Advertising/Media

Oye Lucky, Abhay Deol grooves as scammers on WhatsApp schools

Oye Lucky, Abhay Deol grooves as scammers on WhatsApp schools

By Kajal Sharma - 04 Nov 2024 10:33 PM

The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message.Abhay Deol's latest video ad for WhatsApp offers a novel interpretation on the company's central themes of privacy and connectivity. By reworking the well-known song "Oye Lucky Lucky Oye," the campaign takes a musical approach while entertaining viewers and raising awareness about fraud protection. The video, which is set against the backdrop of a cordial social event, depicts relatable situations where internet scams can happen, like impersonation and phony job offers.Deol's appearance aids in illuminating how WhatsApp's privacy features, such as two-step verification, barring and reporting contacts, and the ability to silence unknown callers, enable users to stay safe.

The ad highlights WhatsApp's several security layers without becoming unduly technical, striking a mix between a humorous tone and a serious message. Deol's smooth tone lends appeal and trustworthiness, which makes the instructional message memorable and captivating.The ad stands out for its amusing yet educational approach and its use of nostalgia with a catchy melody. To completely enthrall viewers, the tale could use some energy or a surprising turn of events.

 

Newsletter

Subscribe our newsletter to stay updated every moment