Top Trending Advertising/Media News & Highlights
In a High Court case, Adman Sandeep Goyal wants the government to control surrogate advertisements.
In order to stop surrogate advertising, Sandeep Goyal has petitioned the Punjab and Haryana High Court for a government-led oversight agency. He contends that deceptive advertising of things that are prohibited, such as alcohol and tobacco, cannot be addressed by the self-regulation that is in place at the moment. By acknowledging the issue and sending letters to the appropriate authorities, the court has signaled the start of an important legal discussion over advertising control.The nation is experiencing a health catastrophe as a result of young people developing early alcohol and tobacco addictions. According to the petition, "it is argued that the commercials, which feature well-known celebrities to promote their product, not only encourage the use of alcohol and tobacco but also validate their use through the glamorous representation of these products. "The petition highlights how ineffectual the present self-regulatory frameworks—such as the Advertising Standards Council of India's (ASCI)—are at preventing deceptive advertising. Goyal demands a stronger regulatory framework run by the government to monitor advertising material.Goyal argues that current redressal procedures are not quick to offset the immediate effects of these advertisements, which continue to reach sizable audiences before any kind of regulation is implemented. Additionally, he cites Supreme Court and high court rulings advocating for more stringent regulatory monitoring in the advertising industry.
Published 31 May 2025 07:43 PM
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie.
Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi are also featured in the movie. For the impending End of Reason Sale (EORS), Myntra has released their newest ad, which features a gorgeous cast and a humorous twist.The story, which is set in a stylized living room, centers on a fictitious intervention that Johar's friends conduct, during which they first chastise him for using coupons to purchase. As each of them is ultimately influenced by the sale's offerings, the scenario swiftly becomes comical. With EORS scheduled to begin on May 31, the movie centers on Myntra's claims of the "Lowest Price Guaranteed" and cashback incentives."With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion," stated Kejal Parekh, Associate Director, Marketing, Myntra, while describing the intentions of the campaign. By bringing together well-known individuals in an entertaining and unusual atmosphere that reflects how our customers interact with fashion today, we wanted to achieve something genuinely novel for the 22nd edition.
Published 27 May 2025 08:55 PM
Day 3 of Goafest 2025 ignites discussions on bravery, inventiveness, and the storytelling potential of AI.
As the curtains opened on Day 3 of Goafest 2025, the atmosphere was electric, promising another day of creativity, innovation, inspiration, and information exchange. Under the theme IGNITE HUNGAMA, Mahindra Auto & Mahindra Electric Origin SUVs, in collaboration with Bingo!, kicked off the day with an incredible performance by Indian playback artist Javed Ali.Youri Guerassimov, Chief Creative Officer and CEO of Marcel France, gave a keynote talk on "Creativity That Dares to Disrupt" to the audience following the riveting performance. YouTube used the theme IGNITE BRAVERY to deliver the keynote.Using daring initiatives such as Volvo's safety innovation and Nike's Colin Kaepernick ad, he demonstrated how businesses stand out when they exhibit boldness, whether it be strategic, activist, or designers. Real effect frequently comes from simplicity and intent, as demonstrated by Marcel's "Inglorious Fruits and Vegetables," which turned an in-store concept into a movement, and McDonald's simple billboard. Guerassimov came to the conclusion that bravery is an attitude rather than a financial plan. "Being a little uncomfortable" in advertising is frequently a sign that you are headed in the correct direction. He asserted that remorse endures much longer than fear.
Published 23 May 2025 08:10 PM
It’s a winning habit: Ajay Gupte on Wavemaker’s Abby victory, TV’s resilience, embracing evolution
Adgully had an open discussion with Ajay Gupte, CEO – South Asia at Wavemaker, at the center of Goafest 2024, where celebration, creativity, and innovation come together. Gupte was cheerful and thoughtful after the agency's significant victory at the Media ABBYs. He discussed the changing media landscape, the function of forums like Goafest, and why ChatGPT and other technologies foster creativity rather than stifle it.Gupte was clearly overjoyed when Wavemaker won its second Media ABBY this year. "We can't wait for our second Media ABBY. He said, "I'm really proud of all my Wavemakers who have worked so hard to make this happen. I'm very, very happy for them." This is simply amazing; it's a winning habit, and I'm honored to be a part of it.Gupte highlighted the value of Goafest as a platform for fostering up-and-coming talent and stimulating innovative ideas. "Goafest is all about inspiring creativity, critical thinking, and the will to accomplish excellent work. "This place has a lot of inspiring work that encourages people to start thinking differently and innovating," he said. "Creativity is truly ignited by forums such as this. I'm very happy that this is taking place. Gupte's perspective is surprisingly upbeat given how AI and programs like ChatGPT are becoming essential to discussions in a variety of industries. "To be honest, I don't think ChatGPT is stifling creativity. With each new technical development, our creativity grows. It improves our ability to think," he stated. "Today's youth are aided by technology and tools that enable them to perform even greater tasks. I hope that will be evident the following year.Gupte provided a pragmatic viewpoint on the seeming gap between conventional and non-traditional media. "Neither traditional media nor non-traditional media exist. He clarified, "It's about traditional or non-traditional planners." "Every medium has a function, particularly in a nation like ours. Understanding each medium's strengths and how they complement one another to produce outcomes is key. Although the medium itself is never traditional, its users occasionally are.
Published 22 May 2025 04:20 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Media agencies led by PHD and Initiative in the first half of the 2024 COMvergence report
Mumbai: According to COMvergence's most recent New Business Barometer study, PHD, Initiative, Zenith, and EssenceMediacom emerged as the top media agency in India for new business wins in the first half of 2024.Significant changes in the Indian advertising market were highlighted by the independent research and analytics consultancy, which focused on critical account movements and retentions between January and June.With a new business worth of $63 million, PHD emerged victorious among media agencies. Initiative came in second with a new business value of $46 million, followed by EssenceMediacom and Zenith, who tied for third place with $29 million apiece.With $83 million in new business, GroupM led all media groups, ahead of Omnicom Media Group ($54 million) and Mediabrands ($48 million).In the first half of 2024, COMvergence evaluated 72 Local pitches exceeded the global average of 65%, making up 78% of the total with a $276 million worth. New business was led by the automobile industry, and then by government spending associated with the national elections. The technology and e-commerce sectors also saw a lot of activity. The amount of money spent on media in H1 2024 was lower than in H1 2023, which included large pitches from companies like Maruti and Reckitt. Nonetheless, H2 2024 is bright, with multiple significant pitches in the works, according to PRIyanka Mehra, COMvergence's regional director for South Asia. Over 1,740 media account movements and retentions were examined globally by COMvergence in 49 countries, accounting for $16.4 billion in media spending from 1,210 advertisers in the first half of 2024.media account movements and retentions in the Indian market, totaling $352 million in media spending.
Kangana Ranaut's Emergency may be released with some cuts according to the Censor Board.
Zee Entertainment Enterprises, one of the film's co-producers, filed a plea with the High Court that the censor certificate be released so the film can be released.Mumbai: The Censor Board of Film Certification's review committee would recommend "some cuts" before the actor and BJP MP Kangana Ranaut's new movie, "Emergency," can be released, the Bombay High Court was informed on Thursday afternoon.The movie was supposed to release on September 6, but ran into trouble after complaints of historical inaccuracies and misrepresenting the Sikh community. The movie is based on the Emergency imposed in 1975 by then Prime Minister Indira Gandhi. Government sources have told NDTV "there is some sensitive content" and that "religious sentiments cannot be hurt".Taking into account the film ratings body's objections, the court last week ordered the CBFC to make a final decision, saying that "it is not for CBFC to decide whether this affects public order". One of the two judges on the division bench hearing this case, Justice BP Colabwalla, noted that Ms. Ranaut's creation was not a documentary and questioned whether the general public was so gullible as to believe anything they saw in a film. How about artistic freedom? "The CBFC "cannot sit on the fence," the court further declared. Make a choice. Before determining whether to release or not, let's see what the revision committee has to say. Be brave enough to declare that the movie shouldn't be released. We will value the CBFC's stance," it stated. The censor board's attorney, Abhinav Chandrachud, informed the court that in certain scenes, a divisive character is negotiating with political parties. He stated, "We have to see if this is factually accurate," adding that the film lacks a "political angle". A PIL filed by two Sikh organizations brought the case before the Madhya Pradesh High Court earlier. The CBFC responded by informing the court that the film had not
In a confrontation with Johnson's baby grandfather Sonam Kapoor teases Anil Kapoor.
Johnson's Baby, a skincare company for babies, has released its newest TV ad, "Irresistible Cheeks," as part of the larger "Protection Pehle Din Se" campaign. The movie, which stars the father-daughter acting team of Anil and Sonam Kapoor from Bollywood, promotes Johnson's moisturizing cream.Recently, Johnson's Baby debuted its newest television commercial (TVC), which starred Sonam Kapoor and Anil Kapoor. The new commercial portrays Anil and Sonam Kapoor's lighthearted and loving bond as they transition into their on-screen personas from real life. Even a sweet tribute to Anil Kapoor's legendary performance as Mr. India in the 1987 blockbuster may be found in the commercial. According to reports, Sonam Kapoor softly bathes the infant with the Baby Soap in the opening shot of the commercial. In the role of a worried grandfather, Anil Kapoor shares his concerns regarding the baby's sensitive skin. Although the commercial undoubtedly appeals to nostalgia, fans of the actor combination are also being won over by the behind-the-scenes video. The father-daughter pair appears together on TV at one point and giggle together. Anil and Sonam are shown conversing while comfortably seated on a sofa in a different scene from the movie. An cute monochromatic photo that shows us a glimpse of them cradling the infant perfectly complements this setting. After that, the movie cuts to the performers rehearsing for upcoming scenes in the closing frames.The BTS video then comes to a lovely and humorous end when Sonam asks the infant, "Hain na Nanu budhhu?" in a teasing manner, causing the child to erupt in laughter. The video's title said, "BTS with Sonam and Anil Kapoor: Capturing the joy of family moments."Viewers praised the actors in the comments section as soon as the video was uploaded. One reader said, "Such cute father and daughter, god bless the little one too." Another individual remarked, "I just love that baby..she is too cute."
Laapataa Ladies has been selected as India's Oscar submission.85
Laapataa Ladies, directed by Kiran Rao, has been chosen as India's official Oscar submission. A committee selected this patriarchy-satirical entry from a field of 29 submissions.The official Indian contender for the 2025 Oscars is Kiran Rao's Laapataa Ladies, the Film Federation of India declared here on Monday.Which movies were up for awards? The Malayalam National Award winner Aattam, the Cannes winner All We Imagine As Light, and the Bollywood hit Animal were among the 29 films that went into the selection process for the lighthearted parody on patriarchy that is the Hindi movie. Laapataa Ladies, which was produced by Aamir Khan and Rao, was unanimously chosen by the 13-member select committee led by Assamese filmmaker Jahnu Barua to compete in the Academy Awards' best international picture category. The list also included the Telugu films Hanu-Man and Kalki 2898 AD, the Tamil movie Maharaja, the Hindi movies Article 370 and Swatantraya Veer Savarkar, and the Telugu film Kalki 2898 AD.Oscar aspirations of Laapataa Ladies Kiran has declared that the greatest picture will be chosen by the picture Federation of India (FFI). If that happened, if it went to the Oscars, my dream would come true. However, it's a process, and I'm expecting that Laapataa Ladies will be taken into account. In the grand scheme of things, I'm confident the best movie will go, whichever they select," Kiran said to PTI. However, Kiran stated, "Our primary recognition comes from the audience's response at the box office," earlier in February during the film's press screening. The biggest compliment we could receive would be if the public and spectators like what we did."
Aakash Defines 2.0 To Enhance Efficiency and Construct Hybrid Education Facilities
OVERVIEW Aakash Educational Services is developing "Aakash 2.0," a revamping plan that will increase operations, improve efficiency, and create hybrid learning centers. Aakash Educational Services' CEO and MD, Deepak Mehrotra, explained that while the company was once associated with Think & Learn's BYJU'S, it is now a distinct business, and the events surrounding the edtech firm should not have an impact on Aakash's 2.0 operations. This occurs just a few days after Aakash reduced its workforce over the previous few months by firing between 80 and 100 workers.In the midst of an insolvency process for its investor, BYJU'SBYJU'S Datalabs_in-article-icon, Aakash Educational Services is developing a revamping plan called "Aakash 2.0" with the goal of growing its operations, improving efficiency, and creating hybrid learning centers. This occurs just a few days after Aakash reduced its workforce over the previous few months by firing between 80 and 100 workers. Regarding its affiliation with Think & Learn's BYJU'S, Deepak Mehrotra of Aakash Educational Services explained that Aakash is currently a distinct organization and that the current events concerning the edtech major shouldn't affect Aakash's 2.0 operations. Due to recent changes in ownership and financing structure, we have transitioned away from being a BYJU'S subsidiary and are now an independent business," Mehrotra told Business Standard. Notably, Think & Learn, the parent company of BYJU, paid around $1 billion in cash and stock to buy AESL in 2021. But the two have called off their planned merger, and AESL is still running its own show under BYJU's auspices.The two parties had already spat over the share swap following the deal in 2021. Aakash was formed by the Chaudhry family, who declined to exchange their shares.
The evolving advertising landscape What media owners and small- and medium-sized marketers are missing
Today's advertisers have to appeal to at least four distinct generations of customers, so it's critical to strike a balance between the continued importance of traditional media and the emergence of new digital trends.Global advertising is expected to reach $1 trillion for the first time, expanding at a rate of 10.5% annually. According to a recent WARC survey, Amazon, Meta, and Alphabet are holding 70% of the incremental ad spend, underscoring the rapidly changing nature of the advertising industry. So is India's conventional media withering or dead? Not at all.Despite the common misconception, traditional media is still quite important in India and may work well in tandem with digital tactics. Today's advertisers have to appeal to at least four distinct generations of customers, so it's critical to strike a balance between the continued importance of traditional media and the emergence of new digital trends. While huge advertisers with deep pockets prefer to concentrate only on purchasing premium time and space, let's examine how small and medium advertisers and media owners might approach this landscape differently.initial data With privacy laws becoming more stringent and third-party cookies becoming less common, it is imperative for brand owners to gather first-party data—direct customer relationships. Better customisation made possible by this data increases the effectiveness of your advertising budget. But rather than being viewed as a temporary strategy, this should be viewed as a calculated investment made into the culture of the company. This offers traditional media owners, particularly those in smaller markets, a fantastic chance to create their own little "walled gardens." They may provide advertisers with extremely efficient and privacy-compliant tailored solutions by utilizing their own first-party data. Adopting data-driven tactics can help traditional media owners stay relevant and future-proof their products.Interactive and video materials With platforms like YouTube and connected TV (CTV) making it more accessible to smaller advertisers, video remains one of the most compelling ad types. Engage buttons and shoppable links are examples of interactive ads that increase conversion rates.
Manish Bhatt on creating an enduring brand universe for the Cristos brand of Gopal Snacks
Gopal Snacks Limited, India's fourth-largest producer of ethnic savories, has given its brand a welcome update with the introduction of Cristos, a sub-brand targeted at millennials, Gen Z, and urban youth. The company has unveiled Cristopher, the second-ever human brand mascot in Indian advertising after the legendary Onida Devil, as part of this creative campaign. By making this change, Gopal Snacks is reaching a wider audience and reframing its appeal to a younger, more contemporary demographic. Scarecrow M&C Saatchi is the creative team behind this advertising campaign.Manish Bhatt, the founder and director of Scarecrow Communications, talks extensively about the campaign's conceptualization and creative thinking in an exclusive interview with Adgully. In order to ensure a consistent brand identity across all product lines, he talks about the rationale for selecting a human mascot, the campaign's media mix, and how he intends to incorporate the mascot with new flavors, such the upcoming African-flavored wafers. Bhatt also discusses other topics, such as how AI's growing application is changing how creative and advertising companies think. Cristos Wafers' World of Mexican Chilling advertising is an audacious and humorous idea. What motivated you to develop this original environment, and how did the anthem and planned narrative come together to make the campaign a reality? We started an association with Gopal Snacks by researching their history as a conventional Namkeen company when they contacted us. Wafers were one of their product categories that stood out as being particularly important, considering that Namkeen is a popular beverage with diverse regional tastes throughout India. For instance, you might locate Gathia in Saurashtra or Jhalmuri in Bengal. Wafers have become a widely acceptable snack format despite these regional variances.
How FMCG may use OOH as a bingo medium
Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, spoke at the recent OOH Advertising Convention (OAC) 2024 about the lasting value of out-of-home advertising and its part in developing an all-encompassing marketing strategy for FMCG brands.The Chief Business Officer of ITC Foods, Aishwarya Pratap Singh, spoke at the recently attended OOH Advertising Convention (OAC) 2024 about the value of OOH as a medium. During her enlightening talk, "Reimagined OOH: A Bingo for Brands," Aishwarya emphasized the way out-of-home (OOH) advertising is changing and how important it is still, particularly for FMCG companies. Here's a detailed analysis of the most important lessons he discussed.The impact of narrative in out-of-home advertising Aishwarya started out by citing a noteworthy instance from 2022: a Bingo! campaign. The city's current temperature was deftly emphasized by Mad Angles, who then elevated the messaging by drawing a comparison between it and their product's hot peri-peri flavor. If this communication had been shown indoors on smaller displays, it would not have had any effect. He thus emphasized the significance of over-the-top OOH displays and their ongoing applicability. The 360-degree strategy for campaigns Aishwarya also emphasized how a 360-degree advertising approach is essential to FMCG firms' success. Pointing out that traditional FMCG companies operate in large categories with omnipresent consumption occasions and needs, they cannot afford to focus on a single medium, unlike newer digital-first brands. He made the case for an integrated approach that includes TV, print, digital, point-of-sale merchandising, and PR—all crucial to reaching a variety of consumer touchpoints. Additionally, as he noted, a sizable amount of FMCG sales still originate from general trade, despite the growth of e-commerce and modern trade. For this reason, there is a need for widespread brand visibility across a variety of channels. OOH resurgence accompanied by an uptick in going out Aishwarya also emphasized the unexpected comeback of OOH advertising, in spite of
MIB withdraws the draft Broadcasting Bill 2024 and will rewrite it following discussions.
The Ministry of Information and Broadcasting has reportedly withdrew the draft Broadcasting Services (Regulation) Bill 2024, which has generated intense discussion among digital content creators and broadcasters.Industry sources claim that the Ministry has requested that all parties involved return the copies of the proposed bill that were distributed on July 24 and 25. No input from the stakeholders was requested.According to media sources, the MIB will review the bill again and, following consultations, it is likely to be revised. It is unclear if the industry will be reconsidering the entire draft bill or just the parts that have caused disagreement. As part of a continuous consultation process that started when the initial draft was uploaded in November 2023, the draft was distributed for comments.The most recent draft of the Broadcasting Services (Regulation) Bill, 2024 was withdrawn by the ministry of information and broadcasting on Monday. All parties involved were asked to return physical copies that were supplied to them between July 24 and July 25, five sources with knowledge of the situation told HT on condition of anonymity.
With the introduction of #TomorrowMatters, House of Hiranandani sets five-year sustainability objectives.
The #TomorrowMatters campaign seeks to plant 25,000 trees, recycle 18,000 kg of plastic, turn wet waste into 3.4 million kg of organic manure, produce 70 million kWh of solar energy, provide 100% EV charging, and empower 100,000 people with ecological practices in order to create a more sustainable future.Mumbai: To tackle the environment issue cooperatively, House of Hiranandani launches the #TomorrowMatters initiative. This five-year project aims to make significant changes in a variety of environmental factors. The IPCC stresses that in order to prevent serious effects like extreme heat, rising sea levels, the loss of coral reefs, and dangers to ecosystems and human populations, the rise in global temperature must be kept under 1.5C. Accelerated warming could cause these alterations to become irreversible.In order to lessen the effects of climate change and protect the environment for coming generations, TomorrowMatters encourages behavioral and lifestyle changes in local communities.
Sportradar uses ad:s solution to maximise the potential of social media.
Sportradar has announced that its paid social marketing solution for ads would integrate live sports data and betting material into video adverts. The goal of the solution is to create new avenues for paid social advertising, providing more targeted advertisements quickly and in large quantities, resulting in increased campaign efficiency, improved engagement, and value for customers of sports betting and online gaming. "Our paid social media clients have already seen fantastic results using static creative ads informed by our live data," said Niki Beier, SVP of Marketing Services at Sportradar. "We are now maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging, and better-performing video content by combining real-time shifts in betting odds with Sportradar's 23 years of historical data."
Will new talent in cricket be able to improve brand endorsements with celebrity endorsements?
In India, cricket is a love that connects millions of people, not just a sport. Overcoming geographical and cultural boundaries, the game contributes significantly to the formation of the national identity. Stadiums are full and TVs are turned on for every game as fans fervently cheer on their preferred clubs and players. Because of its unmatched zeal, cricket attracts the interest of marketers hoping to capitalize on this fire, making it a potent marketing tool.Companies have been using cricket as a platform for marketing and sponsorship opportunities since they realized the sport's enormous potential in India. Cricket players develop became symbols, influencers, and brand ambassadors in addition to being athletes. Their affiliation with different goods and services adds attraction and legitimacy, piques customers' attention, and fosters loyalty. Top players' high-profile sponsorships provide corporations significant visibility and reach, transforming cricket sponsorship into a profitable kind of advertising.When veteran players like Virat Kohli and Rohit Sharma go closer to the end of their careers, the market changes to make room for up-and-coming stars like Shubman Gill, Prithvi Shaw, and Rishabh Pant. With the retirement of long-standing celebrities, there are now more chances for marketers to align themselves with the younger, more hipster cricket players. This shift guarantees that businesses can consistently engage with the changing interests of the cricket-loving audience while also maintaining the vibrancy of the endorsement environment. This changing landscape in sports marketing highlights a natural trend where the established players give way to up-and-coming talent, guaranteeing a steady stream of new faces for brand endorsements. In India's cultural and economic scene, cricket continues to be a powerful force. Therefore, businesses need to move with agility to be relevant and have an impact. The conversation that follows goes into greater detail about this development, examining how companies assess and profit from the marketability of young cricket players in contrast to more established players.
Mother's Recipe debuts a 75-second commercial on top television networks.
With pride, Mother's Recipe, an indigenous ethnic food brand from India that is well-known for its mouthwatering and traditional flavors, announced the release of its first-ever brand film, which will feature the whole line of Mother's Recipe goods. The first-ever 75-second commercial for an Indian-made food brand is called "Pyaar Ka Swaad, Ab Har Koi Chakhega." With its variety of Mother's Recipe items, it expertly captures the sentimental bond between a mother's love and cuisine prepared with affection, catering to a diverse spectrum of consumer demographics. A large audience is being reached by the advertisement, which is airing on all of India's top TV GEC and news stations.Maa ke Haatho ka Pyaar: A Tribute Beautifully capturing the essence of a mother's unconditional love is the brand film. Scenes from different life moments are expertly woven together, each resonating with the special and priceless bond of a mother's affection. Mother's Recipe skillfully draws comparisons between this love and the reassuring, savory sensation of their varied product line, all created with the same affection, through this story. Every product, from ready-to-cook items that deliver the taste of home to your plates in one simple step to Achaar, which are nostalgic meals that remind you of home cooking, to spicy chutneys that add flavor to your day, is made with the same love, care, and warmth that a mother's .
Wondrlab, a marketing tech platform, plans to acquire 21 companies in the next three years.
WebTalk, a Polish B2C digital marketing firm, is the most recent addition to the Wondrlab portfolio. It was purchased in January 2024. This acquisition demonstrates Wondrlab's dedication to growing both its geographic reach and service offerings.Mumbai: Former Publicis Communications South Asia CEO Saurabh Varma is determined to make Wondrlab an international communications powerhouse with Indian origins. Wondrlab was founded in November 2020, at the height of the epidemic. Since then, it has grown quickly, hiring over 550 people in Poland and India, and it has made four notable acquisitions. In the following three years, Varma intends to make 21 more acquisitions as part of an aggressive expansion plan."We want to acquire the right companies to quickly fill the gaps in our portfolio that we have identified." Some of the about 40 organizations we are currently reviewing are almost ready for conversions, Varma told Mint. "We are only in communication with founders who share our vision."
The Because Men will be Men campaign by Seagram capitalizes on cricket fever.
Mumbai: The "Because, Men Will Be Men" ad has been revealed by Seagram's Imperial Blue Packaged Drinking Water. With a focus on the peculiarities of men, the campaign aims to celebrate life's lighter side by fusing relevant situations with men's natural behavior.In an attempt to capitalize on the nation's obsession with cricket, Imperial Blue sought to combine comedy and the essence of "menisms" with the game. The marketing inspired admiration and prompted people to share their interpretations of the movie on social media by demonstrating how humor can change even the most unexpected events. The brand states that their humorous interpretation of a normal cricket stadium scenario is in line with its mission of "Embracing life with a smile."Imperial Blue used AI to generate customized versions of the advertisements in an effort to increase brand affinity even further. The purpose of this customization was to enhance viewer interaction and emphasize the brand's dedication to creating deep connections. According to Imperial Blue, their 'Because, Men Will Be Men' campaign serves as an illustration of what happens when technology elevates creativity. Using AI to personalize the advertisement with well-known names was intended to strengthen the bond with the viewer.
Sunfeast SuperMilk teams up with Tamil superstars Sneha and Simran for the "Nalladhu Thedi Varum" campaign.
See the First-Ever Tamil Star Collaboration In the new campaign for ITC Sunfeast SuperMilk, Sneha Prasanna and Simran BaggaNational: SuperMilk and ITC Sunfeast introduced the "Nalladhu Thedi Varum" campaign, which featured Tamil singers Sneha and Simran in their first-ever combined commercial and gave families in Tamil Nadu a heartfelt message.The ad challenges the notion that good things must be sought after by demonstrating that goodness may find us. The advertisement, which features a hamlet setting, highlights the milk and Naatu maatu paal of Sunfeast SuperMilk Biscuits.With their kids running ahead of them, beaming with joy, the video begins with Sneha and Simran getting out of an SUV. The action moves to a serene coconut grove, where kids are playing a classic rural game and the sound of their laughing fills the air. When Sneha's son confronts his mother inquisitively about their regular visits to the village, Sneha responds by telling him that they go in search of good experiences while she eats some sugarcane. As he listens closely, Simran's toddler queries her definition of "positive experiences." With Sneha providing even more sweet details, Simran enthuses about the pleasures of village life while highlighting the advantages of Sunfeast SuperMilk Biscuits.
At a session on DOOH advertising, Pramod Patil, Vice President and Head of Media at Kotak Mahindra Group, will speak to OAC 2024.
Research conducted in several international markets indicates that DOOH advertising significantly boosts brand awareness. Is that the only justification for brands to prioritize DOOH advertising in their media mix? Are brands prepared for the change from impressions to displays? At the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26–27, 2024, Pramod Patil, Vice President and Head of Media, Kotak Mahindra Group, will participate in a panel discussion with the theme "Is DOOH ticking all the boxes for brands?" and share his thoughts on a range of factors that go into a brand's approach to DOOH advertising.In his present position, Pramod Patil is in charge of media strategy planning, effective media inventory purchasing for campaigns throughout the Group and media, and guaranteeing prompt and flawless execution.Pramod was employed at MRUC, Lodestar UM, and Starcom before joining Kotak in 2014. His experience in media research, strategy, measuring, planning, and procurement spans more than 17 years. Pramod has contributed to several historic Kotak campaigns, such as Kona Kona Kotak and #IndiaInvited.Pramod was employed at MRUC, Lodestar UM, and Starcom before joining Kotak in 2014. His experience in media research, strategy, measuring, planning, and procurement spans more than 17 years. Pramod has contributed to several historic Kotak campaigns, such as Kona Kona Kotak and #IndiaInvited.
Government considers Digital Competition Bill to ensure fair talks and revenue sharing between media publishers and Big Tech
In order to control the interaction between Big Tech corporations and news media publishers, the Indian government is getting ready to establish a Digital Competition Bill.The Ministry of Information and Broadcasting is spearheading this legislation push, which aims to establish a more equitable bargaining process that requires internet platforms like Google and Facebook to compensate news publishers for the information they utilize. This program is a component of a larger plan to guarantee fair revenue sharing in the digital ecosystem and sustain the financial stability of news media companies.According to media sources, digital news publishers have expressed worries regarding the potential misuse of their dominating positions by Big Tech companies in ad-revenue sharing arrangements, as the government writes the bill put up by the Ministry of Corporate Affairs (MCA).Digital publishers in India and the Big Tech The connection between digital publishers and Big Tech corporations has become a hot topic in India because of a number of controversial problems pertaining to revenue sharing, market domination, and regulatory concerns. Large tech companies like Google, Facebook (now Meta), and others have a strong hold on the market for digital advertising. They frequently serve as go-betweens for publishers and advertisers, taking use of the enormous user bases and sophisticated targeting features of their platforms. Digital publishers are worried about equitable competition and revenue distribution as a result of this dominance. Big Tech companies, according to many publishers, frequently favor their own platforms or services over independent ones, dictating conditions in ad-revenue sharing agreements. Critics claim that this mismatch impedes the development andTensions have also occasionally been made worse by Big Tech's algorithmic adjustments or regulation changes, which have a detrimental effect on digital publishers' traffic and ad revenue. Because of these difficulties, appeals have been made for regulatory action to guarantee fair competition and safeguard the rights of smaller publishers. Apart from apprehensions regarding market supremacy and revenue allocation, Big Tech firms operating in India have been subject to examination regarding their data policies and their potential impact on equitable competition. Several corporations, such as Google, Meta, and others, have faced accusations of abusing their extensive user data repositories to obtain unfair advantages in the digital advertising industry. The gathering and use of user data for reasons such as targeted advertising is one controversial topic. Large tech companies frequently compile a lot of data.
