Though it lags behind the EPL in terms of influence and reach, the IPL's explosive development and passionate fan base position it as a growing global sports force: Talikoti, Harsh

The T20 league, the IPL, had a 6.5% increase in its business value to $16.4 billion (about Rs. 135,000 crores), which is indicative of the game's ongoing strength and appeal on a global scale. The value of the IPL solo brand has increased by 6.3% in the last year to $3.4 billion. Chennai Super Kings (CSK) are the most valuable franchisee in terms of valuation, even though they did not qualify for the playoffs in 2024. Their brand worth is $231.0 million, up 9% from the previous year.

The biggest gain was recorded by the IPL 2024 winners, Kolkata Knight Riders, who increased by 19.30% from 2023.The 2024 IPL Brand Valuation Study, a report on the business enterprise and brand values of the Indian Premier League (IPL), was released recently by international investment bank Houlihan Lokey.The Corporate Valuation Advisory Services division of Houlihan Lokey provides businesses with advice on all valuation-related issues pertaining to their tax, financial reporting, and strategic planning programs. Purchase price allocation (value of all acquired assets and liabilities), stock equity valuations, and tax company valuation for restructuring are among the services offered.