Top Trending Advertising/Media News & Highlights

EC requires pre-certification on all platforms and tightens regulations on digital ads ahead of state elections.

EC requires pre-certification on all platforms and tightens regulations on digital ads ahead of state elections.

With the announcement of the Assembly election schedule for Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry, as well as by-elections in six states, the Election Commission of India (ECI) has implemented a more comprehensive regulatory framework to control political advertising, emphasizing digital platforms, transparency, and the control of misinformation.A pre-certification requirement for all political advertisements in electronic and online media is at the heart of the directive. The action is a reflection of the Commission's effort to stay up with the quickly changing political landscape, where voter perception is now significantly shaped by social media amplification and digital outreach.Before distributing commercials, all political parties, candidates, and affiliated organizations must first receive approval from the Media Certification and Monitoring Committees (MCMCs), according to the new regulations. This holds true for a variety of digital channels, such as social media platforms, e-papers, bulk SMS, voice messaging, and public audio-visual displays, in addition to more conventional electronic media like radio and television.While recognized political parties can apply for certification through state-level committees, candidates and individuals must apply to district-level MCMCs. To examine disputed rulings, an appeals process has also been established, with each state's Chief Electoral Officer (CEO) serving as its head. The Commission has effectively extended regulatory authority deep into the digital ecosystem by making it plain that no political advertisement may be published or distributed on internet-based platforms without prior approval.In addition to certification, MCMCs have been assigned to monitor suspected "paid news" situations more closely, which has long been a problem in Indian elections. When content is discovered to be promotional but presented as editorial, the committees are supposed to keep a careful eye on media outputs and take appropriate action. Candidates are now required to disclose all official social media accounts in their nomination papers as part of a concurrent push for transparency. In online campaigning, where unofficial or proxy accounts have frequently been used to reinforce narratives without credit, this rule aims to ensure traceability and responsibility.    

Published 21 Mar 2026 05:42 PM

Owning your uniqueness is empowerment Mona Jain advocates for genuine leadership

Owning your uniqueness is empowerment Mona Jain advocates for genuine leadership

At the 7th Women Disruptors Summit & Awards 2026, which was organized by Adgully, industry professionals came together to celebrate women's accomplishments and discuss how to encourage future leaders, with a focus on gender parity and inclusive leadership.A keynote speech by Mona Jain, President of Revenue Growth & Business Development at ABP Network, was one of the summit's highlights. Speaking on the topic of "Empowering Women, Empowering Change," Jain offered a very intimate analysis of resiliency, self-assurance, and the transformational potential of women supporting one another. Jain began her speech on a contemplative tone, highlighting the subtle but significant influence of self-assured female leadership in the workplace. "When a woman leads confidently in the workplace, she creates opportunities for other women to follow." "At that point, empowering women turns into empowering change," she stated. Jain acknowledged that her mother had shaped her perspective and linked her confidence in independence and leadership to her childhood.the same attitude toward my kid and the young ladies I work with," she said. She acknowledged that there were difficulties along the way in the corporate world. Like many women pursuing leadership roles, Jain was open about her periods of uncertainty and emotional exhaustion. There were numerous times when I struggled and doubted myself. There were moments when I wanted to give up and take a simpler route. However, I persevered.  

Published 17 Mar 2026 05:26 PM

IPL 2026 Cultural Toolkit for Brands Folk Frequency Releases

IPL 2026 Cultural Toolkit for Brands Folk Frequency Releases

BARC India and Nielsen have jointly announced the launch of BARC | Nielsen ONE Ads, a first-of-its-kind cross-media advertising measurement solution that combines digital and linear television data into a single, unified framework, marking a significant milestone for the Indian advertising sector. The absence of a unified, single-source view of campaign effectiveness across screens is a persistent problem in the advertising ecosystem that the new approach seeks to solve. In order to maximize media spending, marketers and agencies need more integrated measuring solutions as media consumption continues to split across platforms and devices.BARC | Nielsen ONE Ads integrates Nielsen ONE Ads' digital measuring capabilities with BARC's linear television viewership statistics. Advertisers can assess actual campaign reach and frequency across the whole media landscape thanks to the platform's deduplicated view of audiences across various screens, including Linear TV, Connected TV (CTV), Mobile, and Computer/Desktop. JioHotstar will be the first platform to use the framework, starting with the ICC Men's T20 World Cup India & Sri Lanka 2026. The partnership is a major step toward measuring premium internet and television content across platforms. Further industry-wide cross-screen coverage may be possible in the future with further involvement from other broadcasters.  

Published 09 Mar 2026 05:20 PM

How CTV can prevent repeating the ad errors of linear TV for living room monetization

How CTV can prevent repeating the ad errors of linear TV for living room monetization

Connected TV live sports are about to enter a crucial period of recalibration. The medium is plagued by an old broadcast reflex: more advertisements equal more money, despite its promises of scale, accuracy, and living-room supremacy. A fundamental concern for the ecosystem is raised by the growing need to profit from every stop as live matches draw enormous concurrent audiences. To what extent can ad loads be increased before fandom becomes transactional and viewer immersion breaks down? Tolerance is a delicate currency in an environment where control and choice are paramount. This unique research explores what sustainability actually means during live sports by bringing together voices from the CTV, ad-tech, platform, and agency sectors. Beyond simple inventory counts, topics like experience design, temporal intelligence, creative ecosystems, and attention economics are covered. The emphasis is on creating a model where monetization does not come at the expense of loyalty, taking into account factors like the unpredictable nature of live broadcasts and the potential to increase interaction after the final whistle. The fundamental conflict is obvious: how well the ecosystem learns to use the screen, rather than how much advertising it can accommodate, will determine the direction of CTV sports in the future.  

Published 24 Feb 2026 05:42 PM

Advertising/Media

Advertising/Media

Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.

Following Donald Trump's conviction in the hush-money trial, Trump Media shares fell.

Following Donald Trump's conviction in the hush-money trial, Trump Media shares fell.

After the former president is found guilty on all 34 counts, stock prices drop by as much as 15%.Trump's social media company, Trump Media & Technology Group, had a sharp decline in stock value after the former US president was found guilty in his hush-money trial.The company's shares, which are traded under the ticker "DJT," dropped as much as 15% during Thursday's extended trading following the conviction of Trump on all 34 felony counts of fabricating company records.Although the shares turned around during the day, they were still down almost 9% in the early evening.Since its launch, Trump Media's stock has fluctuated greatly, evoking analogies to meme stocks like GameStop and AMC Entertainment Holdings that are renowned for their violent price swings.In March, Truth Social's parent company had a spectacular launch, rising as much as 59 percent on the first day of trading.Since then, the stock has experienced volatility, including a one-day double-digit decline in April following Truth Social's announcement of its intention to enter the streaming market. Trump Media's $9 billion market valuation is largely believed to be predicated on the steadfastness of Trump's fans, despite the company reporting a $327.6 million net loss in the first quarter.Trump's personal fortune is greatly impacted by major fluctuations in the stock price because he owns 65 percent of the company's shares.  

With advanced bioprinted skin technology and a gen ai content lab to augment creativity, loréal accelerates beauty tech leadership.

With advanced bioprinted skin technology and a gen ai content lab to augment creativity, loréal accelerates beauty tech leadership.

May 24, 2024, Hong Kong /PRNewswire/ -- L'Oréal is reaffirming its dedication to individualized, inclusive, and responsible beauty by showcasing solutions that provide 'Beauty for Each, Powered by Beauty Tech' today at Viva Technology in Paris. An array of state-of-the-art skin and hair diagnostics, a GenAI-driven personal beauty assistant, an innovative hair dryer utilizing infrared light technology, a GenAI Beauty Content Lab named CREAITECH to enhance creativity, and the most lifelike, human-skin-like technology platform for scientific research and product testing are among them."Having been leaders in the field of Beauty Tech for many years, we firmly think that technology can push the bounds of beauty's potential to enhance the lives of people everywhere. Barbara Lavernos, Deputy CEO of Research, Innovation, and Technology at L'Oréal Groupe, stated, "We are shaping the beauty of the future to be more personalized, more inclusive, and more responsible with advanced diagnostics, augmented beauty services, GenAI assistants, and breakthrough electronic devices." "This week at VivaTech, alongside other breakthrough innovations, we are unveiling Skin Technology by L'Oréal: a new bioprinted skin that more closely mimics real human skin and opens up exciting possibilities for researchers across the cosmetic and health sectors."Thanks to the intersection of biology, mechanics, and electronics, L'Oréal's Skin Technology more accurately resembles the wide range of disorders found on actual human skin, including acne, eczema, and the capacity to heal and tan. L'Oréal is currently advancing technology to enable skin that can genuinely feel by collaborating with renowned institutes and start-ups around the world. Skin Technology upholds L'Oréal's commitment, made since 1989, to improve the standards of product testing and promote beauty without resorting to animal abuse.The Groupe is also launching CREAITECH, an advanced lab equipped with tools that will revolutionize content production within the company, as its in-house GenAI Beauty Content Lab.  GenAI testing is conducted in a secure environment at CREAITECH. With the help of CREAITECH, L'Oréal is able to develop content for its 37 beauty brands at a larger scale while also improving the skills of its marketers in the newest creative technology. To further push the frontiers of creativity, The Groupe is also launching a collaboration with Meta and top content creators."Human creativity enables technology to reach new heights, providing individuals with an effective means of expressing their identities and brands," stated Asmita Dubey, Chief Digital and Marketing Officer of L'Oréal Groupe. "The creative results that may be achieved when a human hand and a GenAI tool work together are demonstrated by our CREAITECH GenAI Beauty Content Lab. We can train GenAI to identify the distinctive visual codes of our brands with our new Brand Custom Models, enabling us to roll out creative beauty ads more quickly. Crucially, we can accomplish this without sacrificing our ethical AI tenets, which forbid us from enhancing or supporting the benefits of our products in our external communications by utilizing lifelike AI-generated photos of the face, body, hair, or skin.""In the interim, we introduce the New Codes of Beauty Creator Program with Meta to enable the upcoming generation of 3D, AR, and AI creators and discover new creative frontiers in beauty," Dubey said. Our brands L'Oréal Paris, Lancôme, and La Roche-Posay are collaborating with a group of thirty designers who are skilled at using cutting-edge technologies and techniques to pioneer and embrace these new creative frontiers. In the emerging creator economy, our objective is to unleash technical creativity."At VivaTech on May 22nd on Stage 1, Barbara Lavernos and Asmita Dubey will co-headline L'Oréal's keynote, "SHAPING THE FUTURE OF BEAUTY WITH BEAUTY TECH". Experts at L'Oréal Beauty Tech will greet visitors and present the following developments in booth F37 at VivaTech from May 22–25:  

OnePlus Open 2 with Snapdragon 8 Gen 4 SoC is expected to launch in Q1 2025.

OnePlus Open 2 with Snapdragon 8 Gen 4 SoC is expected to launch in Q1 2025.

The company's first folding smartphone, the OnePlus Open, debuted last year with triple back cameras bearing the Hasselblad name and a high-resolution cover display (Read our Review). There are already rumors that a foldable's replacement is in the works. Thanks to a tipster, we now know some additional information regarding the impending foldable. The OnePlus Open 2, which may be a repackaged Oppo Find N5, is rumored to operate on the unreleased Snapdragon 8 Gen 4 SoC.A well-known Weibo tipster named Digital Chat Station (whose username is translated from Chinese) stated that the OnePlus Open 2 is expected to launch in 2025's first quarter. It is rumored to be powered by Qualcomm's upcoming Snapdragon 8 Gen 4 SoC. In October of this year, Qualcomm is anticipated to introduce the chipset.The anticipated OnePlus Open replacement is expected to include a slim design, a high-resolution cover screen, an updated hinge to minimize weight, and a "ultra-flat" inside screen. It is probably going to be slim, and it might keep the OnePlus Open's periscope camera. It is very likely to launch as the Oppo Find N5, rebranded. The Find N3 was rebranded as the predecessor.In October 2023, the OnePlus Open made its debut in India, retailing for Rs. 1,39,999 for the 16GB RAM + 512GB storage model alone. It sports a 6.31-inch (1,116x2,484 pixels) 2K LTPO 3.0 Super Fluid AMOLED cover screen and a 7.82-inch (2,268x2,440 pixels) 2K Flexi-fluid LTPO 3.0 AMOLED inner display. It is powered by a Snapdragon 8 Gen 2 SoC and has 16GB of LPDDR5x RAM.The Hasselblad-branded triple rear camera arrangement on the OnePlus Open is powered by a 48-megapixel primary camera. Its two front cameras include a 32-megapixel secondary camera and a 20-megapixel primary selfie camera. The 4,800mAh battery within the foldable allows for 67W SuperVOOC charging.    

NP Singh will leave his position as CEO and MD of SPNI to concentrate on consultancy work.

NP Singh will leave his position as CEO and MD of SPNI to concentrate on consultancy work.

Singh will stay in charge of SPNI until they identify the ideal candidate for the position and have started a formal succession planning procedure within the organization.Sony Pictures Networks India's NP Singh has announced his resignation as CEO and Managing Director.Singh stated in a message, "I have a big update to give today. Having worked for almost 44 years, including a fulfilling 25 years at SPNI, I have made the decision to step down from my position as CEO and MD. I am now prepared to concentrate on social change and move from operational to advising positions after achieving numerous noteworthy milestones with our team. "I will continue to lead SPNI until we find the right person to take over," the statement continued. For my successor, we have started a formal succession planning process. We anticipate sharing some good news soon. Our first concern is to find the perfect fit.Singh asked everyone to rely on their official updates, acknowledging that there may be conjecture at this point. He underlined their dedication to disseminating accurate and timely information via recognized means and added that they would promptly notify anyone with any new developments.As they weathered this shift and carried on with their path of growth and innovation, he praised everyone for their support and commitment, highlighting the importance of their dedication and forbearance.  

Review of the film Atlas An absolutely unsalvageable action movie starring Jennifer Lopez that sets a new low for Netflix tentpoles

Review of the film Atlas An absolutely unsalvageable action movie starring Jennifer Lopez that sets a new low for Netflix tentpoles

Review of the science-fiction action picture Atlas starring Jennifer Lopez: It is visually disorienting, has little ambition, and has no true redeeming qualities.There are terrible films, and then there are terrible Netflix-produced films. The streamer's most recent high-profile production, Atlas, is evidently determined to keep getting bigger and bigger, but it somehow falls short of the dismal caliber of its two previous big failures from earlier this year, which were the space opera Rebel Moon — Part 2: The Scargiver and the fantasy survival thriller Damsel. Atlas, a future action movie starring Jennifer Lopez as a soldier with trust issues, is dull, absurd, and sadly unsalvageable.Brad Peyton, the director of Atlas, looks to have washed ashore on the shores of streaming, seeking quick sanctuary from the Hollywood studio system he once served. Peyton served a time at the Dwayne Johnson penitentiary for stand-ins. The end product is an overly dramatic and poorly written muddle that lacks both the self-aware absurdity and technical skill of Peyton's earlier films, of which he is still most known for Rampage and San Andreas. In the story, Atlas, a brilliant but unruly person when it comes to chess, is dispatched to a far-off planet on a mission that practically amounts to a bounty hunt, with the goal of bringing Harlan back alive. Following the ship's crash-landing and the death or capture of her entire platoon,She performs her best Sigourney Weaver impression, gets into a mech suit straight out of Alien 2, and for a significant portion of the ostensibly action-packed story, she stays motionless. As the film nears its conclusion, Peyton and his screenwriters, Leo Sardarian and Aron Eli Coleite, make the strange decision to bind Atlas to a table. Atlas is understandably motionless while she's wearing the bulky outfit. Therefore, there is a significant portion in which Lopez is required to provide a convincingly dramatic performance while lying motionless on a flat surface and rambling on about Atlas' past. It would be like asking Virat Kohli to hit sixes while holding one arm behind his back in a film.However, you shouldn't take this kind of film seriously. It's the kind of movie where individuals rush for cover and utter stuff like, "He's targeting my fusion reactor," and "My turn," after enduring a hail of gunshots. In relation to that, Lopez spends a good deal of the film alone herself, forced to perform either by herself or through the disembodied voice of an AI assistant that Atlas eventually compels her to rely on. These are some of the most boring scenes in the movie, with the writing going completely bonkers in its naive attempts to have the two protagonists engage in buddy-movie banter.Lopez most likely never left the studio. She doesn't even seem to have perspired. The underpaid and overworked visual effects artists are the only crew members who might have needed electrolytes and caffeine, and they will all be unfairly held accountable for their involvement in what is unquestionably the most unattractive film of the year thus far. It would be correct to describe Atlas as an eyesore, but that would also, regrettably, suggest a misty-eyed nostalgia for the era of Red Notice and The Gray Man.  

Bangladesh MP murder case grows  two men fled the Kolkata complex carrying large bags, however the body was not recovered, according to authorities

Bangladesh MP murder case grows two men fled the Kolkata complex carrying large bags, however the body was not recovered, according to authorities

Bangladesh MP murder mystery expands: according to police, two guys fled the Kolkata complex carrying large suitcases, but the body was not recovered. Anwarul Azim Anar, a 56-year-old Bangladeshi MP, was killed in Kolkata. Three arrests have been made in Bangladesh in connection with the case, but his body has not yet been located.West Bengal police announced on Wednesday that they have obtained proof of the murder of Bangladesh MP Md Anwarul Azim, who vanished on May 12 just a day after coming to Kolkata. They added that a Special Investigation Team has been established to locate his remains and look into the murder, and that the CID is handling the investigation.A few hours later, three people were taken into custody in Dhaka by Bangladesh Home Minister Asaduzzaman Khan during a press conference regarding the killing of Azim, a three-term member of parliament for the ruling Awami League.Azim, according to Khan, was receiving medical care in Kolkata. "The Indian police have notified us that he was slain. Following his disappearance, the Indian police provided us with information. Three people were detained by our police as a result of that. We are working with the police in India. He was killed in a premeditated manner at a house in Kolkata," the minister declared.The Dhaka Metropolitan Police made the arrests on Wednesday. The police were informed by the suspects that the MP had been killed. The three are suspected by the authorities of traveling with Azim to India and then leaving after the murder."An SIT was established to look into the problem, and the Ministry of External Affairs (MEA) sent a letter to the West Bengal government asking them to look into this subject in the interim. We learned today that he had been slain. We're doing everything we can to resolve this matter. The incident is being looked into by the CID," the officer stated.Azim disappeared from an apartment in the New Town neighborhood of Kolkata, according to the police. According to investigators, he entered Kolkata on May 12 after around 2:30 pm, crossing the Gede border in the Nadia district. He first proceeded to see his friend, the gold trader Gopal Biswas, on Mondolpara Lane in Baranagar. He moved into the New Town apartment he had rented on May 13 after leaving Biswas's home. From then, he vanished from sight.Azim disappeared from an apartment in the New Town neighborhood of Kolkata, according to the police. According to investigators, he entered Kolkata on May 12 after around 2:30 pm, crossing the Gede border in the Nadia district. He first proceeded to see his friend, the gold trader Gopal Biswas, on Mondolpara Lane in Baranagar. He moved into the New Town apartment he had rented on May 13 after leaving Biswas's home. From then, he vanished from sight.  

Prime Minister Narendra Modi said, I am convinced that my energy is not biological. God has sent me.

Prime Minister Narendra Modi said, I am convinced that my energy is not biological. God has sent me.

To counter the ardent opposition and emphasize the achievements of his government over the past ten years, Prime Minister Modi has been actively engaging with various media platforms and news channels in an effort to garner support for his Bharatiya Janata Party-led National Democratic Alliance (NDA).Throughout the 2018 Lok Sabha elections, Narendra Modi is going all out in an attempt to win an unprecedented third term as India's prime minister. To counter the ardent opposition and emphasize the achievements of his government over the past ten years, Prime Minister Modi has been actively engaging with various media platforms and news channels in an effort to garner support for his Bharatiya Janata Party-led National Democratic Alliance (NDA).  

Wipro CEO promotes veterans and relies on internal talent

Wipro CEO promotes veterans and relies on internal talent

In an attempt to curb the outflow of internal talent that had afflicted the company under former CEO Theirry Delaporte's leadership, and as a show of confidence in the depth of its current senior leadership, which has been with Wipro for many years, new CEO Srini Pallia has promoted at least five Wipro insiders, including three veterans, in the last 1.5 months.A few days after Pallia assumed leadership of the company, Wipro named 28-year veteran Malay Joshi CEO of Americas 1, which is the company's biggest market. Hari Shetty, a 31-year Wipro veteran, was named chief strategist and sales excellence officer of Wipro early this month.Once more this month, Wipro saw the departure of two previous leaders from Capgemini and the hiring of Amit Choudhary, the chief operating officer, and Anis Chenchah, the CEO of APMEA, by Delaporte. While Vinay Firake, a Wipro veteran of roughly 26 years, succeeded Chenchah, Sanjeev Jain, who joined the IT giant in April of last year, succeeded Choudhary. By relying on internal talent, the company continued to demonstrate its faith in its bench.Shreyas Bhosale was also named by Wipro last week as the company's engagement leader for the joint GTM with Nokia on private wireless. By combining Nordics and Benelux into a new Northern Europe region, the company also granted Sarat Chand, the managing director of Wipro-Benelux at the moment, extra responsibility for the Nordic region. Chand has spent the last fifteen years working for the IT company as a Wipro veteran as well. Analysts have praised the action, stating that it gives the right signals to all parties involved, including employees and.  

Gauri Khan, Shah Rukh Khans wife, arrives as he is brought to the hospital in Ahmedabad due to heatstroke.

Gauri Khan, Shah Rukh Khans wife, arrives as he is brought to the hospital in Ahmedabad due to heatstroke.

On Tuesday, Shah Rukh Khan traveled to Ahmedabad to see the IPL game between the KKR and SRH. The actor was admitted to the hospital after apparently having a heatstroke.According to PTI, Shah Rukh Khan reportedly had a heatstroke on Wednesday and was admitted to a hospital in Ahmedabad. This reportedly occurred on Tuesday while the actor was visiting the Kolkata Knight Riders vs. Sunrisers Hyderabad IPL game. This was the opening IPL playoff game of the current season."Actor Shah Rukh Khan admitted to hospital in Ahmedabad apparently due to heat stroke," according to a police statement that PTI shared. The news source further revealed that SRK has been admitted to the city's multispecialty K D Hospital. He was visited in the hospital by his wife Gauri Khan, businessman Jay Mehta, and actor Juhi Chawla, who are co-owners of KKR. Online videos of them seeing Shah Rukh are becoming viral.  

Nykaa Q4 Results: Net profit soars 187% YoY; GMV growth in the beauty industry reaches its greatest level in six quarters; five salient features

Nykaa Q4 Results: Net profit soars 187% YoY; GMV growth in the beauty industry reaches its greatest level in six quarters; five salient features

Results for the January-March quarter of fiscal 2023–24 (Q4FY24) were released by Nykaa's parent company, FSN E-Commerce Ventures, on Wednesday, May 22. The results showed a massive four-fold increase in the quarterly net profit attributable to shareholders, with a preference for customer retention over steep discounts. In the fourth quarter of FY24, the net profit increased by 187% to ₹6.9 crore from ₹2.4 crore during the same period the previous year. The company headed by Falguni Nayar had a 28% increase in operating revenue in the March quarter, totaling ₹1,668 crore, as opposed to ₹1,302 crore during the same period the previous year. The inclination of wealthy customers for high-end cosmetics and fragrances from names like Dior, Bobbi Brown, and Estee Lauder drove the sales.  

RedBus starts a campaign for trip sales during election season.

RedBus starts a campaign for trip sales during election season.

The largest online bus ticketing company in the world, redBus, has announced its "Travel to Vote" campaign, which includes a special deal for new users throughout India. First-time customers can save 15% on their bus reservations, up to Rs. 250, by using the coupon code VOTE24. Customers can also receive cashback of up to Rs. 250, which further reduces the cost of their travels.RedBus is providing a discount and rebate offer to make it easier for customers to travel while exercising their right to vote during the Lok Sabha Elections of 2024. This is part of their endeavor to provide easy and economical travel during the election. The purpose of this offer is to guarantee that all eligible citizens cast ballots and to lower the cost of bus fare.RedBus also released a creative television ad as part of the "Travel to Vote" campaign, which made use of news networks' "Breaking News" structure to draw viewers in and stand out amid election coverage. With the intention of reaching a large viewership audience throughout the election season, the TVC will be shown on prominent news networks. By placing the campaign's message in this context, prospective voters who are making travel plans are guaranteed to receive it effectively. Targeted marketing through owned media channels and a strong online presence with video advertisements are also part of the media plan."At redBus, we're committed to always improving our clients' travel experiences by using cutting-edge technologies. Our effort to promote the democratic process by lowering the cost and increasing accessibility of travel during election season is known as the "Travel to Vote" initiative. Pallavi Chopra, CMO of redBus, stated, "We hope that this offer encourages more citizens to participate in voting while enjoying the convenience and ease of booking with redBus."This is a limited-time deal that offers great value and is aimed at potential clients. RedBus hopes to encourage more individuals to take advantage of the convenience of online bus booking and take part in the voting process by streamlining trip planning and making it more affordable for passengers, particularly during election season.  

TCS and Burgan Bank collaborate to improve core banking technologies; the stock rises

TCS and Burgan Bank collaborate to improve core banking technologies; the stock rises

In order to improve client connections, the bank will implement TCS BaNCSTM to combine several independent legacy applications into a single banking solution.Shares of Tata Consultancy Services Ltd. increased by 0.24 percent following the company's agreement to update Burgan Bank's core banking system. In order to improve client connections, the bank will implement TCS BaNCSTM to combine several independent legacy applications into a single banking solution.The company announced that in order to streamline and digitally change its technological landscape, it will leverage the TCS BaNCSTM suite of products, which includes wealth management, retail and corporate loan origination, payments, core and digital banking, regulatory compliance, and more. Burgan Bank's Group Chief Executive Officer, Tony Daher, stated: "We have started a very extensive digital transformation and technology journey that will create an integrated banking ecosystem; one that not only meets but exceeds the current market expectations." Our continuous focus on innovation and providing value to our clients by establishing tailored services and simple, clear experiences will be bolstered by modernizing our key systems. It will open the door for long-term, steady growth. We have chosen TCS BaNCS, which is extensively utilized by banks in the area, to develop a comprehensive solution that will fulfill our two goals of spearheading innovation and providing exceptional customer service.  

Dates for the OTT release of the upcoming web series 2024 are listed (NEW RELEASES THIS WEEK)

Dates for the OTT release of the upcoming web series 2024 are listed (NEW RELEASES THIS WEEK)

This page includes a list of all upcoming web series and OTT movies in India for 2024, along with their release dates in Hindi, Tamil, Telugu, English, Zee5, Sony Liv, Alt Balaji, Hoichoi, MX Player, and Aha. Further down the page is a list of every web series and show that has been released in the last several months. This week, check out the most popular Indian Hindi series.Upcoming web series and OTT films in May 2024; new Hindi and English web series and films being released this weekPlatform Title Genre May 1, 2024Heeramandi Drama on Netflix May 3, 2024 Zee 5 Drama, The Broken News, Season 2. The Shaitaan Netflix movie on May 3, 2024 Akelli Jio Cinema Drama May 3, 2024 May 3, 2024, Tokyo Cinema's "Wonka" May 3, 2024: Netflix Comedy Unfrozen Dark Matter, Apple TV, May 8, 2024 Sci-Fi May 9, 2024: Mother of Bride Comedy on Netflix Thank You, Next Netflix Comedy, May 9, 2024 Maxton Hall, Apple TV, Sci-Fi, May 9, 2024 May 10, 2024, Prime Movie on Yodha May 10, 2024, Mahim, Jio Cinema, Murder, Drama Tujhpe Main Fida, May 11, 2024Drama on Amazon Mini TV  

Indian startups have advanced significantly during the past five to ten years: Co-founder of Urban Company

Indian startups have advanced significantly during the past five to ten years: Co-founder of Urban Company

NEW DELHI: Over the past five to ten years, Indian companies have made significant progress thanks to the government's Startup India program and other efforts.In the last five to ten years, Indian startups have made significant progress. The co-founder of an urban company"When I started 10 years back, we were a small ecosystem and the country had only one unicorn," Bhal said to IANS during a conversation. We are a today'sIn the last five to ten years, Indian startups have made significant progress. The co-founder of an urban company. In terms of unicorn count, the Indian Startup Ecosystem ranks third globally as of May 2024, with a total valuation of $349.67 billion.Speaking at the 'Vishesh Sampark Abhiyan', the co-founder said that the Startup India initiative helped "us brainstorm for hours and create a highly c https://www.dtnext.in/indian-startups-have-come-a-long-way-in-the-last-5-to-10-yrs-urban-company-co-founderThe co-founder claimed during the "Vishesh Sampark Abhiyan" that the Startup India program enabled "us think for hours and design a highly powerful  

The 200-carat diamond necklace to Priyanka Chopras new hairstyle—details of Desi Girls stunning Bulgari gala ensemble

The 200-carat diamond necklace to Priyanka Chopras new hairstyle—details of Desi Girls stunning Bulgari gala ensemble

Priyanka Chopra wore a 200-carat diamond necklace and a stylish gown to the Bulgari event in Rome. Her hair was done for the occasion. Understand the specifics of her appearance.Priyanka Chopra, Anne Hathaway, Liu Yifei, and Shu Qi were present at an event in Rome that was organized by the upscale Italian fashion brand Bulgari. During the event, the firm debuted its avant-garde Bvlgari Aeterna High Jewellery and High-End Watches collection. Priyanka captivated the internet with her stunning black and white gown and the stunning touches she used to style it, while Anne, Liu, and Shu looked stunning in their own costumes. Browse through the images to help us understand the Desi Girl's style, from her new hairstyle to the priceless 200-carat diamond necklace she wore.A head-turning detour to Rome, Italy for the Bvlgari Aeterna event was made by Priyanka Chopra, as the world's attention is focused on the dazzling ensembles that adorn the Cannes Film Festival. Hollywood icon Anne Hathaway, Taiwanese star Shu Qi from Hong Kong, and Chinese-American actor Liu Yifei accompanied her. Even though she usually dazzles with her long, flowing locks, Priyanka Chopra unveiled a stylish new short hairdo. She looked amazing in an off-the-shoulder, sculpted monochrome dress that stole the show. PeeCee accessorized herself with the stunning Serpenti Aeterna necklace from Bvlgari, which elevated her glam factor.The event showcased elegant clothing and brilliant jewelry. Liu Yifei caught eyes in a pistachio and gold dress, Shu Qi went for a chic rust pink combination, and Anne Hathaway dazzled in a sleek white dress with a daring thigh-high split. The stunning quartet, who serve as worldwide brand ambassadors for Bvlgari, glistened in items from the company's latest collection, honoring its 140-year history of obtaining the best gemstones.  

The Greatest Views From the Cannes Film Festival in 2024

The Greatest Views From the Cannes Film Festival in 2024

The Cannes Film Festival is a display of haute couture in addition to being a celebration of artistic excellence in film. A parade of superstars who brought their glitzy styles to the red carpet walked the renowned carpet in 2024. The celebs that have dressed the best at Cannes 2024 are highlighted here by WWD.At the Chanel spring 1997 couture premiere of "Furiosa: A Mad Max Saga," Naomi Campbell resurrected one of her runway outfits.To commemorate the best of international film, the stars have returned to the South of France. The 77th Cannes Film Festival takes place this year from May 14 to May 25. Celebrities embrace French Riviera glamour on the red carpet and on the cobblestone streets of the city, creating some of the most talked-about fashion moments of the year during the yearly cinematic extravaganza. Let's just say that for the next two weeks, the biggest stars in film should be bringing their A-game when it comes to styling. We've compiled all of the greatest Cannes looks below. To view them, scroll ahead, and don't forget to check back often for daily updates.  

Price and Features of Microsoft Surface Pro 11 and Surface Laptop 7, the companys first Copilot+ PCs, were introduced.

Price and Features of Microsoft Surface Pro 11 and Surface Laptop 7, the companys first Copilot+ PCs, were introduced.

Monday, May 20, Microsoft held an event to announce the Surface Pro 11 and Surface Laptop 7 to the general public. These gadgets come after the tech giant's Surface Pro 10 and Surface Laptop 6, which were unveiled in March of this year and are geared at business. The Windows manufacturer incorporates artificial intelligence (AI) capabilities into the consumer-oriented machines, which also become the company's first Copilot+ PCs. Interestingly, the Snapdragon X series chipsets from Qualcomm power these PCs rather than the Intel Core Ultra chipsets used in the Surface devices targeted for corporate users. Pricing and availability of the Microsoft Surface Pro 11 and Surface Laptop 7 The Microsoft Surface Pro 11 with an LCD panel and 16GB RAM and 256GB SSD built-in storage starts at $999, or around Rs. 83,000. This version has the Qualcomm Snapdragon X Plus chipset installed. Similar to this, the 13.8-inch display model of the Microsoft Surface Laptop 7 with a Snapdragon X Plus CPU, 16GB RAM, and 256GB SSD internal storage starts at $999 (about Rs. 83,000). There will be four gadget colors available: Black, Sapphire, Platinum, and Dune. Starting on June 18, both Surface models will be available for purchase. Anyone interested can place a preorder right now on the Microsoft website.  

A government agency in India invested millions in endorsing BJP election slogans.

A government agency in India invested millions in endorsing BJP election slogans.

The goal of the Central Bureau of Communication is to advance governmental initiatives. Rather than using catchphrases from Modi's party, the agency became the largest Google ad spender prior to the election.As the Indian election campaign got underway in November, a slogan created by the Bharatiya Janata Party (BJP), led by Prime Minister Narendra Modi, began to acquire popularity.The governing party presented "Modi ki guarantee" (also known as "Modi's guarantee") as the widely popular prime minister's personal pledge to Indian voters in an effort to set itself apart from the opposition parties' obviously disorganized coalition. Using that phrase, the BJP started running Google ads in the third week of November.However, at the same time, a another organization began investing millions of rupees in a campaign that had a nearly identical name: "Modi sarkar ki guarantee" (the guarantee of the Modi government). Throughout the campaign's months-long run of videos, "Modi's guarantee" was frequently mentioned.In one such commercial, which aired on February 23, an actor who plays a young businessman tells a worried father, "Papa, there's Modi's guarantee," as a way to reassure him about his son's career decision. Modi ji has pledged to elevate India to the top among nations with the highest number of unicorn businesses. He states at the end with confidence that "every startup will start in India thanks to Modi's guarantee."These were the only ads that weren't from the BJP. They were a part of a campaign run by the Central Bureau of Communication (CBC), the advertising agency for the Indian government, and were funded by Indian taxpayers. At least one additional campaign mimicked the style and phrasing of the BJP's election slogans, releasing a number of advertisements in March. The biggest opposition party in the nation, the Indian National Congress, complained to the Election Commission of India (ECI), the constitutional body in charge of conducting the elections, on March 22. The complaint stated that these CBC commercials breached election regulations by misappropriating public funds for the governing party's campaign. The amount of money the CBC spent on government ads that seem to match the BJP's campaign themes has now been made public by an Al Jazeera investigation. Critics claim these ads cast doubt on the ability of non-partisan organizations to maintain impartiality during the election. From November, when it began running regular ads on the internet platform, until March 15, the government's communication agency spent around 387 million rupees ($4.65 million) on Google AdWords.  

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