Top Trending Advertising/Media News & Highlights
EC requires pre-certification on all platforms and tightens regulations on digital ads ahead of state elections.
With the announcement of the Assembly election schedule for Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry, as well as by-elections in six states, the Election Commission of India (ECI) has implemented a more comprehensive regulatory framework to control political advertising, emphasizing digital platforms, transparency, and the control of misinformation.A pre-certification requirement for all political advertisements in electronic and online media is at the heart of the directive. The action is a reflection of the Commission's effort to stay up with the quickly changing political landscape, where voter perception is now significantly shaped by social media amplification and digital outreach.Before distributing commercials, all political parties, candidates, and affiliated organizations must first receive approval from the Media Certification and Monitoring Committees (MCMCs), according to the new regulations. This holds true for a variety of digital channels, such as social media platforms, e-papers, bulk SMS, voice messaging, and public audio-visual displays, in addition to more conventional electronic media like radio and television.While recognized political parties can apply for certification through state-level committees, candidates and individuals must apply to district-level MCMCs. To examine disputed rulings, an appeals process has also been established, with each state's Chief Electoral Officer (CEO) serving as its head. The Commission has effectively extended regulatory authority deep into the digital ecosystem by making it plain that no political advertisement may be published or distributed on internet-based platforms without prior approval.In addition to certification, MCMCs have been assigned to monitor suspected "paid news" situations more closely, which has long been a problem in Indian elections. When content is discovered to be promotional but presented as editorial, the committees are supposed to keep a careful eye on media outputs and take appropriate action. Candidates are now required to disclose all official social media accounts in their nomination papers as part of a concurrent push for transparency. In online campaigning, where unofficial or proxy accounts have frequently been used to reinforce narratives without credit, this rule aims to ensure traceability and responsibility.
Published 21 Mar 2026 05:42 PM
Owning your uniqueness is empowerment Mona Jain advocates for genuine leadership
At the 7th Women Disruptors Summit & Awards 2026, which was organized by Adgully, industry professionals came together to celebrate women's accomplishments and discuss how to encourage future leaders, with a focus on gender parity and inclusive leadership.A keynote speech by Mona Jain, President of Revenue Growth & Business Development at ABP Network, was one of the summit's highlights. Speaking on the topic of "Empowering Women, Empowering Change," Jain offered a very intimate analysis of resiliency, self-assurance, and the transformational potential of women supporting one another. Jain began her speech on a contemplative tone, highlighting the subtle but significant influence of self-assured female leadership in the workplace. "When a woman leads confidently in the workplace, she creates opportunities for other women to follow." "At that point, empowering women turns into empowering change," she stated. Jain acknowledged that her mother had shaped her perspective and linked her confidence in independence and leadership to her childhood.the same attitude toward my kid and the young ladies I work with," she said. She acknowledged that there were difficulties along the way in the corporate world. Like many women pursuing leadership roles, Jain was open about her periods of uncertainty and emotional exhaustion. There were numerous times when I struggled and doubted myself. There were moments when I wanted to give up and take a simpler route. However, I persevered.
Published 17 Mar 2026 05:26 PM
IPL 2026 Cultural Toolkit for Brands Folk Frequency Releases
BARC India and Nielsen have jointly announced the launch of BARC | Nielsen ONE Ads, a first-of-its-kind cross-media advertising measurement solution that combines digital and linear television data into a single, unified framework, marking a significant milestone for the Indian advertising sector. The absence of a unified, single-source view of campaign effectiveness across screens is a persistent problem in the advertising ecosystem that the new approach seeks to solve. In order to maximize media spending, marketers and agencies need more integrated measuring solutions as media consumption continues to split across platforms and devices.BARC | Nielsen ONE Ads integrates Nielsen ONE Ads' digital measuring capabilities with BARC's linear television viewership statistics. Advertisers can assess actual campaign reach and frequency across the whole media landscape thanks to the platform's deduplicated view of audiences across various screens, including Linear TV, Connected TV (CTV), Mobile, and Computer/Desktop. JioHotstar will be the first platform to use the framework, starting with the ICC Men's T20 World Cup India & Sri Lanka 2026. The partnership is a major step toward measuring premium internet and television content across platforms. Further industry-wide cross-screen coverage may be possible in the future with further involvement from other broadcasters.
Published 09 Mar 2026 05:20 PM
How CTV can prevent repeating the ad errors of linear TV for living room monetization
Connected TV live sports are about to enter a crucial period of recalibration. The medium is plagued by an old broadcast reflex: more advertisements equal more money, despite its promises of scale, accuracy, and living-room supremacy. A fundamental concern for the ecosystem is raised by the growing need to profit from every stop as live matches draw enormous concurrent audiences. To what extent can ad loads be increased before fandom becomes transactional and viewer immersion breaks down? Tolerance is a delicate currency in an environment where control and choice are paramount. This unique research explores what sustainability actually means during live sports by bringing together voices from the CTV, ad-tech, platform, and agency sectors. Beyond simple inventory counts, topics like experience design, temporal intelligence, creative ecosystems, and attention economics are covered. The emphasis is on creating a model where monetization does not come at the expense of loyalty, taking into account factors like the unpredictable nature of live broadcasts and the potential to increase interaction after the final whistle. The fundamental conflict is obvious: how well the ecosystem learns to use the screen, rather than how much advertising it can accommodate, will determine the direction of CTV sports in the future.
Published 24 Feb 2026 05:42 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Sunfeast SuperMilk teams up with Tamil superstars Sneha and Simran for the "Nalladhu Thedi Varum" campaign.
See the First-Ever Tamil Star Collaboration In the new campaign for ITC Sunfeast SuperMilk, Sneha Prasanna and Simran BaggaNational: SuperMilk and ITC Sunfeast introduced the "Nalladhu Thedi Varum" campaign, which featured Tamil singers Sneha and Simran in their first-ever combined commercial and gave families in Tamil Nadu a heartfelt message.The ad challenges the notion that good things must be sought after by demonstrating that goodness may find us. The advertisement, which features a hamlet setting, highlights the milk and Naatu maatu paal of Sunfeast SuperMilk Biscuits.With their kids running ahead of them, beaming with joy, the video begins with Sneha and Simran getting out of an SUV. The action moves to a serene coconut grove, where kids are playing a classic rural game and the sound of their laughing fills the air. When Sneha's son confronts his mother inquisitively about their regular visits to the village, Sneha responds by telling him that they go in search of good experiences while she eats some sugarcane. As he listens closely, Simran's toddler queries her definition of "positive experiences." With Sneha providing even more sweet details, Simran enthuses about the pleasures of village life while highlighting the advantages of Sunfeast SuperMilk Biscuits.
At a session on DOOH advertising, Pramod Patil, Vice President and Head of Media at Kotak Mahindra Group, will speak to OAC 2024.
Research conducted in several international markets indicates that DOOH advertising significantly boosts brand awareness. Is that the only justification for brands to prioritize DOOH advertising in their media mix? Are brands prepared for the change from impressions to displays? At the upcoming OOH Advertising Convention (OAC) in Bengaluru on July 26–27, 2024, Pramod Patil, Vice President and Head of Media, Kotak Mahindra Group, will participate in a panel discussion with the theme "Is DOOH ticking all the boxes for brands?" and share his thoughts on a range of factors that go into a brand's approach to DOOH advertising.In his present position, Pramod Patil is in charge of media strategy planning, effective media inventory purchasing for campaigns throughout the Group and media, and guaranteeing prompt and flawless execution.Pramod was employed at MRUC, Lodestar UM, and Starcom before joining Kotak in 2014. His experience in media research, strategy, measuring, planning, and procurement spans more than 17 years. Pramod has contributed to several historic Kotak campaigns, such as Kona Kona Kotak and #IndiaInvited.Pramod was employed at MRUC, Lodestar UM, and Starcom before joining Kotak in 2014. His experience in media research, strategy, measuring, planning, and procurement spans more than 17 years. Pramod has contributed to several historic Kotak campaigns, such as Kona Kona Kotak and #IndiaInvited.
Government considers Digital Competition Bill to ensure fair talks and revenue sharing between media publishers and Big Tech
In order to control the interaction between Big Tech corporations and news media publishers, the Indian government is getting ready to establish a Digital Competition Bill.The Ministry of Information and Broadcasting is spearheading this legislation push, which aims to establish a more equitable bargaining process that requires internet platforms like Google and Facebook to compensate news publishers for the information they utilize. This program is a component of a larger plan to guarantee fair revenue sharing in the digital ecosystem and sustain the financial stability of news media companies.According to media sources, digital news publishers have expressed worries regarding the potential misuse of their dominating positions by Big Tech companies in ad-revenue sharing arrangements, as the government writes the bill put up by the Ministry of Corporate Affairs (MCA).Digital publishers in India and the Big Tech The connection between digital publishers and Big Tech corporations has become a hot topic in India because of a number of controversial problems pertaining to revenue sharing, market domination, and regulatory concerns. Large tech companies like Google, Facebook (now Meta), and others have a strong hold on the market for digital advertising. They frequently serve as go-betweens for publishers and advertisers, taking use of the enormous user bases and sophisticated targeting features of their platforms. Digital publishers are worried about equitable competition and revenue distribution as a result of this dominance. Big Tech companies, according to many publishers, frequently favor their own platforms or services over independent ones, dictating conditions in ad-revenue sharing agreements. Critics claim that this mismatch impedes the development andTensions have also occasionally been made worse by Big Tech's algorithmic adjustments or regulation changes, which have a detrimental effect on digital publishers' traffic and ad revenue. Because of these difficulties, appeals have been made for regulatory action to guarantee fair competition and safeguard the rights of smaller publishers. Apart from apprehensions regarding market supremacy and revenue allocation, Big Tech firms operating in India have been subject to examination regarding their data policies and their potential impact on equitable competition. Several corporations, such as Google, Meta, and others, have faced accusations of abusing their extensive user data repositories to obtain unfair advantages in the digital advertising industry. The gathering and use of user data for reasons such as targeted advertising is one controversial topic. Large tech companies frequently compile a lot of data.
Though it lags behind the EPL in terms of influence and reach, the IPL's explosive development and passionate fan base position it as a growing global sports force: Talikoti, Harsh
The T20 league, the IPL, had a 6.5% increase in its business value to $16.4 billion (about Rs. 135,000 crores), which is indicative of the game's ongoing strength and appeal on a global scale. The value of the IPL solo brand has increased by 6.3% in the last year to $3.4 billion. Chennai Super Kings (CSK) are the most valuable franchisee in terms of valuation, even though they did not qualify for the playoffs in 2024. Their brand worth is $231.0 million, up 9% from the previous year. The biggest gain was recorded by the IPL 2024 winners, Kolkata Knight Riders, who increased by 19.30% from 2023.The 2024 IPL Brand Valuation Study, a report on the business enterprise and brand values of the Indian Premier League (IPL), was released recently by international investment bank Houlihan Lokey.The Corporate Valuation Advisory Services division of Houlihan Lokey provides businesses with advice on all valuation-related issues pertaining to their tax, financial reporting, and strategic planning programs. Purchase price allocation (value of all acquired assets and liabilities), stock equity valuations, and tax company valuation for restructuring are among the services offered.
At the MADDYS 2024, Digitally Inspired Media is named Digital Agency of the Year.
Mumbai: After competing against 115 agencies and 1015 entries from 10 states, Digitally Inspired Media was named "Digital Agency of the Year" at the esteemed MADDYS 2024. The award is given by a team of 27 jurors.At MADDYS 2024, Digitally Inspired Media shone, taking home two gold, six silver, and twelve bronze prizes, demonstrating their remarkable prowess in digital campaigns.Through their award-winning campaigns, Digitally Inspired Media demonstrated its proficiency in digital trends, consumer behavior, and creative storytelling for clients including Flipkart, Disney+Hotstar Tamil, Vijay Takkar, ZEE5 Tamil, and Saint-Gobain.The hardworking group known as the Inspirers is responsible for Digitally Inspired Media's accomplishments. The success of the agency is fueled by their dedication to excellence, creativity, and customer pleasure. The team always provides clients with exceptional results because of their passion for innovation in digital marketing and their ability to work together.The hardworking group known as the Inspirers is responsible for Digitally Inspired Media's accomplishments. The success of the agency is fueled by their dedication to excellence, creativity, and customer pleasure. The team always provides clients with exceptional results because of their passion for innovation in digital marketing and their ability to work together.
Timex's "Waste More Time" ad exhorts consumers to prioritize taking care of themselves by engaging in their favorite pastimes.
Mumbai: The current edition of the "Waste More Time" campaign, spearheaded by American watch maker Timex, features brand ambassador Ananya Panday. Even if some may think it's a complete waste of time, the global campaign invites individuals to put aside the bustle and re-connect with themselves by spending more time doing what they enjoy most. The campaign's third digital film reaffirms that a Timex is more than simply a timepiece—it conveys your narrative and pushes you to own your time. The newest version of the campaign features Ananya Panday once more, who is seen merrily gliding around her bookshelves, picking up books, and appearing to be working. The commercial then takes a different turn, featuring Ananya dancing and balancing books on her head to illustrate the novel idea of squandering time on enjoyable activities!She indulges in the idea of Waste More Time with Timex to strike a balance between work and play! By encouraging people to follow their passions without fear of criticism and to completely embrace the analog life by slowing down and living in the moment, this ad deviates from the norm.
By being more open and honest, female leaders are changing the narrative. Rupal Shabnam Tyagi
Adgully has continuously honored and recognized the achievements of female leaders and entrepreneurs across a range of industries. W-SUITE, one of our noteworthy programs, is devoted to showcasing exceptional female achievers in the fields of media and entertainment, advertising, marketing, public relations, and communications. Our goal in this revised series is to examine how female executives successfully lead their teams and overcome obstacles in the ever-changing business environment.In a special conversation with Adgully, Rupal Shabnam Tyagi, co-founder of Wikka, aromatherapy expert, perfumer, and organic skin formulator, discusses leadership roles, juggling work and family obligations, and other topics related to female entrepreneurs in the wellness sector. Adgully has continuously honored and recognized the achievements of female leaders and entrepreneurs across a range of industries. W-SUITE, one of our noteworthy programs, is devoted to showcasing exceptional female achievers in the fields of media and entertainment, advertising, marketing, public relations, and communications. Our goal in this revised series is to examine how female executives successfully lead their teams and overcome obstacles in the ever-changing business environment. In a special conversation with Adgully, Rupal Shabnam Tyagi, co-founder of Wikka, aromatherapy expert, perfumer, and organic skin formulator, discusses leadership roles, juggling work and family obligations, and other topics related to female entrepreneurs in the wellness sector. What distinguishes women leaders in the business world, in your opinion, and how do you apply these attributeAdgully has continuously honored and recognized the achievements of female leaders and entrepreneurs across a range of industries. W-SUITE, one of our noteworthy programs, is devoted to showcasing exceptional female achievers in the fields of media and entertainment, advertising, marketing, public relations, and communications. Our goal in this revised series is to examine how female executives successfully lead their teams and overcome obstacles in the ever-changing business environment. In a special conversation with Adgully, Rupal Shabnam Tyagi, co-founder of Wikka, aromatherapy expert, perfumer, and organic skin formulator, discusses leadership roles, juggling work and family obligations, and other topics related to female entrepreneurs in the wellness sector. What distinguishes women leaders in the business world, in your opinion, and how do you apply these attributes to your leadership style at Wikka?s to your leadership style at Wikka?
CollegeDekho's latest campaign is unveiled by L&K Saatchi & Saatchi.
CollegeDekho's first integrated brand campaign, "Banayenge India ka Kal," has been launched across television, OTT, and digital platforms by L&K Saatchi & Saatchi India. This is a crucial step towards establishing a compelling brand purpose based on a deep consumer insight and building brand recognition.The campaign tells the heartwarming tale of a father who has always given his son the best, but who is now turning to CollegeDekho for advice on colleges. It speaks to the deep love and sacrifices parents provide to their kids as well as the realization that, in spite of their best efforts, parents frequently struggle with making the appropriate college decision because of outdated information. They require the guidance of a reliable professional during these critical times. According to Rohit Malkani, Chief Creative Officer of L&K Saatchi & Saatchi India, "This is what happens when a director who is passionate, bold, insightful, and has a terrific script come together! We are ecstatic to release this short for CollegeDekho, which masterfully conveys the feelings of a young child who is ready to submit his college application. In addition to hitting home, the subtle performances and genuineness make it worth watching again and again."Since our first talks, we have been greatly inspired by CollegeDekho's purpose-driven concept. With a distinct vision, this campaign is the result of our love and enthusiasm. Hindol Purkayastha, Head-North & East, L&K Saatchi & Saatchi India, continued, "We are delighted to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference for millions of students in India.""We've chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust," stated Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho. Being the biggest Higher Education Ecosystem in India, we sought a genuine approach to articulate our brand's mission and core values while utilizing consumer insights that catered to the millions of parents and students we mentor each year. We have no doubt that this campaign will strike a deep chord with our audience and further establish CollegeDekho as a reliable resource for education." The campaign is to create a memorable brand purpose and increase brand awareness. With the creative know-how of L&K Saatchi & Saatchi India and the vision of CollegeDekho, this campaign is poised to have a major impact on the education sector, directing thousands
Submissions for the OOH Advertising Awards in 2024 that shatter records
36 firms have submitted an astounding 348 entries for the OOH Advertising Awards (OAA) 2024, which are organized by Media4Growth, spanning across 7 categories and 27 subcategories. The unprecedented level of engagement highlights the ever-changing landscape and increasing importance of out-of-home (OOH) advertising in India. As the awards' tabulation partner, E&Y will make sure the results are transparent and accurate.A prestigious jury team of 33 renowned brand marketers from various sectors is reviewing the entries. There will be two rounds to the judging process: an online round first, and an offline round thereafter. Three jury sessions—two in Mumbai and one in Delhi—are scheduled for the second round. Having the jury members split up into three sections to allow for a comprehensive assessment."Indian OOH is on the ascendancy with a greater number of brands, both national and regional, making notably creative use of this medium for their respective campaigns," said Vasant Jante, CEO of Media4Growth, in response to this milestone. This year's OOH Advertising Awards event, which had a record number of submissions, is a prime example of the OOH renaissance. I think the industry is changing for the better, and we'll see more OOH stakeholders competing with one another and striving for higher standards of performance. OAA will keep reflecting these remarkable times."The two-day OOH Advertising Convention (OAC) 2024 will come to an end on July 27th, with the OOH Advertising Awards ceremony taking place that evening at the Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru. The conference, which is well-known for its global roster of prominent speakers, will explore the newest developments and trends in out-of-home advertising.The OOH Advertising Awards 2024 have the most entries in their history, which is a monument to the inventiveness of its players and the dynamic evolution of the industry. The convention and awards will act as a gauge for the outstanding work being done in the OOH arena as the business broadens its horizons.
Amit Relan's journey with WOOT Luxe from IT to luxury
India's luxury sector is booming, with a $200 billion valuation predicted by 2030 because to rising consumer awareness of and acceptance of upscale event experiences.Amit Relan, Co-Founder of WOOT Luxe, a bespoke vertical of WOOT Factor Brand Architects that creates distinctive luxury event experiences, talks exclusively with Adgully about how he founded the company, what sets it apart from competitors, and how to stay creative in a cutthroat industry. He also goes over the actions done to modify WOOT Luxe services to appeal to a worldwide clientele, the difficulties encountered in this growth, a project that marked a turning point for the company, and how openness and communication support the development and success of WOOT Luxe. "Creative inspiration can come from anywhere," he said. "It can come from lying in bed, eating in a restaurant, watching a movie, or going for a walk."It's quite the trip for you to start WOOT Luxe after working in the IT industry. What influence did your upbringing have on the way you approached being an event industry entrepreneur? My experience in the IT sector has helped me to better grasp how technology is a necessary component of any industry and how each customer's needs are unique when it comes to software and services. Experiences vary, much like every event.Our transition from WOOT Factor to WOOT Luxe was driven by the expansion of the Indian luxury sector and the desire of premium brands to establish a significant presence in India. To me, being an entrepreneur is just about leading my group of people toward a shared vision and objective. Having a title may be simple, but what sets an entrepreneur and mentor apart from the rest is being a leader.
The Pixelworks Visual Processor-equipped OnePlus Ace 3 Pro Enhances Mobile Gaming
June 27, 2024, Shanghai /PRNewswire/ -- Leading supplier of visual processing solutions, Pixelworks, Inc. (NASDAQ: PXLW), announced today that Pixelworks' X7 Gen 2 visual processor is integrated into the recently released OnePlus Ace 3 Pro smartphone. The deployment of neural network methods improves the overall rendering capacity and display quality of the smartphone while relieving a considerable amount of rendering burden from the application processor within the visual processor's AI-based distributed computing architecture. Notably, the OnePlus Ace 3 Pro, the company's newest IRX-certified smartphone, is ready to provide a remarkable visual gaming experience for a variety of IRX-certified titles. The IRX rending acceleration ecosystem combines the advantages of the Pixelworks visual processor with the viewpoint of game content developers, resulting in better rendering power allocation and customized tweaking for best results.The Glacier Battery technology, which OnePlus just introduced and was specifically created for high-performance devices, is a feature of the OnePlus Ace 3 Pro. This cutting-edge technology offers the market a special combination of a 6100mAh battery and 100W rapid charging. The OnePlus Ace 3 Pro, running on Qualcomm Technologies, Inc.'s Snapdragon 8 Gen 3 Mobile Platform, gets an overall AnTuTu score of 2,326,659 points. The smartphone has excellent performance together with an unmatched battery life. Regarding the gaming experience, the integrated Pixelworks visual processor is an essential component of OnePlus' Super Frame Rate and Picture Quality Engine. It works to continuously improve the rendering efficiency and display quality of the OnePlus Ace 3 Pro in order to provide complete optimization of gaming performance and visuals. The AI distributed rendering architecture of the Pixelworks X7 Gen 2 visual processor combines high efficiency AI-based super resolution with ultra-low latency MotionEngine® technology. With material presented at up to 120 frames per second and 1.5K resolution, this enables the smartphone's application processor to render at as little as 1/4 of the frame rate and only 1/4 of the image resolution, all while maintaining highly immersive visuals. The approach lowers system power consumption and provides a longer and cooler gaming experience by optimizing the allocation of CPU power. MotionEngine® technology, with its ultra-low latency, improves the smoothness and stability of motion pictures while also increasing the frame rate of game material. This technique significantly reduces screen jitter, which is caused by mismatches between the native frame rate and the screen refresh rate. Constructed
Haier India committed 40% of their marketing budget to traditional media and 60% to digital channels in 2024. Haier India's Priyanka Sethi
In keeping with its sport-o-tainment marketing approach, Haier hopes to grow its customer base by funding elite athletic events across the globe. At the moment, it is competing in the T20 Cricket World Cup alongside Disney-Star. According to Haier India, the company acknowledges the profound influence of sports, especially cricket's ability to unite people from all backgrounds and unite them. Taking advantage of this opportunity, the company intends to strategically incorporate its brand into the digital landscape in order to strengthen its relationship with millions of cricket aficionados and supporters.Motivated by the younger generation and utilizing cutting-edge marketing techniques, the brand stated that it focuses on high-impact sports marketing to improve customer relationships, increase brand recognition, boost brand loyalty, and propel business expansion in the Indian market. Almost half of its marketing budget is allocated to digital, making it a primary area of concentration.The company had previously partnered with JioCinema for the IPL. Additionally, it served as the Official Partner for the Roland-Garros tennis tournament. The company also announced the appointment of Ana Ivanovic as its worldwide sports brand ambassador. It clarified that this partnership demonstrates its commitment to the younger, sports-loving consumer niche and upholds its standard of quality. According to Haier, the partnership supports the company's objective of delivering performance through innovations and expanding chances for growth and engagement.In addition to the Roland-Garros Tournament, Haier has partnered with the Nitto ATP Finals, the Rolex Paris Masters, and the Mutua Madrid Open for tennis events in 2024 and 2025. Haier events' tennis portfolio is completed with the ATP 500 Hamburg Open competition and two ATP 250 events, the Playa Laguna Croatia Open Umag and the European Open (Antwerp).
Indian ad market size is expected to reach Rs. 1.2 lakh crore by 2024 due to the expansion of digital media.
With digital media likely to develop at a quicker rate of over 16% to reach US$ 6.98 billion (Rs. 57,757 crore), the Indian advertising market is predicted to expand 11.8% to reach US$ 14.75 billion (Rs. 1,22,155 crore) in 2024. In spite of this, it is anticipated that traditional media—which includes TV, print, radio, and outdoor—will increase by 8.4% to US$ 7.78 billion (about Rs. 64,398 crore) and continue to account for 53% of all ad spending, with digital media accounting for the remaining 47%. The Magna Global Advertising Forecast 2024 report notes that India's traditional media market share is twice that of the global (29%) and APAC (24%) size, and digital's share of total ad spends could reach 50% by 2026.According to the Magna worldwide Advertising Forecast 2024 research, digital's portion of total ad spends might reach 50% by 2026, while India's conventional media market share is twice that of the worldwide (29%) and APAC (24%) sizes.With the greatest rate of growth in the world, India's ad industry is predicted to enter the top 10 by 2025 and rank 11th in 2024—behind South Korea. According to Magna, the Indian ad market would expand at a 10% compound annual growth rate (CAGR) to reach US$ 20.53 billion (about Rs. 1,70,000 crore) by 2028. The research highlights several key drivers, including the car industry's anticipated increase in marketing activities, the performance of listed firms, and the FMCG sector's double-digit growth. A typical monsoon and more government expenditure are also anticipated to enhance rural demand and cause corporations to raise their advertising budgets. While digital media is still expanding quickly, traditional media—especially TV and print—is also anticipated to develop quickly, with TV ad revenues predicted to rise significantly.
Madhuri Dixit and Muthoot Finance launch the Bharosa India ka campaign.
As part of its "Bharosa India Ka" marketing campaign, which features Madhuri Dixit as the brand ambassador, Muthoot Finance, the biggest gold lending NBFC in India, has released two impactful commercial films.The campaign is an expression of Muthoot Finance's sincere gratitude for its clients' unshakable faith and preference, and it is a monument to the company's lasting legacy in the financial services industry. It also acts as a thank you to the millions of people who have chosen Muthoot Finance over other financial providers.The two commercial films serve to further establish Muthoot Finance as a trustworthy partner in the financial services industry. The first commercial film explores the idea of eliminating uncertainty from decision-making, while the second film explores the sentimental value of gold as a generational asset. When taken as a whole, they deliver a powerful statement about the continued faith that Indians have in gold and the dependability of Muthoot Finance.Mr. Alexander George Muthoot, Joint Managing Director of The Muthoot Group, commented on the new campaign, saying: "Our 'Bharosa India Ka' campaign highlights the assurance that comes with each offering; it goes beyond showcasing our diverse range of services." Our decades-long, unwavering trust motivates us to continuously innovate and improve our client service. As the face of our campaign, Madhuri Dixit epitomizes the universality of our message, which highlights how we've integrated ourselves into our clients' lives to empower them to make sound financial decisions. It also highlights our commitment to empowering clients and communities equally and displays our commitment to providing trustworthy financial services.
A survey reveals that audiences are wary of AI being used to produce news.
According to a survey, news consumers are primarily against using AI for sensitive areas like politics.According to a survey, the majority of news consumers in the US and the UK would find journalism generated mostly by artificial intelligence (AI) unsettling.According to a poll by the Reuters Institute for the Study of Journalism released on Monday, only 23% of respondents in the US and 10% in the UK would feel comfortable with AI-produced news. Consumers are particularly wary of the technology being used for sensitive topics like politics and crime.AI-led news would make people uncomfortable, according to almost half of US respondents and 63 percent of UK respondents, respectively. Only 18% of respondents stated they would be neither comfortable nor uncomfortable.The use of AI to produce text-based content, illustrations, and stylized graphics was met with the least resistance from respondents, whereas the creation of realistic-looking images and videos was met with the strongest opposition.According to the institute's annual Digital News Report, which accompanied the study, "Our findings show audiences are most open to AI uses that are behind the scenes and areas where AI can help improve their experiences using news, providing more personalised and accessible information. "They feel less at ease with content intended for a broad audience, delicate or significant subjects, and computer-generated movies or images that could be mistaken for the genuine thing—areas where mistakes are thought to have the most impact. Most people agree that complete automation should not be allowed and that a human should always be involved.The results coincide with the global adoption of AI by newsrooms in the face of sharply declining revenue and widespread layoffs. AI tools are being used by many news organizations throughout the world for a variety of tasks, including research, interview transcription, and content development.Michael Miller, the executive chair of News Corp Australia, disclosed last year that the media organization was employing AI to produce over 3,000 pieces per week. When the German tabloid Bild unveiled a cost-cutting campaign last year worth 100 million euros ($107 million), it forewarned employees that it anticipated making additional cuts because of "the opportunities of artificial intelligence."
Oyo's latest marketing campaign showcases its nationwide network of high-end company serviced hotels.
Mumbai: Oyo today declared the opening of "Kya Baat Kar Rahe Ho," their newest promotional film. The intention is to draw attention to its nationwide network of upscale hotels with company services.With the introduction of an enhanced guest experience through new features like the Quick Check-in on the OYO app, Oyo claims that this initiative represents an improvement in its service offering. Oyo has also added a new tag to its app, simplifying the process of finding and reserving the hotel, in an effort to make it even easier to find and reserve these premium lodgings.Oyo's campaign, in collaboration with the creative agency Moonshot, which was established by Tanmay Bhat and Devaiah Bopanna, seeks to update outmoded perceptions and emphasize the brand's dedication to provide first-rate experiences for all types of travelers, including families, friends, and solitary excursions. Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi from Moonshot wrote this advertisement. Sun City Studios is in charge of production, and Rahul Bharti is directing.A young couple named Sunita and Rishabh are shown in the film's opening scene dining at the table with Sunita's parents and grandmother. Her parents are shocked to hear Sunita say they had reserved an Oyo for the weekend and make fun of Oyo's previous reputation as a "couples hotel." Rishabh invites the whole family, which heightens their surprise as the story progresses. The story then switches to show the family in the foyer of an opulent Oyo hotel, where they are astounded by the first-rate amenities and tasteful decor. The ad highlights Oyo's current emphasis on adaptability while attempting to confront and refute out-of-date perceptions of the company. Oyo currently provides top-notch experiences for all kinds of travelers, whether they are going on a family holiday, a weekend trip with friends, a student preparing for an exam, enjoying "me time," or going out on the town. The ad shows how Oyo has evolved into a new, high-end brand that serves all consumers.
On counting day, News18 Network sweeps YouTube with unprecedented views.
In order to demonstrate its leadership on YouTube on the Counting Day of the 2024 Indian Lok Sabha elections, News18 Network has started a media campaign.The news network displayed the greatest concurrent views of CNN-News18 and News18 India during the critical hour of Counting Day with a front-page advertisement in all editions of The Economic Times and The Indian Express. The ad will launch on digital and social media, and trade media will feature it heavily as well.The advertising campaign, which debuted in Thursday's newspapers, emphasizes News18 India's advantage against Aaj Tak, which only managed 1.33 million concurrent views as opposed to News18 India's 2.08 million concurrent views. (Source: June 4, 2024, 12:30 PM, DataBeings)Additionally, the advertisement features CNN-News18's leadership team. India Today's 2.8 lakh concurrent views was eclipsed by CNN-News18's over 5.5 lakh views. After that, Republic World and Times Now received 0.73 lakh and 1 lakh concurrent views, respectively. (Source: DataBeing, 1:00 PM, June 4, 2024)On Counting Day, News18's broadcast began at 6 AM and featured the most up-to-date trends all day long. When coupled with real-time reporting from the scene, the Counting Day coverage kept abreast of all significant events and responses as they transpired.
Instagram may ultimately make you stop scrolling, but it won't cut down on screen time.
Instagram is testing a new feature called "ad breaks," which shows advertisements while pausing the user's scrolling. The goal of this action is to increase value for marketers, as Instagram spokesperson Matthew Tye has revealed.A new feature called "ad breaks" on Instagram pauses your browsing to show an advertisement before you can move on. Users who noticed these irresistible advertisements in their feeds on Reddit and Twitter noticed the functionality. Subsequently, Instagram acknowledged that it is trying this new kind of advertisement (via The Verge). The irresistible advertisements haven't been made a permanent fixture yet. Instagram will make that determination in light of the testing.
