Oo La La' by Kingfisher is reimagined: an IPL campaign that combines music and cricket

United Breweries Ltd., a division of the HEINEKEN Company, has reworked its famous "Oo La La" jingle to create a lively clarion cry for good times with Kingfisher Premium Packaged Drinking Water. In keeping with its reputation as the "King of Good Times," the company releases two new brand films starring players from the Sunrisers Hyderabad (SRH) and Lucknow Super Giants (LSG). They convey the joy, fun, and refreshment that Kingfisher has long been known for, set to two brand-new, funky tracks: Vibe, produced by Tamil rapper Paal Dabba and producer Sickflip, and Besabar, performed by popular regional musicians Bharg and Lothika. SRH actors Travis Head, Ishan Kishan, and Heinrich Klaasen co-star with LSG actors Rishabh Pant, Nicholas Pooran, and David Miller in the two brand movies. As players groove to Besabar in the LSG movie, artists Bharg and Lothika transform a routine moment into unplanned joy, honoring the combination of cricket, music, and culture. In contrast, a poolside wait in the SRH movie is transformed into a wild party thanks to the vivacity and sexiness of musicians Paal Dabba and Sickflip."This campaign embodies everything Kingfisher stands for—fun, energy, and unforgettable moments," stated Vikram Bahl, Chief Marketing Officer of United Breweries Limited, in reference to the release. The brand films make this spirit come to life through Kingfisher Premium Packaged Drinking Water's partnership with Sunrisers Hyderabad and the Lucknow Super Giants. We are reaching a younger generation that thrives on the blending of music, sports, and culture by collaborating with local musicians to give our legendary "Oo La La" jingle a new, contemporary spin. India's spirit is rooted in cricket and music, and this campaign embodies Good Times to the fullest.  

Knight Bites is introduced by KKR and TTK Prestige.

With Knight Bite, an innovative new long-term project that uses food to connect fans with their favorite players, the Kolkata Knight Riders (KKR) are stepping up fan interaction.TTK Prestige, the top kitchen appliance brand in India, has teamed up with KKR to begin this campaign with #Let'sGetCooking with Knight Bite, a five-episode digital series that premieres on March 30. Fans can see a whole new side of KKR players as they cook, converse, and participate in entertaining culinary challenges on the show, which is hosted by famous chef Kunal Kapur.Binda Dey, Group Chief Marketing Officer of Knight Riders Sports, adds, "Our partnership with TTK Prestige is more than just a collaboration – it's a celebration of Indian culture and the shared passions that unite our fans beyond cricket.""Our study revealed that our supporters have strong passions for diet and fitness in addition to their love of the game and KKR. We have introduced two new IPs that provide new and meaningful ways to engage with them as a result of this discovery. We are excited to work with TTK Prestige to make the first of these initiatives, "Knight Bites," a reality. It's more than just a series; it's an opportunity to highlight the personality of our players off the field and honor a common bond: our shared love of food."Speaking about the partnership, Mr. Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, stated: "Knight Bite is the ideal combination of cricket and food, which have a way of uniting people. For many years, TTK Prestige has been a fixture in Indian kitchens, facilitating generations of people to enjoy cooking with ease. Like the game itself, this partnership with KKR enables us to rethink the kitchen as a place of enjoyment, excitement, and shared experiences. This series is really unique, and we're excited to be a part of it as we watch players leave the field and enter the kitchen, overcoming obstacles with humor and camaraderie. "In India, cricket is an emotion as much as a sport. It also has the ability to unite individuals from different generations and cultures, much like food. By combining these two interests, Knight Bites provides fans with an uncommon, unvarnished look at KKR players off the cricket field. The show turns cooking into an interesting and exciting activity full of humor, friendship, and healthy competition while showcasing TTK Prestige's state-of-the-art kitchen appliances.  

Jessica Walsh will chair the 2025 Cannes Lions Design Lions Jury.

Walsh is hailed as a trailblazer in the design field for her unique aesthetic, which combines striking, emotionally stirring, and provocative imagery. In addition to cutting-edge businesses like Coconut Cult and Bombas, her agency, &Walsh, has worked with well-known companies like Google, Apple, and Converse.In addition to her accomplishments in design, Walsh is renowned for her commitment to advocacy and mentoring. She founded Ladies, Wine & Design, an international nonprofit dedicated to empowering women in leadership positions in the creative industries. She also makes use of her position to promote political and social change. Her 40 Days of Dating effort attracted attention from all over the world and resulted in a book and movie contract.The jury president for the Design Lions at Cannes Lions 2025 will be Jessica Walsh, the founder and creative director of &Walsh, a company based in New York. Walsh, a trailblazer in the field of design, is well known for her striking, emotionally stirring, and provocative images.    

Former Ogilvy Harish Shetty has joined Buzzlab as Director of Client Services.

Harish Shetty has been named Director of Client Services at Buzzlab, Asia's first content-led growth consulting agency. Harish, a former Management Supervisor at Ogilvy, joins the team with more than 12 years of vast experience in integrated campaigns, brand marketing, and advertising.Working with some of the greatest names in the business, including as MullenLowe Lintas Group, Famous Innovations, and L&K Saatchi & Saatchi, Harish has accumulated significant knowledge in cross-platform marketing and strategic brand building. Harish is a brand and product GTM marketing professional with a track record of spearheading the creation and implementation of marketing initiatives that aim to boost brand equity and achieve business objectives. He has produced significant work for several top businesses thanks to his proficiency in ATL, BTL, and digital/social media marketing brand communication."I didn't choose advertising—advertising chose me, and I couldn't be more grateful," stated Harish Shetty, Client Services Director at Buzzlab, in reference to his new position. I discovered my love for data-driven marketing along the way, and it has been the motivation for everything I do. The true excitement is witnessing concepts become quantifiable effects.  

Shraddha Kapoor becomes a brand ambassador for Neutrogena.

The skincare company Neutrogena introduced its new brand philosophy, "Beauty To A Science," and announced Bollywood star Shraddha Kapoor as its newest Indian brand ambassador. The announcement is a component of the brand's most recent Indian marketing campaign. Additionally, the company unveiled its newest creation, Hydro Boost Sunscreen, SPF 50, which provides intense hydration and weightless sun protection. The company has added a new Sunscreen SPF 50 to its Hydro Boost lineup. The product promises to keep you hydrated for up to 12 hours while protecting you from UVA, UVB, and long-UVA rays. It contains a complex of vitamins C and E, pro-vitamin B5, and hyaluronic acid. Clinically evaluated, the sunscreen is made to hydrate without leaving a greasy or white cast.Shraddha Kapoor has been named Neutrogena's latest brand ambassador, joining the skincare company to advocate for its principles and goods.  

Lenovo's latest campaign puts the concept into practice.

Lenovo's dedication to innovation and the use of renewable energy is demonstrated by the Lenovo Yoga Solar PC Concept and other proofs of concept. Featuring a PureSight Pro tandem OLED display and an NVIDIA® GeForce RTXTM GPU, the Lenovo YogaTM Pro 9i Aura Edition (16", 10) offers superior innovative capabilities. The Lenovo IdeaPad™ Slim 3x (15", 10) is a high-end laptop with AI capabilities and future-proof storage expansion.Barcelona, 3 March 2025—Lenovo unveiled the Yoga and IdeaPad AI laptops today at MWC 2025, together with software, creative new proofs of concept images, and peripherals that use AI to boost consumers' creativity and productivity. Lenovo's new Yoga and IdeaPad laptops make creating, finishing tasks, and enjoying content smooth, easy, and enjoyable. Copilot+1 AI PCs offer a wider range of AI-enabled experiences like Windows Studio Effects, new NVIDIA GPU options for demanding processing tasks, and new Lenovo Aura Edition laptops designed with Intel that streamline the PC experience. Lenovo's promise to deliver Smarter Technology for All—combining cutting-edge innovation, user-centric versatility, and exceptional value to meet the needs of more consumers—is embodied by the new AI laptops, software, and concepts the company is revealing at MWC.  

With a $2 million campaign, Mars places a large wager on its "sleeper" brand Twix.

Twix is moving from division to abundance, according to Rankin Carroll, chief brand officer of the candy company. He also explains why the initiative was "course-corrected" after five months, leaving him "terrified but energized."Twix has been a mainstay of the Mars candy company since it was first released in the UK and the US in the late 1960s. The chocolate bar has continuously embraced its "duo" appeal with its unique twin-bar form, frequently asking customers to "pick a side."One of Twix's most well-known advertisements, created by the previous agency-of-record BBDO New York, narrated the tale of Seamus and Earl, the brothers and founders, who were never able to move past the incident in which they broke their prototype Twix bar in two. The notion that the two sides were always at odds, even though they were the same, was reaffirmed during the 2012 campaign. Since 2022, the Mars brand has collaborated with Adam&EveDDB, another Omnicom creative firm, on advertisements such as "Bear," which once more drew attention to the bars' similarity, and "Disguise," which last year brilliantly and playfully depicted Twix as a cookie masquerading as a candy bar.  

JioStar is pursuing its "Super Bowl moment" as the IPL 2025 advertising frenzy heats up.

JioStar is preparing to introduce the second iteration of Brand Spotlight, an advertising campaign aimed at controlling the "golden window" of the competition's opening six overs, as IPL fever engulfs the nation. During a period when audience engagement is at its peak, this approach will guarantee maximum visibility for specific companies.For the first time, this ad period will be available on linear TV in addition to digital platforms, providing advertisers with unparalleled viewership during Star Sports' IPL launch. My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Sprite, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products, and CaratLane are a few of the leading companies obtaining these powerful spots. According to JioStar, Brand Spotlight is establishing a new benchmark for high-end advertising in India by developing an IPL version of the legendary Super Bowl commercial slots."In India's athletic calendar, the opening IPL match is a major event that draws unparalleled crowds. Ishan Chatterjee, Chief Business Officer-Sport Revenue, SMB and Creator, JioStar, stated, "Brand Spotlight puts brands at the center of this excitement, offering a one-of-a-kind platform to engage millions at scale  

Zomato offers 10-minute meals through their recent "Ek Do Teen" promotion.

The latest campaign for Zomato Quick, its 10-minute meal delivery service, was revealed by Zomato, the food ordering and delivery platform in India. Four snackable films that depict the food's symbolic journey from restaurant kitchens to customers' doorsteps make up the bizarre new campaign.The famous "Ek Do Teen" song is comically reimagined in these four videos, which jokingly pause at "Dus" to highlight how quickly the song is delivered—just ten minutes. Today's time-pressed foodies will be moved by the catchy melody and the realistic scenarios of hunger satisfaction."At Zomato, we understand that our customers today expect instant solutions, and with Zomato Quick, we're delivering just that—hot and fresh food in only 10 minutes," stated Sahibjeet Singh Sawhney, Marketing Head, Zomato, in response to the campaign. Zomato Quick's menus are carefully selected; we only provide dishes that require less time to prepare, which enables us to transport from neighboring restaurants to customers' doorsteps in a remarkably short amount of time.We have employed a lighthearted, sentimental style in our movies to emphasize the importance of speed and convenience. The well-known Bollywood tune "Ek, Do, Teen, Char,..." has been utilized. Our goal is for advertisements to constantly be amusing and make people smile, rather than just feeling like advertisements. Digital and social media, over-the-top (OTT) platforms, in-app promotions, out-of-home advertising, print, influencer marketing partnerships, innovative packaging, and more are all part of this multifaceted campaign.Quick, which is currently available in 15 Indian cities, combines the speed of fast commerce with online meal ordering by delivering hot, freshly prepared meals from your preferred neighborhood eateries to your home in as little as ten minutes. Quick has made it possible for patrons of participating restaurants to quickly locate and receive their favorite meals.  

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The customs of Maharashtra are brought to Flipkart's Gudi Padwa by Wit & Chai!

Flipkart's first-ever Gudi Padwa campaign was designed and created by Wit & Chai Group, a top creative media firm with a wide range of international clients and a significant presence in India. By incorporating Flipkart into the customs of traditional Gudi Padwa celebrations, the campaign, which launches today on digital channels, seeks to increase brand affinity in Maharashtra.In order to establish Flipkart as the best option for festival shopping, Wit & Chai Group, through its in-house production company, has produced a brand film that combines comedy, nostalgia, and tradition.The campaign film tells the story of holiday shopping across three decades, from the 1970s to the 2000s to 2025. Every household experiences the same seasonal buying rush, despite changes in generations and shopping preferences. The story connects with audiences through a relatable family structure, rhythmic folk-style delivery, and Marathi customs. The commercial, which was filmed at a heritage bungalow in Pune, stays true to its Marathi history with period-perfect scenery, traditional dress, and a cast that includes well-known Marathi theater performers. Every aspect of the movie, from the language to the production design, makes sure it conveys both contemporary and nostalgia. Flipkart's incorporation into the rhyming scheme makes the brand instantly recognizable and hyper-local.Happy with the brand's movie campaign, Wit & Chai Group Partner Suyash Lahoti stated, "We wanted to do more with this campaign than just celebrate Gudi Padwa." We wanted to make something that only Flipkart could own, something that feels authentically Maharashtrian. The campaign is unique, distinctive, and has a strong connection to Maharashtra's festival celebrations. This movie successfully combines past and the present in a way that is entertaining, timely, and useful, from nostalgic storytelling to contemporary purchasing convenience. "At Flipkart, we believe in celebrating the rich cultural diversity of India by creating meaningful experiences that resonate with our customers," stated Pratik Shetty, Senior Director, Head, Marketing & Media, in reference to the campaign. In order to demonstrate that even if times change, the thrill of holiday shopping never goes away, we have combined comedy, nostalgia, and Maharashtra's rich history in this ad. Customers who want to celebrate in style, with simplicity, and with delight continue to turn to Flipkart.  

Ad behemoths GroupM, Dentsu, and the broadcasters' body are raided by India for price collusion: According to sources,

According to persons with direct information who spoke to Reuters on Tuesday, the Indian antitrust regulator raided the headquarters of a broadcasters' industry organization and numerous multinational advertising companies, including GroupM, Dentsu, and Interpublic organization, over suspected price collusion.One of the individuals claimed that after the Competition Commission of India filed a complaint against the agencies and major broadcasters for allegedly fixing ad rates and discounts, its officers examined about ten places. The names of the entities being raided were verified by three additional sources with firsthand knowledge.According to the initial source, the raids were taking place in Gurugram, New Delhi, and Mumbai. The enforcement action and specifics of the media agencies' antitrust case were originally reported by Reuters.The raids coincide with significant changes in the Indian advertising environment brought about by the $8.5 billion merger of Walt Disney and Reliance's India media businesses, which Jefferies analysts predict would account for 40% of the TV and streaming ad market.  

"PepsiCo will increase its snack and packaged food offerings with an emphasis on Indian flavors. "

PepsiCo intends to increase its market share in the packaged food industry in order to satisfy the many regional preferences found throughout India. According to Jagrut Kotecha, CEO of PepsiCo India and South Asia, the business is concentrating on innovation and high-end goods to maintain its double-digit growth in the nation.Given that snack consumption in India is still lower than in other nations, PepsiCo intends to increase its market share in this country. Kotecha anticipates that a developing economy, along with expanding urbanization and disposable incomes, will increase demand for packaged goods.In order to better cater to the palates of "multiple Indias," the creators of Kurkure and Lays divided India into nine clusters. "If you say it's just one India, I think we are not doing enough justice to it," he remarked."You need to design your portfolio, keeping those Indian consumers like multiple Indias," Kotecha told PTI. That means focusing on the needs of the customer and getting to work on that. and then being aware of the current trends in wellness, health, profile, and flavor. In recognition of India's varied culinary legacy in food, cooking, and beverages, PepsiCo is spending "a significant amount" to better understand consumer preferences, he added.At the moment, PepsiCo has production plants at Sankrail (West Bengal), Channo (Punjab), Ranjangaon (Pune), and Mathura (Uttar Pradesh). Additionally, the business is establishing a second plant in Assam, which could start up this year. Nearly 80% of PepsiCo's revenue comes from its food business, which includes brands including Quaker, Lays, Kurkure, and Doritos. Given that consumption in India is still low as compared to other markets, Kotecha anticipates growth in this sector in the upcoming years. Although domestic companies like Marico and others compete with PepsiCo in the oatmeal market, the company still dominates the base oatmeal market.  

The Family's Demand Is...' Seemingly validating Sreeleela dating rumors, Kartik Aaryan's mother

It appears that Kartik Aaryan's mother has verified that the actor is seeing Sreeleela. Mala Tiwari, Kartik's mother, recently attended the IIFA Awards 2025 with her son. Social media users have shared a video from the occasion in which Tiwari is questioned about the expectations of her prospective daughter-in-law. Kartik's mother responded to this by saying that her son's wife need to be a skilled physician. "A very good doctor is what the family is demanding," she stated.Everyone is now questioning if Kartik Aaryan's mother was giving Sreeleela a major clue about her son's alleged romance. For those who don't know, the South actress is also pursuing a medical degree. As of right now, neither Kartik nor Sreeleela have acknowledged or denied their relationship, but the former's mother's comment has fueled rumors. Sreeleela participated in the festivities earlier this month when Kartik Aaryan and his family threw a party for his sister, Dr. Kritika Tiwari, who reached yet another significant milestone in her medical career. Kartik and Sreeleela were seen having a blast at the home party in a video that went viral on social media. As Kartik stood behind her, recording party moments on his phone, the actress was spotted slaying her hook step from Pushpa 2's song Kissik.It's interesting to note that Kartik Aaryan and Sreeleela will soon appear together on screen in an untitled Anurag Basu flick. It will be their first time working together on a movie. In a previous trailer for the movie, Kartik was shown singing "Tu Meri Zindagi" live while sporting a rough long hairstyle and a thick beard, giving him the appearance of a brooding lover. A few snippets of Sreeleela and Kartik's amorous moments were also included in the video, giving viewers a preview of the new couple's smoldering chemistry. On Diwali this year, the movie is scheduled to open in theaters.  

"Schmooze & BrandOnWheelz bring Meme-Based Dating to the Streets!"

The streets are filled with joy, love, and viral memes! Schmooze, a meme-based dating app driven by artificial intelligence, partnered with BrandOnWheelz during Valentine's season to transform India's busy metropolitan commute into a social experiment. The MemeBasedDating campaign demonstrated that love (and memes) can flourish anywhere, online or off, by combining humor, transportation media, and a viral challenge.Schmooze has always been a strong proponent of the ability of humor to build relationships. This year's campaign went one step further by combining an immersive, real-world activation with meme-driven interactions. The concept was straightforward: if memes can unite people online, why not allow them to into daily commutes?Memes-wrapped autorickshaws traveling through Delhi, Gurgaon, Noida, Hyderabad, Kolkata, Chennai, Bengaluru, and Pune marked the beginning of the campaign. With their clever one-liners, these oddball, humorous cars attracted attention and transformed the boring commute into a fun and entertaining experience.Schmooze & BrandOnWheelz created an interactive challenge to increase participation: To win, snap and share! You can win a pair of limited-edition sneakers (like the Nike Jordans) or ₹20,000 in Nykaa vouchers if you take a photo of our meme-wrapped autorickshaws, post it on social media, and tag us. The winners will be selected based on how much exposure and interaction their post received.  

With a common affection, iD Fresh Food brings India together with Parota, Parotta, Parantha.

The biggest and most adored fresh food brand in India, iD Fresh Food, is thrilled to announce the debut of its brand-new TVC campaign, which is a touching ode to the love of parotas that unites all people. Known by a variety of names, including paratha, barota, parotta, parantha, brota, and more, this national favorite brings people together, with each region enjoying it in a different way. The ad humorously examines the various pronunciations while highlighting the universal fact that parotas make everyone happy.By providing consumers with the ease of consuming fresh, delicious, authentic, quick, and preservative-free parathas at home, the brand's new campaign aims to raise awareness. The commercial emphasizes the practical and emotional advantages of taste, convenience, and pleasure, whether they are enjoyed during informal family breakfasts, leisurely weekend lunches, or filling evenings. Enjoyed on a variety of situations, parathas provide a decadent dining experience that blends in perfectly with daily life. From spontaneous late-night desires to family moments, the new TVC masterfully captures this charm, reaffirming iD's dedication to offering food that enhances flavor and warmth in life. The campaign demonstrates how a soft, flaky parota can enhance every occasion, no matter how basic, through humorous, slice-of-life storytelling.The TVC adds a genuine, relatable touch to the screen thanks to its direction by the gifted Basil Joseph, one of South India's best directors renowned for his captivating narrative approach and cinematic prowess. Basil's knowledge adds warmth and humor to the advertisement, capturing the universal passion for parottas that cuts across geographical borders.  

Godrej Microwave Ovens redefines Women’s Day with #AManCan campaign

In honor of International Women's Day, Godrej Enterprises Group's Appliances Business launched the AManCan campaign, a happy home effort designed to encourage men to take up household responsibilities like cooking as a life skill.Cooking and home chores have historically been assigned to women, despite the fact that some of the best chefs in the world are males. With a novel viewpoint, the AManCan campaign dispels this stereotype: a guy can succeed in any area of life, and he can just as easily prepare a delectable dinner, wash the dishes, or do the laundry. Under this initiative, Godrej Microwave Ovens has published a special cookbook, available to purchase on Amazon, titled "A ManCan Cookbook." This book is dedicated to men who haven't tried cooking yet, created by women who believe that #AManCan! It features a curated selection of microwave oven recipes and highlights how men have accomplished incredible feats throughout history – and now with a little help from Godrej Microwave Ovens, they can embrace cooking as yet another accomplishment. It celebrates the idea that the kitchen is a space for everyone, where cooking can be a shared and fulfilling experience.A digital movie, social media posts, influencer partnerships, and in-store activations featuring imaginative product displays that create a captivating consumer experience will all be used to promote the AManCan project. In order to promote the campaign, the brand also enlisted influencers from a variety of backgrounds. Additionally, the campaign encourages men to make a commitment to share household cooking duties with the women in their lives.  

Anytime' fun-in-moment marketing strategies are adopted by brands.

Many additional brands have joined the fray after seeing one entertaining advertisement. As other companies and important partner brands join the current marketing frenzy, Pepsi's "Anytine fun" campaign is generating more and more social media discussion.As previously reported, Pepsi's "Anytime is Pepsi Time" was a humorous response to Coca-Cola's "Half time" commercial, which was shown during the ICC Champions Trophy 2025 competition. Social media was ablaze with amusing discussions as soon as Pepsi's advertisement landed on the top page of major English newspapers on March 4, 2025. Netizens were recalling Pepsi's previous successful marketing move, "Nothing Official about it," which outperformed Coca-Cola's 1996 campaign.Pepsi's audacious and lighthearted move heralds a summer that will be characterized by spontaneity and a cheeky rejection of conventional advertising conventions.The "Anytime is Pepsi Time" campaign quickly gained popularity in this digital age, igniting extensive online discussions in which netizens actively participated through memes, comments, and shares.  

Madhvendra Das on how The Good Edge is helping companies develop enduring goodwill

The field of public relations is entering a new era. The significance of reputation management has changed dramatically in recent years. Public relations is being closely examined by more brands and clients, particularly those from the leadership teams. The emergence of social media has drastically altered the industry and, to a great extent, the way public relations is approached. In the upcoming years, we will have to deal with a younger and more youthful audience, which presents greater obstacles for companies and public relations professionals who must be more creative and aggressive in their thinking in order to develop business solutions for customers. In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.Adgully engages with top corporate executives in our special weekly feature, PR Conversation, to obtain their unique perspectives and thoughts on a range of PR and communications issues.Madhvendra Das, co-founder and director of The Good Edge, talks about the communication and corporate social responsibility gap that resulted in the establishment of the company in an exclusive interview with Adgully. Das offers insights on the distinctions between managing communications internally and as an agency partner, having worked with multinational financial behemoths such as Deutsche Bank and Citibank. He also looks at important business trends, the foundations of a successful crisis response plan in the digital era, how CSR has changed from philanthropy to purpose-driven branding, and more.