Sunfeast SuperMilk teams up with Tamil superstars Sneha and Simran for the "Nalladhu Thedi Varum" campaign.

See the First-Ever Tamil Star Collaboration In the new campaign for ITC Sunfeast SuperMilk, Sneha Prasanna and Simran BaggaNational: SuperMilk and ITC Sunfeast introduced the "Nalladhu Thedi Varum" campaign, which featured Tamil singers Sneha and Simran in their first-ever combined commercial and gave families in Tamil Nadu a heartfelt message.The ad challenges the notion that good things must be sought after by demonstrating that goodness may find us.

The advertisement, which features a hamlet setting, highlights the milk and Naatu maatu paal of Sunfeast SuperMilk Biscuits.With their kids running ahead of them, beaming with joy, the video begins with Sneha and Simran getting out of an SUV. The action moves to a serene coconut grove, where kids are playing a classic rural game and the sound of their laughing fills the air. When Sneha's son confronts his mother inquisitively about their regular visits to the village, Sneha responds by telling him that they go in search of good experiences while she eats some sugarcane. As he listens closely, Simran's toddler queries her definition of "positive experiences." With Sneha providing even more sweet details, Simran enthuses about the pleasures of village life while highlighting the advantages of Sunfeast SuperMilk Biscuits.