Invideo expands AI-driven filmmaking by acquiring GoBo Labs.

GoBo Labs, an award-winning Indian creative AI company created by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani, has been acquired by Invideo, one of the most significant AI video creation platforms in the world.This acquisition is a strategic move to develop the next generation of Invideo's creative platform with the knowledge of Ailmmakers, who have led the way in AI-Airst storytelling, rather than a foray into agency or production work.GoBo Labs, one of India's first and most inventive AI-powered creative studios, unveiled the nation's first AI-Airst Ailmmaking workAlow, which skilfully combined storytelling, VFX, and animatics with cutting-edge production tools.

Their efforts have fuelled notable advertising campaigns for Lux, Vaseline, Gulf Oil, Fabelle, Mahindra, Hindustan Times, and more, solidifying GoBo's position as a pioneer at the nexus of creativity and cutting-edge technology.GoBo's addition to Invideo gives the platform access to a creative force that continuously pushes the boundaries of what is achievable when innovative tools and artistic vision collide.According to Sanket Shah, co-founder and CEO of Invideo, "GoBo has broadened the scope of what creators can accomplish with AI." "When combined with our technology, their creative intuition opens the door to a future where all creators worldwide can access faster, richer, and more accessible storytelling."