Advertising/Media

Datawrkz of Nazara Tech acquires Space & Time, a growth marketing firm based in London.

Datawrkz of Nazara Tech acquires Space & Time, a growth marketing firm based in London.

By Kajal Sharma - 01 Jan 2025 10:19 PM

Datawrkz's first purchase, Space & Time, is anticipated to support the company's expansion goals in North America and Europe.On October 30, Datawrkz, a subsidiary of Nazara Technologies, stated that it had paid £4.8 million (about Rs 52.3 crores) in cash and stock to buy a 100% share in London-based growth marketing firm Space & Time.It is anticipated that this acquisition, which is Datawrkz's first, would support the company's expansion goals in North America and Europe and enable it to become a significant force in the worldwide digital advertising market. According to the deal, Datawrkz will pay £3.3 million (Rs 36.1 crore) in cash and £1.5 million (Rs 16.2 crore) in share swaps. The debt-based funding provided by Nazara UK is being used to finance the transaction.

According to Datawrkz, the agreement will allow both businesses to provide effective digital advertising solutions by fusing its own capabilities in programmatic advertising technology and optimization with Space & Time's experience in media, technology, and growth marketing. Additionally, it will spur additional growth, especially in the European and UK markets.According to the company, Space & Time will also have access to Datawrkz's goods and technology, which will improve their capacity to run successful campaigns in North America and Europe.Datawrkz, an advertising technology company based in Bengaluru and founded in 2013 by Senthil Govindan, provides publishers, agencies, and brands with a variety of programmatic advertising and ad monetization solutions to enhance their user and revenue development. In 2022, Nazara Technologies acquired a 33 percent share in Datawrkz in order to enter the advertising industry.Datawrkz's first purchase, Space & Time, is anticipated to support the company's expansion goals in North America and Europe.On October 30, Datawrkz, a subsidiary of Nazara Technologies, stated that it had paid £4.8 million (about Rs 52.3 crores) in cash and stock to buy a 100% share in London-based growth marketing firm Space & Time.It is anticipated that this acquisition, which is Datawrkz's first, would support the company's expansion goals in North America and Europe and enable it to become a significant force in the worldwide digital advertising market. According to the deal, Datawrkz will pay £3.3 million (Rs 36.1 crore) in cash and £1.5 million (Rs 16.2 crore) in share swaps. The debt-based funding provided by Nazara UK is being used to finance the transaction.

According to Datawrkz, the agreement will allow both businesses to provide effective digital advertising solutions by fusing its own capabilities in programmatic advertising technology and optimization with Space & Time's experience in media, technology, and growth marketing. Additionally, it will spur additional growth, especially in the European and UK markets.According to the company, Space & Time will also have access to Datawrkz's goods and technology, which will improve their capacity to run successful campaigns in North America and Europe.Datawrkz, an advertising technology company based in Bengaluru and founded in 2013 by Senthil Govindan, provides publishers, agencies, and brands with a variety of programmatic advertising and ad monetization solutions to enhance their user and revenue development. In 2022, Nazara Technologies acquired a 33 percent share in Datawrkz in order to enter the advertising industry.

 

 

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