Sportradar uses ad:s solution to maximise the potential of social media.

Sportradar has announced that its paid social marketing solution for ads would integrate live sports data and betting material into video adverts. The goal of the solution is to create new avenues for paid social advertising, providing more targeted advertisements quickly and in large quantities, resulting in increased campaign efficiency, improved engagement, and value for customers of sports betting and online gaming.

"Our paid social media clients have already seen fantastic results using static creative ads informed by our live data," said Niki Beier, SVP of Marketing Services at Sportradar. "We are now maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging, and better-performing video content by combining real-time shifts in betting odds with Sportradar's 23 years of historical data."