Interactive Avenues is the social media agency chosen by Home Center.

The Home Center social media mandate has been given to Interactive Avenues, IPG Mediabrands India's digital division. The agency's Bengaluru office will handle this win, which follows a competitive multi-agency pitch.The brand's social media strategy will be led by Interactive Avenues, who will concentrate on creating content that encourages interaction and expansion. To increase brand love and create effect, the agency will make use of influencer relationships, in-depth platform knowledge, and strong community development techniques."Social media plays a pivotal role in today's digital-first world, and we are excited to leverage Interactive Avenues' proven expertise in this field for amplifying our brand's visibility and building deeper connections with consumers," said Shikha S.

Mazumdar, head of marketing and VM, Home Centre India, in response to the partnership."We are thrilled to collaborate with Home Centre, a brand that is synonymous with chic and high-end home collections," stated Sindhu Janardhan, senior creative director at Interactive Avenues. In order to create genuine, human-centered content that builds brand equity and raises purchase consideration, we will make use of our creative and digital skills.