Madhuri Dixit and Muthoot Finance launch the Bharosa India ka campaign.

As part of its "Bharosa India Ka" marketing campaign, which features Madhuri Dixit as the brand ambassador, Muthoot Finance, the biggest gold lending NBFC in India, has released two impactful commercial films.The campaign is an expression of Muthoot Finance's sincere gratitude for its clients' unshakable faith and preference, and it is a monument to the company's lasting legacy in the financial services industry. It also acts as a thank you to the millions of people who have chosen Muthoot Finance over other financial providers.The two commercial films serve to further establish Muthoot Finance as a trustworthy partner in the financial services industry.

The first commercial film explores the idea of eliminating uncertainty from decision-making, while the second film explores the sentimental value of gold as a generational asset. When taken as a whole, they deliver a powerful statement about the continued faith that Indians have in gold and the dependability of Muthoot Finance.Mr. Alexander George Muthoot, Joint Managing Director of The Muthoot Group, commented on the new campaign, saying: "Our 'Bharosa India Ka' campaign highlights the assurance that comes with each offering; it goes beyond showcasing our diverse range of services." Our decades-long, unwavering trust motivates us to continuously innovate and improve our client service. As the face of our campaign, Madhuri Dixit epitomizes the universality of our message, which highlights how we've integrated ourselves into our clients' lives to empower them to make sound financial decisions. It also highlights our commitment to empowering clients and communities equally and displays our commitment to providing trustworthy financial services.