Indians steal the show at the Met Gala in 2024, from Mona Patel in a nude sculpted gown to Sudha Reddy in a 180-carat solitaire necklace.

Like they do every year on the first Monday of May, a flurry of South Asian celebrities wearing Indian designers and supporting their native country gathered on the famous steps of The Metropolitan Museum of Art.We witnessed many Indian names making their impact at fashion's biggest night, from Mindy Kaling in Gaurav Gupta to Alia Bhatt in Sabyasachi to Isha Ambani in Rahul Mishra. In light of this, let's examine every Indian who shone brightly at the Met Gala 2024, which embraced the theme "Garden of Time."Wearing a handmade Iris van Herpen, fashion entrepreneur and philanthropist Mona Patel made her Met Gala debut. The philanthropist's body-hugging, nude sculpted gown, butterfly corset, and scalloped train had the internet in a frenzy.  The Vadodara-born fashion mogul, styled by Law Roach, incorporated slow-motion kinetic butterflies into her arm sleeves as a nod to the Met theme, "Garden of Time."With her non-profit Couture For Cause, Patel combines her passion for fashion with her charitable activities. She raises money and donates couture pieces through auction, many of which come from her own collection.The Gangubai Kathiawadi star, who had the look styled by Anaita Shroff Adajania, posted a few "behind the scenes" glimpses on Instagram: This dreamy saree is the result of the combined labor of 163 committed people, including skilled weavers, embroiderers, artists, and dyers, who put in a total of 1965 man hours. I am so appreciative to be wearing this beautiful creation, which is a monument to unending love and laborious work, that I am wearing it.Indian designer Rahul Mishra's couture sari gown, hand stitched by hand, was worn by the director of Reliance Retail. Her stylist Anaita Shroff Adajania wrote on Instagram that the unique look "took over 10,000 hours to complete." "Sophisticated applique and embroidery techniques, including Fareesha, Zardozi, Nakshi, and Dabka, along with French knots, were used to painstakingly incorporate delicate samples of flowers, butterflies, and dragonflies from the archives into the design," the speaker continued.The thirty-one-year-old businesswoman was also carrying a gorgeous purse made by Swadesh, including miniature paintings and nakashi by Jaipur artist Hari Narain Marotia.The Executive Director of the Serum Institute of India wore a specially designed Maison Margiela that was fashioned by John Galliano. Christian Louboutin shoes were the perfect finishing touch for the ensemble.Using Instagram, she expressed her happiness and gratitude for the opportunity to collaborate with Galliano: "We adored the concept of life and time being fragile yet strong and everlasting, and combining my own sleeping beauties—my wedding set of jewels. Working on an enduring work of live art with a legend and such an open creative partner has been an honor.  

A documentary series on Taylor Swift and Scooter Braun will premiere in June.

The ongoing controversy involving Taylor Swift and Scooter Braun has been in the news for a while and is soon to be shown on screen. The "gripping" disagreement between pop megastar Taylor Swift and music industry billionaire Scooter Braun will be the subject of a two-part documentary series called Taylor Swift vs. Braun: Bad Blood. Read more about Scooter Braun here. The music mogul with whom Taylor Swift is at odds)Variety reports that Warner Bros. Discovery UK and Ireland has commissioned a docuseries that will delve into Taylor's conflict with music producer Scooter.The two-part documentary, dubbed Taylor Swift vs. Scooter Braun: Bad Blood in the works, will delve deeply into the $300 million disagreement between the pop sensation and the business tycoon after Braun obtained the rights to Swift's first six albums in June 2019. The documentary will focus on the pop superstar's public spat with Braun. (Read: Taylor Swift lashes out at Scooter Braun, who currently has the rights to every song she has released thus far.)In addition to journalists and legal professionals, the two hour-long episodes, which air in June, will also include those who are close to Taylor and Scooter. The project will analyze the roles of gender dynamics, fandom impact, and artist rights while delving into Scooter's $300 million acquisition of her music archive from Scott Borchetta of Big Machine Records in 2019. Its goal is to fairly reflect both sides.The claims made by Swift that Scott prevented her from obtaining the rights to her first six albums will also be examined in the series. Additionally, viewers are expected to receive a "comprehensive masterclass on music rights."The show is a part of the "vs" series from Warner Bros. Discovery UK. The popular projects Johnny vs. Amber, which centers on the court case involving Johnny Depp and Amber Heard, and Kim vs. Kanye: The Divorce, which details Kim Kardashian's split from musician Ye, formerly known as Kanye West, are also featured in the series.  

Indian beauty Alia Bhatt is wearing a gorgeous, gem-studded Sabyasachi saree that took 163 artisans 1905 hours to construct.

At the Met Gala in 2024, Alia Bhatt made her second appearance at what is commonly referred to as "fashion's biggest night." She looked stunning in a Sabyasachi sari.Following her breathtaking red carpet debut at the Met Gala the previous year, Alia Bhatt made a second appearance at what is commonly referred to as "fashion's biggest night." The Highway actor enthralled guests at the event held at The Metropolitan Museum of Art in New York while wearing a Sabyasachi saree embellished with exquisite embroidery and priceless gemstones.Alia's wardrobe was thoughtfully chosen to complement the Met Gala's "Sleeping Beauties: Reawakening Fashion" theme this year. The saree featured a 23-foot-long train that was painstakingly embroidered with silk floss, glass beading, and semi-precious jewels in the shape of flowers.Speaking about her outfit, Alia remarked, "I feel fantastic. I am giddy with anticipation. This is the culmination of months of planning. My attire is from Sabyasachi Mukherjee. I've attended the Met twice, but this is my first time wearing a saree. Nothing is more timeless than a saree, or so I thought when I thought of the topic "The Garden of Time." Every stitch on this is done by hand. This outfit was made by 163 artisans, workers, and everyone in 1905 man hours.Alia posted a photo of her ensemble on social media, giving Sabyasachi credit for designing the gorgeous ensemble. "It was an ode to art and eternity—a call to the Garden of Time," the author wrote. We recognize that things made with care and patience can endure a lifetime, and that timelessness has no limits. During our quest to find an Indian take of this global concept, the attire developed a personality of its own. Nothing is more innovative and traditional than the saree, and in the expert hands of #SabyasachiMukherjee, this concept was fully realized.She expressed her gratitude to the 163 artisans who worked on the saree's creation. "Creating this has been quite an experience," she continued. enjoyable and demanding in equal measure. This dreamy saree is the result of 163 committed workers, including skilled weavers, embroiderers, artists, and dyers, who put in a total of 1965 man hours of work. I am really appreciative to be this beautiful creation's embodiment as I wear this attire.  

Advertisers may design advertising more easily with Metas latest generative AI features.

On May 8, Facebook's parent company Meta expanded its paid verification program and revealed new generative AI-based advertising tools to help businesses grow.The massive social networking site has given advertisers access to full-image and text production tools to enable them produce ads more quickly and develop a variety of ad versions that will boost ad performance.With text overlay capabilities, businesses can now develop whole image variations based on the original advertising creative. The prior features of enlarging photos to better fit numerous surfaces and creating new backgrounds surrounding product photographs—first presented in October 2023—are now enhanced.According to the company, the picture expansion feature—which enables companies to modify creative assets to match various aspect ratios on various surfaces—will now be accessible on Reels and Feed on Facebook and Instagram. As a result, advertisers are able to create ads for various formats in a more efficient manner.For example, a coffee company promoting a cup of coffee can utilize this functionality to generate additional background variations, such as ones that represent a lovely farm, and can even modify the coffee cup to give more imaginative designs. According to Meta, in the upcoming months, advertisers will also be able to specify their preferred images through text prompts.Additionally, businesses will be able to add text overlay to AI-generated photos, giving them the choice of twelve of the most well-liked font typefaces.Marketers will be able to produce headline variations for their ads in addition to the main text thanks to the new text generating capabilities. By stressing the major selling points based on their past campaigns and the language inputs from businesses, Meta said the company is currently testing the generated text's ability to replicate the voice and tone of the brands.According to the firm, new functionalities will soon be developed using Meta's most recent large language model, Llama 3, which will enhance ad performance and yield suggestions of a higher caliber.By the end of the year, Meta hopes to have these generative AI features available globally, having begun to roll them out to marketers.The Advantage+ creative function, which automatically optimizes the images and videos to versions that the brand's audience is more likely to interact with, will make these features available in the company's Ads Manager."By bringing all of the generative AI features together in one place, businesses will be able to see the benefits of automation and generative AI at the same time" according to the business.  

The XYXX-KL campaign Rahul wants to escape his agony.

The premium men's lifestyle brand in India, XYXX, has launched a new and inventive campaign called Ultimate Undie-pendence, which features investor and brand ambassador KL Rahul. The campaign draws attention to a widespread problem that has been disregarded for too long: men's persistent discomfort with traditional cotton underwear, which has become accepted as a way of life.The ad, which was created by Talented and produced by First December Films, imagines a future society in which men are physically restrained by their undergarments and find it difficult to perform everyday chores because they are in constant discomfort.KL leads off the campaign. Rahul seemed bewildered by this society where males are uncomfortable and struggle with everything they do, including riding a bike, lifting weights at the gym, and even working. As soon as KL recognizes the issue, he places an order for everyone to receive XYXX TENCELTM Modal Micro-made underpants so they can all feel "Undie-pendence." Men can be seen grinning and celebrating their newfound "Azaadi" despite feeling uneasy. The brand film calls for "Undie-pendence," a captivating term that team Talented playfully devised to express a sense of emancipation and independence from discomfort caused by your innerwear. It is backed by a soundtrack created by Varkey specifically for the campaign.The ad highlights how wearing comfy underwear may significantly improve one's everyday lifestyle. The ultimate in comfort is provided by XYXX TENCELTM Modal Micro-made underwear, which is improved with AirMax, 4-way Stretch, and CloudSoft. Reiterating that a man will make the move and genuinely believe the underwear upgrade is important because of the exceptional comfort he will have in his XYXX TENCELTM Modal Micro-made underwear. The goal of XYXX's campaign is to change attitudes and start a dialogue by encouraging men to consider the more advanced TENCELTM Modal Micro-made underwear rather than the conventional cotton varieties. The ad encourages men to switch by highlighting the sharp contrast between the restrictive environment of traditional underwear and the freedom that XYXX TENCELTM Modal Micro-made undewear offers. XYXX facilitates the shift to a more comfortable lifestyle by encouraging men to take the risk by providing samples and trials. With this campaign, XYXX hopes to improve men's daily comfort and well-being by addressing a common yet ignored issue."Your choice of underwear pretty much sets the tone for your entire day," says Petal Gangurde, Chief of Brand & Culture at XYXX, in response to the company's new film. Regretfully, the majority of men in India still don uncomfortable, ill-fitting plain cotton underwear.We had to get men to realize how bound and stuck they felt in their present underwear, which is how we came up with this extraordinarily rich concept of "Undie-pendence." We want men to break free from the stereotype that once they wear XYXX TENCELTM Modal Micro-made underwear, they will never go back to their former brand. This advertisement aims to dispel this notion.  Every man should be able to feel that incredible difference, as well as unmatched comfort and independence. Initially, the concept of externalizing comfort was a jest. Never before has anyone thought of underpants as cufflinks. Not even on the most peculiar websites! What began with us shooting pictures of  

Kareena is pleased to be a national ambassador for UNICEF India.

UNICEF India has named Bollywood star Kareena Kapoor Khan as its national ambassador. Her longstanding affiliation with the organization since 2014, during which she has acted as a Celebrity Advocate, is recognized with this esteemed status.Young Advocates: Supporting a Range of Issues UNICEF India announced the appointment of Kareena along with the introduction of its inaugural class of Youth Advocates, four exceptional persons who will act as peer leaders and advocates for important issues impacting children and youth. The causes that the Youth Advocates are fighting for are: Gauranshi Sharma from Madhya Pradesh, advocating for the right to play and disability inclusion. Uttar Pradesh native Kartik Verma is an advocate for child rights and climate action. Nahid Afrin from Assam, raising awareness about mental health and early childhood development. Vinisha Umashankar from Tamil Nadu, a budding innovator and STEM pioneer.Kareena's dedication to the rights of children Kareena Kapoor Khan's commitment to the rights and wellbeing of children is demonstrated by her affiliation with UNICEF India. She has given her voice to numerous projects as a Celebrity Advocate, bringing attention to topics including child safety, nutrition, and education. As she assumes her new position as National Ambassador, Kareena is well-positioned to further up her efforts and use her powerful platform to make a significant difference in the lives of children in India and around the world.Youth Empowerment and Change-Driven UNICEF India's selection of Youth Advocates is a great step in empowering youth and recognizing their ability to effect positive change. In addition to serving as an inspiration to their peers, these advocates will help shape programs and policies that deal with the urgent issues that young people face. Kareena Kapoor Khan and the Youth Advocates will work diligently to guarantee that every child's rights are upheld and their voices are heard, forming a strong team.Children's Better Future Kareena Kapoor Khan and the Youth Advocates represent a fresh commitment to UNICEF India's great goal, which is to uphold the rights and welfare of children. The group wants to give children a better future where their rights, safety, and growth are respected and valued via their combined efforts. Kareena Kapoor Khan's impact and her passion for children's rights will surely encourage others to join the campaign as she sets off on her new adventure, causing a ripple effect that reverberates throughout the country and beyond.  

Netflixs Heeramandi Shekhar Suman explains why the web series won be making a comeback by comparing himself to Aamir Khan and Dilip Kumar.

The Netflix online series Heeramandi has captivated the interest of all viewers. This is due to the immense anticipation around the film, which was directed by none other than Sanjay Leela Bhansali. Manisha Koirala, Sonakshi Sinha, Sanjeeda Shaikh, Sharmin Segal, Aditi Rao Hydari, and Richa Chadha are among the cast members of the web series. It is about the power struggles of Lahori courtesans. Heeramandi has split supporters. Some people are pleased with the online series, but others have criticized SLB's concept. Nevertheless, the actors are making every effort to maintain the excitement surrounding Heeramandi. A key character in the online series, Shekhar Suman, recently discussed his hiatus and other topics. Also Read: Heeramandi: Aditi Rao Hydari becomes a love guru, as evidenced by her professional dating adviseHe compared himself to Aamir Khan and Dilip Kumar in a recent conversation, stating that the reason for the break was that he wasn't getting enough exciting roles. Shekhar Suman stated, "I am essentially a theatre actor," in an interview with The Indian Express. There is never a resurgence. All you have to do is wait for the appropriate opportunity.Together with his son Adhyayan Suman and a host of other well-known actors, Shekhar Suman was a major character in Sanjay Leela Bhansali's Heeramandi: The Diamond Bazaar.Heeramandi: The Diamond Bazaar, Sanjay Leela Bhansali's masterpiece of a web series, featured popular TV personality Shekhar Suman. The actor defended the director in an interview, saying that he was a rigorous taskmaster who occasionally made his actors wait on set. Continue reading!Talking about his collaboration with Sanjay Leela Bhansali on Heeramandi, Shekhar Suman Shekhar Suman plays Zulfikar in Heeramandi: The Diamond Bazaar, an important character in the Over-the-Top television series. When questioned if Sanjay Leela Bhansali had actors wait for long hours, the veteran actor responded that he is a maestro who strives for excellence in an interview with Zoom.Shekhar Suman went on to say that actors are not people who lose sight of their role while they are waiting. He defended SLB by drawing a comparison between them and soldiers, saying, "It's like a soldier waiting for the enemy to attack." He wouldn't declare, "I want to go home; I've been waiting for twelve hours." Does it take place? No, that's him! The moment the enemy approaches, he opens fire. Whether it's hot or snowing doesn't matter. An actor needs to be as ready as a military man.Shekhar Suman went on to say that if an actor is asked to sit still for two or three days by the director, they should comply if they are an actor. You can't say that you're having trouble focusing, so leave this place immediately. It is not your place to be an actress. You will look back with immense satisfaction and joy whenever you do. And for that reason, he was well respected," he said.  

Why Indian fashion designers are conspicuously absent from the Met Gala 2024 event

The Chairman of the Fashion Design Council of India (FDCI) and the creator of the immensely popular Papa Don't Preach, Shubhika Sharma, discuss the concerns of the Indian fashion community regarding their underrepresentation at the Met 2024.Celebrities from India, such as Priyanka Chopra, Isha Ambani, Deepika Padukone, and Alia Bhatt, have been raising the nation's prominence internationally over the past several years. But with all of the feathered dreams and sequined masterpieces, our rich fashion history is mainly missing.Designer Ridhi Mehra claims that due to persistent misconceptions that Indian fashion is only associated with traditional or ethnic dress, India's presence at the Met Gala has been restricted, despite a few celebrities donning traditional Indian clothing or accessories. Mehra stated, "Even though Indian fashion is immensely inventive and varied, changing these misconceptions on a global level may take some time and focused work from both designers and industry stakeholders. "The essay by Susan Sontag served as the inspiration for the 2019 theme Camp: Notes on Fashion, which appeared perfect for designer Manish Arora's exuberant designs. His distinctive look, which is renowned for its opulence and vivacity, wonderfully encapsulated the spirit of "camp." Not to be outdone, Arora dressed Australian actor Keiynan Lonsdale in a stunning gown that flowed from a neon green full-sleeved bodice and was embellished with 1,500 hand-embroidered butterflies in his typical colorful colors. The final flourish? That year, Arora's famous circus outfit was even on show at the Costume Institute exhibit at the Metropolitan Museum of Art, which is a real high point for any designer.We saw socialite Natasha Poonawalla dressed in a custom gold sari by designer Sabyasachi Mukherjee for 2022's In America: A Lexicon of Fashion. This was a historic first for a sari's one and only Met Gala debut. However, Naomi Campbell did dress in an uncommon vintage Chanel outfit inspired by saris for the 2023 Karl Lagerfeld tribute.  

Mandira Bedi criticizes fast diets and exhorts individuals to achieve balance in their exercise regimens on No Diet Day.

One of the fittest actors in the business is Mandira Bedi. She has consistently promoted healthy eating and frequently shares motivational workout videos and updates. Mandira highlights the significance of discovering sustainable diets and striking a balance between eating what you enjoy and maintaining your fitness on this International No Diet Day.The truth is, no matter how often we vow to work out, our diet plays a bigger role in our fitness journey than our exercise regimen. It's always thirty percent workout and seventy percent food. You can gradually alter that equation if you exercise. It won't appear if you work out at the gym while consuming bad cuisine or fried food, according to Bedi.Mandira Bedi, an actor and television host, has made the decision to "begin again" and put her health, fitness, and weight back at the forefront. Having worked in the television and film industries for more than thirty years, I can attest to the pressure artists face to meet preconceived notions about how they should look.Does she have any advice for artists who occasionally turn to fad diets out of desperation? "Everyone realizes this after trying it. Here's the thing. Everyone, in my opinion, needs to learn that lesson the hard way—through trial and error. You must identify a sustainable path if you wish to travel the path to excellent health and fitness. I've tried everything, even with myself. Everyone has to establish their own balance via trial and error," she says.  

What's Trending Globally

Asia

News 2298

Australia/New-Zealand

News 38

Canada

News 14

China

News 39

Europe

News 30

Gulf

News 11

India

News 3070

Pakistan

News 16

Russia

News 16

United Kingdom

News 39

United States

News 114

World

News 76

After Barcelona loses against Girona, Real Madrid wins their record-tying 36th Spanish league title.

With four games left, Real Madrid ended the suffering of its Spanish opponents and secured the league title on Saturday. This came just in time for Real Madrid to fully concentrate on its Champions League semifinal matchup against Bayern Munich.Madrid performed as predicted, defeating relegation-threatened Cadiz 3-0, despite using only bench players. Coach Xavi Hernández acknowledged that Barcelona's 4-2 loss to Girona was emblematic of his team's trophy-less season.With just 12 points still to play, Girona overtook Barcelona in second place, and Madrid was able to capture its record-extending 36th Spanish league title thanks to a sequence of results that left them with an overwhelming 13-point disadvantage.Madrid would have celebrated the title on Saturday if Barcelona had prevailed at Girona.Now Madrid gets the opportunity to add to its record 14 European Cup victories. After a 2-2 first-leg stalemate in Germany, Madrid hosts Bayern on Wednesday in their Champions League semifinal matchup. Borussia Dortmund or Paris Saint-Germain will be waiting for the victor of the June 1 final. The club announced that it will postpone the customary victory celebration in downtown Madrid until next Saturday in order to focus on its crucial matchup with Bayern. Coach Carlo Ancelotti of Real Madrid declared, "We deserved this league title in every way," following his team's second league title and 12th trophy overall in his two years at the team."We want to celebrate with all of the supporters, but they know that we have a big battle coming up on Wednesday. We want to be well-prepared to please the supporters, and on Saturday, we will all celebrate the victory together. After Karim Benzema left in the summer and Thibaut Courtois, the goalkeeper, and defenders David Alaba and Eder Militao suffered major leg injuries, Madrid looked to be back on track to challenge reigning champion Barcelona at the beginning of the season. But after joining from Borussia Dortmund, Jude Bellingham developed into a prolific striker. Madrid was far ahead of the opposition thanks to his goals and midfield leadership as well as Vinícius Júnior's dribbling, pace, and goals.Madrid has won both of its league "clasico" matches against Barcelona, has only lost once in 34 rounds overall, and has delivered Girona two crushing defeats in their two encounters.Replicas Before the match against Bayern, Shine Ancelotti made significant changes to his starting eleven. The only player that started the first leg against Bayern and started against Cadiz was center-back Nacho Fernández. At the Santiago Bernabeu on Saturday, in the 51st minute, Brahim Díaz scored a goal from the edge of the box into the top corner, shattering Cadiz's defense. Moments after entering the game as a replacement, season MVP Bellingham scored his 18th league goal of the year to effectively seal the victory. In injury time, Joselu Mato added a third. Champions League play for Girona In addition to losing to Girona in the Catalan derby, which was their second major defeat of the season, Xavi's team also watched Madrid win the title as a result of their defeat. Barcelona dropped to third position, 14 points behind Madrid, as Girona overcame them. Girona opened a 13-point lead over Athletic Bilbao in fifth place, securing a top-four finish and Champions League spot. Girona is now poised to raise a problem for UEFA, whose regulations aim to safeguard the Champions League against the presence of two or more clubs owned by the same entity. Both Girona and Manchester City are members of the Abu Dhabi royal family-supported City Football Group. Girona has the ability to deny Barcelona of

A record rise in the price of gold and silver on the MCX

On Monday, May 6, 2024, the prices of gold and silver increased on the Multi Commodity Exchange (MCX).When compared to the previous close of Rs 81,043, silver futures, which mature on July 5, 2024, saw a hike of Rs 739, or 0.91 percent, and were retailing at Rs 81,977 per kg on the MCX.International prices, which might fluctuate in any way, set the price of silver in India. Aside from that, it also depends on how the rupee values in relation to the US dollar. Silver will cost more if the rupee depreciates against the dollar and global prices stay steady. Visit https://www.goodreturns.in/silver-rates/ to learn more.

Voltas – India back with Moorthy for Shor Kam Kaam Zyaada campaign

"There are other things that are returning this summer besides the intense heat! In an exciting new campaign, Voltas, the top A.C. brand in India, has brought back the beloved and legendary Moorthy. Moorthy, who captured many hearts with his collected demeanor and clever repartee, has returned to promote Voltas' most recent line of Smart Air conditioners, which include a cutting-edge, IoT-enabled design, an inventive sleep mode, and incredibly quiet operation. In the new campaign, Moorthy maintains his composure in the face of his talkative brother-in-law, emphasizing the clear difference between him and the quiet effectiveness of Voltas air conditioners. The slogan ""Shor Kam, Kaam Zyaada"" effectively conveys the campaign's core message and makes a big deal out of it. The wacky two-commercial campaign, which relies on Moorthy's ageless appeal and Voltas' Smart Air air conditioners, is a pleasure to see. Deba Ghoshal, Vice President & Head of Marketing at Voltas Limited, remarked on the new campaign, saying, ""Yes, he is back! smoothly and silently, much like our newest product line. And more clever, perceptive, and modern this time around. Take a peek at our teasers to see what we have in store for this summer. Customers have always favored Voltas air conditioners, and in the last ten years, Murthy has come to be associated with the brand. Still, ""Bringing back Moorthy felt natural - given that Voltas and Moorthy have always clicked and Moorthy's witty aura left a lasting impression last time around,"" says Ritu Sharda, Chief Creative Office, Ogilvy India (North). With Summers rapidly approaching and Moorthy's talkative brother-in-law prepared to intensify the conversation, the campaign appeared to be an ideal method for initiating conversation."

Jasprit Bumrah and Kapil Dev turn teammates for Tata IPL 2024 on JioCinema

JioCinema recently debuted MS Dhoni in a dual role for their first TATA IPL 2024 campaign. As part of their new campaign, TV Dekho Toh Aise, Kapil Dev and Jasprit Bumrah are now featured in two films. The most recent JioCinema film slate is concentrated on the Connected TV offering, which caters to fans who want to watch the TATA IPL both on a big screen and digitally. Additionally, they highlight the platform's many capabilities, which provide viewers an unparalleled level of autonomy and let them to switch from a "lean-back" to a "lean-forward" viewing experience. On March 22, 2024, TATA IPL 2024 will kick off on JioCinema with the southern derby between MS Dhoni's Chennai Super Kings and Royal Challengers Bangalore. The two elite cricket players' chats are peppered with witty quips directed at one another, all in good humor, in these banter-filled Chrome Pictures videos. In the first movie, Bumrah is absorbed in watching the TATA IPL on his phone when Kapil Dev walks in and strikes up a discussion with him. When Bumrah turns on a connected TV and starts streaming the same video Bumrah was watching, Kapil challenges him and claims superiority over the way his generation watches the TATA IPL. In keeping with the same theme, the second movie starring the pair goes one step further by talking about the possibility of viewing the TATA IPL in 4K, with the freedom to select important moments and camera angles. "Connected TV viewers are a rapidly growing subset within the digital universe, while there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport," a Viacom18 spokesperson stated. "Our films starring Kapil Dev and Jasprit Bumrah emphasize that the TATA IPL can be watched for free on Connected TV with premium features, as well as conveniently on a mobile device with flexibility." The intense competition's thrill is replicated on a large screen, giving the audience total control over the excellent viewing experience. We would like cricket lovers to witness firsthand how JioCinema is revolutionizing the television viewing experience and, as a result, the campaign's "TV Dekho Toh Aise" line.

TVS Motor champions children safety with Protect Little Riders campaign

"As part of the #TVSRide4Safety program, TVS Motor Company (TVSM) announced the launch of its ""Protect Little Riders"" campaign. Through this program, TVSM hopes to remove barriers to young riders' adoption of helmets and raise awareness of the safety of children when riding two-wheelers. In spite of official restrictions, there is a greater prevalence of child riders who do not wear helmets. This action is unusual because parents always put their children first. Consequently, in addition to promoting helmet adoption, the TVSRide4Safety campaign includes the creation of a line of kid-specific helmets. Furthermore, a specific website has been established to furnish parents with crucial details regarding the selection of suitable headgear size for their children's protection when riding two-wheelers. Aniruddha Haldar, Senior VP (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, commented on the campaign, saying, ""Children's helmet use is becoming a pressing issue in a nation deeply concerned about its youth. It's a blind spot that has developed over time."" As a result, we are contacting parents to work together, modify behavior, and embrace safety precautions. The simple message of the campaign is still to wear a helmet, make sure your child wears one, and ride safely. To assist in fostering a culture based on responsibility and safety, we cordially encourage you to participate in Protect Little Riders."" A key component of the #Ride4Safety Campaign, Protect Little Riders is a socially conscious effort to raise awareness and encourage constructive community action. This demonstrates TVS Motor Company's dedication to resolving issues with the ecology and making a significant contribution to making the riding environment safer for younger riders. Group CEO of MullenLowe Lintas Group and Chief Strategy Officer for APAC at MullenLowe Global, Subramanyeswar S. (Subbu), discussed the campaign, saying, ""Protect Little Riders is a crusade (and not just another campaign) through which we are putting a spotlight on one of the biggest blind spots on our roads - kids without helmets."" Every day, millions of children in our nation ride two-wheelers without wearing helmets."

The promotion of Patanjali Kesh Kanti honours the resilience and spirit of women.

The brand ambassador for Patanjali Kesh Kanti's most recent campaign, #TootnaManaHai, is none other than famous actress Tamannaah Bhatia. The slogan "women's inner strength is indomitable that's why breaking down is never an option for her" resonates with this campaign, which aims to showcase the strength and unwavering spirit of women.Patanjali Kesh Kanti Advance Hair Oil, an all-natural Ayurvedic solution meant to solve common hair issues while improving general hair health, is the campaign's mainstay. The business claims that its hair oil, which is infused with 30 different herbs—including Bhringraj, Kalonji, Ghrit Kumari, Manjistha, Amla, Malkangani, Shikakai, Reetha, and Brahmi—offers a comprehensive approach to managing hair loss, mending damaged hair, delaying graying hair, and fighting dandruff. The primary components have been chosen due to their shown ability to nourish the scalp, stop hair loss, and encourage hair growth.Bhatia hopes to reaffirm via her narration that women have an innate strength that empowers them to face any challenge head-on with dignity and resolve. The #TootnaManaHai campaign by Patanjali Kesh Kanti aims to uplift women all throughout the country by empowering them to celebrate their path towards self-confidence and empowerment and to embrace their inner resilience.With the stunning Tamannaah Bhatia serving as its brand spokesperson, Patanjali Kesh Kanti's #TootnaManaHai is an inspirational new campaign. This ad echoes the strong message that a woman's inner strength is so profound that giving up is never an option. It is an homage to the unwavering strength and indomitable spirit of women.The launch of Patanjali Kesh Kanti Advance Hair Oil, a marvel of Ayurvedic genius, is the focal point of this endeavor. A combination of thirty priceless herbs, such as amla, kalonji, and Bhringraj, have been added to this all-natural mixture. These herbs were specifically picked for their well-known ability to boost hair vitality. With a focus on hair loss, damage repair, early graying, and dandruff, the oil ensures the health and beauty of your hair organically. It offers a holistic approach to hair care.With her endearing charm and sincere demeanor, Tamannaah Bhatia wonderfully captures the spirit of the campaign, which is one of tenacity and strength. She highlights in her engrossing story that women possess an inner strength that enables them to face obstacles head-on with grace and resolve.

Luminous Power Technologies puts the spotlight on #WomenInEnergy

In honor of International Women's Day, Luminous Power Technologies today released a digital short as part of their motivational campaign, #WomenInEnergy. The video, which is told from the perspective of a kid, masterfully depicts the prejudices and stereotypes that are pervasive in society regarding women in particular domestic contexts, such as a home terrace. Now in its second year, Luminous' #WomenInEnergy campaign seeks to inspire a better future for future generations while challenging gender preconceptions and biases that currently exist in the energy sector. The video, which was conceived by Autumn Grey, focuses on the routine domestic tasks that get accepted because they are only performed by female family members. With a small child watching his mother go about her daily business on the patio, In the film, those being taken up by other family members are beautifully shown, and the mother's role as a solar technician under the Luminous training program is shown. In this story, a boy challenges the idea of bias by judging his mother's worth by the labor she does on their terrace. Recognized for its creative energy solutions, the brand breaks beyond apparent bias to deliver a unique message. The idea of the IWD video was discussed by Neelima Burra, Chief Strategy Transformation and Marketing Officer of Luminous Power Technologies. She stated, "Although society has made significant progress and moved the needle for women in certain professions, there is still a lot to be addressed." Our movie emphasizes the need to change people's perspectives to embrace gender-neutral roles and provide everyone the same opportunity. Even if women have all the qualifications needed to work in the energy sector, they are nevertheless perceived as having a disproportionate number of men in technician positions. This movie will encourage viewers to reflect and alter their viewpoints. To hasten the nation's energy transition and promote the installation of solar PV rooftops, we must capitalize on the talent of women. The goal of our campaign, #WomenInEnergy, is to change people's perceptions and make careers for women in fields like solar technician practical and appealing. Luminous Power Technologies' chief human resource officer, Shikha Gupta, "The purpose of this film is to inspire viewers to think of traditionally male-dominated professions as safe and growth-oriented environments for women as well, such as solar technician." This movie offers a comprehensive message about the value of family support, which is the cornerstone for empowering women in non-traditional roles. When attitudes shift and everyone in the family assumes more responsibility for the home, closing the current gender gap will actually happen.

Shoppers Stop empowers women to embrace their choices fearlessly with #Don’tStop campaign

"Shoppers Stop launched the #Don'tStop campaign, which was created by Makani Creatives, in honor of Women's Day. The initiative aims to eliminate the biases and social pressures that women experience in the fields of fashion and beauty. Because of the unattainable standards that society has established, women—who are frequently the targets of unrelenting scrutiny and judgment—find themselves doubting their decisions and lacking confidence. The #Don'tStop campaign exhorts women to not hold back and to bravely embrace their choices. In the video, a girl receives criticism for being judged as ""Too Flashy,"" ""Too Bold,"" ""Too Revealing,"" ""Too Tight,"" ""Too Wild,"" and ""Too Fake,"" which is a reflection of the judgment many women face in all spheres of life. This realization served as the basis for Shoppers Stop's campaign, which encourages women to live freely and openly, without fear of repercussion. Women are frequently told what to dress, how to look, and how to portray themselves in society. #DontStop encourages women to reject these expectations and embrace their individuality. As longtime creative partners of Shoppers Stop, Sameer Makani, co-founder of Makani Creatives, commented on the campaign, saying, ""We wanted this topical campaign to authentically reflect the brand's ethos."" Our inspiration came from fashion, which is one of the most potent mediums for expressing oneself. The campaign is a powerful reminder to ignore unfavorable remarks and make decisions that suit one's comfort level and own preferences. ""We were struck by the power of simplicity in the storytelling and yet the impact it had on every woman in the room when team Makani presented the idea,"" Shwetal Basu, chief marketing and communication officer at Shoppers Stop and customer service associate, continued. It strikingly conveys the idea that, as a company, we are ardent supporters of self-assurance, tenacity, and inclusivity, opening doors for each and every woman to embrace her personal style."" The goal of the campaign film is to support women's uniqueness and give them the freedom to live boldly without fear of criticism or judgment."

ICICI Prudential Mutual Fund launches ‘Sapno ki Kishte’ campaign for Womens Day

"The commercial draws attention to the financial difficulties that women encounter and stresses the significance of using SIP to secure one's future. In honor of International Women's Day, ICICI Prudential Mutual Fund is launching Sapno ki Kishte, a new campaign that follows a mother and her son on their journey. The ad portrays the woman's unwavering will to fulfill her son's ambition of getting a car despite her daily obstacles with a moving story. The ad emphasizes the significance of women being financially literate and safeguarding their futures by using the Systematic Investment Plan (SIP) path.  The campaign highlights women's tenacity and daily sacrifices while highlighting their critical role in influencing their families' goals and objectives. Viewers see a woman's everlasting fortitude and perseverance as the story progresses. Abhijit Shah, ICICI Prudential AMC's head of marketing for digital and client experience, emphasized the significance of the campaign in honoring and appreciating the accomplishments made by women. He said, ""We at ICICI Prudential Mutual Fund think that everyone should be able to reach their financial objectives, no matter what their situation. We hope to celebrate women's unwavering spirit and the way Mutual Funds provides a means for them to safeguard their families' futures through this campaign. The ad emphasizes the advantages of using mutual funds as an investment vehicle to achieve long-term objectives and provide financial security. ICICI Prudential Mutual Fund is still dedicated to helping people achieve financial independence. The company's many digital outlets, including Facebook, Instagram, and YouTube, will be used to reach a large audience for the campaign. The campaign highlights women's tenacity and daily sacrifices while highlighting their critical role in influencing their families' goals and objectives. Viewers see a woman's everlasting fortitude and perseverance as the story progresses. The ad emphasizes the advantages of using mutual funds as an investment vehicle to achieve long-term objectives and provide financial security. In order to support people on their path to financial independence, ICICI Prudential Mutual Fund continues to provide a broad choice of investment solutions that are geared towards meeting various needs."