Top Trending Advertising/Media News & Highlights
Banking on attention: The need for BFSI marketing to engage customers between UPI and Instagram
The financial services sector is at a pivotal juncture as India moves closer to its Digital Bharat vision, with the expectations of a generation of digital natives reshaping legacy institutions. The FINIXX Summit & Awards 2025, which has as its forward-thinking topic "Reimagining BFSI: Powering Digital Bharat Goals," put this change front and center.In order to examine the changing relationship between technology, trust, and consumer engagement in the BFSI (Banking, Financial Services, and Insurance) industry, a diverse group of marketing experts, digital strategists, and financial innovators convened for the summit.Experts discussed how rapidly changing consumer behavior is upending traditional marketing strategies in a fascinating panel titled "The Next-Gen BFSI Consumer: Understanding & Engaging Digital-First Audiences." They also discussed what it will take to foster trust, loyalty, and meaningful engagement in an increasingly app-first and attention-deficit world. The panel, which was presided over by Teamology Softech and Media Services Vice President of Growth and Strategy Lawrence Suchitha, included marketing directors from top BFSI institutions: VP of Digital Marketing at HDFC Bank, Aashir Allana AVP of Social Media Marketing at Tata Capital, Nikita Dilip Gupta SBI General Insurance's Head of Marketing and CSR, Rathin Lahiri Varun Mundra, Motilal Oswal Financial Services' Head of Media & Innovations Vishal Lohia, Hybrid Associate Director of Sales."The BFSI landscape has decisively moved from branch-first to app-first engagement," said Lawrence Suchitha, who opened the debate. Consumers of today need digital experiences that are quick, simple, and integrated—all while maintaining the transparency and trust that have traditionally characterized our industry. "The next-gen customer has never seen a passbook or stepped inside a branch," said Aashir Allana of HDFC Bank, emphasizing the point. They view the bank as an app rather than a physical establishment.Allana asserts that modern consumers evaluate their banking experiences by comparing them to Netflix, Amazon, and Zepto rather than other banks. "They want Zepto-level speed and Netflix-level personalization." Despite their impatience and impulsivity, they have a strong research bent. They expect the application procedure to take three minutes, but they will spend hours comparing credit cards. He pointed out that because of this behavioral mismatch, marketers must reach users "somewhere between Instagram and a UPI app."
Published 16 Oct 2025 05:15 PM
As Q3 growth jumps 5.7%, Arthur Sadoun praises Publicis' AI-powered pace.
Building on its impressive organic growth of +5.7% for the third quarter of 2025 (Q3'25), Publicis Groupe has increased its prediction for organic growth for the entire year. The quarter's great performance outperformed the first half of 2025's high growth of +5.4%.The business has increased its forecast for organic growth in the full year (FY) 2025 to a new range of +5% to +5.5%. This represents an improvement over the original estimate of +4% to +5%. A number of factors, including consistent client spending (without any significant budget cuts or slowdowns) and growing demand for its AI-powered goods and services, underpin the decision to increase the outlook. Long-term scope development with current clients, a robust business environment for new ventures, and a more advantageous competitive environment are all important growth drivers.Arthur Sadoun, Publicis Groupe's chairman and CEO, "Q3 was yet another excellent quarter, exceeding forecasts, with no slowdown in customer demand. At Publicis, we are proving that artificial intelligence is not a pipe dream but rather a current reality that is propelling our expansion. We are demonstrating once more how our distinct AI-powered methodology may help us acquire market share and establish ourselves as a Category of One. We achieved organic growth of +5.7%, which significantly widened the gap with our counterparts by over 700bps2. In addition to not seeing any significant reductions in marketing expenditures, we also witnessed a surge in demand for our AI-powered goods and services. This was evident in our Epsilon-powered Connected advertising initiatives, which had high single-digit growth as a result of our capacity to use AI to link influencers, commerce, and paid advertising. Due to the growing demand for customized content, our AI production platform experienced double-digit growth. Additionally, Publicis Sapient maintained its favorable results for the second consecutive quarter thanks to our capacity to create agentic networks for clients that are looking to de-silo their own businesses.We anticipate that this upward trend will continue throughout Q4. Because of this, we are comfortable raising the higher end of our prediction to +5.5% for our 2025 organic growth guidance. Additionally, we are reporting that our already industry-leading margin has improved to just over 18% throughout the course of the year. With net new billings for the first nine months of the year already surpassing our 2024 total, we are now planning for 2026 because of our unparalleled new business track record. For the seventh consecutive year, we anticipate outperforming the industry the following year. I want to express my gratitude to our teams for their exceptional work in getting us to this point and to our clients for their ongoing trust.
Published 14 Oct 2025 05:28 PM
FINIXX Summit & Awards 2025: Transforming BFSI for a Bharat empowered by digital technology
The financial services industry is at the forefront of change as India moves closer to realizing its goal of having a digitally inclusive economy. The FINIXX Summit and Awards 2025 returns against this dynamic backdrop with the audacious and forward-thinking subject, "Reimagining BFSI: Powering Digital Bharat Goals." The FINIXX Summit and Awards 2025 will take place in Mumbai tomorrow, October 14.FINIXX Summit 2025, which is set to bring together some of the most prominent voices in banking, financial services, insurance (BFSI), fintech, and marketing in the nation, is expected to be more than just a forum for discussion; it seeks to incite change, foster trust, and establish new standards for how financial brands interact with a rapidly changing customer base.Examining how digitization, human-centric design, trust-building, and integrated marketing tactics are changing the game for financial institutions throughout India is the main goal of the summit. As the underserved, underbanked, and technologically savvy Bharat sector becomes a strategic priority, FINIXX 2025 urgently highlights inclusive and transformative innovation. The summit will examine topics that represent the industry's continuous development through keynote addresses, fireside chats, CXO panels, and real-world case studies. The agenda gives a broad overview of the future, covering topics like figuring out how AI and data are changing engagement and risk assessment, as well as deciphering the next wave of fintech disruption.The comprehensive approach of FINIXX 2025 is what makes it unique. Exposure to cross-functional viewpoints will enable attendees to go with more than just talking points—they will leave with practical frameworks. C-suite executives, marketing strategists, product developers, compliance officers, and digital growth architects who want to remain on top of trends are the target audience for this event.
Published 13 Oct 2025 04:59 PM
CNN-News18 dominates as the leading prime-time English news channel
CNN-News18 has reaffirmed its position as the unrivaled leader in India's English news sector. CNN-News18 reigns supreme in the primetime slot without any rivals, establishing the channel as unparalleled. The most recent BARC data reveals that CNN News18 commanded the prime time slot with a remarkable 64.4% market share, far surpassing its rivals, NDTV at 15.4% and Times The channel’s credibility and its capacity to provide accurate, timely, and impactful journalism that connects with its audience have contributed to this consistent performance. The channel’s robust performance is fueled by its dedication to providing precise information and showcasing elite news figures such as Zakka Jacob, Anand Narasimhan, Rahul Shivshankar, and Shivani Gupta. The channel guarantees thorough coverage of all significant national-interest news through its vast network of reporters nationwide.
Published 09 Oct 2025 04:10 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
In a new covert Santa commercial, IGP adds a gangster touch to office gifts.
IGP debuted a brand-new Christmas advertising campaign. The office Secret Santa in the advertisement has a gangster vibe. It draws attention to likable characters at work. IGP provides a variety of practical presents. The ad highlights growing tendencies in office gifts. The goal of IGP is to simplify corporate gifting.With the debut of its second ad video under the 'Amazing Gifts, Samay Par' campaign, International Gifts Platform, or IGP, has added a humorous and inventive twist by putting a birthday celebration in the Stone Age. This most recent episode satirically reimagines the classic problem of selecting the ideal birthday present, demonstrating that gift selection was important even in prehistoric times. The campaign's main concept is that a well-considered present given at the appropriate moment can have a lasting effect.The advertisement transports us to the Stone Age, when even prehistoric people understood that a birthday celebration wouldn't be complete without the ideal cake. A young cave lad surprises his crush with a delectable cake and blooming flowers from IGP in a world where stone tools are cutting edge and fire is considered a luxury. Every cave-dweller at the gathering is won over by the cake, which becomes the talk of the tribe. The message is clear: a thoughtful, well-timed present can make a lasting impact in any era, whether you are looking for dinner or running contemporary errands!
Brussels is looking for further details on covert Google-Meta ad targeting of teenagers.
Dec. 10 (Reuters): The Financial Times said on Tuesday that Google has been questioned by European regulators on its now-canceled covert advertising deal with Instagram parent company Meta Platforms, which disregarded the search engine giant's guidelines regarding the treatment of minors online.disclosed in August how Google assisted Meta in a covert marketing campaign aimed at 13–17-year-old YouTube users, controlled by Alphabet (GOOGL.O), with the goal of promoting Meta's (META.O) According to FT, the relationship has subsequently been canceled. It was originally set to expand to the U.S. and then to other countries. According to the most recent FT story, which cited persons familiar with the situation, European Commission officials have been investigating the collaboration and have forwarded the data to regulators who are considering taking action. According to the article, the executives gave Alphabet's attorneys instructions in October to compile and examine information, presentations, internal conversations, and emails pertaining to the advertising initiatives.
Review of Pushpa 2 The Rule and live updates Rashmika Mandanna and Allu Arjun's movie will be accessible to those with disabilities; BO update
Review of Pushpa 2: The Rule and live updates: Pushpa's follow-up with Director Sukumar: The Rise is about to blow the box office away. Rashmika Mandanna, Fahaadh Faasil, and Allu Arjun are the film's main actors. Allu will play laborer-turned-sandalwood smuggler Pushpa Raj in the follow-up to the Telugu blockbuster from 2021. Rashmika portrays Srivalli, his wife.Tickets for Pushpa 2's December 4 launch are available at select theaters for ₹944 (GST included). The film has surpassed previous marks set by Kalki 2898 AD, Bahubali 2, and KGF 2 to become the fastest film to sell one million tickets on the platform, according to online ticketing portal BookMyShow.Like many recent south-bound films that have shattered records in the Hindi-speaking belt, the movie is expected to gross over ₹60 crore on its first day in the north. The excitement generated by the trailer launch in Patna was just a taste of the excitement that will surround its release.
Did artificial intelligence sap Coca-Cola's Christmas cheer?
Social media users reacted negatively to Coca-Cola's recent AI-generated Christmas advertisements. Many contend that the intended Christmas spirit was overshadowed by the campaign's lack of emotional connection and appropriate execution. Although the advertising' technology was impressive, the narrative fell short of the success of Coca-Cola's seminal 1995 commercial. We sought the opinions of prominent figures in Indian advertising.Social media users made fun of Coca-Cola's AI-generated Christmas advertisements when they were published last month. Some users felt that the magic had been lost in the advertisements, which were meant to honor the brand's famous Coca-Cola Christmas commercials from 1995, "Holidays Are Coming." Experts in the field offer their opinions on whether the recent internet backlash against the cola giant's advertisements is the result of bad execution or AI failure.The CCO of DDB Mudra Group, Rahul Mathew "I believe that a campaign's ambition is what makes it successful. You won't be content until you achieve your goal of being the most talked-about campaign. On the other hand, you will be content that you are out there if your goal is simply to be there. I believe the goal of the Coca-Cola commercial was just to be an AI execution. And rather than being a tale that appeals to everyone's Christmas spirit, that has turned into the commercial's narrative."Animation, CG, AI, and live action are all methods of execution. The customer does.
IOAA and GroupM work together to advance sustainability in the OOH sector.
The establishment of a specialized task-force committee to promote sustainable practices in the Out-of-Home (OOH) advertising sector has been announced by GroupM, WPP's media investment arm, in partnership with the Indian Outdoor Advertising Association (IOAA). Along with industry experts Pawan Bansal, chairman of IOAA, and Pramod Bhandula, executive chairman of JCDecaux Advertising India, the committee, which includes Ajay Mehta, MD Cinema, OOH, and experiential marketing at GroupM, is dedicated to helping media owners implement sustainable practices. By 2027, the group wants to guarantee that 50% of all Indian advertising sites use recyclable materials.The adoption of renewable energy, especially solar power, will be the task force's top priority in order to counteract the increase in power consumption brought on by the switch to Digital Out-of-Home (DOOH) advertising. The group will create a plan for converting OOH assets to renewable energy sources and improving cost effectiveness by purchasing in bulk. The team will also look into sustainable alternatives to standard flex, such cloth and polyethylene, with the goal of finding materials that are strong, lightweight, weatherproof, and recyclable. To guarantee a cost-neutral transition, suppliers will be vetted through due diligence, and bulk agreements will be negotiated. Additionally, in collaboration with nonprofit organizations, a "Take Back Program" will be implemented to recycle discarded billboard materials. This program seeks to promote industry-wide responsibility and further reduce waste. In order to ensure that sustainable practices are widely adopted, the committee's goal is to promote environmental responsibility among media owners and partners. The World Out of Home Organization's (WOO) insights will also be used to help the OOH industry's worldwide sustainability initiatives.Using polyethylene fabric, GroupM's OOH Solutions team has already implemented sustainability initiatives with brands like ICICI, Zepto, and Blinkit, demonstrating practical solutions that adhere to sustainable standards. "As leaders in the media industry, it is our responsibility to move the needle, inspire transformation, and ensure that sustainable practices become the norm rather than the exception," emphasized Ajay Mehta, MD of Cinema, OOH, and experiential marketing at GroupM. This group will work to strike a balance between creative advertising and environmental responsibility since I firmly think that we should all do good while doing well. "Sustainability is the future of advertising, and IOAA is committed to guiding media owners towards responsible, eco-friendly practices," said Pawan Bansal, chairman of IOAA, in response to this effort. This project will not only
Indian celebrities who want to be successful in business should go to B-School Why celebrity brands fail after early success
A 100 ml bottle of the Lomani Amitabh B Pour Homme Perfume costs Rs 1,299 on Amazon. Legend 1942 also offers the Amitabh Bachchan line of men's fragrances, Flamboyance Black and Heritage White. A 100 ml bottle costs Rs 3,750, which is more expensive.In case you didn't realize, Bachchan was born in 1942, which is represented by the "1942" in the brand name. On his 80th birthday a few years ago, a new line was introduced. Regretfully, the scents don't appear to be quite as popular as one might anticipate from Big B.They do exist, but they are a shadow of the legend they symbolize, with no fanfare or franchise. I went to Delhi to eat at Virat Kohli's restaurant, Nueva. It wasn't great, but it was nice. Additionally, One8 Commune is currently open in a number of locations. People who have visited the restaurant have only given it mediocre evaluations, and I have seen conflicting reports.Naturally, Kohli also sells footwear, fragrances, athleisure, and other items under the One8 brand. But do customers find the brand to be lively and memorable? I'd say not precisely. Wrogn is a Kohli brand as well. It has existed for about ten years. However, it's also not particularly rocking. Compare this now. With their own businesses, Rihanna, Reese Witherspoon, Kim Kardashian, Selena Gomez, and numerous more have achieved enormous success on a global scale. Today, Jessica Alba's Honest brand is worth $1 billion.
ASCI's half yearly analysis indicates significant ad breaches in digital media.
The Advertising Standards Council of India (ASCI) has released its Half-Yearly Complaints Report for 2024-25, which reveals significant noncompliance in digital media. From April to September 2024, the research found that 98% of scrutinized advertising needed to be modified.While voluntary compliance has increased to 80%, conventional media such as print and television have achieved a compliance rate of 95%. However, digital media remains the most difficult to regulate due to the dynamic and widespread nature of internet advertising.Kalyani Developers, a well-known commercial real estate company in Bengaluru, expects to invest approximately ₹4,500 crores in residential projects in Bengaluru and Hyderabad over the next two years. The fundamental motivation for this strategic shift is the growing demand for high-quality, sustainable living spaces in urban locations. The company's choice to join the residential industry was based on extensive experience and competence. Kalyani Developers' in-house team of engineers, architects, and designers, with over 30 years of experience, has completed over 12 million square feet of commercial space. This crew is now using its skills to complete high-quality residential projects on schedule. The move from commercial to residential real estate represents
Day 5 Box Office Collection for The Sabarmati Report: Vikrant Massey's Film Recovers 19.7% Of Its Budget, Needing Just 0.54 Crores More To Escape 12th Failure!
The Sabarmati Report, a political drama directed by Dheeraj Sarna, is doing very well at the Indian box office. With his most recent release continuing along the same lines, Vikrant Massey has been making sure he duplicates the enormous success of 12th Fail. The amount collected has now exceeded that of the first Monday. For day 5 updates, scroll below.Dheeraj Sarna's political drama The Sabarmati Report is performing admirably at the Indian box office. Vikrant Massey has been making sure he replicates the huge success of 12th Fail, and his most recent release follows suit. Now, more money has been collected than on the first Monday. Scroll below for updates for day five. The first Tuesday's earnings for Vikrant Massey's film were 1.37 crores. In comparison to the 1.23 crores earned on day four, the political drama saw an 11% increase. As of right now, the total box office receipts total 9.31 crores. There are encouraging signs, and if the movie keeps up its current pace, it might be another Bollywood hit in 2024.In just five days, Virkant's previous smash hit, 12th Fail, brought in 9.85 crores. TSR is therefore not very far. Right now, there is just a 0.54 crore difference between the two giants. One significant factor, though, still exists that might prevent The Sabarmati Report from repeating its success. The fact that 12th Fail was produced on a mere 20 crore budget allowed the filmmakers to make more money. If mixed word-of-mouth eventually takes over, it might be challenging to secure the super-hit verdict because the Sabarmati Report was produced on a budget of about 50 crores.
Walmart reports double-digit growth in their consumer base and topline during Flipkart's Big Billion Days.
SUMMARY: Thanks to strong sales growth from Flipkart, US-based retail giant Walmart recorded an 8% year-over-year (YoY) increase in its overseas sales to $30.3 billion in Q3 FY25. The parent company of Flipkart attributed the quarter's spike in net sales to the e-commerce giant. Compared to the same period last year, the company's gross profit rate increased to 24.2% for the quarter from 24.1%.Flipkart's strong sales growth helped US-based retail giant Walmart record an 8% year-over-year (YoY) increase in its worldwide sales to $30.3 billion in Q3 FY25. According to the FlipkartFlipkart Datalabs_in-article-icon parent company's quarterly financial presentation, marketplace and store-fulfilled pickup and delivery drove a 43% increase in e-commerce sales. Walmart attributed the increase spurt to Flipkart's The Big Billion Days (BBD). Flipkart's earnings presentation stated that the company's BBD event was "positively affected by the timing, which shifted from Q4 last year to the majority in Q3 this year."Additionally, Walmart reported that Flipkart drove a 50% growth in its advertising business during the quarter. For the quarter, the company's gross profit rate increased to 24.2% from 24.1% during the same period last year. Walmart said that the schedule change of Flipkart's BBD sales event largely negated the increase. In the meantime, the shift in BBD scheduling caused Walmart International's gross profit rate to drop by 85 basis points. Growth in Q3 benefited from Flipkart's BBD event timing, while growth in Q4 will be impacted. The company reported a 43% increase in e-commerce revenues, driven by marketplace and store-fulfilled pickup and delivery.Flipkart reported last month that it received 7.2 billion visitors during this year's holiday season. It further stated that over the holiday season, vendors saw a 40–50% YoY increase. In the third quarter, Walmart's operating income was $6.7 billion. This was a 14% decrease from the $7.9 billion in the previous quarter, but an 8% gain over the $6.2 billion in the previous year. Flipkart is currently trying to reduce its losses and strengthen its top line. In the fiscal year 2023-24 (FY24), Flipkart Internet, the company's marketplace division, reported a 41% YoY decrease in its net loss to INR 2,358 Cr. Over the course of the year, its operating revenue increased by 21% to INR 17,907.3 Cr.
Box office receipts for Bhool Bhulaiyaa 3: Kartik Aaryan's flick surpasses Singham In just ten days, it surpasses ₹300 crore once more.
Box office receipts for Bhool Bhulaiyaa 3: Kartik Aaryan's flick surpasses Singham In just ten days, it surpasses ₹300 crore once more. In just ten days, Bhool Bhulaiyaa 3's box office receipts have surpassed ₹300 crore. Additionally, the Kartik Aaryan movie has now surpassed Ajay Devgn's Singham Again.Bhool Bhulaiyaa 3, starring Kartik Aaryan, is smashing box office records. It reached two significant milestones on Sunday, the tenth day after its release. For the first time since the two films were released over the Diwali weekend, the horror comedy surpassed Singham Again and reached ₹300 crore at the global box office. (See also: Bhushan Kumar on Bhool Bhulaiyaa 3 vs. Singham Again: "Clashes hamper film business."The worldwide box office receipts for Bhool Bhulaiyaa 3 Bhool Bhulaiyaa 3 made ₹16.50 crore net in India on Sunday, according to Sacnilk, bringing its domestic total to a staggering ₹199.50 crore in just 10 days. It has gradually narrowed the difference over the past five days and is now within touching distance of Singham Again's ₹206.50 crore haul. In its second weekend, Bhool Bhulaiyaa made ₹41.25 crore net, while Singham Again made ₹33.50 crore. However, despite trailing Singham Again in the domestic market, Bhool Bhulaiyaa 3 has surpassed the Rohit Shetty film in global box office receipts after an incredibly strong second weekend abroad. In just ten days, Bhool Bhulaiyaa 3 has made ₹315.40 crore globally, which includes ₹76 crore (more than $9 million) abroad. With a global total of ₹312.80 crore in ten days, Singham Again comes in second. Ajay Devgn, Kareena Kapoor, Akshay Kumar, Deepika Padukone, Ranveer Singh, Tiger Shroff, and Arjun Kapoor are among the cast members of the action drama Singham Again, which was directed by Rohit Shetty.
Day 3 global box office receipts for Singham Again: The Ajay Devgn picture surpasses part 1's lifetime total in its first weekend of release
Day 3 international box office receipts for Singham Again: Ajay Devgn's epic Cop Universe story has brought in ₹176 crore.Singham Again, the most recent Cop Universe movie, is still doing quite well at the box office. The movie made nearly ₹50 crore on its third day of release, bringing its total worldwide earnings to ₹176 crore. It is now slowly approaching the ₹200 crore mark. (See also: Day 2 international box office receipts for Singham Again: Ajay Devgn, Rohit Shetty film earns over ₹125 crore.)Day 3 worldwide box office receipts for Singham Again The third installment of the Singham franchise, which started with the 2011 success, is Singham Again. With a total revenue of ₹176 crore, the movie has now eclipsed the 2011 original Singham's lifetime earnings of ₹157 crore. Sacnilk claims that within the first three days of its release, Singham Again made ₹121 crore net (₹146 crore gross) in India. It has made $3.6 million (₹30 crore) overseas, bringing the total to ₹176 crore.Both Singham Again and Bhool Bhulaiyaa 3 were released on November 1st, and they battled at the box office. In India, Singham Again has benefited from having the majority of the screens. According to trade analysts, the Rohit Shetty movie received 60% of the screens when it was released, but Bhool Bhulaiyaa 3 only managed 40%. The movie made the most of it, nevertheless, as seen by its 60–65% weekend occupancy rate.
Oye Lucky, Abhay Deol grooves as scammers on WhatsApp schools
The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message.Abhay Deol's latest video ad for WhatsApp offers a novel interpretation on the company's central themes of privacy and connectivity. By reworking the well-known song "Oye Lucky Lucky Oye," the campaign takes a musical approach while entertaining viewers and raising awareness about fraud protection. The video, which is set against the backdrop of a cordial social event, depicts relatable situations where internet scams can happen, like impersonation and phony job offers.Deol's appearance aids in illuminating how WhatsApp's privacy features, such as two-step verification, barring and reporting contacts, and the ability to silence unknown callers, enable users to stay safe. The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message. Deol's smooth tone lends appeal and trustworthiness, which makes the instructional message memorable and captivating.The ad stands out for its amusing yet educational approach and its use of nostalgia with a catchy melody. To completely enthrall viewers, the tale could use some energy or a surprising turn of events.
A 90% loss in earnings is caused by Twitter India's declining ad income.
For the most recent fiscal year, Twitter Communications India, now a division of X Corp (previously known as Twitter), reported a sharp drop in both net profit and sales. According to an Economic Times investigation, this decline is mostly due to a sharp decline in advertising revenue when Elon Musk's new leadership fired the worldwide ad sales team.The company's net profit fell 90% to Rs 3 crore from Rs 30 crore the year before, according to regulatory records. In a similar vein, revenue dropped sharply by 90%, from Rs 208 crore to Rs 21 crore. In India, Twitter's primary revenue source is still advertising. The company responded to these difficulties by cutting employee benefit costs by 95%, from Rs 130 crore to Rs 6 crore, after firing almost all of its staff in India, which once had more than 200 workers. Consequently, overall costs decreased by 89%, from Rs 168 crore to Rs 19 crore.This dramatic drop in revenue has been caused in part by the removal of the ad sales staff and the withdrawal of international businesses from the platform, which is partly the result of continuous conflicts with Musk. Under Musk's direction, X Corp has even taken big marketers like Mars and Unilever to court over their boycott of the platform. According to Kantar research, 26% of marketers intend to reduce their X advertising budgets in 2025, which is the biggest decrease ever seen from any major international ad platform.
Police said that a Delhi flat fire killed a 16-year-old and injured four family members.
Delhi News Live: Greetings from Delhi News Live! We'll be reporting on all of the major news as they break throughout the capital city today. We will provide you with up-to-date information on breaking law and order, significant political events, weather, and social updates. For updates on everything you need to know to get by in Delhi, make sure to check frequently.New Delhi: On Wednesday, a fire broke out at the home of a 16-year-old boy in Nand Lal Bhawan, Shani Bazar Road, Kishangarh, New Delhi, resulting in his death and the burn injuries of four family members. At approximately 3:27 AM, the incident took place. A fire was burning in a two-room apartment on the fourth floor when Kishangarh's Station House Officer (SHO) and his team swiftly got on the scene. All of the home goods were destroyed, but the fire was contained. Police cars quickly transported the five family members—including a woman—to the hospital. A five-member family was discovered to be the residents of the apartment after an investigation. Aakash Mandal, age 16, and Sunny Mandal, age 22, have been hospitalized to the AIIMS Trauma Center's New Burn and Plastic Surgery Ward. They are in a serious state. A forensic squad and a mobile crime team have been dispatched to the scene. According to local inquiry, Laxmi Mandal is a private gardener, and his two older sons are employed by Blinkit. Anita Mandal is a homemaker, and his younger son is still a student.
Interactive Avenues is the social media agency chosen by Home Center.
The Home Center social media mandate has been given to Interactive Avenues, IPG Mediabrands India's digital division. The agency's Bengaluru office will handle this win, which follows a competitive multi-agency pitch.The brand's social media strategy will be led by Interactive Avenues, who will concentrate on creating content that encourages interaction and expansion. To increase brand love and create effect, the agency will make use of influencer relationships, in-depth platform knowledge, and strong community development techniques."Social media plays a pivotal role in today's digital-first world, and we are excited to leverage Interactive Avenues' proven expertise in this field for amplifying our brand's visibility and building deeper connections with consumers," said Shikha S. Mazumdar, head of marketing and VM, Home Centre India, in response to the partnership."We are thrilled to collaborate with Home Centre, a brand that is synonymous with chic and high-end home collections," stated Sindhu Janardhan, senior creative director at Interactive Avenues. In order to create genuine, human-centered content that builds brand equity and raises purchase consideration, we will make use of our creative and digital skills.
Madison Media Ultra continues to fulfill Parag Milk Foods' media mandate.
The media mandate for Parag Milk Foods was recently maintained by Madison Media Ultra, a division of Madison World. The agency will manage the whole media mandate for all the sub-brands, including Gowardhan, Go, Pride of Cows, and Avvatar, after winning the account in a multi-agency proposal. The advertiser and the agency have collaborated since 2012.A dairy FMCG firm based in India, Parag Milk Food was founded in 1992 and specializes in value-added goods such cheese, ghee, flavored milk, and yogurt."At Parag Milk Foods, we deeply value our partnership with Madison, which has been a driving force in shaping our brand's growth and innovative approach to marketing," said Akshali Shah, executive director, in reference to the agency's appointment. Together, we have moved away from traditional media and toward multi-platform, high-impact tactics that connect with our audience on a deeper level.Madison has been crucial to our partnerships with well-known programs like Kaun Banega Crorepati, India's Got Talent, Super Singer, Anupamaa, and more recently, Bigg Boss," Shah added. Through these collaborations, we have been able to expand our reach through TV, OTT, and in-show integrations, as well as develop immersive brand experiences like Go Cheese's "Greed Corner" on Bigg Boss. We are eager to maintain this beneficial partnership with Madison, bolster our visibility, and cultivate enduring brand loyalty across a variety of channels," she continued. Madison World chairman Sam Balsara commented on this retention, saying, "Parag Milk Foods has continuously shown innovation and a profound awareness of the changing consumer landscape. In the dairy FMCG industry, they stand out for their ability to combine tradition with contemporary marketing strategies. We at Madison are pleased to have been instrumental in helping them match their marketing plans with their expansion goals, resulting in a fruitful and enduring collaboration.Madison World chairman Sam Balsara commented on this retention, saying, "Parag Milk Foods has continuously shown innovation and a profound awareness of the changing consumer landscape. In the dairy FMCG industry, they stand out for their ability to combine tradition with contemporary marketing strategies. We at Madison are pleased to have been instrumental in helping them match their marketing plans with their expansion goals, resulting in a fruitful and enduring collaboration.
When the Bhool Bhulaiyaa title track was released, it instantly became popular. Akshay Kumar starred in the franchise's debut movie in 2007. Pritam wrote the song, which was sung by Neeraj Shridhar. T
When the Bhool Bhulaiyaa title track was released, it instantly became popular. Akshay Kumar starred in the franchise's debut movie in 2007. Pritam wrote the song, which was sung by Neeraj Shridhar. Tanishk Bagchi, with Pritam's help, later rewrote it for Kartik Aaryan's Bhool Bhulaiyaa 2. The makers of Bhool Bhulaiyaa 3 have now revealed that the well-loved song is going worldwide with its eagerly awaited release. For the title single, they worked with American rapper Pitbull and Punjabi sensation Diljit Dosanjh; Neeraj Shridhar's voice still serves as the lead vocalist, just like in the other iterations.Kartik Aaryan released a teaser for the new song on X, formerly known as Twitter. In the teaser, he can be seen moving to the song while Pitbull's famous statement, "Mr. Worldwide," plays in the background. Taking it a step further, Kartik can be seen coordinating his movements on a staircase while executing the song's characteristic dancing routines. "Rooh Baba goes global with the Coolest Collab DILJIT x PITBULL 👻N the OG NEERAJ," she captioned the photo. Prepare for the eerie slide 🤙🏻. Once more, Tanishk Bagchi is the composer of the soundtrack, which will be available on Wednesday.Kartik Aaryan returns to his role as Rooh Baba from the popular Bhool Bhulaiyaa 2 in the trailer for Bhool Bhulaiyaa 3, which was previously released by the film's makers. Vidya Balan, who portrayed the legendary character of Manjulika in the first movie in the franchise in 2007, also makes a comeback in the third installment. A twist is revealed in the teaser this time: Madhuri Dixit and Vidya Balan both play Manjulika in their conflict with Rooh Baba.
Kartik Aaryan, Pitbull, and Diljit Dosanjh work together on the song Rooh Baba goes global from Bhool Bhulaiyaa 3.
When the Bhool Bhulaiyaa title track was released, it instantly became popular. Akshay Kumar starred in the franchise's debut movie in 2007. Pritam wrote the song, which was sung by Neeraj Shridhar. Tanishk Bagchi, with Pritam's help, later rewrote it for Kartik Aaryan's Bhool Bhulaiyaa 2. The makers of Bhool Bhulaiyaa 3 have now revealed that the well-loved song is going worldwide with its eagerly awaited release. For the title single, they worked with American rapper Pitbull and Punjabi sensation Diljit Dosanjh; Neeraj Shridhar's voice still serves as the lead vocalist, just like in the other iterations.Kartik Aaryan released a teaser for the new song on X, formerly known as Twitter. In the teaser, he can be seen moving to the song while Pitbull's famous statement, "Mr. Worldwide," plays in the background. Taking it a step further, Kartik can be seen coordinating his movements on a staircase while executing the song's characteristic dancing routines. "Rooh Baba goes global with the Coolest Collab DILJIT x PITBULL 👻N the OG NEERAJ," she captioned the photo. Prepare for the eerie slide 🤙🏻. Once more, Tanishk Bagchi is the composer of the soundtrack, which will be available on Wednesday.Kartik Aaryan returns to his role as Rooh Baba from the popular Bhool Bhulaiyaa 2 in the trailer for Bhool Bhulaiyaa 3, which was previously released by the film's makers. Vidya Balan, who portrayed the legendary character of Manjulika in the first movie in the franchise in 2007, also makes a comeback in the third installment. A twist is revealed in the teaser this time: Madhuri Dixit and Vidya Balan both play Manjulika in their conflict with Rooh Baba.
