Knight Bites is introduced by KKR and TTK Prestige.

With Knight Bite, an innovative new long-term project that uses food to connect fans with their favorite players, the Kolkata Knight Riders (KKR) are stepping up fan interaction.TTK Prestige, the top kitchen appliance brand in India, has teamed up with KKR to begin this campaign with #Let'sGetCooking with Knight Bite, a five-episode digital series that premieres on March 30. Fans can see a whole new side of KKR players as they cook, converse, and participate in entertaining culinary challenges on the show, which is hosted by famous chef Kunal Kapur.Binda Dey, Group Chief Marketing Officer of Knight Riders Sports, adds, "Our partnership with TTK Prestige is more than just a collaboration – it's a celebration of Indian culture and the shared passions that unite our fans beyond cricket.""Our study revealed that our supporters have strong passions for diet and fitness in addition to their love of the game and KKR. We have introduced two new IPs that provide new and meaningful ways to engage with them as a result of this discovery. We are excited to work with TTK Prestige to make the first of these initiatives, "Knight Bites," a reality. It's more than just a series; it's an opportunity to highlight the personality of our players off the field and honor a common bond: our shared love of food."Speaking about the partnership, Mr. Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, stated: "Knight Bite is the ideal combination of cricket and food, which have a way of uniting people. For many years, TTK Prestige has been a fixture in Indian kitchens, facilitating generations of people to enjoy cooking with ease. Like the game itself, this partnership with KKR enables us to rethink the kitchen as a place of enjoyment, excitement, and shared experiences. This series is really unique, and we're excited to be a part of it as we watch players leave the field and enter the kitchen, overcoming obstacles with humor and camaraderie.

"In India, cricket is an emotion as much as a sport. It also has the ability to unite individuals from different generations and cultures, much like food. By combining these two interests, Knight Bites provides fans with an uncommon, unvarnished look at KKR players off the cricket field. The show turns cooking into an interesting and exciting activity full of humor, friendship, and healthy competition while showcasing TTK Prestige's state-of-the-art kitchen appliances.