and helped it grow into one of the biggest marketing trade exhibitions globally. He started it in New Zealand, where he relocated after Yahoo in search of a more tranquil life for his family. But the desire to construct came back. He claims, "I told my wife I was doing something new three months after moving." In Germany, it's Dmexco. It caught her off guard.  

As AI Advances, Meta's Q1 2025 Revenue Soars to $42.31B

As AI Advances, Meta's Q1 2025 Revenue Soars to $42.31B

For the first quarter of 2025, Meta Platforms, Inc. reported strong financial results, showing a notable increase in revenue and net profits from the previous year. In comparison to the $36.46 a trillion dollars reported in the same period last year, the company's first-quarter sales of $42.31 billion is a significant 16% gain. Additionally, net income increased significantly, rising 35% from $12.37 billion in the first quarter of 2024 to $16.64 billion. In line with this, diluted profits per share (EPS) increased to $6.43 from $4.71 the previous year.Mark Zuckerberg, the founder and CEO of Meta, was upbeat about the company's performance, saying, "We've had a strong start to an important year, our business is performing very well, and our community continues to grow." With nearly 1 billion monthly actives, Meta AI and AI glasses are both making good strides. This impressive success was the result of several reasons. The company's main source of income, advertising revenue, increased by 16% year over year to $41.39 billion. A remarkable 10% increase in the average price per ad and a 5% increase in ad impressions throughout Meta's Family of Apps were the main drivers of this gain.Operationally, Meta's Family daily active persons (DAP) increased by 6% from the previous year to an average of 3.43 billion in March 2025. Reality Labs, Meta's metaverse branch, reported $412 million in revenue and an operational loss of $4.21 billion, while the Family of Apps sector demonstrated outstanding financial success with $41.90 billion in revenue and $21.77 billion in profitability from operations.  

With five wins for the

With five wins for the "Ink of Democracy" campaign, Havas Creative India wins the 2025 Clio Awards.

Havas Creative India, the company's creative agency, has made a significant impact on the world arena by taking home five precious metals from the 2025 Clio Awards for their powerful campaign, Ink of Democracy, which was created in partnership with The Times of India. This acknowledgment at one of the world's most prominent creative festivals solidifies the agency's expanding impact in producing audacious, mission-driven work that cuts across boundaries. Ink of Democracy, a powerful campaign created in partnership with The Times of India, earned five prestigious metals at the 2025 Clio Awards, marking a significant milestone for Havas Creative India, the company's creative agency.Ink of Democracy, a powerful campaign created in partnership with The Times of India, earned five prestigious metals at the 2025 Clio Awards, marking a significant milestone for Havas Creative India, the company's creative agency. This acknowledgement at one of the world's most prominent creative festivals solidifies […] Havas Creative India won five Clio Awards for their "Ink of Democracy" ad in The Times of India.  

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