The Because Men will be Men campaign by Seagram capitalizes on cricket fever.

Mumbai: The "Because, Men Will Be Men" ad has been revealed by Seagram's Imperial Blue Packaged Drinking Water. With a focus on the peculiarities of men, the campaign aims to celebrate life's lighter side by fusing relevant situations with men's natural behavior.In an attempt to capitalize on the nation's obsession with cricket, Imperial Blue sought to combine comedy and the essence of "menisms" with the game. The marketing inspired admiration and prompted people to share their interpretations of the movie on social media by demonstrating how humor can change even the most unexpected events.

The brand states that their humorous interpretation of a normal cricket stadium scenario is in line with its mission of "Embracing life with a smile."Imperial Blue used AI to generate customized versions of the advertisements in an effort to increase brand affinity even further. The purpose of this customization was to enhance viewer interaction and emphasize the brand's dedication to creating deep connections. According to Imperial Blue, their 'Because, Men Will Be Men' campaign serves as an illustration of what happens when technology elevates creativity. Using AI to personalize the advertisement with well-known names was intended to strengthen the bond with the viewer.