Apni Kahaani Ka Hero by Protean eGov: An uplifting and well-written story

Renowned actor Pankaj Tripathi is the brand ambassador for Protean eGov Technologies' most recent campaign, "Apni Kahaani Ka Hero." Ogilvy India developed the campaign to highlight the company's role in empowering citizens by providing digital public infrastructure (DPI) services like eKYC verification, PAN cards, and National Pension System (NPS) enrollment.The advertisement aims to connect with aspirational India by incorporating Tripathi's own journey from a small-town upbringing to becoming a well-known Bollywood star. The plot appeals to the traditional Indian dream of overcoming adversity and being successful. It shows Tripathi thinking back on his upbringing in the country and emphasizing how his path was influenced by his access to essential government facilities.

The advertisement highlights Protean's role in enabling more seamless citizen interactions with government procedures by subtly drawing a comparison between Tripathi's life story and the crucial services the company provides.With a focus on the tagline "Protean: Impacting everyone, every day," the ad presents the brand as an essential yet subtle force that makes growth possible for millions of Indians. The ad portrays Protean as a dream enabler in Digital Bharat through an uplifting and carefully constructed tale. The campaign would benefit from more specific information and a stronger call to action to make sure viewers fully comprehend the brand's offerings, even though the sympathetic brand message and emotive narrative are appealing.