Noah became the first Indian to win a Dakar stage.

Harith Noah, an Indian rider, won a stage at the renowned Dakar Rally on Monday, making history as the first Indian to do so.In the Rally 2 class, the German-born Kerala racer, who competes for the Sherco TVS Rally Factory squad, won Stage 8.Despite having a cold, Harith placed 16th overall in Stage 7. However, he set the best in-class time on Monday at the very first checkpoint.After Stage 8, Harith is ranked third in the Rally 2 class and thirteenth overall.Stage 8 (overall standing): P11 (458 km). I felt great after riding, and my illness is also improving. When you do well, I suppose everything seems nice. Lost some time trying to find the path in the second portion, but I was focused on navigation and pushed when it seemed comfortable. "The Dakar is far from over, and tomorrow is another day," Noah wrote on social media.Dakar Rally 2024: At stage 8 of rally 2, Harith Noah achieves a historic triumph. Indian rider Harith Noah became the first person from India to win a stage at the Dakar Rally in 2024 when he won the Rally 2 class's Stage 8.Indian racer Harith Noah has shown a lot of promise in the 2024 Dakar, continuously improving from his Prologue finish of 29th. Harith is now ranked 13th overall following Stage 8 and third in Rally 2. Harith became the first Indian to ever place on the podium at Dakar when he finished third in the Rally 2 class earlier this year in Stage 3. To make matters worse, Harith became the first Indian to win at Dakar today when he won stage 8 in the Rally 2 class.Even though Harith had a cold, she managed to finish 16th in Stage 7. The Sherco TVS Rally Factory rider set a new class record at the first checkpoint of the day after feeling better. The top six riders were all within one minute of one another, indicating that the competition was fierce. Bradley Cox (BAS World KTM Racing Team) had taken the lead by 111 km, but Harith was not far behind. At the 165-kilometer point, Harith regained the lead for the last time, placing him 10th overall and fewer than seven minutes behind Ricky Brabec, the overall stage leader. Subsequently, Harith led his class all the way to the finish line, placing eleventh out of all the bikes in competition, seven minutes and nine seconds behind overall winner KevinHarith, who was born in Germany, is a native of Shoranur, Kerala, and is competing in his fifth Dakar Rally. Harith finished the Dakar season in 2021 in 20th place, better than any Indian rider to have ever competed in the race. The 29-year-old's next two years weren't so good, including a terrifying collision in 2023 that resulted in a fracture of his fifth thoracic vertebrae (T5). However, it appears that he has grown from his errors. Harith won the 2023 TransAnatolia Rally while competing for the Petronas TVS Factory Racing Team. Harith has also been incredibly steady this season, and with four stages remaining, there is still enough time in Dakar for Harith to win a few more titles.  

Ankita and Gurjar win senior cross-country championships.

At the one-day 58th National Cross Country Championships held here on Monday, Hemant Gurjar of the Railways and Ankita of the same company became victorious in the men's and women's categories, respectively.The national champion Vidhatri Urs and Mannat Brar, two of the four amateurs competing this week, are scheduled to compete in the Women's Amateur Asia-Pacific early in the upcoming month, so this should be a fantastic preparation for them.The fact that Nishna won last week and Mannat finished tied for fourth shows that amateurs are now a serious contender on the professional Tour. PTI Corr AM AM AM.At the one-day 58th National Cross Country Championships conducted here on Monday, Hemant Gurjar of the Railways and Ankita of the same company were victorious in the men's and women's championships, respectively. However, in the men's team event, Services won with 20 points, placing Railways (28) in second place overall.The one-day 58th National Cross Country Championships were conducted here on Monday, and the winners were athletes from the Railway Sports Promotion Board (RSPB), who took home the men's and women's titles. In the last meters of the men's 10 km race, Hemraj Gurjar of RSPB overtook his competitor to cross the finish line in 29:30.00. In second place with a timing of 29:35.00 was Puneet from SSCB.Later on, Ravi Gulia of Haryana and Sawan Barwal of Himachal Pradesh engaged in a fierce competition for the bronze medal. But in a time of 29:38.00, Barwal defeated his opponent to take home the bronze. And Gulia came in fourth. With 20 points, the Services team was able to secure the team championship, though. Haryana came in third place with 64 points, followed by Railways in second place with 28 points.As anticipated, Ankita won the gold in the women's 10 km race with a time of 34:36.00. With 16 points in the women's division, Railways were victorious as a team. Maharashtra came in third place with 77 points, followed by Uttar Pradesh with 41 points. Conclusions (all finals): Men's 10km: Sawan Barwal (Himachal Pradesh) 29:38.00, Puneet (SSCB) 29:35.00, and Hemraj Gurjar (Railway Sports Promotion Board) 29:30.00. Services scored 20, Railways scored 28, and Haryana scored 64 points as a team. U-20: 8 km: Rohit Choudhary (Rajasthan) 23:54.00, Naresh Chopra (Rajasthan) 23:46.00, and Shivaji Parashu (Karnataka) 23:42.00 in time. Team: Haryana 54, Maharashtra 52, and Rajasthan 42 points. U18: 6km: Mohit Choudhary (Telangana) 18:18.00, Abhishek (Sikkim) 18:13, and Rohit Binner (Maharashtra) 18:11. U16: 2km: Anil Kumar (Uttar Pradesh) 5:39.00, Amit Kumar Mahto (Jharkhand) 5:42.00, Sachin Rawat (Delhi) 5:37.00.  

A Deep fake video featuringSachin Tendulkar becomes viral

Sachin Tendulkar asserts in the widely shared video that his daughter Sara uses an app every day to get money.India's legendary cricket player Sachin Tendulkar is the most recent casualty of deepfake technology. The former Indian batter alerted his fans to a phony video purporting to show him supporting a mobile app. Tendulkar asserts in the widely shared video that his daughter Sara uses the app to make money every day. In response to the video, Tendulkar called attention to the increasing abuse of technology and asked his social media followers to denounce the marketing and the video."These are not real videos. The widespread misuse of technology is unsettling. He shared the video and commented, "Requesting everyone to report videos, ads, & apps like these in large numbers.""Social media sites must be watchful and quick to address concerns. The 50-year-old continued, "They must act quickly to limit the dissemination of false information and deepfakes.Sara Tendulkar Demands Action From Social Media Companies Against Deepfakes Sara Tendulkar, Sachin's 26-year-old daughter, had previously voiced her worries about her deepfakes and urged social media companies to take action against such accounts and videos."Social media is a beautiful place where we can all share our daily activities, pleasures, and sorrows. But the misuse of technology, which distorts the veracity and authenticity of the internet, is unsettling. In a now-deleted post, she said, "I've come across some deepfake photos of myself that are far from reality.""It is evident that several accounts on X (previously Twitter) were made with the intention of impersonating me and misleading people. "I hope X looks into such accounts and suspends them. I do not have an account on X," she continued in her statement."The truth should never be sacrificed for entertainment. Let's promote dialogue that is grounded in reality and trust," Sara said.  

At the ITF Womens Open, Shrivalli Rashmikaa is in the second round of qualifying.

Out of the fourteen players, three Indians, including Shrivalli Rashmikaa Bhamidipaty, advanced to the second round of qualification in the KPB Trust ITF Women's Open, which got underway at the KSLTA Stadium in this city on Sunday. In the opening round, the 13th seed defeated a determined Ekaterina Yashina 7-5, 7-6 (5). The other Indians that made it to the final qualifying round were Zeel Desai, ranked 14th, and Vaidehi Chaudhary, ranked 11. On Monday, eight qualifiers who will compete in the main draw, which gets underway on Tuesday, will be revealed. Ekaterina started off well, getting a break in the first game itself, and applying constant pressure on her rival. The players decide to play from the baseline, waiting for their opponent to make a In the second set, both the competitors traded a break apiece in the 5th and 6th games respectively before Ekaterina broke the Indian’s serve in the seventh game and held her serve in the next to lead 5-3. The 22-year-old Rashmikaa took advantage of her opponent's errors to win the following three games and secure a break to lead 6-5 in the tenth game. In order to force a tiebreaker, which might have gone any way, Ekaterina held her serve.  

Beginning on January 18, there will be the Bangalore International Grandmasters Open Chess Tournament.

The Bangalore Urban District Chess Association (BUDCA), in conjunction with the government of Karnataka, is all prepared to hold the first edition of the Bangalore International Grandmasters Open Chess Tournament at the Kanteerava Indoor Stadium from January 18 to 26.Over 2000 players and over 40 grandmasters from 20 different countries—among them notable figures like Abhijeet Gupta and Nigel Short—are anticipated to compete in the Garden City, which last played home to a major tournament over 40 years ago.The competition, which will offer ₹50 lakh in prize money, will be divided into three categories, A, B, and C based on the FIDE ratings of the players. There will also be an open Blitz competition on January 22.The first grandmaster from Karnataka, M.S. Thejkumar, was happy to participate in a competition at home. “There is a sharp rise in the number of tournaments in India now,” he said during a media event on Saturday."I truly wanted to compete in a tournament of this caliber when I became the General Manager in 2017, but that goal was never realized. This will significantly benefit the younger population.  

Imran Khans party in Pakistan loses its cricket bat electoral symbol

The Imran Khan-led PTI Takes Away "Cricket Bat" Symbol When SC Says Internal Polls Are "Null and Void"The Pakistan Tehreek-e-Insaf (PTI) intra-party elections were declared unlawful by the Supreme Court of Pakistan late on Saturday night, according to PTI. It ended the contentious discussion over the selection of the famous electoral symbol by stripping the party of the "bat" as an election symbol. The verdict of a two-member bench of the Peshawar High Court (PHC) on Wednesday, which confirmed the PTI party's elections and reinstated the cricket bat as its electoral symbol, was challenged by the Election Commission of Pakistan (ECP).A three-judge panel made up of Chief Justice Qazi Faez Isa, Justice Muhammad Ali Mazhar, and Justice Musarrat Hilali heard the ECP's petition and then reserved their decision, which was made public late on Saturday night.In a ruling that was read aloud by the chief justice, the highest court declared that it would "set aside the PHC judgement and restore the ECP judgement," which had declared the PTI's intra-party elections null and void and removed the party's 'bat' insignia. The controversy around the election symbol started on December 22, when the ECP rejected surveys conducted within the party, depriving the party of its electoral emblem for the February 8 election.The Peshawar High Court, which received a petition from the party, suspended the ECP ruling on December 26 with an interim order.On January 3, the high court overturned the order when the election administration challenged the verdict. The PHC further declared that a two-judge bench will hear arguments over the PTI bat emblem. The ECP challenged the tribunal's ruling before the Supreme Court, but the two-member panel decided to reinstate the "bat" as a PTI insignia.The PTI has traditionally used a bat as its insignia, and it is said that stripping the party of this iconic image would require its candidates to run on different signs, which would confuse party members in rural areas on election day.In addition, the PTI would not be able to claim reserved seats in the national and provincial legislatures, which are split into parties according to the proportion of seats won in elections, if they did not have a single emblem. Barrister Khan has expressed concern that the PTI would suffer a significant loss if these seats in the national and provincial assemblies were lost in the absence of a party insignia. PTI's Ali Zafar responded to the Supreme Court's ruling by saying that, although history will decide the outcome, the PTI candidate would have to run without a common symbol right away."The symbol has been removed by the court, but the party remains a registered entity." All of our candidates would run as independents in accordance with our policy, he was cited by PTI in its story. PTI chairman Barrister Gohar Khan claimed that the political rights of the PTI and its supporters had been violated and expressed shock at the decision.   

Pongal Exhibitions The Ek Bharat, Shrestha Bharat Spirit Prime Minister Modi Takes Part in Festivities

Wearing traditional Tamil clothes, which included a black coat and white lungi, PM Modi took part in the rites before speaking to the crowd.At MoS L Murugan's Delhi home, Prime Minister Narendra Modi was present as he celebrated Pongal. Wearing traditional Tamil clothes, which included a black coat and white lungi, PM Modi took part in the rites before speaking to the crowd. "The festival of Pongal depicts the emotion of 'Ek Bharat Shreshtha Bharat'... This emotion of unity will give strength to the 'Viksit Bharat' of 2047," he remarked, discussing how Pongal represents the feeling of 'Ek Bharat Shreshtha Bharat'.Moreover, the Prime Minister discussed the Kashi and Shaurastra Tamil Sangamams, where people join with great passion and the feeling of 'Ek Bharat Shreshtha Bharat' is evident.On the occasions of Makar Sankranti and Bihu, PM Modi also sent greetings to the nation, stating, "Today, the nation observed the Lohri festival." I'd want to greet my fellow citizens on these holidays as some are commemorating Makar Sankranti today, while others will celebrate tomorrow. Magh Bihu is also approaching."Afterwards, PM Modi attended the cultural event hosted at MoS Murugan's home.Besides him, the governors of Telangana and Puducherry, Tamilisai Soundararajan, were also visiting MoS Murugan's house. Nirmala Sitharaman, the minister of finance, was also spotted sitting among the spectators.Participating in Pongal celebrations at Union minister of state L Murugan's home in New Delhi, the PM stated that the strongest factor in creating a "Viksit Bharat" by 2047 is the sense of oneness among people.New Delhi: As he sent his best wishes to all residents for the current holiday season, Prime Minister Narendra Modi stated on Sunday that the Pongal celebration embodies the national ideal of "Ek Bharat Shreshtha Bharat."  

According to Sitharaman, Indias GDP will reach $30 trillion by 2047, and PHD calls it the most resilient.

According to Finance Minister Nirmala Sitharaman, India's GDP would reach $30 trillion by 2047. She added that 919 billion US dollars in foreign direct investment had been received by India in 23 years, up until 2023, and that the nation's economy will reach five trillion dollars by 2028. Of these, nine years' worth of investments accounted for sixty-five percent. Sitharaman also acknowledged Gujarat's role as the nation's growth engine, contributing more than 8% of the GDP. Sitharaman was speaking at the Gandhinagar Vibrant Gujarat Global Summit. The PM Gatishakti initiative is becoming recognized as a global standard for seamless and integrated multi-modal connectivity, according to a statement made by Commerce and Industry Minister Piyush Goyal on the same day.At the Vibrant Gujarat Global Summit, India and the UAE exchanged four memorandums of understanding, according to Foreign Secretary Vinay Mohan Kwatra. These memorandums of understanding concern investment collaboration in food parks, renewable energy, innovative healthcare, and logistics cooperation. Meanwhile, among the top 10 most powerful economies in 2024 and 2025, the Indian economy has been deemed by an industry authority to be the most robust. In a report following its study, the PHD Chamber of Commerce and Industry commended the developments in the Indian economy.Key macroeconomic data, such as GDP growth, export growth, gross national savings, total investments, and the debt-to-GDP ratio, served as the foundation for the industry body's study. According to a press release from Sanjeev Agrawal, President of the PHD Chamber of Commerce and Industry, the economy is predicted to surpass USD 4 trillion in 2024 and then move to the next orbit in 2025 due to consistent GDP growth rates exceeding 7% over the previous two years and a projected continuation of this trend in the current year as well. According to Agrawal, India is making great progress toward achieving its ambitious growth trajectory. GDP growth is expected to range between 7.4 and 7.5% for the current fiscal year, which ends in March 2024.According to the National Statistics Office's January 5 report, the Indian economy is predicted to expand by 7.3% in the current fiscal year 2023–24, continuing to be the fastest-growing major economy. India's GDP expanded by 8.7% in 2021–22 and 7.2% in 2022–23. The Reserve Bank of India (RBI) increased its growth projection last month by 50 basis points to 7% from an earlier estimate of 6.5%, and the statistical office released its first advance estimates of GDP. Despite the challenges facing the world economy, India's economy is still strong, according to the industry association PHDCCI. "World value networks are being disrupted, inflationary pressures are being generated, and geopolitical conflicts are changing the world. International institutions have acknowledged India's growing geopolitical significance, according to Sanjeev Agrawal. Citing analysts, PHDCCI stated that markets are anticipated to stayAccording to the PHDCCI research, the average inflation trend in 2024 is anticipated to be approximately 4.5%. The Reserve Bank of India is predicted to decrease the repo rate by 100 basis points to reach the level of repo rate at 5.5% by the end 2024. At its December meeting, the RBI Monetary Policy Committee unanimously agreed to retain the current status quo at the 6.5% policy repo rate, marking the fifth consecutive meeting in which this decision was made.   

The Sports Ministry has approved Kishore Jena and Mirabai Chanus requests for international training for the Olympics in Paris.

The governing board has also approved plans for wrestlers Ronit Sharma (Greco-Roman), Ashu (Freestyle), and Deepak Punia (Freestyle) to train overseas.Olympic silver medallists Mirabai Chanu from the Tokyo Olympics and Kishore Jena from the Asian Games will train overseas in preparation for the 2024 Paris Olympics, the Ministry of Youth Affairs and Sports of India (MYAS) announced on Thursday.While Chanu is traveling to St. Louis, Missouri, for training, Jena will be spending 78 days in training on the Gold Coast of Australia. Dr. Aron Horschig will be her regular practitioner, and chief coach Vijay Sharma will go with her."Jena, his coach, and physiotherapist will have their airfare, boarding and lodging expenses covered by MYAS under its Target Olympic Podium Scheme (TOPS), along with the cost of using training and massage facilities, medical and local travel expenses, and medical insurance costs, among other expenditures," the Ministry stated in a release.NEW DELHI: The Sports Ministry on Thursday approved Asian Games silver medallist javelin thrower Kishore Kumar Jena's proposal to train in Australia, while also funding Tokyo Olympic medallist Mirabai Chanu's month-long rehab training in the US ahead of the Paris Games.  

What's Trending Globally

Asia

News 2344

Australia/New-Zealand

News 42

Canada

News 15

China

News 49

Europe

News 40

France

News 1

Gulf

News 11

India

News 3384

Pakistan

News 20

Russia

News 20

Ukraine

News 0

United Kingdom

News 51

Elections and a more optimistic outlook will result in a successful year for advertising.

Inflation, advertising, AI, and elections will all be significant in 2024. During The Year Ahead 2024, which was held in London last week, Ian Whittaker, media analyst and founder of Liberty Sky Advisors, and Kelly Beaver, CEO of Ipsos UK and Ireland, discussed a number of these trends.wholesome marketing Speaking to delegates who were invited only to the Waldorf Hilton, Whittaker declared that 2024 would be "relatively benign" and that 2023 had been "generally better than expected. " As per Whittaker, the stock markets and tech companies' reduction in adspend was likely influenced by the rising interest rates in the past few years."We are probably going to be in an environment of historically low interest rates, but not where we were with the same level of cheap money," he said, adding that the days of interest rates close to 0% "are gone."Although "stickier than we thought," inflation over the previous 18 months had nevertheless enabled businesses to quickly implement price increases equivalent to nearly a decade's worth, and this trend is expected to continue. He did predict that advertising would "be healthy this year" and that adspend would "continue to come through" provided corporate profitability held steady.More precisely, Whittaker predicted that the subscription VOD market would be "flatlining" in all major markets because it was "hard to see further penetration" and that the tech giants, which he dubbed "the Magnificent Seven" and included Meta and Google, would not have quite as good a year in 2024.Conversely, he anticipated strong performance from retail and broadcast media. Whittaker concluded, saying, "I believe that 2024 will be a good year overall. It will be fairly harmless, and the advertising space will perform admirably. 

Shah Rukh Khan and UltraTech Cement launch a new campaign.

Star of Bollywood Shah Rukh Khan has teamed up with UltraTech Cement for a brand-new campaign. The campaign tells individual people's stories about their goals and aspirations as well as how infrastructure is facilitating their advancement.The company claimed that the "Banega Toh Badhega India" campaign embodies the idea that infrastructure is supporting India's aspirations. "Our new campaign is an expression of our guiding principles, which provide us with daily inspiration. The company stated, "We at UltraTech see ourselves as enablers of people's progress and nation's development.""Shah Rukh Khan, also known as SRK, is a brilliant representation of India's ascent and ambitions. His path has been one of raising the bar and resetting boundaries. Thus, we think he is a good fit to embody UltraTech's philosophy," the business continued.Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023. The initial commercial features the Aſoka star alongside laborers, students, and the Indian Army engaging in various tasks made possible by infrastructure.Shah Rukh Khan (SRK) is the newest Bollywood celebrity to support cement advertising in India. Khan is featured in the Build and It Will Grow (Banega Toh Badhega) advertising campaign by UltraTech Cement, which debuted on January 15, 2023. In the first commercial, the Indian Army, laborers, and the Aōoka star are depicted engaging in various activities made possible by infrastructure.According to UltraTech Cement, "SRK is a shining example of India's rise and aspirations." His path has been one of raising the bar and setting new boundaries for himself. For this reason, we think he is a good fit to embody UltraTech's philosophy.  

To promote transparency and exchange brand experts, the CCPA guidelines

vignesh Shivan, the spouse of Tamil filmmaker and actress Nayanthara, has released the first review of Merry Christmas, escalating anticipation for the movie.The rules will cover all forms of advertising, regardless of form, format, or medium, and will be applicable to all coaching centers, both physical and online.Thirteen coaching institutes received notices from the body for their deceptive advertisements, and nine of them were penalized.The guidelines, according to Nisha Sampath, founder of Bright Angles Consulting, encourage responsible brand building, which will ultimately help the sector."Coaching institutes hold great power and influence and operate as a parallel economy within the education sector. This industry speaks with parents and students who are lower on the social scale but still want to move up the ladder more and more. Additionally, they are becoming more prevalent in smaller towns. Therefore, it's critical that these new customers are not duped, she continued.However, how will these guidelines benefit both consumers and the education sector? "These guidelines will help reduce the miscommunication of schemes and false claims by defaulters," says Amit Relan, co-founder and CEO of mFilterIt. In order to safeguard their brand integrity and prioritize authenticity, advertisers will need to prioritize transparency and accuracy, which will promote an equitable educational environment.He goes on to say that when advertising their coaching institutes, advertisers should be open and honest about their intentions. The strict guidelines will require coaching centers to verify their claims, reveal student outcomes, and refrain from using misleading practices.As a remedy, Goyal believes that since they bear equal responsibility, advertising agencies ought to conduct due diligence before taking on a client. "There is no place for morally or ethically sound guidelines when everything is business." The industry associations only publicly identify and shame defaulters on their website, which is essentially of no consequence. To shout that the advertisement was deceptive, they had to print and announce it in bold in the newspaper, he added.  

Maxkleens Sankranti advertisement expresses gratitude to housekeepers

When a joyful and celebratory season approaches, we frequently want to make the most of the occasion by keeping our homes tidy and prepared for the holidays. Every holiday season, our house helpers—the everyday heroes who keep so many houses tidy and lovely—scrub, dust, and disinfect our homes down to the last detail. Maxkleen Safai has created a campaign in honor of these unsung heroes to show appreciation for them throughout this holiday season.A promotion by Wipro Consumer Care's floor cleaning products Maxkleen was launched in Hyderabad with the goal of giving everyday house helpers' homes a thorough cleaning in preparation for Sankranti, the festival of lights. Sankranti, also known as Makara Sankranti in Andhra Pradesh and Telangana, is a national holiday celebrated by making elaborate sweets, deep cleaning, and home décor. It is also known as the festival of harvest. People set bonfires with unwanted and old objects during this time, signifying the letting go of the old to make room for the new.Maxkleen collaborated on the "Safai campaign" with a cleaning services team and the non-governmental organization Ashray Akruti, which aims to better the lives of underprivileged groups in society and those with disabilities. With the assistance of Maxkleen and the cleaning services team, Ashray Akruti reached out to the house helpers, determined what cleaning needs they had, and used the ground-breaking Maxkleen product to leave their houses smelling wonderful and with large smiles on their faces. As they stepped into their clean, fresh, and aromatic houses, we observed their faces filled with tears, excitement, and deep appreciation. With the recent debut of its ground-breaking product, Maxkleen Power Squeeze, the company started the "Safai campaign."With Maxkleen Power Squeeze, an industry first, "one squeeze" of the product—also known as "one pichuk"—is sufficient to clean a floor with one bucket of water.For our "everyday heroes," this project offered a joyful fresh start, enabling them to celebrate Sankranti with their loved ones. "We wanted to create a positive impact in the lives of these 'unsung heroes' who not only make our lives more comfortable but whose contributions are often overlooked," said Ushasis Saha, GM of Business Development at Wipro Consumer Care and Lighting. We wanted to spread the same happiness that they do every day to their families on Sankranti by making this modest gift. Maxkleen Power Squeeze's unique "pichuk" design makes floor cleaning simple, inexpensive, and convenient. This made it possible for us to swiftly and conveniently clean a number of houses, leaving a trail of smiles and fragrant, shining floors in our wake.  

Dasos releases a TVC with Naga Chaitanya in it.

The latest Television Commercial (TVC) from Dasos Cabinets, an interiors firm that specializes in kitchen cabinets, wardrobes, and TV units, features actor Naga Chaitanya. Created by PAD, the campaign's central idea is 'It's Your Right to Know,' which questions accepted beliefs and behaviors in the fixed furniture industry."Taking on the market's most common problems, PAD has created an engaging story for Dasos Cabinets that emphasizes how consumers frequently overlook and grow accustomed to the subtleties of furniture design, quality, and other factors, frequently responding with the phrase "You know na bro." With Dasos Cabinets, "It's Your Right to Know," and the idea that "You know na bro" no longer applies when thinking about Kitchen Cabinets, Wardrobes, and TV units, the firm said in a press release. The TVC starring Naga Chaitanya establishes a strong communication approach."I am thrilled to unveil the 'It's Your Right to Know' campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality, and customization in the fixed furniture industry," said Manoj Kashyap, Director of Dasos Cabinets, in remarks marking the campaign's launch. Naga Chaitanya was the ideal choice to deliver our message because of his captivating demeanor and dedication to perfection. His affiliation with Dasos Cabinets enhances our reputation and highlights our commitment to providing clients with the information and confidence they need to make wise furniture decisions. ""When crafting the narrative for Dasos Cabinets' TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo," stated Vivek Reddy, co-founder and creative director of PAD. The idea of 'It's Your Right to Know' has become a potent message, imploring people to never sacrifice quality. We choose this theme in order to make Dasos Cabinets stand out as a company that respects the needs and rights of its consumers, as well as to connect with their experiences and offer a new viewpoint to this sector."  

Neetu Kapoor and Ranbir Kapoor team together for Lays

Lay's has unveiled a witty and relatable campaign, "Isey Kehte Hain Pyaar". The advertisement, which stars Neetu Kapoor and brand ambassador Ranbir Kapoor, depicts a comical conflict between flavor and devotion as Lay's enticing taste tests the tenacity of enduring relationships.The ad creatively explores the lighthearted conflict that arises as the mother-son team competes to win the ultimate prize—a bag of Lay's chips. No one voluntarily gives up their Lay's due to the irresistible attraction of the brand's distinctive flavor, which tests even the strongest relationships.In a competition for their favorite Lay's, Ranbir Kapoor pairs up with his real-life mother, Neetu Kapoor. In the first scene of the movie, Ranbir plays the ideal son, helping Neetu with housework all day long. Nevertheless, as Neetu looks for her missing Lay's—a pack that was first given to Ranbir—the lighthearted narrative unfolds. The story takes a hilarious turn when Ranbir, who had up until then been a loyal kid, smiles cheekily and removes the hidden Lay's pack from behind the sofa cushions. He proudly celebrates the enduring passion for Lay's as he closes the mischievous prank with a satisfied bite. This endearing mischief establishes the tone for a slew of delightful movies that are still to come.Saumya Rathor, Category Lead - Potato Chips, PepsiCo India, exuded excitement at the campaign's debut, saying, "We all know that love doesn't always conquer all, especially when there's a bag of Lay's involved." Everybody has been there: looking down a bag of Lay's and debating whether to share or enjoy a delectable moment of alone. Our newest commercial, which features the masterful portrayal of this behavior by Ranbir Kapoor and Neetu Kapoor, highlights how love for Lay's can even test the strongest bonds. This movie is just the start of an epic food fight between them that promises suspense, humor, and surprising turns. Get ready. In this thrilling series, you'll be on the edge of your seat as love, loyalty, and a bag of Lay's await the ultimate test. Thus, remain .The campaign was a pleasure to work on. The film does a fantastic job of capturing the lighthearted moments between love and Lay's. The enjoyable exchanges between Lay's, myself, and Ranbir are only the beginning of an exciting series. The endearing Neetu Kapoor said, "While Ranbir took the first win, there's more excitement ahead—let's consider it 1-0 for now but stay tuned for what's next." PepsiCo India, Director Vivek Kakkad, and Leo Burnett worked closely together to create the advertisement. Lay's 'Isey Kehte Hain Pyaar' campaign will engross consumers in a pleasant world with a 360-degree strategy that will incorporate many elements and a full rollout across multiple platforms, including digital, television, print, and social media.  

Vibrants Comedy festival Full Golmal is presented by Bangla Cinema.

December brought the year to a glittering close with Christmas and New Year celebrations. Seasonal advertisements were also a result of the celebrations. Between December 16 and December 31, there were a few thoughtful commercials from brands that made us feel festive and cheery. These five advertisements feature five distinct brands that stand out from the crowd. The sequence in which they have been listed is alphabetical.A whole generation's worth of Bollywood nostalgia was stoked by Shah Rukh Khan and Amitabh Bachchan's references to two of their classic films, Baazigar and Don for Everest Pav Bhaji Masala. R. Balki directed the movie. The company capitalized on the equation that the two shared by bringing together two of Bollywood's most recognisable actors. The humorous ad highlights their sassy conversation.The underlying message of the redBus Christmas advertisement is that Christmas is for everyone. Homecoming is a yearly project by redBus as part of #EveryonesChristmas. It depicts a grandfather demonstrating to his melancholy granddaughter how Christmas unites India's diverse ethnicities.Swiggy's Christmas commercial was a fantastic parody of The Office. Santa Claus gives a brief introduction to "The art of delivery joy" to the wide-eyed Swiggy staff, who both confuse and amuse him. We laughed a little at the advertisement's playful allusion to Zomato, Swiggy's main rival.Kennedy & Wieden India made us smile with this brilliant commercial for the brand Whistle, which is for cosmetic dentistry. The concept originated from the observation that people who are self-conscious about their teeth find it difficult to engage in conversation. The main character is a young man who, fearing that someone would notice his teeth, tries to avoid conversing in public at all costs. One intriguing detail of the advertisement is that the "Morchang," a little instrument that is ironically played with teeth, was used to produce the background tune.The Zomato Christmas advertisement made me feel warm and fuzzy. The commercial pays tribute to the company's delivery executives, who are resolved not to allow a belated Santa Claus ruin the holiday spirit.  

Zomato releases touching commercials in honor of Indias harvest festival.

Zomato, an Indian food ordering and delivery company, has released a series of advertisement films honoring Pongal, Sankranti, Makar Sankranti/Uttarayana, and Lohri, paying homage to the diverse fabric of India's harvest festivals. Zomato's most recent advertisements aptly capture the essence of festivals, which herald a bountiful harvest and the beginning of good times.Zomato's commercial films encapsulate the essence of these harvest celebrations by highlighting the value of customs, ties to family, and the changing face of culture. In addition to highlighting the relationship between a grandma and her teenage granddaughter who returns home to celebrate Pongal with her family, the commercial masterfully captures the love and bond shared between the generations.Their endearing bond is depicted in the movie with a peculiar twist—they push each other to do new things. Perhaps for the first time, the granddaughter enjoys a traditional Pongal dish and other festival customs, while her grandma also welcomes the unfamiliar. She tries a few Gen-Z fads taught by her granddaughter, finally enjoying a bite of a food she hasn't tried at the end. The film gently emphasizes how technology blends in with long-standing customs. The grandma finds a variety of Pongal meals on Zomato and learns about the platform's importance in bridging generations and conserving culture.In a different story, Zomato's Lohri film depicts the festive celebration of the festival in a Punjabi home, which is especially meaningful because they are welcoming a new family member. The story centers on a 7-year-old child who naively records the holiday preparations in the family. When he finds his younger brother Tingu beside a Zomato delivery partner who has brought unique Lohri treats to the home, his excitement levels rise. As Tingu, the family's pet dog, celebrates his first Lohri in the home, the plot surprise is revealed.  

On an IndiGo flight, a co-passenger describes what happened before the man slapped the pilot.

New Delhi: On Monday, a man traveling on an IndiGo flight from Delhi to Goa, during which a passenger attacked the captain following an hours-long delay, provided a first-hand account of the incident. Sanal Vij said he "doesn't support violence" on his X account, but IndiGo took advantage of him and "hide all their mismanagement and mistakes in lieu of what the passenger did". According to him, there were "multiple delays" on flight 6E2175, which was supposed to take off at 7:40 AM, but instead it took off at 5:35 PM.I feel obligated to share my first-hand account of the incident as a fellow passenger. It's important to make clear that I oppose violence before I continue. I want to talk about what I went through and clarify what happened," he wrote.   After a five-hour delay owing to inclement weather, boarding began at 12:20 PM with about 186 passengers, including small children, elderly people, and infants. Despite completing boarding by 12:40 PM (approx), the flight doors remained open till 2:50 PM, with ground staff attributing the delay to ATC (air traffic control) not clearing the flight because of the congestion," Mr Vij said.