Advertising/Media
On counting day, News18 Network sweeps YouTube with unprecedented views.


By Kajal Sharma - 07 Jun 2024 12:26 PM
In order to demonstrate its leadership on YouTube on the Counting Day of the 2024 Indian Lok Sabha elections, News18 Network has started a media campaign.The news network displayed the greatest concurrent views of CNN-News18 and News18 India during the critical hour of Counting Day with a front-page advertisement in all editions of The Economic Times and The Indian Express. The ad will launch on digital and social media, and trade media will feature it heavily as well.The advertising campaign, which debuted in Thursday's newspapers, emphasizes News18 India's advantage against Aaj Tak, which only managed 1.33 million concurrent views as opposed to News18 India's 2.08 million concurrent views. (Source: June 4, 2024, 12:30 PM, DataBeings)Additionally, the advertisement features CNN-News18's leadership team.
India Today's 2.8 lakh concurrent views was eclipsed by CNN-News18's over 5.5 lakh views. After that, Republic World and Times Now received 0.73 lakh and 1 lakh concurrent views, respectively. (Source: DataBeing, 1:00 PM, June 4, 2024)On Counting Day, News18's broadcast began at 6 AM and featured the most up-to-date trends all day long. When coupled with real-time reporting from the scene, the Counting Day coverage kept abreast of all significant events and responses as they transpired.