This year, ad spending in India may increase by 8–10%, said Lalatendu Das of Publicis Media.

Mumbai: According to Publicis Media South Asia CEO Lalatendu Das, advertising expenditure (AdEx) in India is predicted to rise 8–10% in 2025, primarily due to the growth of digital media, although conventional channels like TV and print are projected to continue growing steadily.In 2025, it is anticipated that advertising spending in India would increase by 8–10%, mostly due to the growth of digital media, while TV and print will continue to grow steadily. Even if softening is anticipated in the first part of the year, cricket will continue to draw large marketing expenditure.Super Bowl Sunday is more than simply the game; it's also the greatest arena for attention-grabbing and inventive advertising.

Most people sigh when they see advertisements since they actively avoid them on streaming services. The tide changes, though, when the Super Bowl arrives. To capture every moment of the recognizable advertisements, people anxiously quiet their surroundings. Beer companies are leading the way this year with Michelob Ultra, which has pickleball players like Willem Dafoe and Catherine O'Hara, and Bud Light, which offers us a delightful hangout with Post Malone. David Beckham is included by Stella Artois for a humorous twist. Super Bowl advertisements, as usual, are expected to be just as interesting as the actual game.