Timex's "Waste More Time" ad exhorts consumers to prioritize taking care of themselves by engaging in their favorite pastimes.

Mumbai: The current edition of the "Waste More Time" campaign, spearheaded by American watch maker Timex, features brand ambassador Ananya Panday. Even if some may think it's a complete waste of time, the global campaign invites individuals to put aside the bustle and re-connect with themselves by spending more time doing what they enjoy most. The campaign's third digital film reaffirms that a Timex is more than simply a timepiece—it conveys your narrative and pushes you to own your time.

The newest version of the campaign features Ananya Panday once more, who is seen merrily gliding around her bookshelves, picking up books, and appearing to be working. The commercial then takes a different turn, featuring Ananya dancing and balancing books on her head to illustrate the novel idea of squandering time on enjoyable activities!She indulges in the idea of Waste More Time with Timex to strike a balance between work and play!  By encouraging people to follow their passions without fear of criticism and to completely embrace the analog life by slowing down and living in the moment, this ad deviates from the norm.