Submissions for the OOH Advertising Awards in 2024 that shatter records

36 firms have submitted an astounding 348 entries for the OOH Advertising Awards (OAA) 2024, which are organized by Media4Growth, spanning across 7 categories and 27 subcategories. The unprecedented level of engagement highlights the ever-changing landscape and increasing importance of out-of-home (OOH) advertising in India. As the awards' tabulation partner, E&Y will make sure the results are transparent and accurate.A prestigious jury team of 33 renowned brand marketers from various sectors is reviewing the entries. There will be two rounds to the judging process: an online round first, and an offline round thereafter. Three jury sessions—two in Mumbai and one in Delhi—are scheduled for the second round. Having the jury members split up into three sections to allow for a comprehensive assessment."Indian OOH is on the ascendancy with a greater number of brands, both national and regional, making notably creative use of this medium for their respective campaigns," said Vasant Jante, CEO of Media4Growth, in response to this milestone. This year's OOH Advertising Awards event, which had a record number of submissions, is a prime example of the OOH renaissance. I think the industry is changing for the better, and we'll see more OOH stakeholders competing with one another and striving for higher standards of performance.

OAA will keep reflecting these remarkable times."The two-day OOH Advertising Convention (OAC) 2024 will come to an end on July 27th, with the OOH Advertising Awards ceremony taking place that evening at the Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru. The conference, which is well-known for its global roster of prominent speakers, will explore the newest developments and trends in out-of-home advertising.The OOH Advertising Awards 2024 have the most entries in their history, which is a monument to the inventiveness of its players and the dynamic evolution of the industry. The convention and awards will act as a gauge for the outstanding work being done in the OOH arena as the business broadens its horizons.