Indian celebrities who want to be successful in business should go to B-School Why celebrity brands fail after early success

A 100 ml bottle of the Lomani Amitabh B Pour Homme Perfume costs Rs 1,299 on Amazon. Legend 1942 also offers the Amitabh Bachchan line of men's fragrances, Flamboyance Black and Heritage White. A 100 ml bottle costs Rs 3,750, which is more expensive.In case you didn't realize, Bachchan was born in 1942, which is represented by the "1942" in the brand name. On his 80th birthday a few years ago, a new line was introduced. Regretfully, the scents don't appear to be quite as popular as one might anticipate from Big B.They do exist, but they are a shadow of the legend they symbolize, with no fanfare or franchise. I went to Delhi to eat at Virat Kohli's restaurant, Nueva. It wasn't great, but it was nice. Additionally, One8 Commune is currently open in a number of locations. People who have visited the restaurant have only given it mediocre evaluations, and I have seen conflicting reports.Naturally, Kohli also sells footwear, fragrances, athleisure, and other items under the One8 brand.

But do customers find the brand to be lively and memorable? I'd say not precisely. Wrogn is a Kohli brand as well. It has existed for about ten years. However, it's also not particularly rocking. Compare this now. With their own businesses, Rihanna, Reese Witherspoon, Kim Kardashian, Selena Gomez, and numerous more have achieved enormous success on a global scale. Today, Jessica Alba's Honest brand is worth $1 billion.