Advertising/Media
Zomato offers 10-minute meals through their recent "Ek Do Teen" promotion.


By Kajal Sharma - 20 Mar 2025 10:03 PM
The latest campaign for Zomato Quick, its 10-minute meal delivery service, was revealed by Zomato, the food ordering and delivery platform in India. Four snackable films that depict the food's symbolic journey from restaurant kitchens to customers' doorsteps make up the bizarre new campaign.The famous "Ek Do Teen" song is comically reimagined in these four videos, which jokingly pause at "Dus" to highlight how quickly the song is delivered—just ten minutes. Today's time-pressed foodies will be moved by the catchy melody and the realistic scenarios of hunger satisfaction."At Zomato, we understand that our customers today expect instant solutions, and with Zomato Quick, we're delivering just that—hot and fresh food in only 10 minutes," stated Sahibjeet Singh Sawhney, Marketing Head, Zomato, in response to the campaign.
Zomato Quick's menus are carefully selected; we only provide dishes that require less time to prepare, which enables us to transport from neighboring restaurants to customers' doorsteps in a remarkably short amount of time.We have employed a lighthearted, sentimental style in our movies to emphasize the importance of speed and convenience. The well-known Bollywood tune "Ek, Do, Teen, Char,..." has been utilized. Our goal is for advertisements to constantly be amusing and make people smile, rather than just feeling like advertisements. Digital and social media, over-the-top (OTT) platforms, in-app promotions, out-of-home advertising, print, influencer marketing partnerships, innovative packaging, and more are all part of this multifaceted campaign.Quick, which is currently available in 15 Indian cities, combines the speed of fast commerce with online meal ordering by delivering hot, freshly prepared meals from your preferred neighborhood eateries to your home in as little as ten minutes. Quick has made it possible for patrons of participating restaurants to quickly locate and receive their favorite meals.