Advertising/Media

Green Agency of the Year' at the IAA Olive Crown Awards goes to RK Swamy.

Green Agency of the Year' at the IAA Olive Crown Awards goes to RK Swamy.

By Kajal Sharma - 07 Apr 2025 08:22 PM

The International Advertising Association's (IAA) India Chapter hosted the 15th annual Olive Crown Awards 2025 on April 4th at the ITC Grand Central in Parel, Mumbai. The tallest business and creative executives made up the crowd.To determine the winners, a prestigious panel of jurors that included well-known experts like Rahul Ghosh (National Creative Director at VML), Ambareesh Chakraborty (Senior Partner & Executive Creative Director at R K Swamy Ltd.), Tista Sen (Founder of TistaThinks), and Carlton D'Silva (Founder of Musemakers & House of Awe) carefully reviewed the entries.The Hon. Speaker of the Maharashtra Assembly and the Honorable Guest of Honor, Shri Rahul Narwekar, commended IAA for successfully hosting the Olive Crown Awards for the past 15 years in a row. He expressed his gratitude to IAA for taking on this effort at a time when sustainability may not have been as well-known as it is now and for taking on the challenge of spreading awareness of it among young people, the elderly, and the general public. He claimed that as a result of these initiatives, sustainability is now being taken seriously worldwide.

"We've seen some amazing work being recognized—work that not only inspires us but also drives real change," stated Abhishek Karnani, President of the IAA India Chapter.  Despite the difficult times we are living in, one thing is certain: sustainability is now a duty rather than an option. Unpredictable weather patterns, fierce wildfires, disappearing forests, melting ice caps, and the tragic loss of animal and bird species are all warning signs that are now too obvious to ignore. These are our realities, not just far-off headlines.These cautions are taken seriously at the International Advertising Association (IAA). The fact that media outlets, advertising firms, and corporations are following suit gives me hope.IAA Olive Crown Awards Chairperson Janak Sarda says They say that in an association's existence, fifteen long years are just a blink of an eye. The same is true for the International Advertising Association's India Chapter. What started out as a vision that was obviously ahead of its time has grown into one of Asia's most prestigious and sought-after honors. Protecting Brand Earth is a commitment made by our industry. The IAA is dedicated to consistently demonstrating the positive impact of communication.

 

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