The Samsung F06 5G Eyebrow Dance challenge on SW Network gets viral.

Through a creative eyebrow dance challenge, SW Network has effectively turned the Samsung F06 5G debut on Flipkart into a national cultural phenomenon. The ad demonstrates the agency's capacity to develop multi-channel, culturally relevant campaigns that skillfully combine engagement and amusement.Ayushmann Khurrana, a Bollywood celebrity, starred in the campaign's centerpiece movie, which sparked a social media movement. Through clever alliances with digital influencers Jannat and Faisu, the agency further expanded the campaign, causing a stir on social media.The agency leveraged an unanticipated Flipkart app problem to create a viral meme moment that generated natural conversations on social media, a noteworthy example of agile marketing. As influencers and meme pages joined in, producing content related to Flipkart searches for the Samsung Galaxy F06 5G, the fad quickly gained traction.

Through several customer touchpoints, the campaign's reach was expanded. SW Network successfully incorporated the campaign's theme song into dancing communities and coordinated distinctive eyebrow transformation trends. Additionally, the agency created eye-catching digital billboard advertisements with inclusive language, including "This phone is for everyone and everyone is having fun with it," in several places. It could be Beta G, Papa G, or Maa G.