CollegeDekho's latest campaign is unveiled by L&K Saatchi & Saatchi.

CollegeDekho's first integrated brand campaign, "Banayenge India ka Kal," has been launched across television, OTT, and digital platforms by L&K Saatchi & Saatchi India. This is a crucial step towards establishing a compelling brand purpose based on a deep consumer insight and building brand recognition.The campaign tells the heartwarming tale of a father who has always given his son the best, but who is now turning to CollegeDekho for advice on colleges. It speaks to the deep love and sacrifices parents provide to their kids as well as the realization that, in spite of their best efforts, parents frequently struggle with making the appropriate college decision because of outdated information. They require the guidance of a reliable professional during these critical times.

According to Rohit Malkani, Chief Creative Officer of L&K Saatchi & Saatchi India, "This is what happens when a director who is passionate, bold, insightful, and has a terrific script come together! We are ecstatic to release this short for CollegeDekho, which masterfully conveys the feelings of a young child who is ready to submit his college application. In addition to hitting home, the subtle performances and genuineness make it worth watching again and again."Since our first talks, we have been greatly inspired by CollegeDekho's purpose-driven concept. With a distinct vision, this campaign is the result of our love and enthusiasm.

Hindol Purkayastha, Head-North & East, L&K Saatchi & Saatchi India, continued, "We are delighted to have partnered with CollegeDekho to bring this inspiring vision to life, which can truly make a difference for millions of students in India.""We've chosen L&K Saatchi & Saatchi India for our first ever brand campaign based on conversations that built trust," stated Abhinav Upadhyay, Chief Marketing Officer of CollegeDekho. Being the biggest Higher Education Ecosystem in India, we sought a genuine approach to articulate our brand's mission and core values while utilizing consumer insights that catered to the millions of parents and students we mentor each year. We have no doubt that this campaign will strike a deep chord with our audience and further establish CollegeDekho as a reliable resource for education." The campaign is to create a memorable brand purpose and increase brand awareness. With the creative know-how of L&K Saatchi & Saatchi India and the vision of CollegeDekho, this campaign is poised to have a major impact on the education sector, directing thousands