Thirteen unnamed media leaders offer their predictions for the upcoming year.

Ho, ho, ho! Anonymous media professionals forecast the state of the industry in 2025, a holiday custom.We present 12 predictions from some of the world's most influential media and entertainment executives in observance of the 12 days of Christmas. They are asked to remain anonymous so they can freely express their thoughts on the year to come. We also give you an additional one because we're feeling festive. A dozen of them!In retrospect, 2024's forecasts were not as accurate as those of prior years.

However, some hits—or partial hits—were found.Disney, Netflix, and Warner Bros. Discovery's Max Max and Disney did collaborate on the first major streaming package, contrary to what one participant had prophesied the previous year. As another executive expected, regional sports rights were still being picked off by TV broadcast station companies. RedBird Capital was a member of the consortium with Skydance that announced a merger with Paramount Global in July, although the private equity firm did not actually buy the company.Other 2024 predictions include the following: Disney CEO Bob Iger did not buy Candle Media, extend his contract past 2026, or appoint Dana Walden as his successor; NBA media rights went to Disney, NBCUniversal, and Amazon instead of Disney, Warner Bros. Discovery, and Apple; and Nelson Peltz and Jay Rasulo failed in their activist campaign to join the Disney board.