Haier India committed 40% of their marketing budget to traditional media and 60% to digital channels in 2024. Haier India's Priyanka Sethi

In keeping with its sport-o-tainment marketing approach, Haier hopes to grow its customer base by funding elite athletic events across the globe. At the moment, it is competing in the T20 Cricket World Cup alongside Disney-Star. According to Haier India, the company acknowledges the profound influence of sports, especially cricket's ability to unite people from all backgrounds and unite them. Taking advantage of this opportunity, the company intends to strategically incorporate its brand into the digital landscape in order to strengthen its relationship with millions of cricket aficionados and supporters.Motivated by the younger generation and utilizing cutting-edge marketing techniques, the brand stated that it focuses on high-impact sports marketing to improve customer relationships, increase brand recognition, boost brand loyalty, and propel business expansion in the Indian market. Almost half of its marketing budget is allocated to digital, making it a primary area of concentration.The company had previously partnered with JioCinema for the IPL. Additionally, it served as the Official Partner for the Roland-Garros tennis tournament. The company also announced the appointment of Ana Ivanovic as its worldwide sports brand ambassador. It clarified that this partnership demonstrates its commitment to the younger, sports-loving consumer niche and upholds its standard of quality. According to Haier, the partnership supports the company's objective of delivering performance through innovations and expanding chances for growth and engagement.In addition to the Roland-Garros Tournament, Haier has partnered with the Nitto ATP Finals, the Rolex Paris Masters, and the Mutua Madrid Open for tennis events in 2024 and 2025. Haier events' tennis portfolio is completed with the ATP 500 Hamburg Open competition and two ATP 250 events, the Playa Laguna Croatia Open Umag and the European Open (Antwerp).  

Indian ad market size is expected to reach Rs. 1.2 lakh crore by 2024 due to the expansion of digital media.

With digital media likely to develop at a quicker rate of over 16% to reach US$ 6.98 billion (Rs. 57,757 crore), the Indian advertising market is predicted to expand 11.8% to reach US$ 14.75 billion (Rs. 1,22,155 crore) in 2024. In spite of this, it is anticipated that traditional media—which includes TV, print, radio, and outdoor—will increase by 8.4% to US$ 7.78 billion (about Rs. 64,398 crore) and continue to account for 53% of all ad spending, with digital media accounting for the remaining 47%. The Magna Global Advertising Forecast 2024 report notes that India's traditional media market share is twice that of the global (29%) and APAC (24%) size, and digital's share of total ad spends could reach 50% by 2026.According to the Magna worldwide Advertising Forecast 2024 research, digital's portion of total ad spends might reach 50% by 2026, while India's conventional media market share is twice that of the worldwide (29%) and APAC (24%) sizes.With the greatest rate of growth in the world, India's ad industry is predicted to enter the top 10 by 2025 and rank 11th in 2024—behind South Korea. According to Magna, the Indian ad market would expand at a 10% compound annual growth rate (CAGR) to reach US$ 20.53 billion (about Rs. 1,70,000 crore) by 2028. The research highlights several key drivers, including the car industry's anticipated increase in marketing activities, the performance of listed firms, and the FMCG sector's double-digit growth. A typical monsoon and more government expenditure are also anticipated to enhance rural demand and cause corporations to raise their advertising budgets. While digital media is still expanding quickly, traditional media—especially TV and print—is also anticipated to develop quickly, with TV ad revenues predicted to rise significantly.  

Madhuri Dixit and Muthoot Finance launch the Bharosa India ka campaign.

As part of its "Bharosa India Ka" marketing campaign, which features Madhuri Dixit as the brand ambassador, Muthoot Finance, the biggest gold lending NBFC in India, has released two impactful commercial films.The campaign is an expression of Muthoot Finance's sincere gratitude for its clients' unshakable faith and preference, and it is a monument to the company's lasting legacy in the financial services industry. It also acts as a thank you to the millions of people who have chosen Muthoot Finance over other financial providers.The two commercial films serve to further establish Muthoot Finance as a trustworthy partner in the financial services industry. The first commercial film explores the idea of eliminating uncertainty from decision-making, while the second film explores the sentimental value of gold as a generational asset. When taken as a whole, they deliver a powerful statement about the continued faith that Indians have in gold and the dependability of Muthoot Finance.Mr. Alexander George Muthoot, Joint Managing Director of The Muthoot Group, commented on the new campaign, saying: "Our 'Bharosa India Ka' campaign highlights the assurance that comes with each offering; it goes beyond showcasing our diverse range of services." Our decades-long, unwavering trust motivates us to continuously innovate and improve our client service. As the face of our campaign, Madhuri Dixit epitomizes the universality of our message, which highlights how we've integrated ourselves into our clients' lives to empower them to make sound financial decisions. It also highlights our commitment to empowering clients and communities equally and displays our commitment to providing trustworthy financial services.

A survey reveals that audiences are wary of AI being used to produce news.

According to a survey, news consumers are primarily against using AI for sensitive areas like politics.According to a survey, the majority of news consumers in the US and the UK would find journalism generated mostly by artificial intelligence (AI) unsettling.According to a poll by the Reuters Institute for the Study of Journalism released on Monday, only 23% of respondents in the US and 10% in the UK would feel comfortable with AI-produced news. Consumers are particularly wary of the technology being used for sensitive topics like politics and crime.AI-led news would make people uncomfortable, according to almost half of US respondents and 63 percent of UK respondents, respectively. Only 18% of respondents stated they would be neither comfortable nor uncomfortable.The use of AI to produce text-based content, illustrations, and stylized graphics was met with the least resistance from respondents, whereas the creation of realistic-looking images and videos was met with the strongest opposition.According to the institute's annual Digital News Report, which accompanied the study, "Our findings show audiences are most open to AI uses that are behind the scenes and areas where AI can help improve their experiences using news, providing more personalised and accessible information. "They feel less at ease with content intended for a broad audience, delicate or significant subjects, and computer-generated movies or images that could be mistaken for the genuine thing—areas where mistakes are thought to have the most impact. Most people agree that complete automation should not be allowed and that a human should always be involved.The results coincide with the global adoption of AI by newsrooms in the face of sharply declining revenue and widespread layoffs. AI tools are being used by many news organizations throughout the world for a variety of tasks, including research, interview transcription, and content development.Michael Miller, the executive chair of News Corp Australia, disclosed last year that the media organization was employing AI to produce over 3,000 pieces per week. When the German tabloid Bild unveiled a cost-cutting campaign last year worth 100 million euros ($107 million), it forewarned employees that it anticipated making additional cuts because of "the opportunities of artificial intelligence."  

Oyo's latest marketing campaign showcases its nationwide network of high-end company serviced hotels.

Mumbai: Oyo today declared the opening of "Kya Baat Kar Rahe Ho," their newest promotional film. The intention is to draw attention to its nationwide network of upscale hotels with company services.With the introduction of an enhanced guest experience through new features like the Quick Check-in on the OYO app, Oyo claims that this initiative represents an improvement in its service offering. Oyo has also added a new tag to its app, simplifying the process of finding and reserving the hotel, in an effort to make it even easier to find and reserve these premium lodgings.Oyo's campaign, in collaboration with the creative agency Moonshot, which was established by Tanmay Bhat and Devaiah Bopanna, seeks to update outmoded perceptions and emphasize the brand's dedication to provide first-rate experiences for all types of travelers, including families, friends, and solitary excursions. Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi from Moonshot wrote this advertisement. Sun City Studios is in charge of production, and Rahul Bharti is directing.A young couple named Sunita and Rishabh are shown in the film's opening scene dining at the table with Sunita's parents and grandmother. Her parents are shocked to hear Sunita say they had reserved an Oyo for the weekend and make fun of Oyo's previous reputation as a "couples hotel." Rishabh invites the whole family, which heightens their surprise as the story progresses. The story then switches to show the family in the foyer of an opulent Oyo hotel, where they are astounded by the first-rate amenities and tasteful decor. The ad highlights Oyo's current emphasis on adaptability while attempting to confront and refute out-of-date perceptions of the company. Oyo currently provides top-notch experiences for all kinds of travelers, whether they are going on a family holiday, a weekend trip with friends, a student preparing for an exam, enjoying "me time," or going out on the town. The ad shows how Oyo has evolved into a new, high-end brand that serves all consumers.  

On counting day, News18 Network sweeps YouTube with unprecedented views.

In order to demonstrate its leadership on YouTube on the Counting Day of the 2024 Indian Lok Sabha elections, News18 Network has started a media campaign.The news network displayed the greatest concurrent views of CNN-News18 and News18 India during the critical hour of Counting Day with a front-page advertisement in all editions of The Economic Times and The Indian Express. The ad will launch on digital and social media, and trade media will feature it heavily as well.The advertising campaign, which debuted in Thursday's newspapers, emphasizes News18 India's advantage against Aaj Tak, which only managed 1.33 million concurrent views as opposed to News18 India's 2.08 million concurrent views. (Source: June 4, 2024, 12:30 PM, DataBeings)Additionally, the advertisement features CNN-News18's leadership team. India Today's 2.8 lakh concurrent views was eclipsed by CNN-News18's over 5.5 lakh views. After that, Republic World and Times Now received 0.73 lakh and 1 lakh concurrent views, respectively. (Source: DataBeing, 1:00 PM, June 4, 2024)On Counting Day, News18's broadcast began at 6 AM and featured the most up-to-date trends all day long. When coupled with real-time reporting from the scene, the Counting Day coverage kept abreast of all significant events and responses as they transpired.  

Instagram may ultimately make you stop scrolling, but it won't cut down on screen time.

Instagram is testing a new feature called "ad breaks," which shows advertisements while pausing the user's scrolling. The goal of this action is to increase value for marketers, as Instagram spokesperson Matthew Tye has revealed.A new feature called "ad breaks" on Instagram pauses your browsing to show an advertisement before you can move on. Users who noticed these irresistible advertisements in their feeds on Reddit and Twitter noticed the functionality. Subsequently, Instagram acknowledged that it is trying this new kind of advertisement (via The Verge). The irresistible advertisements haven't been made a permanent fixture yet. Instagram will make that determination in light of the testing.  

Following Donald Trump's conviction in the hush-money trial, Trump Media shares fell.

After the former president is found guilty on all 34 counts, stock prices drop by as much as 15%.Trump's social media company, Trump Media & Technology Group, had a sharp decline in stock value after the former US president was found guilty in his hush-money trial.The company's shares, which are traded under the ticker "DJT," dropped as much as 15% during Thursday's extended trading following the conviction of Trump on all 34 felony counts of fabricating company records.Although the shares turned around during the day, they were still down almost 9% in the early evening.Since its launch, Trump Media's stock has fluctuated greatly, evoking analogies to meme stocks like GameStop and AMC Entertainment Holdings that are renowned for their violent price swings.In March, Truth Social's parent company had a spectacular launch, rising as much as 59 percent on the first day of trading.Since then, the stock has experienced volatility, including a one-day double-digit decline in April following Truth Social's announcement of its intention to enter the streaming market. Trump Media's $9 billion market valuation is largely believed to be predicated on the steadfastness of Trump's fans, despite the company reporting a $327.6 million net loss in the first quarter.Trump's personal fortune is greatly impacted by major fluctuations in the stock price because he owns 65 percent of the company's shares.  

With advanced bioprinted skin technology and a gen ai content lab to augment creativity, loréal accelerates beauty tech leadership.

May 24, 2024, Hong Kong /PRNewswire/ -- L'Oréal is reaffirming its dedication to individualized, inclusive, and responsible beauty by showcasing solutions that provide 'Beauty for Each, Powered by Beauty Tech' today at Viva Technology in Paris. An array of state-of-the-art skin and hair diagnostics, a GenAI-driven personal beauty assistant, an innovative hair dryer utilizing infrared light technology, a GenAI Beauty Content Lab named CREAITECH to enhance creativity, and the most lifelike, human-skin-like technology platform for scientific research and product testing are among them."Having been leaders in the field of Beauty Tech for many years, we firmly think that technology can push the bounds of beauty's potential to enhance the lives of people everywhere. Barbara Lavernos, Deputy CEO of Research, Innovation, and Technology at L'Oréal Groupe, stated, "We are shaping the beauty of the future to be more personalized, more inclusive, and more responsible with advanced diagnostics, augmented beauty services, GenAI assistants, and breakthrough electronic devices." "This week at VivaTech, alongside other breakthrough innovations, we are unveiling Skin Technology by L'Oréal: a new bioprinted skin that more closely mimics real human skin and opens up exciting possibilities for researchers across the cosmetic and health sectors."Thanks to the intersection of biology, mechanics, and electronics, L'Oréal's Skin Technology more accurately resembles the wide range of disorders found on actual human skin, including acne, eczema, and the capacity to heal and tan. L'Oréal is currently advancing technology to enable skin that can genuinely feel by collaborating with renowned institutes and start-ups around the world. Skin Technology upholds L'Oréal's commitment, made since 1989, to improve the standards of product testing and promote beauty without resorting to animal abuse.The Groupe is also launching CREAITECH, an advanced lab equipped with tools that will revolutionize content production within the company, as its in-house GenAI Beauty Content Lab.  GenAI testing is conducted in a secure environment at CREAITECH. With the help of CREAITECH, L'Oréal is able to develop content for its 37 beauty brands at a larger scale while also improving the skills of its marketers in the newest creative technology. To further push the frontiers of creativity, The Groupe is also launching a collaboration with Meta and top content creators."Human creativity enables technology to reach new heights, providing individuals with an effective means of expressing their identities and brands," stated Asmita Dubey, Chief Digital and Marketing Officer of L'Oréal Groupe. "The creative results that may be achieved when a human hand and a GenAI tool work together are demonstrated by our CREAITECH GenAI Beauty Content Lab. We can train GenAI to identify the distinctive visual codes of our brands with our new Brand Custom Models, enabling us to roll out creative beauty ads more quickly. Crucially, we can accomplish this without sacrificing our ethical AI tenets, which forbid us from enhancing or supporting the benefits of our products in our external communications by utilizing lifelike AI-generated photos of the face, body, hair, or skin.""In the interim, we introduce the New Codes of Beauty Creator Program with Meta to enable the upcoming generation of 3D, AR, and AI creators and discover new creative frontiers in beauty," Dubey said. Our brands L'Oréal Paris, Lancôme, and La Roche-Posay are collaborating with a group of thirty designers who are skilled at using cutting-edge technologies and techniques to pioneer and embrace these new creative frontiers. In the emerging creator economy, our objective is to unleash technical creativity."At VivaTech on May 22nd on Stage 1, Barbara Lavernos and Asmita Dubey will co-headline L'Oréal's keynote, "SHAPING THE FUTURE OF BEAUTY WITH BEAUTY TECH". Experts at L'Oréal Beauty Tech will greet visitors and present the following developments in booth F37 at VivaTech from May 22–25:  

What's Trending Globally

Asia

News 2291

Australia/New-Zealand

News 38

Canada

News 13

China

News 39

Europe

News 28

Gulf

News 11

India

News 2915

Pakistan

News 16

Russia

News 16

United Kingdom

News 39

United States

News 112

World

News 75

OnePlus Open 2 with Snapdragon 8 Gen 4 SoC is expected to launch in Q1 2025.

The company's first folding smartphone, the OnePlus Open, debuted last year with triple back cameras bearing the Hasselblad name and a high-resolution cover display (Read our Review). There are already rumors that a foldable's replacement is in the works. Thanks to a tipster, we now know some additional information regarding the impending foldable. The OnePlus Open 2, which may be a repackaged Oppo Find N5, is rumored to operate on the unreleased Snapdragon 8 Gen 4 SoC.A well-known Weibo tipster named Digital Chat Station (whose username is translated from Chinese) stated that the OnePlus Open 2 is expected to launch in 2025's first quarter. It is rumored to be powered by Qualcomm's upcoming Snapdragon 8 Gen 4 SoC. In October of this year, Qualcomm is anticipated to introduce the chipset.The anticipated OnePlus Open replacement is expected to include a slim design, a high-resolution cover screen, an updated hinge to minimize weight, and a "ultra-flat" inside screen. It is probably going to be slim, and it might keep the OnePlus Open's periscope camera. It is very likely to launch as the Oppo Find N5, rebranded. The Find N3 was rebranded as the predecessor.In October 2023, the OnePlus Open made its debut in India, retailing for Rs. 1,39,999 for the 16GB RAM + 512GB storage model alone. It sports a 6.31-inch (1,116x2,484 pixels) 2K LTPO 3.0 Super Fluid AMOLED cover screen and a 7.82-inch (2,268x2,440 pixels) 2K Flexi-fluid LTPO 3.0 AMOLED inner display. It is powered by a Snapdragon 8 Gen 2 SoC and has 16GB of LPDDR5x RAM.The Hasselblad-branded triple rear camera arrangement on the OnePlus Open is powered by a 48-megapixel primary camera. Its two front cameras include a 32-megapixel secondary camera and a 20-megapixel primary selfie camera. The 4,800mAh battery within the foldable allows for 67W SuperVOOC charging.    

NP Singh will leave his position as CEO and MD of SPNI to concentrate on consultancy work.

Singh will stay in charge of SPNI until they identify the ideal candidate for the position and have started a formal succession planning procedure within the organization.Sony Pictures Networks India's NP Singh has announced his resignation as CEO and Managing Director.Singh stated in a message, "I have a big update to give today. Having worked for almost 44 years, including a fulfilling 25 years at SPNI, I have made the decision to step down from my position as CEO and MD. I am now prepared to concentrate on social change and move from operational to advising positions after achieving numerous noteworthy milestones with our team. "I will continue to lead SPNI until we find the right person to take over," the statement continued. For my successor, we have started a formal succession planning process. We anticipate sharing some good news soon. Our first concern is to find the perfect fit.Singh asked everyone to rely on their official updates, acknowledging that there may be conjecture at this point. He underlined their dedication to disseminating accurate and timely information via recognized means and added that they would promptly notify anyone with any new developments.As they weathered this shift and carried on with their path of growth and innovation, he praised everyone for their support and commitment, highlighting the importance of their dedication and forbearance.  

Review of the film Atlas An absolutely unsalvageable action movie starring Jennifer Lopez that sets a new low for Netflix tentpoles

Review of the science-fiction action picture Atlas starring Jennifer Lopez: It is visually disorienting, has little ambition, and has no true redeeming qualities.There are terrible films, and then there are terrible Netflix-produced films. The streamer's most recent high-profile production, Atlas, is evidently determined to keep getting bigger and bigger, but it somehow falls short of the dismal caliber of its two previous big failures from earlier this year, which were the space opera Rebel Moon — Part 2: The Scargiver and the fantasy survival thriller Damsel. Atlas, a future action movie starring Jennifer Lopez as a soldier with trust issues, is dull, absurd, and sadly unsalvageable.Brad Peyton, the director of Atlas, looks to have washed ashore on the shores of streaming, seeking quick sanctuary from the Hollywood studio system he once served. Peyton served a time at the Dwayne Johnson penitentiary for stand-ins. The end product is an overly dramatic and poorly written muddle that lacks both the self-aware absurdity and technical skill of Peyton's earlier films, of which he is still most known for Rampage and San Andreas. In the story, Atlas, a brilliant but unruly person when it comes to chess, is dispatched to a far-off planet on a mission that practically amounts to a bounty hunt, with the goal of bringing Harlan back alive. Following the ship's crash-landing and the death or capture of her entire platoon,She performs her best Sigourney Weaver impression, gets into a mech suit straight out of Alien 2, and for a significant portion of the ostensibly action-packed story, she stays motionless. As the film nears its conclusion, Peyton and his screenwriters, Leo Sardarian and Aron Eli Coleite, make the strange decision to bind Atlas to a table. Atlas is understandably motionless while she's wearing the bulky outfit. Therefore, there is a significant portion in which Lopez is required to provide a convincingly dramatic performance while lying motionless on a flat surface and rambling on about Atlas' past. It would be like asking Virat Kohli to hit sixes while holding one arm behind his back in a film.However, you shouldn't take this kind of film seriously. It's the kind of movie where individuals rush for cover and utter stuff like, "He's targeting my fusion reactor," and "My turn," after enduring a hail of gunshots. In relation to that, Lopez spends a good deal of the film alone herself, forced to perform either by herself or through the disembodied voice of an AI assistant that Atlas eventually compels her to rely on. These are some of the most boring scenes in the movie, with the writing going completely bonkers in its naive attempts to have the two protagonists engage in buddy-movie banter.Lopez most likely never left the studio. She doesn't even seem to have perspired. The underpaid and overworked visual effects artists are the only crew members who might have needed electrolytes and caffeine, and they will all be unfairly held accountable for their involvement in what is unquestionably the most unattractive film of the year thus far. It would be correct to describe Atlas as an eyesore, but that would also, regrettably, suggest a misty-eyed nostalgia for the era of Red Notice and The Gray Man.  

Bangladesh MP murder case grows two men fled the Kolkata complex carrying large bags, however the body was not recovered, according to authorities

Bangladesh MP murder mystery expands: according to police, two guys fled the Kolkata complex carrying large suitcases, but the body was not recovered. Anwarul Azim Anar, a 56-year-old Bangladeshi MP, was killed in Kolkata. Three arrests have been made in Bangladesh in connection with the case, but his body has not yet been located.West Bengal police announced on Wednesday that they have obtained proof of the murder of Bangladesh MP Md Anwarul Azim, who vanished on May 12 just a day after coming to Kolkata. They added that a Special Investigation Team has been established to locate his remains and look into the murder, and that the CID is handling the investigation.A few hours later, three people were taken into custody in Dhaka by Bangladesh Home Minister Asaduzzaman Khan during a press conference regarding the killing of Azim, a three-term member of parliament for the ruling Awami League.Azim, according to Khan, was receiving medical care in Kolkata. "The Indian police have notified us that he was slain. Following his disappearance, the Indian police provided us with information. Three people were detained by our police as a result of that. We are working with the police in India. He was killed in a premeditated manner at a house in Kolkata," the minister declared.The Dhaka Metropolitan Police made the arrests on Wednesday. The police were informed by the suspects that the MP had been killed. The three are suspected by the authorities of traveling with Azim to India and then leaving after the murder."An SIT was established to look into the problem, and the Ministry of External Affairs (MEA) sent a letter to the West Bengal government asking them to look into this subject in the interim. We learned today that he had been slain. We're doing everything we can to resolve this matter. The incident is being looked into by the CID," the officer stated.Azim disappeared from an apartment in the New Town neighborhood of Kolkata, according to the police. According to investigators, he entered Kolkata on May 12 after around 2:30 pm, crossing the Gede border in the Nadia district. He first proceeded to see his friend, the gold trader Gopal Biswas, on Mondolpara Lane in Baranagar. He moved into the New Town apartment he had rented on May 13 after leaving Biswas's home. From then, he vanished from sight.Azim disappeared from an apartment in the New Town neighborhood of Kolkata, according to the police. According to investigators, he entered Kolkata on May 12 after around 2:30 pm, crossing the Gede border in the Nadia district. He first proceeded to see his friend, the gold trader Gopal Biswas, on Mondolpara Lane in Baranagar. He moved into the New Town apartment he had rented on May 13 after leaving Biswas's home. From then, he vanished from sight.  

Prime Minister Narendra Modi said, I am convinced that my energy is not biological. God has sent me.

To counter the ardent opposition and emphasize the achievements of his government over the past ten years, Prime Minister Modi has been actively engaging with various media platforms and news channels in an effort to garner support for his Bharatiya Janata Party-led National Democratic Alliance (NDA).Throughout the 2018 Lok Sabha elections, Narendra Modi is going all out in an attempt to win an unprecedented third term as India's prime minister. To counter the ardent opposition and emphasize the achievements of his government over the past ten years, Prime Minister Modi has been actively engaging with various media platforms and news channels in an effort to garner support for his Bharatiya Janata Party-led National Democratic Alliance (NDA).  

Wipro CEO promotes veterans and relies on internal talent

In an attempt to curb the outflow of internal talent that had afflicted the company under former CEO Theirry Delaporte's leadership, and as a show of confidence in the depth of its current senior leadership, which has been with Wipro for many years, new CEO Srini Pallia has promoted at least five Wipro insiders, including three veterans, in the last 1.5 months.A few days after Pallia assumed leadership of the company, Wipro named 28-year veteran Malay Joshi CEO of Americas 1, which is the company's biggest market. Hari Shetty, a 31-year Wipro veteran, was named chief strategist and sales excellence officer of Wipro early this month.Once more this month, Wipro saw the departure of two previous leaders from Capgemini and the hiring of Amit Choudhary, the chief operating officer, and Anis Chenchah, the CEO of APMEA, by Delaporte. While Vinay Firake, a Wipro veteran of roughly 26 years, succeeded Chenchah, Sanjeev Jain, who joined the IT giant in April of last year, succeeded Choudhary. By relying on internal talent, the company continued to demonstrate its faith in its bench.Shreyas Bhosale was also named by Wipro last week as the company's engagement leader for the joint GTM with Nokia on private wireless. By combining Nordics and Benelux into a new Northern Europe region, the company also granted Sarat Chand, the managing director of Wipro-Benelux at the moment, extra responsibility for the Nordic region. Chand has spent the last fifteen years working for the IT company as a Wipro veteran as well. Analysts have praised the action, stating that it gives the right signals to all parties involved, including employees and.  

Gauri Khan, Shah Rukh Khans wife, arrives as he is brought to the hospital in Ahmedabad due to heatstroke.

On Tuesday, Shah Rukh Khan traveled to Ahmedabad to see the IPL game between the KKR and SRH. The actor was admitted to the hospital after apparently having a heatstroke.According to PTI, Shah Rukh Khan reportedly had a heatstroke on Wednesday and was admitted to a hospital in Ahmedabad. This reportedly occurred on Tuesday while the actor was visiting the Kolkata Knight Riders vs. Sunrisers Hyderabad IPL game. This was the opening IPL playoff game of the current season."Actor Shah Rukh Khan admitted to hospital in Ahmedabad apparently due to heat stroke," according to a police statement that PTI shared. The news source further revealed that SRK has been admitted to the city's multispecialty K D Hospital. He was visited in the hospital by his wife Gauri Khan, businessman Jay Mehta, and actor Juhi Chawla, who are co-owners of KKR. Online videos of them seeing Shah Rukh are becoming viral.  

Nykaa Q4 Results: Net profit soars 187% YoY; GMV growth in the beauty industry reaches its greatest level in six quarters; five salient features

Results for the January-March quarter of fiscal 2023–24 (Q4FY24) were released by Nykaa's parent company, FSN E-Commerce Ventures, on Wednesday, May 22. The results showed a massive four-fold increase in the quarterly net profit attributable to shareholders, with a preference for customer retention over steep discounts. In the fourth quarter of FY24, the net profit increased by 187% to ₹6.9 crore from ₹2.4 crore during the same period the previous year. The company headed by Falguni Nayar had a 28% increase in operating revenue in the March quarter, totaling ₹1,668 crore, as opposed to ₹1,302 crore during the same period the previous year. The inclination of wealthy customers for high-end cosmetics and fragrances from names like Dior, Bobbi Brown, and Estee Lauder drove the sales.  

RedBus starts a campaign for trip sales during election season.

The largest online bus ticketing company in the world, redBus, has announced its "Travel to Vote" campaign, which includes a special deal for new users throughout India. First-time customers can save 15% on their bus reservations, up to Rs. 250, by using the coupon code VOTE24. Customers can also receive cashback of up to Rs. 250, which further reduces the cost of their travels.RedBus is providing a discount and rebate offer to make it easier for customers to travel while exercising their right to vote during the Lok Sabha Elections of 2024. This is part of their endeavor to provide easy and economical travel during the election. The purpose of this offer is to guarantee that all eligible citizens cast ballots and to lower the cost of bus fare.RedBus also released a creative television ad as part of the "Travel to Vote" campaign, which made use of news networks' "Breaking News" structure to draw viewers in and stand out amid election coverage. With the intention of reaching a large viewership audience throughout the election season, the TVC will be shown on prominent news networks. By placing the campaign's message in this context, prospective voters who are making travel plans are guaranteed to receive it effectively. Targeted marketing through owned media channels and a strong online presence with video advertisements are also part of the media plan."At redBus, we're committed to always improving our clients' travel experiences by using cutting-edge technologies. Our effort to promote the democratic process by lowering the cost and increasing accessibility of travel during election season is known as the "Travel to Vote" initiative. Pallavi Chopra, CMO of redBus, stated, "We hope that this offer encourages more citizens to participate in voting while enjoying the convenience and ease of booking with redBus."This is a limited-time deal that offers great value and is aimed at potential clients. RedBus hopes to encourage more individuals to take advantage of the convenience of online bus booking and take part in the voting process by streamlining trip planning and making it more affordable for passengers, particularly during election season.