Britannia Marie Gold launches season 2 of 'Her Start-Up Show'

Season 2 of Britannia Marie Gold's Start-Up Show has begun airing. This national reality series, which was started in collaboration with Mindshare and GroupM Motion Entertainment, gives only female entrepreneurs nationwide a stage on which to present their ideas. With 40 finalists vying for the Rs. 10 lakh Britannia Marie Gold Grant, the show debuted on JioHotstar on April 19.The British Empire The result of the Her Start-Up Contest, which was introduced in July 2024 and attracted thousands of entries from all over India, is Marie Gold's Her Start-Up Show. Forty of the more than 100 women who received professional training were shortlisted. Funding, mentorship, national exposure, and ecosystem access will be provided to all participants. Some will participate in the NSDC Women Entrepreneurs Mentorship Program, while the top 10 will be awarded the Golden Grant. GroupM Motion Content was responsible for the show's conception.

The 40 competitors, who represent places such as Indore, Aurangabad, Coimbatore, Jammu & Kashmir, and others, present concepts related to cuisine, fashion, sustainability, technology, and agri-solutions. Hindi, Bengali, Marathi, Tamil, Telugu, and Kannada are the six languages in which the program is available, along with audio and subtitles. Eight episodes that cover everything from pitching to mentorship to the Rs. 10 lakh Britannia Marie Gold Grant are available on JioHotstar, with two new ones premiering every weekend starting on April 19.Aarti Gupta (Jagran Group), Riya Joseph (Britannia), actor-entrepreneur Neha Dhupia, MasterChef winner Shipra Khanna, artisan Ruma Devi, Suta's Sujata Biswas, and Shreshtha Gupta (NSDC India) make up the jury for the show, which is hosted by actress Shriya Saran. Every weekend, two episodes of the eight-episode series are released.