Top Trending Advertising/Media News & Highlights
EC requires pre-certification on all platforms and tightens regulations on digital ads ahead of state elections.
With the announcement of the Assembly election schedule for Assam, Kerala, Tamil Nadu, West Bengal, and Puducherry, as well as by-elections in six states, the Election Commission of India (ECI) has implemented a more comprehensive regulatory framework to control political advertising, emphasizing digital platforms, transparency, and the control of misinformation.A pre-certification requirement for all political advertisements in electronic and online media is at the heart of the directive. The action is a reflection of the Commission's effort to stay up with the quickly changing political landscape, where voter perception is now significantly shaped by social media amplification and digital outreach.Before distributing commercials, all political parties, candidates, and affiliated organizations must first receive approval from the Media Certification and Monitoring Committees (MCMCs), according to the new regulations. This holds true for a variety of digital channels, such as social media platforms, e-papers, bulk SMS, voice messaging, and public audio-visual displays, in addition to more conventional electronic media like radio and television.While recognized political parties can apply for certification through state-level committees, candidates and individuals must apply to district-level MCMCs. To examine disputed rulings, an appeals process has also been established, with each state's Chief Electoral Officer (CEO) serving as its head. The Commission has effectively extended regulatory authority deep into the digital ecosystem by making it plain that no political advertisement may be published or distributed on internet-based platforms without prior approval.In addition to certification, MCMCs have been assigned to monitor suspected "paid news" situations more closely, which has long been a problem in Indian elections. When content is discovered to be promotional but presented as editorial, the committees are supposed to keep a careful eye on media outputs and take appropriate action. Candidates are now required to disclose all official social media accounts in their nomination papers as part of a concurrent push for transparency. In online campaigning, where unofficial or proxy accounts have frequently been used to reinforce narratives without credit, this rule aims to ensure traceability and responsibility.
Published 21 Mar 2026 05:42 PM
Owning your uniqueness is empowerment Mona Jain advocates for genuine leadership
At the 7th Women Disruptors Summit & Awards 2026, which was organized by Adgully, industry professionals came together to celebrate women's accomplishments and discuss how to encourage future leaders, with a focus on gender parity and inclusive leadership.A keynote speech by Mona Jain, President of Revenue Growth & Business Development at ABP Network, was one of the summit's highlights. Speaking on the topic of "Empowering Women, Empowering Change," Jain offered a very intimate analysis of resiliency, self-assurance, and the transformational potential of women supporting one another. Jain began her speech on a contemplative tone, highlighting the subtle but significant influence of self-assured female leadership in the workplace. "When a woman leads confidently in the workplace, she creates opportunities for other women to follow." "At that point, empowering women turns into empowering change," she stated. Jain acknowledged that her mother had shaped her perspective and linked her confidence in independence and leadership to her childhood.the same attitude toward my kid and the young ladies I work with," she said. She acknowledged that there were difficulties along the way in the corporate world. Like many women pursuing leadership roles, Jain was open about her periods of uncertainty and emotional exhaustion. There were numerous times when I struggled and doubted myself. There were moments when I wanted to give up and take a simpler route. However, I persevered.
Published 17 Mar 2026 05:26 PM
IPL 2026 Cultural Toolkit for Brands Folk Frequency Releases
BARC India and Nielsen have jointly announced the launch of BARC | Nielsen ONE Ads, a first-of-its-kind cross-media advertising measurement solution that combines digital and linear television data into a single, unified framework, marking a significant milestone for the Indian advertising sector. The absence of a unified, single-source view of campaign effectiveness across screens is a persistent problem in the advertising ecosystem that the new approach seeks to solve. In order to maximize media spending, marketers and agencies need more integrated measuring solutions as media consumption continues to split across platforms and devices.BARC | Nielsen ONE Ads integrates Nielsen ONE Ads' digital measuring capabilities with BARC's linear television viewership statistics. Advertisers can assess actual campaign reach and frequency across the whole media landscape thanks to the platform's deduplicated view of audiences across various screens, including Linear TV, Connected TV (CTV), Mobile, and Computer/Desktop. JioHotstar will be the first platform to use the framework, starting with the ICC Men's T20 World Cup India & Sri Lanka 2026. The partnership is a major step toward measuring premium internet and television content across platforms. Further industry-wide cross-screen coverage may be possible in the future with further involvement from other broadcasters.
Published 09 Mar 2026 05:20 PM
How CTV can prevent repeating the ad errors of linear TV for living room monetization
Connected TV live sports are about to enter a crucial period of recalibration. The medium is plagued by an old broadcast reflex: more advertisements equal more money, despite its promises of scale, accuracy, and living-room supremacy. A fundamental concern for the ecosystem is raised by the growing need to profit from every stop as live matches draw enormous concurrent audiences. To what extent can ad loads be increased before fandom becomes transactional and viewer immersion breaks down? Tolerance is a delicate currency in an environment where control and choice are paramount. This unique research explores what sustainability actually means during live sports by bringing together voices from the CTV, ad-tech, platform, and agency sectors. Beyond simple inventory counts, topics like experience design, temporal intelligence, creative ecosystems, and attention economics are covered. The emphasis is on creating a model where monetization does not come at the expense of loyalty, taking into account factors like the unpredictable nature of live broadcasts and the potential to increase interaction after the final whistle. The fundamental conflict is obvious: how well the ecosystem learns to use the screen, rather than how much advertising it can accommodate, will determine the direction of CTV sports in the future.
Published 24 Feb 2026 05:42 PM
Advertising/Media
Advertising and Media are the essential verticals in any country and both goes parallely while deciding any strategy for promotions. Advertising has been segregrated between Online & Offline advertising which has further wings under them whereas the Media is also categorize in Offline which is Traditional Media like TV, Newspaper, Magazine and its Online Media form which is through digital platforms like Websites, Social Media, Video Channels and others.
Brussels is looking for further details on covert Google-Meta ad targeting of teenagers.
Dec. 10 (Reuters): The Financial Times said on Tuesday that Google has been questioned by European regulators on its now-canceled covert advertising deal with Instagram parent company Meta Platforms, which disregarded the search engine giant's guidelines regarding the treatment of minors online.disclosed in August how Google assisted Meta in a covert marketing campaign aimed at 13–17-year-old YouTube users, controlled by Alphabet (GOOGL.O), with the goal of promoting Meta's (META.O) According to FT, the relationship has subsequently been canceled. It was originally set to expand to the U.S. and then to other countries. According to the most recent FT story, which cited persons familiar with the situation, European Commission officials have been investigating the collaboration and have forwarded the data to regulators who are considering taking action. According to the article, the executives gave Alphabet's attorneys instructions in October to compile and examine information, presentations, internal conversations, and emails pertaining to the advertising initiatives.
Review of Pushpa 2 The Rule and live updates Rashmika Mandanna and Allu Arjun's movie will be accessible to those with disabilities; BO update
Review of Pushpa 2: The Rule and live updates: Pushpa's follow-up with Director Sukumar: The Rise is about to blow the box office away. Rashmika Mandanna, Fahaadh Faasil, and Allu Arjun are the film's main actors. Allu will play laborer-turned-sandalwood smuggler Pushpa Raj in the follow-up to the Telugu blockbuster from 2021. Rashmika portrays Srivalli, his wife.Tickets for Pushpa 2's December 4 launch are available at select theaters for ₹944 (GST included). The film has surpassed previous marks set by Kalki 2898 AD, Bahubali 2, and KGF 2 to become the fastest film to sell one million tickets on the platform, according to online ticketing portal BookMyShow.Like many recent south-bound films that have shattered records in the Hindi-speaking belt, the movie is expected to gross over ₹60 crore on its first day in the north. The excitement generated by the trailer launch in Patna was just a taste of the excitement that will surround its release.
Did artificial intelligence sap Coca-Cola's Christmas cheer?
Social media users reacted negatively to Coca-Cola's recent AI-generated Christmas advertisements. Many contend that the intended Christmas spirit was overshadowed by the campaign's lack of emotional connection and appropriate execution. Although the advertising' technology was impressive, the narrative fell short of the success of Coca-Cola's seminal 1995 commercial. We sought the opinions of prominent figures in Indian advertising.Social media users made fun of Coca-Cola's AI-generated Christmas advertisements when they were published last month. Some users felt that the magic had been lost in the advertisements, which were meant to honor the brand's famous Coca-Cola Christmas commercials from 1995, "Holidays Are Coming." Experts in the field offer their opinions on whether the recent internet backlash against the cola giant's advertisements is the result of bad execution or AI failure.The CCO of DDB Mudra Group, Rahul Mathew "I believe that a campaign's ambition is what makes it successful. You won't be content until you achieve your goal of being the most talked-about campaign. On the other hand, you will be content that you are out there if your goal is simply to be there. I believe the goal of the Coca-Cola commercial was just to be an AI execution. And rather than being a tale that appeals to everyone's Christmas spirit, that has turned into the commercial's narrative."Animation, CG, AI, and live action are all methods of execution. The customer does.
IOAA and GroupM work together to advance sustainability in the OOH sector.
The establishment of a specialized task-force committee to promote sustainable practices in the Out-of-Home (OOH) advertising sector has been announced by GroupM, WPP's media investment arm, in partnership with the Indian Outdoor Advertising Association (IOAA). Along with industry experts Pawan Bansal, chairman of IOAA, and Pramod Bhandula, executive chairman of JCDecaux Advertising India, the committee, which includes Ajay Mehta, MD Cinema, OOH, and experiential marketing at GroupM, is dedicated to helping media owners implement sustainable practices. By 2027, the group wants to guarantee that 50% of all Indian advertising sites use recyclable materials.The adoption of renewable energy, especially solar power, will be the task force's top priority in order to counteract the increase in power consumption brought on by the switch to Digital Out-of-Home (DOOH) advertising. The group will create a plan for converting OOH assets to renewable energy sources and improving cost effectiveness by purchasing in bulk. The team will also look into sustainable alternatives to standard flex, such cloth and polyethylene, with the goal of finding materials that are strong, lightweight, weatherproof, and recyclable. To guarantee a cost-neutral transition, suppliers will be vetted through due diligence, and bulk agreements will be negotiated. Additionally, in collaboration with nonprofit organizations, a "Take Back Program" will be implemented to recycle discarded billboard materials. This program seeks to promote industry-wide responsibility and further reduce waste. In order to ensure that sustainable practices are widely adopted, the committee's goal is to promote environmental responsibility among media owners and partners. The World Out of Home Organization's (WOO) insights will also be used to help the OOH industry's worldwide sustainability initiatives.Using polyethylene fabric, GroupM's OOH Solutions team has already implemented sustainability initiatives with brands like ICICI, Zepto, and Blinkit, demonstrating practical solutions that adhere to sustainable standards. "As leaders in the media industry, it is our responsibility to move the needle, inspire transformation, and ensure that sustainable practices become the norm rather than the exception," emphasized Ajay Mehta, MD of Cinema, OOH, and experiential marketing at GroupM. This group will work to strike a balance between creative advertising and environmental responsibility since I firmly think that we should all do good while doing well. "Sustainability is the future of advertising, and IOAA is committed to guiding media owners towards responsible, eco-friendly practices," said Pawan Bansal, chairman of IOAA, in response to this effort. This project will not only
Indian celebrities who want to be successful in business should go to B-School Why celebrity brands fail after early success
A 100 ml bottle of the Lomani Amitabh B Pour Homme Perfume costs Rs 1,299 on Amazon. Legend 1942 also offers the Amitabh Bachchan line of men's fragrances, Flamboyance Black and Heritage White. A 100 ml bottle costs Rs 3,750, which is more expensive.In case you didn't realize, Bachchan was born in 1942, which is represented by the "1942" in the brand name. On his 80th birthday a few years ago, a new line was introduced. Regretfully, the scents don't appear to be quite as popular as one might anticipate from Big B.They do exist, but they are a shadow of the legend they symbolize, with no fanfare or franchise. I went to Delhi to eat at Virat Kohli's restaurant, Nueva. It wasn't great, but it was nice. Additionally, One8 Commune is currently open in a number of locations. People who have visited the restaurant have only given it mediocre evaluations, and I have seen conflicting reports.Naturally, Kohli also sells footwear, fragrances, athleisure, and other items under the One8 brand. But do customers find the brand to be lively and memorable? I'd say not precisely. Wrogn is a Kohli brand as well. It has existed for about ten years. However, it's also not particularly rocking. Compare this now. With their own businesses, Rihanna, Reese Witherspoon, Kim Kardashian, Selena Gomez, and numerous more have achieved enormous success on a global scale. Today, Jessica Alba's Honest brand is worth $1 billion.
ASCI's half yearly analysis indicates significant ad breaches in digital media.
The Advertising Standards Council of India (ASCI) has released its Half-Yearly Complaints Report for 2024-25, which reveals significant noncompliance in digital media. From April to September 2024, the research found that 98% of scrutinized advertising needed to be modified.While voluntary compliance has increased to 80%, conventional media such as print and television have achieved a compliance rate of 95%. However, digital media remains the most difficult to regulate due to the dynamic and widespread nature of internet advertising.Kalyani Developers, a well-known commercial real estate company in Bengaluru, expects to invest approximately ₹4,500 crores in residential projects in Bengaluru and Hyderabad over the next two years. The fundamental motivation for this strategic shift is the growing demand for high-quality, sustainable living spaces in urban locations. The company's choice to join the residential industry was based on extensive experience and competence. Kalyani Developers' in-house team of engineers, architects, and designers, with over 30 years of experience, has completed over 12 million square feet of commercial space. This crew is now using its skills to complete high-quality residential projects on schedule. The move from commercial to residential real estate represents
Day 5 Box Office Collection for The Sabarmati Report: Vikrant Massey's Film Recovers 19.7% Of Its Budget, Needing Just 0.54 Crores More To Escape 12th Failure!
The Sabarmati Report, a political drama directed by Dheeraj Sarna, is doing very well at the Indian box office. With his most recent release continuing along the same lines, Vikrant Massey has been making sure he duplicates the enormous success of 12th Fail. The amount collected has now exceeded that of the first Monday. For day 5 updates, scroll below.Dheeraj Sarna's political drama The Sabarmati Report is performing admirably at the Indian box office. Vikrant Massey has been making sure he replicates the huge success of 12th Fail, and his most recent release follows suit. Now, more money has been collected than on the first Monday. Scroll below for updates for day five. The first Tuesday's earnings for Vikrant Massey's film were 1.37 crores. In comparison to the 1.23 crores earned on day four, the political drama saw an 11% increase. As of right now, the total box office receipts total 9.31 crores. There are encouraging signs, and if the movie keeps up its current pace, it might be another Bollywood hit in 2024.In just five days, Virkant's previous smash hit, 12th Fail, brought in 9.85 crores. TSR is therefore not very far. Right now, there is just a 0.54 crore difference between the two giants. One significant factor, though, still exists that might prevent The Sabarmati Report from repeating its success. The fact that 12th Fail was produced on a mere 20 crore budget allowed the filmmakers to make more money. If mixed word-of-mouth eventually takes over, it might be challenging to secure the super-hit verdict because the Sabarmati Report was produced on a budget of about 50 crores.
Walmart reports double-digit growth in their consumer base and topline during Flipkart's Big Billion Days.
SUMMARY: Thanks to strong sales growth from Flipkart, US-based retail giant Walmart recorded an 8% year-over-year (YoY) increase in its overseas sales to $30.3 billion in Q3 FY25. The parent company of Flipkart attributed the quarter's spike in net sales to the e-commerce giant. Compared to the same period last year, the company's gross profit rate increased to 24.2% for the quarter from 24.1%.Flipkart's strong sales growth helped US-based retail giant Walmart record an 8% year-over-year (YoY) increase in its worldwide sales to $30.3 billion in Q3 FY25. According to the FlipkartFlipkart Datalabs_in-article-icon parent company's quarterly financial presentation, marketplace and store-fulfilled pickup and delivery drove a 43% increase in e-commerce sales. Walmart attributed the increase spurt to Flipkart's The Big Billion Days (BBD). Flipkart's earnings presentation stated that the company's BBD event was "positively affected by the timing, which shifted from Q4 last year to the majority in Q3 this year."Additionally, Walmart reported that Flipkart drove a 50% growth in its advertising business during the quarter. For the quarter, the company's gross profit rate increased to 24.2% from 24.1% during the same period last year. Walmart said that the schedule change of Flipkart's BBD sales event largely negated the increase. In the meantime, the shift in BBD scheduling caused Walmart International's gross profit rate to drop by 85 basis points. Growth in Q3 benefited from Flipkart's BBD event timing, while growth in Q4 will be impacted. The company reported a 43% increase in e-commerce revenues, driven by marketplace and store-fulfilled pickup and delivery.Flipkart reported last month that it received 7.2 billion visitors during this year's holiday season. It further stated that over the holiday season, vendors saw a 40–50% YoY increase. In the third quarter, Walmart's operating income was $6.7 billion. This was a 14% decrease from the $7.9 billion in the previous quarter, but an 8% gain over the $6.2 billion in the previous year. Flipkart is currently trying to reduce its losses and strengthen its top line. In the fiscal year 2023-24 (FY24), Flipkart Internet, the company's marketplace division, reported a 41% YoY decrease in its net loss to INR 2,358 Cr. Over the course of the year, its operating revenue increased by 21% to INR 17,907.3 Cr.
Box office receipts for Bhool Bhulaiyaa 3: Kartik Aaryan's flick surpasses Singham In just ten days, it surpasses ₹300 crore once more.
Box office receipts for Bhool Bhulaiyaa 3: Kartik Aaryan's flick surpasses Singham In just ten days, it surpasses ₹300 crore once more. In just ten days, Bhool Bhulaiyaa 3's box office receipts have surpassed ₹300 crore. Additionally, the Kartik Aaryan movie has now surpassed Ajay Devgn's Singham Again.Bhool Bhulaiyaa 3, starring Kartik Aaryan, is smashing box office records. It reached two significant milestones on Sunday, the tenth day after its release. For the first time since the two films were released over the Diwali weekend, the horror comedy surpassed Singham Again and reached ₹300 crore at the global box office. (See also: Bhushan Kumar on Bhool Bhulaiyaa 3 vs. Singham Again: "Clashes hamper film business."The worldwide box office receipts for Bhool Bhulaiyaa 3 Bhool Bhulaiyaa 3 made ₹16.50 crore net in India on Sunday, according to Sacnilk, bringing its domestic total to a staggering ₹199.50 crore in just 10 days. It has gradually narrowed the difference over the past five days and is now within touching distance of Singham Again's ₹206.50 crore haul. In its second weekend, Bhool Bhulaiyaa made ₹41.25 crore net, while Singham Again made ₹33.50 crore. However, despite trailing Singham Again in the domestic market, Bhool Bhulaiyaa 3 has surpassed the Rohit Shetty film in global box office receipts after an incredibly strong second weekend abroad. In just ten days, Bhool Bhulaiyaa 3 has made ₹315.40 crore globally, which includes ₹76 crore (more than $9 million) abroad. With a global total of ₹312.80 crore in ten days, Singham Again comes in second. Ajay Devgn, Kareena Kapoor, Akshay Kumar, Deepika Padukone, Ranveer Singh, Tiger Shroff, and Arjun Kapoor are among the cast members of the action drama Singham Again, which was directed by Rohit Shetty.
Day 3 global box office receipts for Singham Again: The Ajay Devgn picture surpasses part 1's lifetime total in its first weekend of release
Day 3 international box office receipts for Singham Again: Ajay Devgn's epic Cop Universe story has brought in ₹176 crore.Singham Again, the most recent Cop Universe movie, is still doing quite well at the box office. The movie made nearly ₹50 crore on its third day of release, bringing its total worldwide earnings to ₹176 crore. It is now slowly approaching the ₹200 crore mark. (See also: Day 2 international box office receipts for Singham Again: Ajay Devgn, Rohit Shetty film earns over ₹125 crore.)Day 3 worldwide box office receipts for Singham Again The third installment of the Singham franchise, which started with the 2011 success, is Singham Again. With a total revenue of ₹176 crore, the movie has now eclipsed the 2011 original Singham's lifetime earnings of ₹157 crore. Sacnilk claims that within the first three days of its release, Singham Again made ₹121 crore net (₹146 crore gross) in India. It has made $3.6 million (₹30 crore) overseas, bringing the total to ₹176 crore.Both Singham Again and Bhool Bhulaiyaa 3 were released on November 1st, and they battled at the box office. In India, Singham Again has benefited from having the majority of the screens. According to trade analysts, the Rohit Shetty movie received 60% of the screens when it was released, but Bhool Bhulaiyaa 3 only managed 40%. The movie made the most of it, nevertheless, as seen by its 60–65% weekend occupancy rate.
Oye Lucky, Abhay Deol grooves as scammers on WhatsApp schools
The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message.Abhay Deol's latest video ad for WhatsApp offers a novel interpretation on the company's central themes of privacy and connectivity. By reworking the well-known song "Oye Lucky Lucky Oye," the campaign takes a musical approach while entertaining viewers and raising awareness about fraud protection. The video, which is set against the backdrop of a cordial social event, depicts relatable situations where internet scams can happen, like impersonation and phony job offers.Deol's appearance aids in illuminating how WhatsApp's privacy features, such as two-step verification, barring and reporting contacts, and the ability to silence unknown callers, enable users to stay safe. The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message. Deol's smooth tone lends appeal and trustworthiness, which makes the instructional message memorable and captivating.The ad stands out for its amusing yet educational approach and its use of nostalgia with a catchy melody. To completely enthrall viewers, the tale could use some energy or a surprising turn of events.
A 90% loss in earnings is caused by Twitter India's declining ad income.
For the most recent fiscal year, Twitter Communications India, now a division of X Corp (previously known as Twitter), reported a sharp drop in both net profit and sales. According to an Economic Times investigation, this decline is mostly due to a sharp decline in advertising revenue when Elon Musk's new leadership fired the worldwide ad sales team.The company's net profit fell 90% to Rs 3 crore from Rs 30 crore the year before, according to regulatory records. In a similar vein, revenue dropped sharply by 90%, from Rs 208 crore to Rs 21 crore. In India, Twitter's primary revenue source is still advertising. The company responded to these difficulties by cutting employee benefit costs by 95%, from Rs 130 crore to Rs 6 crore, after firing almost all of its staff in India, which once had more than 200 workers. Consequently, overall costs decreased by 89%, from Rs 168 crore to Rs 19 crore.This dramatic drop in revenue has been caused in part by the removal of the ad sales staff and the withdrawal of international businesses from the platform, which is partly the result of continuous conflicts with Musk. Under Musk's direction, X Corp has even taken big marketers like Mars and Unilever to court over their boycott of the platform. According to Kantar research, 26% of marketers intend to reduce their X advertising budgets in 2025, which is the biggest decrease ever seen from any major international ad platform.
Police said that a Delhi flat fire killed a 16-year-old and injured four family members.
Delhi News Live: Greetings from Delhi News Live! We'll be reporting on all of the major news as they break throughout the capital city today. We will provide you with up-to-date information on breaking law and order, significant political events, weather, and social updates. For updates on everything you need to know to get by in Delhi, make sure to check frequently.New Delhi: On Wednesday, a fire broke out at the home of a 16-year-old boy in Nand Lal Bhawan, Shani Bazar Road, Kishangarh, New Delhi, resulting in his death and the burn injuries of four family members. At approximately 3:27 AM, the incident took place. A fire was burning in a two-room apartment on the fourth floor when Kishangarh's Station House Officer (SHO) and his team swiftly got on the scene. All of the home goods were destroyed, but the fire was contained. Police cars quickly transported the five family members—including a woman—to the hospital. A five-member family was discovered to be the residents of the apartment after an investigation. Aakash Mandal, age 16, and Sunny Mandal, age 22, have been hospitalized to the AIIMS Trauma Center's New Burn and Plastic Surgery Ward. They are in a serious state. A forensic squad and a mobile crime team have been dispatched to the scene. According to local inquiry, Laxmi Mandal is a private gardener, and his two older sons are employed by Blinkit. Anita Mandal is a homemaker, and his younger son is still a student.
Interactive Avenues is the social media agency chosen by Home Center.
The Home Center social media mandate has been given to Interactive Avenues, IPG Mediabrands India's digital division. The agency's Bengaluru office will handle this win, which follows a competitive multi-agency pitch.The brand's social media strategy will be led by Interactive Avenues, who will concentrate on creating content that encourages interaction and expansion. To increase brand love and create effect, the agency will make use of influencer relationships, in-depth platform knowledge, and strong community development techniques."Social media plays a pivotal role in today's digital-first world, and we are excited to leverage Interactive Avenues' proven expertise in this field for amplifying our brand's visibility and building deeper connections with consumers," said Shikha S. Mazumdar, head of marketing and VM, Home Centre India, in response to the partnership."We are thrilled to collaborate with Home Centre, a brand that is synonymous with chic and high-end home collections," stated Sindhu Janardhan, senior creative director at Interactive Avenues. In order to create genuine, human-centered content that builds brand equity and raises purchase consideration, we will make use of our creative and digital skills.
Madison Media Ultra continues to fulfill Parag Milk Foods' media mandate.
The media mandate for Parag Milk Foods was recently maintained by Madison Media Ultra, a division of Madison World. The agency will manage the whole media mandate for all the sub-brands, including Gowardhan, Go, Pride of Cows, and Avvatar, after winning the account in a multi-agency proposal. The advertiser and the agency have collaborated since 2012.A dairy FMCG firm based in India, Parag Milk Food was founded in 1992 and specializes in value-added goods such cheese, ghee, flavored milk, and yogurt."At Parag Milk Foods, we deeply value our partnership with Madison, which has been a driving force in shaping our brand's growth and innovative approach to marketing," said Akshali Shah, executive director, in reference to the agency's appointment. Together, we have moved away from traditional media and toward multi-platform, high-impact tactics that connect with our audience on a deeper level.Madison has been crucial to our partnerships with well-known programs like Kaun Banega Crorepati, India's Got Talent, Super Singer, Anupamaa, and more recently, Bigg Boss," Shah added. Through these collaborations, we have been able to expand our reach through TV, OTT, and in-show integrations, as well as develop immersive brand experiences like Go Cheese's "Greed Corner" on Bigg Boss. We are eager to maintain this beneficial partnership with Madison, bolster our visibility, and cultivate enduring brand loyalty across a variety of channels," she continued. Madison World chairman Sam Balsara commented on this retention, saying, "Parag Milk Foods has continuously shown innovation and a profound awareness of the changing consumer landscape. In the dairy FMCG industry, they stand out for their ability to combine tradition with contemporary marketing strategies. We at Madison are pleased to have been instrumental in helping them match their marketing plans with their expansion goals, resulting in a fruitful and enduring collaboration.Madison World chairman Sam Balsara commented on this retention, saying, "Parag Milk Foods has continuously shown innovation and a profound awareness of the changing consumer landscape. In the dairy FMCG industry, they stand out for their ability to combine tradition with contemporary marketing strategies. We at Madison are pleased to have been instrumental in helping them match their marketing plans with their expansion goals, resulting in a fruitful and enduring collaboration.
When the Bhool Bhulaiyaa title track was released, it instantly became popular. Akshay Kumar starred in the franchise's debut movie in 2007. Pritam wrote the song, which was sung by Neeraj Shridhar. T
When the Bhool Bhulaiyaa title track was released, it instantly became popular. Akshay Kumar starred in the franchise's debut movie in 2007. Pritam wrote the song, which was sung by Neeraj Shridhar. Tanishk Bagchi, with Pritam's help, later rewrote it for Kartik Aaryan's Bhool Bhulaiyaa 2. The makers of Bhool Bhulaiyaa 3 have now revealed that the well-loved song is going worldwide with its eagerly awaited release. For the title single, they worked with American rapper Pitbull and Punjabi sensation Diljit Dosanjh; Neeraj Shridhar's voice still serves as the lead vocalist, just like in the other iterations.Kartik Aaryan released a teaser for the new song on X, formerly known as Twitter. In the teaser, he can be seen moving to the song while Pitbull's famous statement, "Mr. Worldwide," plays in the background. Taking it a step further, Kartik can be seen coordinating his movements on a staircase while executing the song's characteristic dancing routines. "Rooh Baba goes global with the Coolest Collab DILJIT x PITBULL 👻N the OG NEERAJ," she captioned the photo. Prepare for the eerie slide 🤙🏻. Once more, Tanishk Bagchi is the composer of the soundtrack, which will be available on Wednesday.Kartik Aaryan returns to his role as Rooh Baba from the popular Bhool Bhulaiyaa 2 in the trailer for Bhool Bhulaiyaa 3, which was previously released by the film's makers. Vidya Balan, who portrayed the legendary character of Manjulika in the first movie in the franchise in 2007, also makes a comeback in the third installment. A twist is revealed in the teaser this time: Madhuri Dixit and Vidya Balan both play Manjulika in their conflict with Rooh Baba.
Kartik Aaryan, Pitbull, and Diljit Dosanjh work together on the song Rooh Baba goes global from Bhool Bhulaiyaa 3.
When the Bhool Bhulaiyaa title track was released, it instantly became popular. Akshay Kumar starred in the franchise's debut movie in 2007. Pritam wrote the song, which was sung by Neeraj Shridhar. Tanishk Bagchi, with Pritam's help, later rewrote it for Kartik Aaryan's Bhool Bhulaiyaa 2. The makers of Bhool Bhulaiyaa 3 have now revealed that the well-loved song is going worldwide with its eagerly awaited release. For the title single, they worked with American rapper Pitbull and Punjabi sensation Diljit Dosanjh; Neeraj Shridhar's voice still serves as the lead vocalist, just like in the other iterations.Kartik Aaryan released a teaser for the new song on X, formerly known as Twitter. In the teaser, he can be seen moving to the song while Pitbull's famous statement, "Mr. Worldwide," plays in the background. Taking it a step further, Kartik can be seen coordinating his movements on a staircase while executing the song's characteristic dancing routines. "Rooh Baba goes global with the Coolest Collab DILJIT x PITBULL 👻N the OG NEERAJ," she captioned the photo. Prepare for the eerie slide 🤙🏻. Once more, Tanishk Bagchi is the composer of the soundtrack, which will be available on Wednesday.Kartik Aaryan returns to his role as Rooh Baba from the popular Bhool Bhulaiyaa 2 in the trailer for Bhool Bhulaiyaa 3, which was previously released by the film's makers. Vidya Balan, who portrayed the legendary character of Manjulika in the first movie in the franchise in 2007, also makes a comeback in the third installment. A twist is revealed in the teaser this time: Madhuri Dixit and Vidya Balan both play Manjulika in their conflict with Rooh Baba.
In H1 FY2025, DB Corp's ad revenue increased by 1% to Rs 829 crore.
In H1 FY2025, DB Corp's consolidated advertising income increased by 1% to Rs. 829 crores. However, compared to Q1 FY25, print and other business advertisements brought in Rs 360 crore in Q2 FY25, a 7.5% drop. With an 11% YoY increase in advertising revenue to Rs 80.1 crores and a 250 bps increase in EBIDTA margin to 33% at Rs 26.4 crores, the radio industry led the growth.Previously, the circulation revenue was Rs 240.4 crores; now, it is Rs 236.7 crores."In Q2 FY25, we did not meet our revenue growth targets, primarily due to the extended monsoon season, which slowed market activity and consumer spending, and a high base effect." Mr. Sudhir Agarwal, Managing Director, DB Corp Ltd, commented on the performance for Q2 FY2025, saying, "Q2FY24 was an exceptionally strong quarter bolstered by significant advertising driven by state elections filled environment." As we aggressively adjust to the current market conditions, we anticipate maintaining our growth trajectory in the upcoming quarters in order to meet our long-term growth objective. Despite monetizing on a pilot basis, our digital business is flourishing, as seen by the continuous growth in MAUs to nearly 20 million as of August 24."Our dedication to editorial excellence, the ongoing widespread support from advertisers, and the strong economic growth in our key regions continue to be the cornerstones of our success in the future. These elements put us in a strong position to take advantage of new opportunities. We are certain that we can maintain our market leadership and keep concentrating on increasing value for our stakeholders as India's economy changes in the years following the election."But during the last three years, D B Corp has increased its ad income at a CAGR of 20%, from Rs. 1008.4 crores in FY21 to Rs. 1752.4 crores in FY24. In a similar vein, PAT has produced a remarkable 44% compound annual growth rate over the past three years, rising from Rs 141.4 crores in FY21 to Rs 425.5 crores in FY24. Due to depressed newsprint prices and effective cost control, EBITDA margins increased by 200 basis points year over year to 27.8% in the first half of FY25, and EBITDA stood at Rs. 335.1 crores, indicating a 10% YoY gain. Sustained profitability was demonstrated by the 12% YoY growth in profit after tax to Rs 200.4 crores.Additionally, the company said that newsprint prices remained low in FY2025's first quarter. The average cost of newsprint decreased by 18% year over year to Rs 47450 PMT in H1 FY2025 from Rs 54050 PMT the previous year. In the upcoming quarters, newsprint prices are anticipated to stay low at their current levels.
