Oo La La' by Kingfisher is reimagined: an IPL campaign that combines music and cricket

United Breweries Ltd., a division of the HEINEKEN Company, has reworked its famous "Oo La La" jingle to create a lively clarion cry for good times with Kingfisher Premium Packaged Drinking Water. In keeping with its reputation as the "King of Good Times," the company releases two new brand films starring players from the Sunrisers Hyderabad (SRH) and Lucknow Super Giants (LSG). They convey the joy, fun, and refreshment that Kingfisher has long been known for, set to two brand-new, funky tracks: Vibe, produced by Tamil rapper Paal Dabba and producer Sickflip, and Besabar, performed by popular regional musicians Bharg and Lothika.

SRH actors Travis Head, Ishan Kishan, and Heinrich Klaasen co-star with LSG actors Rishabh Pant, Nicholas Pooran, and David Miller in the two brand movies. As players groove to Besabar in the LSG movie, artists Bharg and Lothika transform a routine moment into unplanned joy, honoring the combination of cricket, music, and culture. In contrast, a poolside wait in the SRH movie is transformed into a wild party thanks to the vivacity and sexiness of musicians Paal Dabba and Sickflip."This campaign embodies everything Kingfisher stands for—fun, energy, and unforgettable moments," stated Vikram Bahl, Chief Marketing Officer of United Breweries Limited, in reference to the release. The brand films make this spirit come to life through Kingfisher Premium Packaged Drinking Water's partnership with Sunrisers Hyderabad and the Lucknow Super Giants. We are reaching a younger generation that thrives on the blending of music, sports, and culture by collaborating with local musicians to give our legendary "Oo La La" jingle a new, contemporary spin. India's spirit is rooted in cricket and music, and this campaign embodies Good Times to the fullest.