A 90% loss in earnings is caused by Twitter India's declining ad income.

For the most recent fiscal year, Twitter Communications India, now a division of X Corp (previously known as Twitter), reported a sharp drop in both net profit and sales. According to an Economic Times investigation, this decline is mostly due to a sharp decline in advertising revenue when Elon Musk's new leadership fired the worldwide ad sales team.The company's net profit fell 90% to Rs 3 crore from Rs 30 crore the year before, according to regulatory records. In a similar vein, revenue dropped sharply by 90%, from Rs 208 crore to Rs 21 crore. In India, Twitter's primary revenue source is still advertising.

The company responded to these difficulties by cutting employee benefit costs by 95%, from Rs 130 crore to Rs 6 crore, after firing almost all of its staff in India, which once had more than 200 workers. Consequently, overall costs decreased by 89%, from Rs 168 crore to Rs 19 crore.This dramatic drop in revenue has been caused in part by the removal of the ad sales staff and the withdrawal of international businesses from the platform, which is partly the result of continuous conflicts with Musk. Under Musk's direction, X Corp has even taken big marketers like Mars and Unilever to court over their boycott of the platform. According to Kantar research, 26% of marketers intend to reduce their X advertising budgets in 2025, which is the biggest decrease ever seen from any major international ad platform.