Oyo's latest marketing campaign showcases its nationwide network of high-end company serviced hotels.

Mumbai: Oyo today declared the opening of "Kya Baat Kar Rahe Ho," their newest promotional film. The intention is to draw attention to its nationwide network of upscale hotels with company services.With the introduction of an enhanced guest experience through new features like the Quick Check-in on the OYO app, Oyo claims that this initiative represents an improvement in its service offering. Oyo has also added a new tag to its app, simplifying the process of finding and reserving the hotel, in an effort to make it even easier to find and reserve these premium lodgings.Oyo's campaign, in collaboration with the creative agency Moonshot, which was established by Tanmay Bhat and Devaiah Bopanna, seeks to update outmoded perceptions and emphasize the brand's dedication to provide first-rate experiences for all types of travelers, including families, friends, and solitary excursions. Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, and Deep Joshi from Moonshot wrote this advertisement. Sun City Studios is in charge of production, and Rahul Bharti is directing.A young couple named Sunita and Rishabh are shown in the film's opening scene dining at the table with Sunita's parents and grandmother. Her parents are shocked to hear Sunita say they had reserved an Oyo for the weekend and make fun of Oyo's previous reputation as a "couples hotel." Rishabh invites the whole family, which heightens their surprise as the story progresses. The story then switches to show the family in the foyer of an opulent Oyo hotel, where they are astounded by the first-rate amenities and tasteful decor.

The ad highlights Oyo's current emphasis on adaptability while attempting to confront and refute out-of-date perceptions of the company. Oyo currently provides top-notch experiences for all kinds of travelers, whether they are going on a family holiday, a weekend trip with friends, a student preparing for an exam, enjoying "me time," or going out on the town. The ad shows how Oyo has evolved into a new, high-end brand that serves all consumers.