Being from the East gives us a competitive edge: Sano Takeshi

Takeshi Sano was recently in India. Sano took over as CEO of Densu Japan in January of this year and will shortly take on a new role as the network's deputy global COO. In the past 11 months, the ambitious Sano claims to have exchanged business cards with 2,900 people. Sano met more than 100 people at an event for the agency's clients while in India. Quotes from a discussion in which Yuichi Toyoda, global practice president of business transformation, and Harsha Razdan, CEO of Dentsu South Asia, also participated:For our Japanese clients, India is becoming a more significant strategic market. Of course, we care about the markets that matter to our clients. Additionally, a large number of Japanese customers intend to visit India, one of the economies with the quickest rates of economic growth.

We hosted an event for our about 100 Japanese clients during my visit to demonstrate to them our combined strength from Dentsu Japan and Dentsu India. We wanted to let them know that we would also find a method to help them from Japan.Additionally, we wanted to inform the clients that Dentsu Japan is a partner for business transformation (BX) and customer experience (CX) in addition to being an advertising agency.In August, we introduced the Dentsu BX in India. We create creative strategies and solutions that tackle the intricate problems that our clients encounter by fusing marketing, technology, and consulting. Next year, we also want to open our R&D lab, Dentsu Labs, in Bengaluru and Mumbai. Since its founding in Japan in 2014, Dentsu Labs has begun to grow internationally, beginning in the EMEA (Europe, the Middle East, and Africa) region this year. It will hasten the development of innovations for society, businesses, and consumers.