Top Trending Advertising/Media News & Highlights
EC requires pre-certification on all platforms and tightens regulations on digital ads ahead of state elections.
With the announcement of the Assembly election schedule for Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry, as well as by-elections in six states, the Election Commission of India (ECI) has implemented a more comprehensive regulatory framework to control political advertising, emphasizing digital platforms, transparency, and the control of misinformation.A pre-certification requirement for all political advertisements in electronic and online media is at the heart of the directive. The action is a reflection of the Commission's effort to stay up with the quickly changing political landscape, where voter perception is now significantly shaped by social media amplification and digital outreach.Before distributing commercials, all political parties, candidates, and affiliated organizations must first receive approval from the Media Certification and Monitoring Committees (MCMCs), according to the new regulations. This holds true for a variety of digital channels, such as social media platforms, e-papers, bulk SMS, voice messaging, and public audio-visual displays, in addition to more conventional electronic media like radio and television.While recognized political parties can apply for certification through state-level committees, candidates and individuals must apply to district-level MCMCs. To examine disputed rulings, an appeals process has also been established, with each state's Chief Electoral Officer (CEO) serving as its head. The Commission has effectively extended regulatory authority deep into the digital ecosystem by making it plain that no political advertisement may be published or distributed on internet-based platforms without prior approval.In addition to certification, MCMCs have been assigned to monitor suspected "paid news" situations more closely, which has long been a problem in Indian elections. When content is discovered to be promotional but presented as editorial, the committees are supposed to keep a careful eye on media outputs and take appropriate action. Candidates are now required to disclose all official social media accounts in their nomination papers as part of a concurrent push for transparency. In online campaigning, where unofficial or proxy accounts have frequently been used to reinforce narratives without credit, this rule aims to ensure traceability and responsibility.
Published 21 Mar 2026 05:42 PM
Owning your uniqueness is empowerment Mona Jain advocates for genuine leadership
At the 7th Women Disruptors Summit & Awards 2026, which was organized by Adgully, industry professionals came together to celebrate women's accomplishments and discuss how to encourage future leaders, with a focus on gender parity and inclusive leadership.A keynote speech by Mona Jain, President of Revenue Growth & Business Development at ABP Network, was one of the summit's highlights. Speaking on the topic of "Empowering Women, Empowering Change," Jain offered a very intimate analysis of resiliency, self-assurance, and the transformational potential of women supporting one another. Jain began her speech on a contemplative tone, highlighting the subtle but significant influence of self-assured female leadership in the workplace. "When a woman leads confidently in the workplace, she creates opportunities for other women to follow." "At that point, empowering women turns into empowering change," she stated. Jain acknowledged that her mother had shaped her perspective and linked her confidence in independence and leadership to her childhood.the same attitude toward my kid and the young ladies I work with," she said. She acknowledged that there were difficulties along the way in the corporate world. Like many women pursuing leadership roles, Jain was open about her periods of uncertainty and emotional exhaustion. There were numerous times when I struggled and doubted myself. There were moments when I wanted to give up and take a simpler route. However, I persevered.
Published 17 Mar 2026 05:26 PM
IPL 2026 Cultural Toolkit for Brands Folk Frequency Releases
BARC India and Nielsen have jointly announced the launch of BARC | Nielsen ONE Ads, a first-of-its-kind cross-media advertising measurement solution that combines digital and linear television data into a single, unified framework, marking a significant milestone for the Indian advertising sector. The absence of a unified, single-source view of campaign effectiveness across screens is a persistent problem in the advertising ecosystem that the new approach seeks to solve. In order to maximize media spending, marketers and agencies need more integrated measuring solutions as media consumption continues to split across platforms and devices.BARC | Nielsen ONE Ads integrates Nielsen ONE Ads' digital measuring capabilities with BARC's linear television viewership statistics. Advertisers can assess actual campaign reach and frequency across the whole media landscape thanks to the platform's deduplicated view of audiences across various screens, including Linear TV, Connected TV (CTV), Mobile, and Computer/Desktop. JioHotstar will be the first platform to use the framework, starting with the ICC Men's T20 World Cup India & Sri Lanka 2026. The partnership is a major step toward measuring premium internet and television content across platforms. Further industry-wide cross-screen coverage may be possible in the future with further involvement from other broadcasters.
Published 09 Mar 2026 05:20 PM
How CTV can prevent repeating the ad errors of linear TV for living room monetization
Connected TV live sports are about to enter a crucial period of recalibration. The medium is plagued by an old broadcast reflex: more advertisements equal more money, despite its promises of scale, accuracy, and living-room supremacy. A fundamental concern for the ecosystem is raised by the growing need to profit from every stop as live matches draw enormous concurrent audiences. To what extent can ad loads be increased before fandom becomes transactional and viewer immersion breaks down? Tolerance is a delicate currency in an environment where control and choice are paramount. This unique research explores what sustainability actually means during live sports by bringing together voices from the CTV, ad-tech, platform, and agency sectors. Beyond simple inventory counts, topics like experience design, temporal intelligence, creative ecosystems, and attention economics are covered. The emphasis is on creating a model where monetization does not come at the expense of loyalty, taking into account factors like the unpredictable nature of live broadcasts and the potential to increase interaction after the final whistle. The fundamental conflict is obvious: how well the ecosystem learns to use the screen, rather than how much advertising it can accommodate, will determine the direction of CTV sports in the future.
Published 24 Feb 2026 05:42 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
With a $2 million campaign, Mars places a large wager on its "sleeper" brand Twix.
Twix is moving from division to abundance, according to Rankin Carroll, chief brand officer of the candy company. He also explains why the initiative was "course-corrected" after five months, leaving him "terrified but energized."Twix has been a mainstay of the Mars candy company since it was first released in the UK and the US in the late 1960s. The chocolate bar has continuously embraced its "duo" appeal with its unique twin-bar form, frequently asking customers to "pick a side."One of Twix's most well-known advertisements, created by the previous agency-of-record BBDO New York, narrated the tale of Seamus and Earl, the brothers and founders, who were never able to move past the incident in which they broke their prototype Twix bar in two. The notion that the two sides were always at odds, even though they were the same, was reaffirmed during the 2012 campaign. Since 2022, the Mars brand has collaborated with Adam&EveDDB, another Omnicom creative firm, on advertisements such as "Bear," which once more drew attention to the bars' similarity, and "Disguise," which last year brilliantly and playfully depicted Twix as a cookie masquerading as a candy bar.
JioStar is pursuing its "Super Bowl moment" as the IPL 2025 advertising frenzy heats up.
JioStar is preparing to introduce the second iteration of Brand Spotlight, an advertising campaign aimed at controlling the "golden window" of the competition's opening six overs, as IPL fever engulfs the nation. During a period when audience engagement is at its peak, this approach will guarantee maximum visibility for specific companies.For the first time, this ad period will be available on linear TV in addition to digital platforms, providing advertisers with unparalleled viewership during Star Sports' IPL launch. My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Sprite, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products, and CaratLane are a few of the leading companies obtaining these powerful spots. According to JioStar, Brand Spotlight is establishing a new benchmark for high-end advertising in India by developing an IPL version of the legendary Super Bowl commercial slots."In India's athletic calendar, the opening IPL match is a major event that draws unparalleled crowds. Ishan Chatterjee, Chief Business Officer-Sport Revenue, SMB and Creator, JioStar, stated, "Brand Spotlight puts brands at the center of this excitement, offering a one-of-a-kind platform to engage millions at scale
Zomato offers 10-minute meals through their recent "Ek Do Teen" promotion.
The latest campaign for Zomato Quick, its 10-minute meal delivery service, was revealed by Zomato, the food ordering and delivery platform in India. Four snackable films that depict the food's symbolic journey from restaurant kitchens to customers' doorsteps make up the bizarre new campaign.The famous "Ek Do Teen" song is comically reimagined in these four videos, which jokingly pause at "Dus" to highlight how quickly the song is delivered—just ten minutes. Today's time-pressed foodies will be moved by the catchy melody and the realistic scenarios of hunger satisfaction."At Zomato, we understand that our customers today expect instant solutions, and with Zomato Quick, we're delivering just that—hot and fresh food in only 10 minutes," stated Sahibjeet Singh Sawhney, Marketing Head, Zomato, in response to the campaign. Zomato Quick's menus are carefully selected; we only provide dishes that require less time to prepare, which enables us to transport from neighboring restaurants to customers' doorsteps in a remarkably short amount of time.We have employed a lighthearted, sentimental style in our movies to emphasize the importance of speed and convenience. The well-known Bollywood tune "Ek, Do, Teen, Char,..." has been utilized. Our goal is for advertisements to constantly be amusing and make people smile, rather than just feeling like advertisements. Digital and social media, over-the-top (OTT) platforms, in-app promotions, out-of-home advertising, print, influencer marketing partnerships, innovative packaging, and more are all part of this multifaceted campaign.Quick, which is currently available in 15 Indian cities, combines the speed of fast commerce with online meal ordering by delivering hot, freshly prepared meals from your preferred neighborhood eateries to your home in as little as ten minutes. Quick has made it possible for patrons of participating restaurants to quickly locate and receive their favorite meals.
The customs of Maharashtra are brought to Flipkart's Gudi Padwa by Wit & Chai!
Flipkart's first-ever Gudi Padwa campaign was designed and created by Wit & Chai Group, a top creative media firm with a wide range of international clients and a significant presence in India. By incorporating Flipkart into the customs of traditional Gudi Padwa celebrations, the campaign, which launches today on digital channels, seeks to increase brand affinity in Maharashtra.In order to establish Flipkart as the best option for festival shopping, Wit & Chai Group, through its in-house production company, has produced a brand film that combines comedy, nostalgia, and tradition.The campaign film tells the story of holiday shopping across three decades, from the 1970s to the 2000s to 2025. Every household experiences the same seasonal buying rush, despite changes in generations and shopping preferences. The story connects with audiences through a relatable family structure, rhythmic folk-style delivery, and Marathi customs. The commercial, which was filmed at a heritage bungalow in Pune, stays true to its Marathi history with period-perfect scenery, traditional dress, and a cast that includes well-known Marathi theater performers. Every aspect of the movie, from the language to the production design, makes sure it conveys both contemporary and nostalgia. Flipkart's incorporation into the rhyming scheme makes the brand instantly recognizable and hyper-local.Happy with the brand's movie campaign, Wit & Chai Group Partner Suyash Lahoti stated, "We wanted to do more with this campaign than just celebrate Gudi Padwa." We wanted to make something that only Flipkart could own, something that feels authentically Maharashtrian. The campaign is unique, distinctive, and has a strong connection to Maharashtra's festival celebrations. This movie successfully combines past and the present in a way that is entertaining, timely, and useful, from nostalgic storytelling to contemporary purchasing convenience. "At Flipkart, we believe in celebrating the rich cultural diversity of India by creating meaningful experiences that resonate with our customers," stated Pratik Shetty, Senior Director, Head, Marketing & Media, in reference to the campaign. In order to demonstrate that even if times change, the thrill of holiday shopping never goes away, we have combined comedy, nostalgia, and Maharashtra's rich history in this ad. Customers who want to celebrate in style, with simplicity, and with delight continue to turn to Flipkart.
Ad behemoths GroupM, Dentsu, and the broadcasters' body are raided by India for price collusion: According to sources,
According to persons with direct information who spoke to Reuters on Tuesday, the Indian antitrust regulator raided the headquarters of a broadcasters' industry organization and numerous multinational advertising companies, including GroupM, Dentsu, and Interpublic organization, over suspected price collusion.One of the individuals claimed that after the Competition Commission of India filed a complaint against the agencies and major broadcasters for allegedly fixing ad rates and discounts, its officers examined about ten places. The names of the entities being raided were verified by three additional sources with firsthand knowledge.According to the initial source, the raids were taking place in Gurugram, New Delhi, and Mumbai. The enforcement action and specifics of the media agencies' antitrust case were originally reported by Reuters.The raids coincide with significant changes in the Indian advertising environment brought about by the $8.5 billion merger of Walt Disney and Reliance's India media businesses, which Jefferies analysts predict would account for 40% of the TV and streaming ad market.
"PepsiCo will increase its snack and packaged food offerings with an emphasis on Indian flavors. "
PepsiCo intends to increase its market share in the packaged food industry in order to satisfy the many regional preferences found throughout India. According to Jagrut Kotecha, CEO of PepsiCo India and South Asia, the business is concentrating on innovation and high-end goods to maintain its double-digit growth in the nation.Given that snack consumption in India is still lower than in other nations, PepsiCo intends to increase its market share in this country. Kotecha anticipates that a developing economy, along with expanding urbanization and disposable incomes, will increase demand for packaged goods.In order to better cater to the palates of "multiple Indias," the creators of Kurkure and Lays divided India into nine clusters. "If you say it's just one India, I think we are not doing enough justice to it," he remarked."You need to design your portfolio, keeping those Indian consumers like multiple Indias," Kotecha told PTI. That means focusing on the needs of the customer and getting to work on that. and then being aware of the current trends in wellness, health, profile, and flavor. In recognition of India's varied culinary legacy in food, cooking, and beverages, PepsiCo is spending "a significant amount" to better understand consumer preferences, he added.At the moment, PepsiCo has production plants at Sankrail (West Bengal), Channo (Punjab), Ranjangaon (Pune), and Mathura (Uttar Pradesh). Additionally, the business is establishing a second plant in Assam, which could start up this year. Nearly 80% of PepsiCo's revenue comes from its food business, which includes brands including Quaker, Lays, Kurkure, and Doritos. Given that consumption in India is still low as compared to other markets, Kotecha anticipates growth in this sector in the upcoming years. Although domestic companies like Marico and others compete with PepsiCo in the oatmeal market, the company still dominates the base oatmeal market.
The Family's Demand Is...' Seemingly validating Sreeleela dating rumors, Kartik Aaryan's mother
It appears that Kartik Aaryan's mother has verified that the actor is seeing Sreeleela. Mala Tiwari, Kartik's mother, recently attended the IIFA Awards 2025 with her son. Social media users have shared a video from the occasion in which Tiwari is questioned about the expectations of her prospective daughter-in-law. Kartik's mother responded to this by saying that her son's wife need to be a skilled physician. "A very good doctor is what the family is demanding," she stated.Everyone is now questioning if Kartik Aaryan's mother was giving Sreeleela a major clue about her son's alleged romance. For those who don't know, the South actress is also pursuing a medical degree. As of right now, neither Kartik nor Sreeleela have acknowledged or denied their relationship, but the former's mother's comment has fueled rumors. Sreeleela participated in the festivities earlier this month when Kartik Aaryan and his family threw a party for his sister, Dr. Kritika Tiwari, who reached yet another significant milestone in her medical career. Kartik and Sreeleela were seen having a blast at the home party in a video that went viral on social media. As Kartik stood behind her, recording party moments on his phone, the actress was spotted slaying her hook step from Pushpa 2's song Kissik.It's interesting to note that Kartik Aaryan and Sreeleela will soon appear together on screen in an untitled Anurag Basu flick. It will be their first time working together on a movie. In a previous trailer for the movie, Kartik was shown singing "Tu Meri Zindagi" live while sporting a rough long hairstyle and a thick beard, giving him the appearance of a brooding lover. A few snippets of Sreeleela and Kartik's amorous moments were also included in the video, giving viewers a preview of the new couple's smoldering chemistry. On Diwali this year, the movie is scheduled to open in theaters.
"Schmooze & BrandOnWheelz bring Meme-Based Dating to the Streets!"
The streets are filled with joy, love, and viral memes! Schmooze, a meme-based dating app driven by artificial intelligence, partnered with BrandOnWheelz during Valentine's season to transform India's busy metropolitan commute into a social experiment. The MemeBasedDating campaign demonstrated that love (and memes) can flourish anywhere, online or off, by combining humor, transportation media, and a viral challenge.Schmooze has always been a strong proponent of the ability of humor to build relationships. This year's campaign went one step further by combining an immersive, real-world activation with meme-driven interactions. The concept was straightforward: if memes can unite people online, why not allow them to into daily commutes?Memes-wrapped autorickshaws traveling through Delhi, Gurgaon, Noida, Hyderabad, Kolkata, Chennai, Bengaluru, and Pune marked the beginning of the campaign. With their clever one-liners, these oddball, humorous cars attracted attention and transformed the boring commute into a fun and entertaining experience.Schmooze & BrandOnWheelz created an interactive challenge to increase participation: To win, snap and share! You can win a pair of limited-edition sneakers (like the Nike Jordans) or ₹20,000 in Nykaa vouchers if you take a photo of our meme-wrapped autorickshaws, post it on social media, and tag us. The winners will be selected based on how much exposure and interaction their post received.
With a common affection, iD Fresh Food brings India together with Parota, Parotta, Parantha.
The biggest and most adored fresh food brand in India, iD Fresh Food, is thrilled to announce the debut of its brand-new TVC campaign, which is a touching ode to the love of parotas that unites all people. Known by a variety of names, including paratha, barota, parotta, parantha, brota, and more, this national favorite brings people together, with each region enjoying it in a different way. The ad humorously examines the various pronunciations while highlighting the universal fact that parotas make everyone happy.By providing consumers with the ease of consuming fresh, delicious, authentic, quick, and preservative-free parathas at home, the brand's new campaign aims to raise awareness. The commercial emphasizes the practical and emotional advantages of taste, convenience, and pleasure, whether they are enjoyed during informal family breakfasts, leisurely weekend lunches, or filling evenings. Enjoyed on a variety of situations, parathas provide a decadent dining experience that blends in perfectly with daily life. From spontaneous late-night desires to family moments, the new TVC masterfully captures this charm, reaffirming iD's dedication to offering food that enhances flavor and warmth in life. The campaign demonstrates how a soft, flaky parota can enhance every occasion, no matter how basic, through humorous, slice-of-life storytelling.The TVC adds a genuine, relatable touch to the screen thanks to its direction by the gifted Basil Joseph, one of South India's best directors renowned for his captivating narrative approach and cinematic prowess. Basil's knowledge adds warmth and humor to the advertisement, capturing the universal passion for parottas that cuts across geographical borders.
Godrej Microwave Ovens redefines Women’s Day with #AManCan campaign
In honor of International Women's Day, Godrej Enterprises Group's Appliances Business launched the AManCan campaign, a happy home effort designed to encourage men to take up household responsibilities like cooking as a life skill.Cooking and home chores have historically been assigned to women, despite the fact that some of the best chefs in the world are males. With a novel viewpoint, the AManCan campaign dispels this stereotype: a guy can succeed in any area of life, and he can just as easily prepare a delectable dinner, wash the dishes, or do the laundry. Under this initiative, Godrej Microwave Ovens has published a special cookbook, available to purchase on Amazon, titled "A ManCan Cookbook." This book is dedicated to men who haven't tried cooking yet, created by women who believe that #AManCan! It features a curated selection of microwave oven recipes and highlights how men have accomplished incredible feats throughout history – and now with a little help from Godrej Microwave Ovens, they can embrace cooking as yet another accomplishment. It celebrates the idea that the kitchen is a space for everyone, where cooking can be a shared and fulfilling experience.A digital movie, social media posts, influencer partnerships, and in-store activations featuring imaginative product displays that create a captivating consumer experience will all be used to promote the AManCan project. In order to promote the campaign, the brand also enlisted influencers from a variety of backgrounds. Additionally, the campaign encourages men to make a commitment to share household cooking duties with the women in their lives.
Anytime' fun-in-moment marketing strategies are adopted by brands.
Many additional brands have joined the fray after seeing one entertaining advertisement. As other companies and important partner brands join the current marketing frenzy, Pepsi's "Anytine fun" campaign is generating more and more social media discussion.As previously reported, Pepsi's "Anytime is Pepsi Time" was a humorous response to Coca-Cola's "Half time" commercial, which was shown during the ICC Champions Trophy 2025 competition. Social media was ablaze with amusing discussions as soon as Pepsi's advertisement landed on the top page of major English newspapers on March 4, 2025. Netizens were recalling Pepsi's previous successful marketing move, "Nothing Official about it," which outperformed Coca-Cola's 1996 campaign.Pepsi's audacious and lighthearted move heralds a summer that will be characterized by spontaneity and a cheeky rejection of conventional advertising conventions.The "Anytime is Pepsi Time" campaign quickly gained popularity in this digital age, igniting extensive online discussions in which netizens actively participated through memes, comments, and shares.
Madhvendra Das on how The Good Edge is helping companies develop enduring goodwill
The field of public relations is entering a new era. The significance of reputation management has changed dramatically in recent years. Public relations is being closely examined by more brands and clients, particularly those from the leadership teams. The emergence of social media has drastically altered the industry and, to a great extent, the way public relations is approached. In the upcoming years, we will have to deal with a younger and more youthful audience, which presents greater obstacles for companies and public relations professionals who must be more creative and aggressive in their thinking in order to develop business solutions for customers. In our exclusive weekly column, PR Conversation, Adgully interacts with leading business leaders to gain their exclusive views and insights on various trends in the PR and communications industry.Adgully engages with top corporate executives in our special weekly feature, PR Conversation, to obtain their unique perspectives and thoughts on a range of PR and communications issues.Madhvendra Das, co-founder and director of The Good Edge, talks about the communication and corporate social responsibility gap that resulted in the establishment of the company in an exclusive interview with Adgully. Das offers insights on the distinctions between managing communications internally and as an agency partner, having worked with multinational financial behemoths such as Deutsche Bank and Citibank. He also looks at important business trends, the foundations of a successful crisis response plan in the digital era, how CSR has changed from philanthropy to purpose-driven branding, and more.
Review of the Ad: A dramatic yet realistic approach to waterproofing
A comical yet powerful commercial for Dr. Fixit is produced by Pidilite and its creative agency, Ogilvy India, solidifying the brand's reputation as the "Baap of Waterproofing." The commercial uses an exaggerated but realistic technique, showing a heavy downpour turning rooftops into swimming lakes while the inside walls stay entirely dry, demonstrating Dr. Fixit's exceptional waterproofing capabilities.In honor of Pidilite and KBC's 25-year partnership, the campaign will launch on Monday during Kaun Banega Crorepati (KBC).Amitabh Bachchan sings and splashes around in the rain while portraying the carefree husband, adding his trademark charm and comedic timing. Unconcerned and grinning with assurance, his wife relishes the dry interiors while knowing that Dr. Fixit has completed its task. The brand's proficiency in waterproofing solutions is highlighted by the memorable phrases, "Paani hai baahar, sookha hai andar, Dono ko never mix it - Waterproofing ka sach mein, Baap hai Dr. Fixit."The wife discovers wet shoes on the carpet and yells, "Geele joote???" Just when everything appears ideal, a humorous and realistic turn of events occurs. Carpet pe? Get out! The ad is made much more interesting by this unexpected irony, which gives the humor a last punch.
On March 5, Faye D'Souza will give the AAAI Subhas Ghosal Memorial lecture in Mumbai.
A group of seasoned professionals founded the Subhas Ghosal Foundation decades ago, shortly after Subhas Ghosal's death.Delhi, New Delhi: The Subhas Ghosal Foundation (SGF) and the Advertising Agencies Association of India (AAAI) have announced that independent digital journalist Faye D'Souza would give the AAAI Subhas Ghosal Memorial Lecture 2025 on March 5 at St. Regis in Mumbai.A group of seasoned professionals founded the Subhas Ghosal Foundation decades ago, shortly after Subhas Ghosal's death. The promotion of professional values is one of the Foundation's main goals. For a number of years, the Foundation has hosted the AAAI Subhas Ghosal Memorial Lecture series in partnership with the Advertising Agencies Association of India (AAAI). During these events, prominent figures such as Rajan Anandan, Uday Shankar, Ronnie Screwvalla, Aroon Purie, and Sudhir Sitapati have given inspiring and educational speeches."With her extensive experience as a fearless journalist, Faye D'Souza will share the opportunities and challenges for independent journalists as well as what this trend means for the future of information, democracy, and the public's role in shaping the narrative," stated Sam Balsara. "We live in a world where news and opinions play a very important role in our day-to-day life." It will undoubtedly be a very enlightening discussion. This year, we also welcome Amazon MX Player as a new sponsor."Faye D'Souza's work as a journalist has always been grounded in addressing issues that matter," said Prasanth Kumar, President of AAAI. Her ability to draw attention to issues that the average person can relate to is powerful and inspirational. We appreciate her sharing her thoughts, which will surely provide a chance for all of us in the media, marketing, and advertising industry to think, grow, and learn. To receive an invitation, experts in the fields of advertising, marketing, media, and digital can send an email to aaai@aaai.in.
New York (World Newswire) -- Taboola, a world leader in providing marketers with performance at scale, today revealed a new focus that goes beyond native advertising as well as a po
For almost ten years, Taboola has been at the forefront of native advertising, helping clients succeed, mostly with bottom-of-article placements. With the launch of Realize, an industry-first platform that focuses exclusively on performance outcomes at scale beyond search and social, Taboola has expanded well beyond its legacy in the modern day.To meet performance goals, Realize leverages Taboola's exclusive data, performance AI, and a growing variety of inventory and innovative formats. Advertisers require specialist solutions, even if they require excellent solutions for every stage of the marketing funnel. It is quite difficult for current solutions that guarantee full funnel service to succeed at every stage of the marketing funnel. Taboola is now making Realize available to all performance-driven advertisers. According to Taboola, advertisers spend $25 billion annually trying to gain performance results on DSPs and specialized AdTech solutions. However, these channels frequently lack the scale, data, and performance expertise necessary to provide advertisers with the results they require. While AdTech businesses typically lack the scale necessary for success, DSPs typically concentrate on video and CTV, which is excellent for branding objectives but not performance. According to Taboola, social media expenditure is also experiencing declining returns at a rate of about $30 billion.
Champions Trophy: Exaggerated or exaggerated? An India-Pakistan dispute puts advertisements on hold.
New Delhi: To purchase the limited number of advertising slots available for Sunday's Indi, advertisers are vying with one another and with time.Delhi, New Delhi: According to media executives, 10-second ad costs for Sunday's India-Pakistan Champions Trophy match in Dubai are ₹50 lakh, double the rates for other matches, as advertisers compete with one another for the limited number of available advertising spots. Mother Dairy managing director Manish Bandlish said the major match "is set to capture the undivided attention of the entire nation." Regular advertisers like Coca-Cola, Mother Dairy, and RedBeryl are all hoping to make a big splash with fresh commercials.
The Samsung F06 5G Eyebrow Dance challenge on SW Network gets viral.
Through a creative eyebrow dance challenge, SW Network has effectively turned the Samsung F06 5G debut on Flipkart into a national cultural phenomenon. The ad demonstrates the agency's capacity to develop multi-channel, culturally relevant campaigns that skillfully combine engagement and amusement.Ayushmann Khurrana, a Bollywood celebrity, starred in the campaign's centerpiece movie, which sparked a social media movement. Through clever alliances with digital influencers Jannat and Faisu, the agency further expanded the campaign, causing a stir on social media.The agency leveraged an unanticipated Flipkart app problem to create a viral meme moment that generated natural conversations on social media, a noteworthy example of agile marketing. As influencers and meme pages joined in, producing content related to Flipkart searches for the Samsung Galaxy F06 5G, the fad quickly gained traction. Through several customer touchpoints, the campaign's reach was expanded. SW Network successfully incorporated the campaign's theme song into dancing communities and coordinated distinctive eyebrow transformation trends. Additionally, the agency created eye-catching digital billboard advertisements with inclusive language, including "This phone is for everyone and everyone is having fun with it," in several places. It could be Beta G, Papa G, or Maa G.
This Valentine's Day, RedBus is searching for the most unmarried person in India.
RedBus' humorous and entertaining "Sabse Single Kaun" campaign is a celebration of singlehood this Valentine's Day. This Instagram-first campaign, in partnership with stand-up comedian Haseeb (@a_sad_comic), seeks to identify the most unmarried people in India and give them a once-in-a-lifetime opportunity to win lifelong free redBus tickets!Valentine's Day is typically thought of as a day for couples, but redBus is changing that by encouraging people to proudly embrace their single status. By using humorous anecdotes or painfully related situations, participants can persuade redBus of their supreme singlehood in their written or video entries. The ultimate prize will be awarded to the entries that are the most imaginative, eccentric, or emotionally stirring.Tie's Day RedBus' humorous and entertaining "Sabse Single Kaun" campaign is a celebration of singlehood this Valentine's Day. This Instagram-first campaign, in partnership with stand-up comedian Haseeb (@a_sad_comic), seeks to identify the most unmarried people in India and give them a once-in-a-lifetime opportunity to win lifelong free redBus tickets! The Idea for the Campaign Valentine's Day is typically thought of as a day for couples, but redBus is changing that by encouraging people to proudly embrace their single status. By using humorous anecdotes or painfully related situations, participants can persuade redBus of their supreme singlehood in their written or video entries. The ultimate prize will be awarded to the entries that are the most imaginative, eccentric, or emotionally stirring. Check out this Instagram post. Haseeb Khan (@a_sad_comic) shared this post. HowThe Grand Award *Lifetime free redBus tickets will be given to the winners! Pallavi Chopra, redBus' Chief Marketing Officer, commented on the ad, saying, "We've chosen a whimsical approach to the day of love this Valentine's Day. Younger and Gen Z travelers' concerns are addressed with our "Sabse Single Kaun" campaign. About 30% of our passengers are between the ages of 18 and 25, making them a crucial component of our target market. We're turning the story on its head to break through the clutter, and we that our target audience will be interested, engaged, and moved by this novel viewpoint.
