Advertising/Media

A survey reveals that audiences are wary of AI being used to produce news.

A survey reveals that audiences are wary of AI being used to produce news.

By - 17 Jun 2024 02:41 PM

According to a survey, news consumers are primarily against using AI for sensitive areas like politics.According to a survey, the majority of news consumers in the US and the UK would find journalism generated mostly by artificial intelligence (AI) unsettling.According to a poll by the Reuters Institute for the Study of Journalism released on Monday, only 23% of respondents in the US and 10% in the UK would feel comfortable with AI-produced news. Consumers are particularly wary of the technology being used for sensitive topics like politics and crime.AI-led news would make people uncomfortable, according to almost half of US respondents and 63 percent of UK respondents, respectively. Only 18% of respondents stated they would be neither comfortable nor uncomfortable.The use of AI to produce text-based content, illustrations, and stylized graphics was met with the least resistance from respondents, whereas the creation of realistic-looking images and videos was met with the strongest opposition.According to the institute's annual Digital News Report, which accompanied the study, "Our findings show audiences are most open to AI uses that are behind the scenes and areas where AI can help improve their experiences using news, providing more personalised and accessible information.

"They feel less at ease with content intended for a broad audience, delicate or significant subjects, and computer-generated movies or images that could be mistaken for the genuine thing—areas where mistakes are thought to have the most impact. Most people agree that complete automation should not be allowed and that a human should always be involved.The results coincide with the global adoption of AI by newsrooms in the face of sharply declining revenue and widespread layoffs. AI tools are being used by many news organizations throughout the world for a variety of tasks, including research, interview transcription, and content development.Michael Miller, the executive chair of News Corp Australia, disclosed last year that the media organization was employing AI to produce over 3,000 pieces per week. When the German tabloid Bild unveiled a cost-cutting campaign last year worth 100 million euros ($107 million), it forewarned employees that it anticipated making additional cuts because of "the opportunities of artificial intelligence."

 

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