Did artificial intelligence sap Coca-Cola's Christmas cheer?

Social media users reacted negatively to Coca-Cola's recent AI-generated Christmas advertisements. Many contend that the intended Christmas spirit was overshadowed by the campaign's lack of emotional connection and appropriate execution. Although the advertising' technology was impressive, the narrative fell short of the success of Coca-Cola's seminal 1995 commercial. We sought the opinions of prominent figures in Indian advertising.Social media users made fun of Coca-Cola's AI-generated Christmas advertisements when they were published last month. Some users felt that the magic had been lost in the advertisements, which were meant to honor the brand's famous Coca-Cola Christmas commercials from 1995, "Holidays Are Coming." Experts in the field offer their opinions on whether the recent internet backlash against the cola giant's advertisements is the result of bad execution or AI failure.The CCO of DDB Mudra Group, Rahul Mathew "I believe that a campaign's ambition is what makes it successful. You won't be content until you achieve your goal of being the most talked-about campaign.

On the other hand, you will be content that you are out there if your goal is simply to be there. I believe the goal of the Coca-Cola commercial was just to be an AI execution. And rather than being a tale that appeals to everyone's Christmas spirit, that has turned into the commercial's narrative."Animation, CG, AI, and live action are all methods of execution. The customer does.